The Power of Advertising: The 1985 Ford Bronco II

1985 Ford Bronco II Ads
The Ford Bronco II is a compact sport utility vehicle (SUV) that was manufactured by the American manufacturer Ford. Closely matching the first-generation Ford Bronco in size, the Bronco II was sold for the 1984 to 1990 model years, alongside the third and fourth generations of Ford's full-size Bronco. Derived from the Ford Ranger compact pickup truck, the Bronco II was produced in a single generation as a three-door wagon only, competing against the three-door version of the Jeep Cherokee introduced the same year, and the compact Chevrolet S-10 Blazer and GMC S-15 Jimmy which GM had launched as smaller, similar-named SUVs alongside their full-size Blazer and Jimmy a year prior.
For the 1991 model year, Ford replaced the Bronco II with a larger but still Ranger-derived SUV, the mid-size Explorer. Alongside a three-door wagon, a five-door version was also built to better meet consumer demands. Ford's next compact SUV was the 2001 Escape, available only as a five-door. Ford did not release another three-door SUV until the 2021 mid-size Bronco.
The Bronco II was assembled alongside the Ford Ranger in the Louisville Assembly Plant in Louisville, Kentucky from January 1983 to January 1990.
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