Geoffrey Moore Talk for the Anthropocene Institute

[@justforbronco]

I'm looking forward to reading this. I see a tremendous application for this model in talking with our clients as well as within our own company.

[@Mik01ist]

@geoffreymoore - but what about the situation where I am re-launching a brand? where I am drastically changing the consumers groups I am talking to? Does all this apply only to disruptive products / tech or in fact the approach and the job to be done stands for any situation where you are entering a new space?