"GenAI is a source of early inspiration" says Audi designer

As a studio engineer prior to his current role at Audi, Daniele Sirigatti knows how designers work - and what makes them tick.
For the last few years now he and his team have been building their experience in Generative AI, or GenAI for short, applying it early on in the design process to find new sources of inspiration.
Here he tells Ultima Media's chief content officer, Christopher Ludwig, about the opportunities ahead and why the team was "ahead of the hype" when it came to AI.

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What was the name of the first ai tool? 0:44

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The tool is called FelGAN and has been used specifically for wheel designs. From Audi: "The name “FelGAN” is a mash-up of the German word for “rim” (Felge) and “GAN”, the latter being an acronym for Generative Adversarial Networks. GANs are a special form of self-learning computer program in which two algorithms compete as opponents during the so-called training, becoming better and better in competition with each other."

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@@cardesignnews Thank you so much.