Generative AI: the ethical, social, and legal challenges

The Fédération de la Haute Couture et de la Mode has been a partner of the Hyères Festival since 2003. Every year, it organises the "Rencontres Internationales de la Mode", with the support of LE DEFI, in order to discuss current issues and compare the points of view of experts.
Artificial intelligence has enabled progress in many sectors by driving innovation. As its use becomes more widespread, the risks associated with its use are multiplying. Many companies are turning to AI for their activities and strategies, without factoring in the storage of this data and the possible disclosure of this information. Furthermore, co-creation with AI raises questions in terms of intellectual property law. This in turn leads to ethical, social, and legal issues that need to be addressed. Despite these potential pitfalls, attempts must be made to understand AI and exclude fear. For these reasons, the European Union countries are working together to regulate AI use and draw up European legislation to limit the risks. An AI Act - that would be the world’s first comprehensive AI law - is currently being drafted. In April 2021, the European Commission proposed the EU's first regulatory framework for AI. Nevertheless, only with the joint agreement of the European Commission, the European Council and the European Parliament will it come into force. A series of trialogues between the European institutions are therefore taking place to reach an agreement quickly.