Google ads conversion tracking with Google Tag Manager (2025)

[@nicolaleone1504]

Helpful video, I'm glad to notice that it seems I got everything covered about this topic. Didn't know the EC Extension though, I'll test it. Thank you so much!

[@tenners215]

Thank goodness for your information, sir! Very helpful. I remain unclear as to why Google has made it so complicated to simply track basic interactions/conversions? They have become quite obtuse w.r.t. their tooling in my humble opinion. Lots of unnecessary complexity.

[@EthanGray-j3y]

Everything is clear. Brief and clear. No water. Thank you)

[@DimiUA-e4s]

Very helpful, I could eventually get it

[@HugoTran-f1u]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@JontrayMitchell]

Clear and understandable, I wish there was more information like this.

[@JonesGlobalMedia]

Thank you so much for this

[@lucam846]

Thank you very much for sharing and for the accuracy of the information you provide.

[@SandwichMerguez]

EC assist is really useful, thanks for sharing !

[@chriscarrollj]

Great video! Very helpful... Thank you!

[@klientbutikken8355]

Thanks for another great video :-)

[@MyroseEvents]

Thanks, very helpful !

[@olenaromanenko8190]

EC assist additional thanks. I was searching how to check my enhanced converstions settings

[@Learn_WebAnalytics]

This is a very helpful video. Thank you for taking the time to create it and share it with us.

[@fantasymarketer]

Hello Julius Sir, I don't see any conversion labels in my Ad Manager. You said that some users don't see it, please provide a troubleshooting video link.

[@trackingworkshop]

hey! can you please provide the troubleshooting guide if we don't see the tag manager option?

[@gauravmittal1886]

4:38 I don't see the option to use google tag manager. What might be the issue?

[@dualipyah2221]

Bro! you are the coolest. I have a question what is the purpose of Google Floodlight, is this somehow different to track?

[@mdkeramatali3550]

wao. great invension

[@RomainChimbert]

Thanks again for this well explained video! My team and I encountered an issue related to conversion value adjustment by uploading: We use the Conversions tab to upload spreadsheets daily to adjust conversion values. Recently, we changed the name of a conversion goal (from sales_lead_qualified to qualify_lead). Since then, past conversions are no longer recognized, and we get an error: "This conversion does not exist." Do you know how to adjust values for past conversions after renaming a conversion goal? Have you encountered this before? Thanks so much for your help! Best, Romain

[@zaaainsalahuddin2064]

Helpful

[@KyouKo-x7g]

Good Video, I have a question, what is the 「Google Tag 」mean, in the 5:01 , in the Google Ads Part ？ We already use 「Google Ads Remarketing」, what is that Tag ？

[@alessandrocaldari4842]

Where do I find the column on google analytics? I only find the source and medium in the traffic acquisition screen

nice. thank you

[@s10-x7d]

what about for a conversion event for purchases if you're in e-commerce?

[@nispo89]

Would be perfect to have an example indeed !

[@oandgpublicrelations]

Random and complicated tracking question. I have a campaign for a client tracking sign-ups on their website. There is also a plugin on their website for an external job hosting site. I have that external site in my GTM container. Essentially I want to see if anyone who comes through my paid campaign to the website, goes to the external site and fills out a form there. I have those external events set up in GA4 through GTM which I have imported into Google ads. Will those form fills that happen externally after someone leaves my site register in google ads? Or will the session not carry over? Thank you !

[@andrecampos5732]

So good, thank you professor. I'm a Google Ads specialist in Brazil, and have the target public segmentation as my differenciator. Would you have an opportunity for my in the US? Thank you very much.

[@ozgurozencom]

Thank you very much for your valuable video, professor. Is there one specifically for shopping conversions, or will a new one be coming out? I'm setting up the conversions, but I'm making a mistake at some point. I'm eagerly awaiting your video.

[@gregorymarkin7453]

Hey Julius, thanks as always! What would you say about the need to now load the Google Ads Tag, like AW-1111111, in GTM alongside the GA4 Tag? I raised this topic in your community on FB, and most people are saying it’s now mandatory unless you link Google Ads and GA4 directly.

[@AnalyticsMania]

I don't use it. Conversion linker and the conversion tag is enough (at least right now)

[@gregorymarkin7453]

@@AnalyticsMania Thanks! I Also think same

[@Gfddtiuytf]

How to setup facebook pixel and track standards events through gtm if i am using a shopify store . Thanks in advance 🙏❤️

[@fa_.ha_.d1]

anyone, please share the link to troubleshooting problems I can't see the conversation label any help me

[@AffyBoy]

Thanks heaps

[@ShaneMurtaghDigital]

Great Video Julius. Would you be open to making one on the tags "still running" issue? Having trouble currently tracking my Google Ads conversions with them.

[@AnalyticsMania]

www.analyticsmania.com/post/google-analytics-tag-in-gtm-still-running/

[@surajdhas8131]

please set all video chronologically or step up setup from beginning to end

[@AnalyticsMania]

My paid courses are for that. Plus, they contain much more

[@Cysares]

Hey @AnalyticsMania the old UI somehow changed - not for my old account but for newly created ones, Now when I need to set up a conversion I need to connect my google tag somehow via analytics first or the conversion will stay inactive. But as you said I also prefer direct tracking without the Central Tag connection to GA4. Can you help here? Maybe make a new video for the new UI?

[@Cysares]

Or should I add the central google tag directly to GTM?

[@AnalyticsMania]

I don't have the new UI

[@Cysares]

@@AnalyticsMania maybe you can try to create a new ads account and make a new tutorial as probably sooner or later this will be outdated. Really would appreciate it.

[@hintthegem929]

Great video! I'm european but I can not find the link for consent mode. Do you video for this as well?

[@AnalyticsMania]

My paid GTm course for beginners contains the consent mode lessons

[@michalkvasnica2824]

How would you deal with Purchase Google Ads tag if GTM says it's Still running and it doesn't work or writes any data in Google Ads?

[@AnalyticsMania]

www.analyticsmania.com/post/google-analytics-tag-in-gtm-still-running/

[@AnalyticsAdborg]

how do you import goals now with the new UI?

[@AnalyticsMania]

support.google.com/analytics/answer/10632359?hl=en

[@emiliasklabinsky1866]

What if we dont have access to developers and we need to create DLV email/phone for User provided data?

[@AnalyticsMania]

Then Custom JS is the way

[@roverdrammen3977]

You hire a dev or face the music

[@tinamangus3773]

“Use google tag manager” has disappeared, any solution for this pls

[@AnalyticsMania]

A quick google search would show this www.analyticsmania.com/post/cannot-see-the-google-tag-manager-option-in-google-ads-conversion/

[@DarkOverFlowOverflow]

in just 4-5 days you got me from having no idea how to use GA4 to intermediate in GTM and GA4 obviously 18h days but yeah.. hah! obviously got an IT background so i had that advantage as well

[@Fabulaz]

Guys dont share Personal Information with Google or Ads directly like that... You will be suspended, all data needs to be hashed with SHA-256 before sending, then youll be ok

[@AnalyticsMania]

Check the network request. The data is already hashed there. The tag does the hashing.

[@Fabulaz]

@@AnalyticsMania Oh really? Thats awesome I'll have to check if thats true I will correct myself if I remember to do so

[@PeterChambers-z5x]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@JontrayManning]

Clear and understandable, I wish there was more information like this.