Google Ads Call Campaigns Tutorial - How to Create Call-Only Ads Campaigns in Google Ads

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Google Ads call campaigns are specifically designed to drive inbound phone calls to your business.
To create a call campaign:
Set up call conversion tracking in your Google Ads account to track phone calls generated.
Create a new search campaign and select "Calls" as the campaign type when prompted.
Set the campaign to "Call only" to serve call-focused text ads without any landing page links.
Add your phone number to call extensions and enable them at the ad group or campaign level.
Write compelling ad copy focused on driving calls using action phrases like "Call now!" or "Speak to our agents."
Target keywords and audiences likely to have high intent to call your business.
Best practices:
Use call tracking software to gather insights on call volume, duration, etc.
Train your call center representatives to convert call leads effectively.
Optimize ads for best call performance not just click volume.
Analyze call data frequently and make optimizations to improve conversions.
Test ad variations, extensions, landing pages, keywords to maximize calls.
Monitor keyword and ad relevance closely to achieve a high call rate.
With strategic implementation focused on generating quality calls, Google Ads call campaigns can become a valuable source of leads for businesses.
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[@ChrisCathyAldridge]

Great Video. I watched 3 other videos on Call only Ads and yours was so easy to follow and complete. First time doing Google ads. We will certainly be using your videos in the very near future! Thanks So Much!

[@NickZeek1WD]

Thanks bro ❤ This was very helpful

[@Thatmeee11]

I thought you said this was a call only ad? How on earth did someone click my campaign and i didn’t receive a call!

[@nickalvarez4953]

They probably clicked it to show the number to call and didn’t actually call the number

[@Thatmeee11]

@@nickalvarez4953 Exactly what i figured. They should not charge us for that. That defeats the purpose of call only. This is why I say Google is fraud. You know they had the audacity to charge me 368 dollars for one click the other day? I’m really done with them. I up my budget to 200 hoping I get more clicks.. but the higher I go the more they charge. Google says it depends on what people are biding. Ain’t no one bidding over 50 for no cleaning service when we don’t even charge the customers that high.

[@Thatmeee11]

@@nickalvarez4953 Exactly what i figured. They should not charge us for that. That defeats the purpose of call only. This is why I say Google is fraud. You know they had the audacity to charge me 368 dollars for one click the other day? I’m really done with them. I up my budget to 200 hoping I get more clicks.. but the higher I go the more they charge. Google says it depends on what people are biding. Ain’t no one bidding over 50 for no cleaning service when we don’t even charge the customers that high.

[@Thatmeee11]

@@nickalvarez4953 Exactly what i figured. They should not charge us for that. That defeats the purpose of call only. This is why I say Google is fraud. You know they had the audacity to charge me 368 dollars for one click the other day? I’m really done with them. I up my budget to 200 hoping I get more clicks.. but the higher I go the more they charge. Google says it depends on what people are biding. Ain’t no one bidding over 50 for no cleaning service when we don’t even charge the customers that high.

[@arpithagiri8627]

That was so helpful and clear, thanks a lot.

[@narinhuseynli-qh3in]

thank you great video

[@musterexp]

A website is necessary to run Call only ads?

[@Thatmeee11]

And what if you put it on clicks?

[@adlersochev8655]

According to your observations, how much is the cost-per-click (CPC) for Call Only ads higher with the same keywords in regular search ads? Thank you.

[@MohdKashif-ej1fy]

Hi thank you for the video however quick question do we have to put any site links on call only add

[@sam.lozano]

Thanks for the video! What conversion rates are you getting on these?

[@v.i.p.detailing8930]

I own a mobile Auto Detailing business. I found your video to be very helpful. In the section regarding Ad Groups, I'm almost thinking it's not needed doing what I do because of how niche it is...Can you provide some insight? With mobile detailing we essentially provide interior, exterior detailing services along with paint protection services such as ceramic coatings.

[@robmoss6853]

Love your work here on KZbin. Can you run a call campaign and a search simultaneously? I have tried call campaign about 6 years ago for service business and it wouldn't spend. So I switched to search campaign. Was curious if I could do both and kill the worst performing

[@lighthousecounselling252]

Thanks! Will this also work if it's a "Call Now" button on my page header, which binds to my phone number?

[@MohdKashif-ej1fy]

On call only add do we have put put any site links as well ???

[@vaishaliprasad3223]

I heard that if the call reporting is turned on, then a google forwarding number automatically appears on the ad and is re-routed to the number that we provided as our contact number. Is this right?

[@julioborroto2839]

hey hello i'm running call only ads for my locksmith company, but lately im getting a lot more clicks than phone call is it something i did or i can't do anything about it

[@divya.v5205]

how to track conversion and how to setup that???

[@anam7735]

Hvala, Pozdrav iz Srbije

[@kblife2713]

nice work, is it possibe to use mobile number?

[@user-vo4xh6zc8k]

Great Video

[@bronzemoontr]

GREAT thank you *******

[@user-kw1gq2uh3p]

Ay am in croatia, no conversion in croatia

[@desmondliart]

will this strategy be more expensive than a leads campaign with clicks as the goal if ur clients website is just a single landing page with cta to text or call the phone number?

[@mobiletech8826]

When setting call length in the call only - to 90 seconds and hang up - quickly before 90, does google charge you still?

[@eggmenlol]

it charges you when somebody clicks it but it counts as a conversion when call lenght is more than 90secs ur welcome

[@brendanfisher2528]

I followed these steps. But didnt receive not 1 call but cost me atound £400+

[@AqeelAhmad-vx5cx]

Bro I can run your Google Call Campaign for you. I running Google call ads from almost two years of my own business in Ajman, Dubai. I guarantee you that you will receive a lot of calls.

[@sajidkhan-qv8wr]

@@AqeelAhmad-vx5cx I have the same issue for my dubai cilent'

[@ChrisOzar]

Can you do this on a youtube ad?

[@BlackDeath12345]

No