GM Styling Shows the Future in 1953

For this 1953 film, GM (General Motors) asked its in-house film team to show what is beauty. With an initial look at industrial design of a chair, they followed car design as the designers crafted their cars from paper to clay to fabric and design elements for the cars. Inspired by nature with its abundance of beauty in sea shells, flower petals and birds in flight, they strove to find those shapes that occur in nature and those that are man made which are the essence of beauty. This is what the film team hoped the stylists at GM and other industrial designers would bring to consumers. A look at what was thought to be the epitome of style in the early 1950s in the United States, with views of a bit of the LeSabre car on the road, industrial stylists, cars designed, freeways, and Watkins Glen, NY Racing.
#cars #1950s #cardesign #vintagecars #carcollection
For availability and licensing inquiries, please contact:
www.globalimag...
Ref: S040 The Look of Things

[@l.a.crenshaw5952]

what a beautiful time , what a style and elegance, design and vision in the 50s

[@thetreblerebel]

This era was when American style influenced the world!

[@solarianick1495]

I am an aspiring car/transportation designer, and watching this gave me a sense of awe. Times have radically changed from complete hand drawing to digital, and now, with AI changing the design hemisphere. However, without a doubt, hand-drawing designs will always be the number one way of imagination. As Frank Stephenson, designer for McLaren, said, "The best way to design something is by hand." 2017 TED Talk.

[@hiseagle]

12:18 - It's pretty cool they were already imagining rectangular headlights back in the 50s.

[@MrShobar]

"...to lay before the good taste of management for final selection...". Their response: "Is this what you're wasting your time on? Go back and do thus and so, and get back to us not later than tomorrow afternoon". So much for the "soaring dreams" of the stylist, and the "immutable laws of design".

[@MerleOberon]

ohhhhh, ohhhh, ahhh, ahhh....I miss '50s background music.....

[@namafarm]

ohhhh ahhhhhhhhhh

[@jacksutherland846]

I bet those guys really loved their work. What a great job to have. I bet the pay was great as well.

[@tjlovesrachel]

I bet your right .... and it must have been nice to be able to support a family on one salary and have a secure retirement and still be able to afford luxuries like vacations and such

[@FictionCautious]

@@tjlovesrachel Just like with anything man made, economy too can be used as a powerful weapon of destruction.

[@tjlovesrachel]

@@FictionCautious totally correct if the powers that be don’t want the masses to flourish

[@Kinseydsp]

Amazing People who Knew how to Design and Make Great Cars! with out modern BS!

[@alphonsocarioti512]

Everything looks better in Technicolor!

[@angrycat3525]

It's a shame that this was shot on Kodak film, which is already turning red.

[@Bruceillest101]

The 1950s was the most innovated time in the United states

[@autobug2]

I just turned 60 on Sunday 9/13. Always wished I was born about 15+ years before I actually was, so I could have enjoyed the 1950's like my folks did! Prosperous country, beautiful new cars, everybody had a house, etc.

[@olrikm]

There may have been kitschy dreams, but they had better dreams then our boring grey SUVs...

[@maxpayne2574]

I'm surprised the Studebakers didn't sell better the Hawk was way ahead of the times.

[@michaelbruns449]

One of the most beautiful color movies ive ever seen and with giant monsters > 4:11 Awesome provocative artwork > 10:55

[@KingRoseArchives]

No prize but thank you for stopping by.

[@matrox]

15:22 Truly in your face bad ass to be cruising through town in that.

[@glennjones6574]

Oh to go back in time and be able to shop for literally EvErYtHiNg!!

[@mattwilson3244]

The ,French Curve : and ,a Straight line . In proper combination ; get Em ,Every time !

[@TheSaturnV]

15:30 Quite the contrast of auto design in one frame.

[@angrycat3525]

14:51 It looks like it only took this stylist about 20 years to incorporate that back end design into the '73 Buick Riviera - a testimonial to the value of persistence!

[@jamesslick4790]

You mean the '71 the '73 was blunted and neutered.

[@bearlogg7974]

When good sold instead of cheap

[@ainayuzu6276]

12:37 ooks like 1959 caddilac.

[@anthonyamman3387]

Trippy background music....

[@alfredoroldanmunoz4131]

Very nice cars, from 50s.

[@rudiknaus4139]

The LeSabre would be great electric! 🇺🇸✨

[@friendofdorothy9376]

I loved how that woman rubbed the upholstery all over...and all those angelic singing voices. Ha. Was that showroom of cars on turntables and all in the lobby of the old GM building in Detroit?

[@abdulabdanahib9617]

What a perfect accent

[@Tungsten23]

I'll be honest, I thought I was going to see the designs of the 2014 models in the 1953 documentary!

[@singalongwrudy8690]

"The good taste of Mamagement"...

[@seththomas9105]

Harley Earl. Nuff ced'.

[@eddiedawkins5360]

So right, Harley was the man

[@RivetGardener]

Yes! "Put 300 pounds of chrome on that car!"

[@l27tester]

These future predictions show how people cannot escape their own present my projecting it into the future prediction, and and frequently wrong.

[@Kinseydsp]

Such great Days where the People used Skill instead of Computers to Design!

[@moriver3857]

Let's see, that was before computers and CNC, yet those cars built then are much more desirable than today's disposable plastic vehicles. I'm sure we'll see car from 2022 still driving 50, or 60 years from now. Sure. J7st hit one of those 50s cars with a car today, and the newer car will loose every time. Go figure.

[@eduardotuleh]

6:30 thats my car 1952 chevy bel-air

[@talonsx494]

car designers...where are ya?!

[@tyreeves7767]

you are all fired

[@Agent77X]

1953 when people were united as one people and all care about America’s will being!

[@rongreen8962]

“Styling” as applied to motor cars was part of the mindless expansion of the consumer culture after World War II. The warm feelings we old guys have for these cars is nostalgia - almost always a harmful sentiment.

[@thetreblerebel]

High budget world of Disney stuff

[@nickzimmon9183]

We were so ignorant back in the day

[@MrRedcelica]

this video is a feminists nightmare and i love how they made the cars look like rocket ships, the Americans really had something good in that era!!

[@SocieteRoyale]

why can't we have nice things?

[@JohnS-il1dr]

Because government needs to overregulate everything

[@darrensmith9407]

Clearly back in 1953, the designers wanted future cars to look like 1000hp muscle-race cars...bean counters ruin everything! :(

[@burtbenz9964]

Von Dutch. Straight outta compton

[@jourwalis-8875]

Where are the women? Only men, men, men....... It was really a mans world back then.

[@artsloan5154]

+Jourwalis - Thank God.

[@hypnotised-clover]

Jourwalis - will i report you for being a feminazi?

[@hypnotised-clover]

Jourwalis - will i report you for being a feminazi?

[@stephanesonneville]

It's all about technology and design - not a trade for women.

[@eddiedawkins5360]

That's what's wrong with today's world...too much feminist in control...bring it haters

[@thetreblerebel]

GM styling has been euro influenced since the 60s because they think BMW or Fiat is the end all be all of car design. Oh...they be trying to be Japanese too!

[@DiecastCentral-yg3fs]

Here we are, 70 years later. And little to no future of automotive design. It’s too bland and boring.

[@JeffreyKahnartist]

I love the cars. However, their narration is truly annoying

[@solmeg8090]

Nikola Tesla !!!

[@deckape69]

GM junk

[@amrx76]

12:24 Man.. that's ugly as f...

[@anthonyamman3387]

Trippy background music....

[@anthonyamman3387]

Trippy background music....