GLOBAL REVEAL: Aveda Full Spectrum Permanent™ Vegan Treatment Hair Color

Join host, Ian Michael Black, Aveda Global Artistic Director, Hair Color, and hear from the Aveda scientists and artists involved in bringing Full Spectrum Permanent™ Vegan Treatment Hair Color to life. Learn about ingredients, technology and performance, and see the beautiful results this new hair color can create.
The newest innovation in vegan permanent hair color, Full Spectrum Permanent™ features industry-first technology and amazing benefits:
• Enhances color penetration for exceptional deposition
• Processes faster for 100% grey coverage in just 30 minutes
• Radiant shine & longevity even on difficult reds
• Gives incredible results with precisely calibrated shades
• Creates infinite shades with an expanded range