Giving back was baked in from the start | Sarah Paiji Yoo (KACF Women's Luncheon: Giving Reimagined)

KACF's Women's Luncheon | Giving Reimaginedㅡan extension of our Giving Summitㅡcelebrates all the ways that Korean American women are giving back to their communities and helping to shape the future of social impact: bit.ly/kacfwomen2023.
Our final guest speaker, Sarah Paiji Yoo, tells the story of Blueland's founding and how its commitment to doing right by the planet and its people was "baked in from the start."
About Sarah Paiji Yoo: Sarah Paiji Yoo is CEO and Co-Founder of Blueland, which is reimagining cleaning and personal care products to eliminate single-use plastic packaging. Launched in 2019, the brand was the first to bring the unprecedented tablet form factor to market across a range of refillable cleaning products that promise no single-use plastic, ever. With over 40 patents and patents pending, Blueland's innovative products have helped divert over 1 billion single-use plastic bottles from landfills and oceans. All products are designed in dry tablet or powder formats, to be mixed with household tap water or used directly - saving consumers money and space while helping to reduce emissions and plastic.
Sarah is a serial entrepreneur passionate about sustainability and innovation, who's journey to founding Blueland started when she became a mother. Prior to Blueland and parenthood, she was a founding Partner at LAUNCH, a leading startup studio, and launched and operated several consumer brands including M.Gemi, Rockets of Awesome and Follain. She was previously co-founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading e-commerce platform Pricegrabber in 2013. Sarah was recently named EY Entrepreneur of the Year for New York for 2023 and is the author of "Wake Up, World," a newly released children's book on climate action. She was featured on Shark Tank’s 11th season and has contributed to The Wall Street Journal, TechCrunch, Forbes, Time, InStyle and Glamour. She attended Harvard College and Harvard Business School and currently lives in New York City with her husband and two sons.