Which opportunities for creation in the age of generative AI ?

The Fédération de la Haute Couture et de la Mode has been a partner of the Hyères Festival since 2003. Every year, it organises the "Rencontres Internationales de la Mode", with the support of LE DEFI, in order to discuss current issues and compare the points of view of experts.
Generative artificial intelligence can be seen as a creative opportunity for individuals and businesses. To make the most of this tool, which is not intended to replace humans but rather to support us, it must be used in a precise and delimited way that complement our capacities. However, it is paramount that we take a step back from AI technology as it is subject to the same cognitive biases as its creators. This round table was eventually an opportunity to discuss brand strategies and competitive differentiation through generative AI.