Google Ads Audience Targeting for Search Campaigns 2023

Discover how to target audiences for search campaigns in Google Ads. I go over the difference between Observation and Targeting when it comes to search campaigns along with best practices for targeting audiences. You can optimize and improve your Google Ads search campaigns by observing audiences and using bid adjustments. In addition, you can exclude audiences from your search campaigns as well.

[@WesFoster-ub9ny]

A good lecture that will benefit all who have followed this excellent explanation.

[@KristianWilcox]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@marc-antoinegiguere6323]

Great video, extremely helpful and to the point.

[@gonzalorojas8501]

Amazing video, great value. Can we also use this kind of Observation Strategy to unlock audiences and use it massively on Display on KZbin? Thanks in advance.

[@CharlesRandall-cs6bv]

That's just awesome.

[@naomikoopmans]

Thanks for the video, very clear and to the point. Question: Can I make custom segments in audience targeting for my search campaign? Thanks a lot.

[@XavyeraMartinez]

The video is great, informative!

[@digital20udp99]

Sir, I am a fan of you, from India, plz can a vedio be made on.. 'when we go to search term and find a best working keyword then how to find that on which Ad group it is using in my campaign.

[@AhteshamAhmed]

it's simple you can go to the column select the segment-> conversion -> action. there you go you can find the keyword having conversion actually which you setup through measurements.

[@HerbertBooth-xl9or]

Thanks for the video! Loved it very much!

[@Maxtunes2590]

Hi Great explanation , I have a question: if in the observation phase I identify certain audiences that I performing better than others, should I then change to targeting and choose those audiences ?

[@AhteshamAhmed]

thanks for this awesome tutorial :)

[@KiranPaul-cj8yg]

Hi, Two questions for you expert- 1. Are you selecting the search & display partners for search campaign? 2. Are you deselecting the UNKNOWN audience in demographic settings? Kindly share your thoughts. Thanks in advance.

[@MichaelWard-je6wz]

Hello. May I get your expert opinion? We have significantly increased the cost of a click compared to the data of the previous month. What has affected this indicator?

[@annekyee8165]

how to remove audience targeting and stick to keyword targeting?

[@lisaam1484]

🤯

[@alyaremchuk]

As I know if you're using automatic bid strategies - all of your bid adjustments are not using by the algorithm.

[@TyroneAtkins-gg9lr]

A good lecture that will benefit all who have followed this excellent explanation.