debunking "the most sustainable fashion week in the world" // the impact of the fashion industry

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[@gabrielacarolina_]

we were in Helsingør coincidentally when the PostNord Danmark Rundt was there and the amount of waste and trash that was left behind literally made me sick. There people with crates of "free swag" giving stuff out (that you know will all end up in the trash over the next week). After they packed up and left there were THOUSANDS of zipties all of the floor. They are used to attach the advertisement boards to the barriers. They were all over the floor covering the entire harbor, I felt literally SICK. These large scale events leave havoc behind, and after they leave, the cameras are off, and so no one sees it.

[@VerdantSpirit]

I've never understood peoples constant need to discard and renew everything in their lives. I've always been the strange person that only buys something if I think i'll keep it for life or until it's completely worn out... at which point I turn it into something else. Obviously sometimes that doesn't happen in reality, for instance if i need to make some money, I will sell some things, but as I only buy things I'm incredibly attached to, this is generally a painful experience. I'll just never understand spending hard earned money on something you know you'll be bored of in a year.

[@loucari0]

I feel you! In my circle I’ve always felt a little weird for upcycling my torn clothes (eg. Old jeans get turned into self made patches on my other jeans) but I have to remind myself that that’s a good thing and even tho we might dress differently from others, our outfits at least have personality and history! And that’s definitely a good thing, especially when it comes so naturally to you :)

[@Karincl7]

That s one of the problems, the lack of understanding people

[@dorisdelonga3713]

period.

[@elizabethashburn9127]

This has thrown a curve ball at me 😅 I always always always buy second hand, and if I want to change up my wardrobe then I never thought twice about donating what no longer fitted and replacing from the charity shop. I totally agree with mending things, wearing them until you CAN'T, buying better quality rather than the cheap throwaways, even when shopping secondhand. But this video makes me want to rush out to all my local charity shops and collect up all their "recycling" and waste and go home and make something useful out of it to keep it out of landfill. *Anything!* (I can't use a sewing machine but still....😅) Thank you for your videos, they are always wonderful conversation starters and so educational ❤️❤️

[@findingthebroom]

it would be really nice to see you doing some videos about positive sustainability related news every once in a while :) it's so hard to stay positive sometimes tbh

[@AxelLindquist]

"Living off of vibes" is the best phrasing so far.

[@Mishuus]

Occasionally I sew clothes for myself. Here we have a similar issue, in that it‘s often not clear how the fabric is produced. There are some sustainable options, and I‘ve found a few local shops that sell more ecofriendly options that are produced according to fair trade standards. Just making it yourself, doesn‘t necessarily mean it‘s sustainable. Also: fabric is expensive, so not an accessible option for many people.

[@itsamilkshake]

Thank you for taking the time to translate the discussion.

[@celinefuchs4095]

Really enjoyed this video! Thank you for taking us along and helping us learn how to spot greenwashing and when certain rules/regulations are not enough. I also love everything about keeping clothes for as long as possible; I’ll admit I have been quick to add secondhand pieces to my wardrobe over the past couple of years, but I also have items that I have owned for years, even since middle and high school (I’m in my late twenties now). I love the stories they carry with them, like when I bought it, who I was with, what it was originally for (in 6th grade I put together a Halloween costume but wanted it to be with real clothes so I could use them for other things; I long since wore out the jeans but the shirt and sweater I still have to this day). A few months ago, I visited a fashion museum exhibition by Japanese textile designer Akira Minagawa, whose brand designs clothes with his textiles and patterns in a way to be outside of mainstream fashion, sort of timeless, with the intention that they last many years; part of the exhibition had clothing items displayed with the story of how long the owners have owned them and the stories associated, and often hopes to pass it on to their children as well. I absolutely loved it.

[@jeantienhelder4534]

I'm am a (theatre)seamstress by profession and let me tell you the amount of time I had peope tell me im too expensive or that they can get someting from Zara and H&M for cheaper and I just go " Yeah well cheap people wear cheap clothing... " They expect people to work for nada and expect superb quality... And im not even that expensive, but if you take in regard that I make the patterns myself, electrity costs, materials and fittings ect ofcourse it's more costly than an H&M garment.... But it will also last longer than an H&M garment. And also! Over the years I have noticed that alot of designers and companies use material from China like sewing needles, thread and such that are poor quality and break instantly...

[@Ashthegrey]

I am so sorry you have to deal with people saying that to you. Im glad you stick up for yourself

[@earlgreyci]

Your outfits are grand!!! I’m excited for the next impact video! Also, I wish everyone saw the way of loving Fashion the way you do and how the fashion industry doesn’t love fashion!!

[@Rose-pk6ss]

I'm the type of person that feels immense guilt if I buy something that I don't need (grew up poor). I can't imagine that there are people out there that buy stuff just for the sake of buying them. The clutter, the stress, the constant re-organization, and of course losing stuff. I hold onto stuff until their last bit (which can be unhealthy), but why would I buy something when I have something else that's perfectly fine and can do the job?

[@sophiaazevedo4013]

“Make Less Thanks” = “Do Less God Bless”

[@theresalwayssomethingtobui944]

Great video and a great look that's severely missing from the internet these days!

