Get more sales on Faire with these email marketing tips.

Email marketing, for Faire, for B2B sales. Does what it says on the tin!
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00:00 Introduction
00:44 Dive into email marketing
01:17 Our number 1 email objective
01:40 Monthly newsletters
02:49 Stock updates
03:27 Merchandising options
03:56 Pre-orders
04:50 Marketing assets
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[@kerrygearin3910]

Jam-packed with specific tips! Another to listen to on repeat and saved to my Wholesale file inside KZbin. Thanks again 😎💎🌷🎁❤️

[@CandidFounders]

you're so so welcome, glad you find them useful :) x

[@paulinawebb4318]

5:05 Hi! Love your videos. They’ve been super helpful for us! How do you share marketing assets with retailers? A shared google drive? Thanks!

[@CandidFounders]

hello hello! so glad stye have been useful for you :) yes that's bang on we just do it via a google drive and keep it nice and tidy for them, retailers love it!

[@rebelandsiren]

Loved this! Email marketing is my weakness for sure so any info I greatly appreciate! So you recommend a monthly newsletter kind of talking about everything. Should I also be sending more frequent ones with behind the scenes and stuff? Also! These stands. How do you go about finding manufacturers for them? I have been debating adding in one for my stickers but that too is so new for me. I make everything by myself so outsourcing is scary 😂

[@rebelandsiren]

Also. When building your email list from Faire contacts…should you send the emails to people who are unsubscribed on Faire?

[@CandidFounders]

Heya! I recommend at least starting with a monthly newsletter to get you going, then build on that, we send once a week now but we have a team doing it, better you build consistently so you can keep on top of it, POS stands we just googled point of sale manufacturing in England and started reaching out to them - start by looking on their websites to see if they have what you need, but see what competitors/other brands do and you can always use that as a base!

[@CandidFounders]

@@rebelandsiren no we don't email anyone that has unsubscribed, but if we have any big customers who have unsubscribed (fair enough emails can. be annoying right) we know to email them separately from a direct inbox, so I might email them directly or from our wholesale inbox, it's only for servicing messages rather than marketing, and we only do this with A selling customers :)

[@rebelandsiren]

@@CandidFounders you’re amazing. Thank you so much! I seriously wait for your videos every week :)

[@CandidFounders]

aww thank you that's so nice!

[@CoreyZeiman]

hi Lucy, I emailed you

[@CandidFounders]

Hello! I don't think I have received it, did you send to [e-mail]?