@@BuildStrongHappyFamilies hey yes faire does all of this for you if someone signs up for exclusivity. But they have to be a part of the programme for it to work. Retailers in that postcode can still see your products but they can see you have exclusivity switched on for their area and they won’t be able to purchase. If you want retailers to have exclusivity just lower the minimum to something fairly achievable. We’ve set ours at £3k a year so they have to be selling a decent amount of block off their post code to others

@@themusicofvannah SO GLAD

Usually you cannot white label goods through Faire - so you wouldn't be able to replace any branding or packaging with your branding and packaging, that's the key difference between wholesaling and white labelling. However I am sure there brands on Faire set up in this way regardless but you would need their permission to market the goods in this way, as a whole its banned on Faire to do this so if a retailer sees you doing this with their goods without permission they can report you to Faire.

Got it! Thank you very much for the response.

@@juliagmp You're welcome :)

glad you think so ! :)

@@HayleyRiley-y1s hello! I’m afraid not yet, I wish I had! We don’t have them in uk yet and they’re still in beta in US. If you’re just starting I recommend really pushing to generate your own leads and sales - teach the algorithm that people want to buy your product. I can imagine paid ads work if you have deep pockets but I don’t know anything more about them to say anything with confidence - yet!

@@rebelandsiren hello! Omg amazing so glad you like them, and thanks for taking the time to feedback what’s useful for you and what questions you have - it gives us ideas too! We recommend Klayvio for B2B and b2C. It’s much easier than other emails to make pretty ones. The templates you downloaded were actually done on hubspot and I think we made it harder for ourselves doing that. I’ll do a separate video on it but a few key things: 1. Stick to your key brand guidelines like font and colours, keep it simple 2. This is not B2C so doesn’t need to be all singing all dancing, it needs to feel like your brand and add value to the business owner reading it 3. Canva is your friend! If you need to make any graphics or headers canva is excellent for this

@@CandidFoundersis there a video or something you recommend about how to use klaviyo for cold emailing? I’m so confused and have been trying to figure it out all day haha

No worries so glad you’re finding them useful! Absolutely - I’ll see if I can pull together enough for a whole video but the main headline is I’d filter your abandoned checkout (modified in last 7 days) once per week and then send them a simple faire message that says hey I can see you have items in your cart is there anything I can help with? Keep it simple, it’s not pushy, see how it goes for you :)

as always you're very welcome ☺

woo!! good luck :)

@@CandidFounders Yeeaahh! I'm on a waiting list. I thought l would have way more questions from them. How long does it usually take to get THE answer?

@@julienetostes-kurz4114 they are swamped so some people are just not hearing back at all at the moment, they recommend to re apply every couple of months, depending on your product category it's taking a long time for some products to get on because the market is so saturated. more unique products it's a bit faster!

glad you liked it!

Yeah I we message customers A LOT on our accounts and also clients accounts and hardly ever get responses. Same goes for emails. These are busy people they likely won't respond but that doesn't mean they haven't taken it on board. How I see it is when everyone else is giving up on messaging customers when no one responds, we will keep messaging them and delivering value - and remember with faire you are pandering to two parties - the customer and the algorithm!

@@amandajennings9991 oh ages at the moment they are swamped! Especially if they’ve got a lot of your type of business already. You can try applying through my referral links in the video that’s been known to help a bit and I can see if there is any pushing I can do my end, when I’ve asked faire before they’ve said just keep applying

@@CandidFounders Thank you Lucy x

yes I think it's going to be great! Definitely aim for it, we are sure that the algorithm will prioritise top shops over non top shops :)

1. I'd maybe go back a month? Anything longer than that can look a bit weird and also it does have the date on it so people will see how long it took you to reply 2. Faire have a new shipping system you can opt into to set your shipping rates so it's more transparent :) We ship by ourselves so the shipping rates we have for customers are what e set them as per our warehouse 3. standard messaging we do is every week any abandoned baskets, every month chase for reviews on orders, and every month also go back 6 months - a year to chase anyone who hasn't ordered in a while, and then you can message on new launches too!

@@CandidFounders you’re amazing ❤️ tysm!!!