[@Whateverxo56]

Nothing will change if we still live under a system where endless growth is fundamental to its existence. “Sustainability” under capitalism is nothing but a pat on the back for the mindless consumerist mindset. I wish I could be more optimistic but as I’ve discovered, mindless optimism is dangerous. We need a revolutionary new system asap.

[@Karincl7]

Women fought centuries for their rights, overconsumption will take more time. People don t wonna live outside their comfortzone

[@helenapayne3414]

Love the outfits(especially the caramel/camel with white and black🌟) as well as the topic and video❤

[@Gittemary]

Aw thank you 🥹

[@j.totheworld]

i was so looking forward to this video!! great review 💚

[@RoseFire6]

I love all the scarves in this video!!

[@PhysicsLaure]

Second-hand shopping is fun, but it takes time! And specific items can be hard to find (for me biking clothes were an issue).

[@gracieb4115]

very thoughtful review, thank you!

[@loucari0]

I would be so interested to see a fashion week for myself but I would probably leave so scarred 😂 I’ve grown up with handed down clothes and kept them until I grew out of them (literally), at which point they were handed down to friends, family members or sold again. Now as a grown up I’m one of the few “poor” people in my circle with this mindset of handing down or selling worn clothes… and buying worn clothes from platforms like eBay or vinted (or kleiderkreisel for the Germans). It baffles me that most people always buy new stuff just because, when me and especially my mum only buy new things from stores when we need something fast that we can’t find used. I guess this more sustainable approach has just been in my life forever 😅 I wonder if you have to buy tickets for fashion week or similar events or can you just attend it whenever? As I said, I’d love to see something like this for myself but I don’t think I’d ever buy tickets if needed, it just feels like wasted money for me. Please tell me, if anyone knows 😊

[@rikkemeek1506]

It's alot easier to be sustainable if you don't got money to spare😉

[@Ashthegrey]

Wonderful video. Thank you! 🌿💖

[@shaunnarochelle]

thankyou for this great video and the work you do !

[@AnnabelFayAnnadorabel]

Hey Gitte, love your content! I'm someone brand new to the sustainability movement, have been binge watching your videos amongst others. I'd love to understand a bit more about why bamboo single use isn't better than plastic single use? Surely it's a more sustainable material? I think I understand the problems with the rest- i.e shows being zero waste- does that mean they recycle items? Is the problem that they haven't specified what they mean? Thanks for everything you do!

[@Ashthegrey]

Welcome to the community!

[@Gittemary]

Hi, and welcome! 🌿✨ there are some supply chain issues with bamboo, I have an impact analysis video that go over the details ☺️ I hope that helps!

[@miaik-]

Still waiting for the day when I find something similar to that beige skirt, it's so gorgeous ❤😭 I'll find it when it's meant to be

[@Gittemary]

I am rooting for you! 💪💪

[@elkespiessens1756]

Slaying it, as always ❤

[@yanadaineris]

Photos from landfills shocked me...

[@dreamer6943]

Some places like that aren't even landfill. Look up what happens in the Atacama desert 😥

[@kalypsodeepsea982]

If we fixed the overconsumption issue, then maybe brands wouldn't produce as much. There wouldn't be as much demand for clothing and they would produce less

[@Ashthegrey]

I agree. I am currently working on my own issue with overconsumption and compulsive shopping. One way that helps me is to block as many ads as I can and not give out my email to companies. Those ads really add up and can make you feel like crap (I know this was a long response and no one asked, but I love this community and wanted to add my insite) 💕

[@ufoparkinginc.8782]

@@Ashthegrey nice point😌✨

[@slena]

imo overconsumption exists because of overproduction, brands require production to increase each year, even when purchasing power is down. consumers don't dictate production, shareholders do. demand can be organic but it is largely manufactured by advertising and entertainment. (re: the barbie movie and ensuing merch extravaganza, was there a demand for hot pink clothing that mattel & co rushed to serve, or did they create the clothing and then find a way to sell it to us?) not saying consumers don't have a responsibility to reduce consumption, but it's a lot harder when brands are using techniques learned from psychology and political propaganda to get you to buy their polyester. it's complicated. you can't even avoid ads unless you live in a hut with no internet access. what we really need is a complete upheaval of our economic system. i think we should think of ourselves not as problematic consumers but citizens/humans entitled to a liveable planet. the biggest polluters have a vested interest in you seeing climate change as a consumer issue instead of a political one, because that way you spend so much time blaming yourself for living in a society that is reliant on fossil fuels and not asking your representatives why public transport is underdeveloped, why so many cities aren't safe for cyclists and pedestrians, why they're not investing in renewables, enacting laws to stop us from eating microplastics etc. it's kinda sick that even democracies aren't protecting their citizens (present and future) from the upcoming ecological collapse. all this to say, even if we fixed the overconsumption issue, we'd then have a massive, terrifying political economy issue to fix. luckily there are pockets of people everywhere like this community that really want things to change so im not totally hopeless yet!

[@kalypsodeepsea982]

@@Ashthegrey my sister has an overconsumption problem. She started getting a hold of it, and one way she found of doing this is by naming her credit card "do you really need it" 😂

[@Ashthegrey]

@@kalypsodeepsea982 omg so brilliant 😁

[@jennifercole5788]

❤

[@marieluise6907]

🤍🤍🤍

[@ReactiveDogDiaries]

YESSSSS