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When marketing misses its mark! @LiftFoils
00:00:10 - Verdant Ride Ad - FAST
00:03:45 - Lift's Ad - SLOW
Sometimes it is hard to see your products through the eyes of your customers. I made this comparison video to hopefully help Lift see that their adverts make eFoiling look slow and boring, like a really expensive version of stand-up paddle boarding.
Lift Pro boards are phenomenal but you wouldn't really know that from their marketing. I'm way too busy to be their CSO or marketing director, but I do have enough time to hopefully show them that their current marketing department needs to focus on performance and power and leave the slow serenity angle to SUPs and other products that cost a fraction of their eFoils.
THUMBNAIL NOTE:
So I don't actually mow down the ladies in the kayaks. I actually go well behind them. This was edited to make the composition fit and according to GPT adding this sense of tension will improve clickthrough rate.
ChatGPT
"In the thumbnail, while it's not the intention to suggest a collision course, the positioning does create a dynamic that could catch a viewer's eye. This kind of visual tension might actually work in favor of the thumbnail's click-through rate, as it creates a scene that viewers will want to resolve by watching the video. It's a common technique in visual media to create a sense of action or impending event to draw in the audience."