@@rebelandsiren welcome!!

it's taking ages to get through at the moment, they are swamped with applications, I'd keep applying every 2 months and use the link in our video description as referral links seem to work better, I've had a few people on this channel manage to get in :)

@@CandidFounders I must have got lucky because when I applied last month, I got approved within a week.

@@D3232I amazing! What do you sell?

@@CandidFounderscandles. I used a referral link. That approach really helps from what I hear.

@@CandidFounders candles

yeah it's getting harder to shop around, and Faire makes it more expensive for brands to list on wholesale so the price has gone up, but they are still out there! Our wholesale prices give a 2.62 margin and is more than 50% of RRP

is this for the campaigns or the automations? I wouldn't rely solely on that - it's why we use a mixture of faire email, klayvio, and Faire DM as you can't rely on one method getting through

@@CandidFounders oh I was not aware that the automation & email were different things...wow! Thank you

@@kerrygearin3910 yay thank you glad you think so!

Hey! We use this product weekly, mostly for predicting stock levels and making decision on product, we have used it less on the PO side but that's still super handy - at time of filming we had only 2 orders out as we only had one manufacturer so now thankfully we have increased to 3 and use POs a lot more frequently, product had become a bottle neck for us but we've done a lot of work to fix that!

we have a fulfilment warehouse yes, but you can fulfil orders from home also

All products!

Thanks, this helps in planning 📝 Much appreciated ❤️💎☀️

£3,000 at the time

Thanks so much for the vid ❤ I have some exclusivities going on right now and so far it’s been great. I am also very interested in this new insider thing Faire is launching in August. Do you have any thoughts on that or can you explain it? You’re so good at explaining things ❤

you're welcome!!

I would go ahead and apply anyway, you might get rejected but you can keep applying - use the links in our KZbin descriptions to apply because we can help chase it up as it's a referral link. It's hard to get on faire at the moment so the sooner you try and the more you try the better chances you have, we have heard this from them

No worries at all, glad you're learning and loving it!

Hello! I don't think I have received it, did you send to [email protected]?

Hey! no worries, so glad you find it useful! Yes you can do it via the connection app, it won't update real time but you can push it through once you have made your changes. We don't use this method anymore though as we want to optimise our fair listings for our B2B customers, we have done a video about this method here: kzbin.info/www/bejne/pqq9eXaKetWmlcksi=yzQppUlff30Y1-R5

Hey! Yes you can do it via the connection app, it won't update real time but you can push it through once you have made your changes. We don't use this method anymore though as we want to optimise our fair listings for our B2B customers, we have done a video about this method here: kzbin.info/www/bejne/pqq9eXaKetWmlcksi=yzQppUlff30Y1-R5

instagram feels a bit dead to be honest, we still aim to post once a twice a week to keep it looking up to date when new people hit our page but it's not making enough sales to warrant spending loads of time on there!

@@CandidFounders this is such a relief!

definitely tailor your outreach based on the season. If you are targeting independents I'd recommend going a month or two out from the season (so Fathers day we start talking about end of April), but buyers for large retailers they have huge buying windows and can take a year to actually stock your product

no worries at all so glad it's helpful!

no worries so glad it's useful!! :)

Got this in Canada too! Super excited I think?? I’d like to know thoughts too! ❤

thoughts are as with anything faire rolls out - give it a try, maybe there will be a nice boost in the algorithm for you in taking part. Test it and see how you go, as long as it's profitable for you. Another one that we may or may not see here in Europe, we still don't even have top shop yet!

@@CandidFounders do you think not having top shop affects sales in the US? Or do you think top shop is nice to have but not a very necessary component for a boost?

@@rebelandsiren Yeah good question, we are generally weighted towards UK anyway because of shipping times, and most of our acquisition is focussed on the UK. Whether retailers look at it and expect to see top shop I don't know, but I think the algorithm will favour US brands that have top shop status over those that don't, but I assume (and hope) the algorithm can't not favour us for not having it because its not something we can get yet! However I think it might be coming to us soon so we will see what it changes for us :)

@@CandidFounders very interested to know if you will notice an uptick in sales!

