Google Ads Conversion Tracking with Google Tag Manager Server-Side

[@roascrafters]

this channel is so underrated :) pure gold knowledge :)

[@measurebit]

Many thanks!

[@victorkimura1]

Wow! Really one of the best GTM videos. @9:21 you mentioned the transport_url. Do you have a video on this or blog article?

[@CaptnT0ast]

Very helpful content thanks! Keep making more !

[@measurebit]

Thanks, will do!

[@vibe-and-thriv3]

Great tutorial. love how you explain every step. glad i came across your channel. one question though? in the current version of google tag manager, there is a tab for conversion Value and transaction ID as well. how do i configure those values for my shopify store please?

[@measurebit]

Each transaction has a unique transaction id. This is made available in 3 ways: 1. BROWSER - using Javascript you can extract the transaction ID from the data object that's exposed in the browser to your customers when they make a purchase. 2. WEBHOOK - you can configure webhooks to be sent to any RESTful endpoint, including GTM server, micro-service, application, zapier etc. 3. SHOPIFY APP - you can have a private app coded up that can access the shopify API and retrieve all of the data via Shopify's GRAPHQL interface. Lot's of gobbledegook unfortunately, but will make sense to a coder.

[@michaelkneidinger9530]

3:15 Do we need the "AW-" before the Conversion ID or is it optional? 1:01 is the timestamp, where you copied it from.

[@measurebit]

When working with GTM, strip out the "AW-" string fragment. For GTAG implemented directly on site, you'll need the "AW-" fragment.

[@danielsalamonhorvath7995]

Hi, So you don"t put any Gads conversion tag onto web side container, only to server side?

[@measurebit]

I recommend you do both browser and server side. Create a conversion goal in GAD interface. Collect data and study both. Then make the one with the most data the PRIMARY conversion goal.

[@marcobruni5402]

That's great thanks! Do you use a Hash method for PII info (for FB) or do you let the platform do the job automatically?

[@measurebit]

No PII passed through on this method. But if you checkout my Google Enhanced Conversions video, you'll see how I do it with the new variables and tags there. In that case, I let the default tags and variable do the hashing (automatically).

[@federicosposito2064]

Thanks you a lot for your tutorial. Those having a focus on how to setup event tracking via serverside gtm are still pretty rare. Perhaps you can also do one on how to track, when there is not yet a template out there as for GAds, FB CAPI etc.

[@measurebit]

GAD, CAPI, Tiktok all have decent templates now. Coding templates from scratch is not too hard as long as you have decent Javascript skills and follow the GTM API documentation.

[@measurebit]

Cheers... Basically means codng up a template from scratch with a cut-down version of NodeJS. Very advanced stuff and will go over the heads of most people to be honest. But... I could do a basic video showing the nuts and bolts of creating your own basic interface using the template editor.

[@akfarhan7406]

Great Tutorial Dear.

[@measurebit]

Thank you! Cheers!

[@barstukken]

I didn‘t see the point about first party collection in the official Google documentation. Is it really neccessary for Google ads? I only see it for Facebook conversions api.

[@measurebit]

Depends what jurisdiction your business operates in. Europe and California have more strict rules than the rest of the world when collecting user data.

[@nasipsalmakhunov4375]

Hey there, thanks for the video. Do you know why in my tag setup I can only see the option "Install the tag yourself" and "Email the tag"? There is no option to use GTM.

[@measurebit]

No idea sorry. I've ALWAYS seen the GTM option... for years now.

[@Gurukul-q1p]

Hello, Can anyone Share Guide or Video for How to Tag Conversions from Server Side for Google ads and Analytics Scenario 1: I Don't want to track lead form fill as a conversion but when salesperson calls the person who filled and Marks as Prospect Lead in our CRM (in house build by our developers) only then it should be tagged as conversion. Scenario 2: When a person submits Lead form and server is responded with success response only then it should be Taged as Conversion. Note: Here i don't want to record conversion by thankyou page or HTML elements (clint side), server should Tage it as conversion. Can anyone Please help me out.....

[@measurebit]

You're looking for a signal from the CRM to GA4, but also for FB and Google Ads as offline conversions. This is a job for Cupcake - www.cupcake.so/