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Giant Bicycles is the biggest cycling brand in the world. In 2024 it is the bike sponsor of Australia's two WorldTour teams - Jayco AlUla and Liv AlUla Jayco. I caught up with Tom Davies shortly after he arrived in Australia to see the Giant, Liv and Cadex brands in action during the Tour Down Under.
We talk about the state of the cycling market, how important pro cycling is for the promotion of the brands he manages, Giant / Liv's association with Gerry Ryan - the owner of the teams, and how the sponsorship / partnership came about.
This is part of a series of videos from #TDU2024.
- Rob
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www.ridemedia.com.au
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See more from RIDE Media at the Tour Down Under of 2023 - presented by Plasmaide, plasmaide.com.au - on ridemedia.com.au and social media channels.
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Chapters
00:00 Intro
00:40 Giant / Liv - story of a sponsorship
02:17 State of the cycling market
03:27 Observations of cycling in Australia
04:32 "Pro cycling in the shop window"
05:46 Working with Gerry Ryan and the Jayco AlUla and Liv Jayco AlUla teams
08:08 New season bikes... bright and bold
11:21 The Cadex connection
13:32 Gallery of Chris Harper's Giant Propel
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Music:
Against The Clock
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Get Down
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