Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1

In this episode of The Fully Booked Photographer, the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.
They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea-mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewelers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business.
In this episode, you will learn:
Four unique marketing ideas for wedding photographers
Partnership ideas between newborn and wedding photographers
Ways to use videos on TikTok and Instagram to promote the business
Discussion of the idea mining process and techniques for expanding on ideas as outlined in Michalowicz's book “Get Different: Marketing That Can't Be Ignored!”
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