Thanks so much for the feedback, glad you found it useful! :)

We don’t know exactly how the faire algorithm works, but from our experience we’ve found it helps to atleast optimise them with keywords that make sense to both the algorithm and human eye, the way we’ve done it in this video means that for a human reading it, it’s still in a way that naturally flows and doesn’t look spammy like some keyword stuffing can, but it also allows us to target trending keywords on faire. We’ve definitely not seen it harming us though, but we don’t change our seo often - perhaps if you were always ramming listings with keywords and changing it often, it could damage your listings? We just had to keep trying things based on what we hear from our faire account manager, as they protect their algorithm rules closely of course!

Thanks so much! 🥰

Thank you thank you!

I’ve got a video scheduled in next few weeks about exclusivity! But short of it is definitely do it, just set the annual fee to an amount that makes sense for you. The area covered is pretty small so it’s not going to change much for you and you can review each on a case by case basis

@@CandidFounders ok I’m going to test it out! Thanks!

Keep your eye on it once activated. We had someone request exclusivity, we missed seeing it by the deadline and as they are in a town centre it is very restrictive.

@@katieholmes6116 interesting to know! Thank you! I appreciate that!!

@@katieholmes6116 very valid point thanks for joining the discussion :)

hey! If you go to your shop settings it's on the main page about half way down :)

I'm glad!

hello hello! so glad stye have been useful for you :) yes that's bang on we just do it via a google drive and keep it nice and tidy for them, retailers love it!

you're so so welcome, glad you find them useful :) x

Also. When building your email list from Faire contacts…should you send the emails to people who are unsubscribed on Faire?

Heya! I recommend at least starting with a monthly newsletter to get you going, then build on that, we send once a week now but we have a team doing it, better you build consistently so you can keep on top of it, POS stands we just googled point of sale manufacturing in England and started reaching out to them - start by looking on their websites to see if they have what you need, but see what competitors/other brands do and you can always use that as a base!

@@rebelandsiren no we don't email anyone that has unsubscribed, but if we have any big customers who have unsubscribed (fair enough emails can. be annoying right) we know to email them separately from a direct inbox, so I might email them directly or from our wholesale inbox, it's only for servicing messages rather than marketing, and we only do this with A selling customers :)

@@CandidFounders you’re amazing. Thank you so much! I seriously wait for your videos every week :)

aww thank you that's so nice!

Heya! This is Faire's information on cold emailing taken from their terms and conditions on their site: Make sure that the communication is relevant to them (e.g., they are a retailer, they are still in business, you have an existing business relationship with them or have interacted with them before, or--in the case of new leads--you don’t have any reason to believe they wouldn’t want to hear from you). Never upload purchased or scraped email lists as these tend to include email addresses designed to catch spam senders. This will negatively impact your campaign performance, and in some cases may result in temporary or permanent email privilege suspension. This is also strictly prohibited in regions that adhere to GDPR compliance, and is enforced by our email delivery service. If you are suspended or banned, it is at the discretion of our third-party email delivery service and not in Faire’s control. And that's why we find our leads ourselves and make sure they are relevant to our brand and product, so we have a business reason to reach out to them. Note that this is not the case for personal emails only business ones :)

Hello! Yes there is, you can get a link to the customers order page (our faire rep gave us ours) so it directs them to that where they can leave a review. We just go back through on a monthly basis and segment them based on when their order was placed and send them a reminder to leave a review :)

It can be for those who are already on Faire, as long as they shop through your link they should get 0% commission locked in. If you have contact with someone who is on Faire commission you can then submit proof to show they were your lead, it's why it's a good idea to upload leads to faire as well when you add them (and if you add them and they are already on Faire, you can email market to them throughh faire too)

@@CandidFounders ooooo ok that makes sense thank you! Have you ever had anyone who is using Faire direct not know they need tog verify their account? This has happened to me two times that I know of and I only know because they were my leads :/

@@rebelandsiren what do you mean by verify account, as in with faire? Or us your link

@@CandidFounders with Faire. It seems a couple people who have signed up through my link haven’t been notified they need to verify their accounts so they think their order was placed with me but it wasn’t

@@rebelandsiren We've not experienced this, frustrating but I guess if you know someone who has used your link double check in on them if they are new to faire

100% and this perspective should help with your selling too as you can explain the benefits to a retailer - because all marketing is showing the customer what's in it for them!