Get Started Faster Cheaper and Easier with GTM Server Side.

Server-Side tagging is the way to use Google Tag Manager to instrument your application across devices. Sooner or later it might become a better way of gathering data to measure our marketing efforts and steer our decisions.
As new solutions for server-side tracking appear on the market, you need to consider the benefits and drawbacks of each solution while taking into account your infrastructure and bottom line. This is why, in today's video, Julian is going to show you one of those tools and how it can help you to start tracking data in an easy and accessible way.
🔗 Links mentioned in the video 🔗
Stape.io link: stape.io/?pt=mssc&rs=youtube
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OUTLINE:
00:00 - Introduction.
00:50 - Installing the GTM Server-Side Instance.
01:32 - Manually Provision Tagging Server.
04:02 - Server Container URL
04:23 - Test Server-Side Instance.
05:24 - Send Server-Side Information to GA4.
06:45 - Stape.io Server-Side Solution.
07:28 - Stape.io Server-Side Overview, more information.

[@MeasureSchool]

Stape.io link: stape.io/?pt=mssc&rs=youtube 👉 Use Coupon code “MeasureSchoolServer” to get 10% off.

[@Quintonhabz]

Super clear and concise video. Thank you.

[@deepakwebdev]

Thanks Julian, Great introduction video

[@LK-cp3hw]

Hi thank you for the video. Do you have additional details about the limits e.g. Request per second? Is it comparable with the limits of cloud run/app engine?

[@antoine.leminh]

Awesome Julian, thank you very much. Wanted to start exploring server side tagging but the big price point kept me from trying it out.

[@larsleitzig]

Great video! So this only works for Google Analytics? Or can I do the same thing with Google ads Tag & Facebook Pixel? + If so, how do you set up conversions with GTM server side? Answer would be much appreciated. Thanks 🙏🏽

[@LeandroFilippi]

Great video! About Stape, just a warning for small businesses that want to use the free monthly quota of 10,000 requests: In the first few months, they renewed my monthly quota. But now support told me that it would not renew and that my only way out would be to go to the paid plan. So take that into account before embarking on the learning curve to set up Stape.

[@MeasureSchool]

Thanks for the heads up

[@Bukashk0zzz]

Stape does not renew a free subscription only in case you used more than 12 000 requests in the current month. So if you use 8 000 requests each month. It will be always free.

[@joekarnsenko]

Question: with this GTM server side model, does the GTM Javascript container tag still need to be placed on the website? If so, wouldn't Cloudflare's zaraz tool be more truly server side since that didn't require and Javascript tag to fire on the website and therefore be even better at getting around ad blockers?

[@Freek25]

Great option to lower costs in a simple way. What is your experience with running sgtm on Cloud Run? I read it can be a good alternative to app engine for lower traffic sites.

[@zeitwille]

Great introduction and keeping us all up2date! can you explain how to do this for FB Capi and Active Campaign with stape? Thanks and keep the good work up

[@ricky-pauloneill3052]

I set this up and Zape doesn't appear to be avail in Australia as it's not listed in server locations... will this impact it?

[@maxseiter1263]

6:01 What exactly does everything mean? I have already set up many events in my Client Tag Manager. Does this also mean that they are all sent to the server and then to GA4 if the configuration tag of the respective events is the server GA4 tag? Or do I do nothing more in the Client Tag Manager from now on, but only in the Server Tag Manager?

[@khach.m]

is there a way to send purchase data (transactions, revenue, etc.) back to Facebook as a conversion for a website that doesn't allow installing a pixel but has a native integration with Google Analytics (UA)?

[@RockySingh-jl5xk]

Can you please create video for :- Tracking with anomalies on any page impression in the Google analytics.

[@user-zn5tn9br3b]

THX for teaching, good explaining, I want to ask , how cant I do both web and server tracking ?? I found that after setting server container url, all events go to the server container url, and dont go to the original ga url, but I want to use both, do you know how to do that ???

[@maxseiter1263]

Danke!

[@adamphillipsppc]

@measureSchool do you know if there are API integrations for GTM's server side container? Hoping to integrate directly with my CRM so I can pass more first party parameters

[@MeasureSchool]

Yes, you can make async request to an API and enrich your outgoing request that way. Additionally there are native ways to pull in data from a Firestore database.

[@kevinlukejr.8996]

Awesome video! - Can services like Segment and FreshPaint collect more date to send to GA4 than just using GA4 by it self?

[@MeasureSchool]

Your question doesn't quite make sense. These tools can send "more data" GA4 of course, but you could also use other methods to send that data to GA4. By itself GA4 can track the same data, but not by default.

[@DanielSayon]

Valeu!

[@MeasureSchool]

thanks for the Thanks Daniel! :-D

[@marketingplanformula]

Dan rocks eh?

[@lynic-0091]

Another youtuber just trying to make sales instead of teaching us how to do this manually. Wonderful.

[@generations-now]

Stape is so not simple to set up.

[@adventureoflife2629]

Sorry to say nothing new.

[@holaisidro]

new for me.

[@robertmarinescu1441]

new for me too :)

[@jfonlinenow1]

When setting up server side GTM and pushing it through a GA4 account, what happens if you use an existing GA4 account instead of a new one. Is that going to mess up the reporting data in the existing GA4 account?

[@alwaysnew5264]

After implementing all the steps you've Shown in this video, when will I m going to preview from server side GTM it's showing {{ctrl.navltem.title}} only on the whole screen.

[@JulienSarici-ow1qq]

Hey, did you solve your problem? If yes, could you please tell me what you did to fix it?