Google Ads Course 2024 | How to Use Google Ads Step by Step

[@Stereotim]

This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish. Thank you Alex

[@ErvinGrier]

+++

[@coreyclifton]

Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!

[@RichardBarker-vj1pu]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@BlazeFelton]

This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.

[@JosephWhite-ux3sl]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@NoahKent-ix1rs]

I've started taking over the Google Ads process at work and I just have to say everyone needs to watch this. I learned so many more things in this quick hour than I did from so many other videos and really came away with immediate actionable items to apply to our account. That keyword and location insert option in the headlines and descriptions is actually a super helpful tip and I can't believe that Google wouldn't make that easier to find or call attention to it. Thank you so much!!

[@JohnAdams-mt8pfd]

Everything is clear. Brief and clear. No water. Thank you)

[@JordanHogan-e3r]

Everything is clear. Brief and clear. No water. Thank you)

[@JoshuaLipka]

Great walk-through! Would love to get your resource for Net New Keyword lists since I don't see it in the description as you mentioned. You really helped ease my anxiety for Google Ads!

[@kondere]

Thank you for this information, its clear and precise let me put it to use for my new ecommerce business.

[@brentcathrall6477]

STOP!!!!! This is the ONLY video you need to watch. Take the time and effort to follow this step by step and you will be well set to take Google Ads to the next level. Informative, Knowledgeable and helpful. Thank you.

[@DarlingtonMedia]

Thank you Brent!!

[@oxfordschoolofbusiness304]

Hey, waiting for the link for the negative keywords generator ! :) TY

[@svenfischer8573]

bump :)

[@DmitriMartin-ph3ce]

bump

[@CitizenFuture]

Alex you are amazing! I have to watch this videos, the ad spend is not enough for your coaching. So thank you so much for sharing your knowledge!

[@VeteransFinalTouch]

This is the BEST tutorial I've ever watched on Google Ads

[@anthonychilaka]

every aspect was touched on. Hoping a G4A walks through and comparism with Google Ads is in the works. Thanks Alex for taking the time to show what should be the focus.

[@noahscott9128]

This was such an excellent walkthrough of the platform...the last bit about ads & assets was gold!

[@SubraizAhmed]

This video helped me a ton. I am a developer so I've dabbled a bit in analytics but never really played with google ads. Have been helping my mom set up her spa business and wanted to run ads and this video was very simple and informative to follow!

[@KhieneHardy]

Thanks for the video. It would be great to see examples for coaching business, please.

[@sanazabadi1]

Thank you so much for sharing this information, you’ve put so many different and complicated concepts together so seamlessly and it makes sense!! Can you do a video for google ads for a dental office??

[@nabihahzin3283]

Thank you so much for this! Subscribed!

[@CapstoneWebsiteDesign]

Learned a lot, enjoyed the video and I highly suggest watching. Really great learnings about "SKAGS" and "Custom Columns". Thanks!

[@goldykakkar5625]

Very details and informative course for Google ads. It covers each and every aspect about how to run Google ads.

[@KeywordResearchSimplified]

*The way you break down each step made Google Ads feel way less intimidating. Subscribing for more detailed guides like this!*

[@palwergelandmwanyolo5937]

Much respect! I love this way of making content. It truly shows that you are blackbelt in this field. I'll start doing this tips and tricks my self, but I will definitely contact you to hear if you are interested to overtake it, when we have a budget for it. Best regards Paul

[@ThomasWilson-ru9rd]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ElihuMcCurdy-p1f]

You putting this up for free is actually clutch - praise to you

[@GeorgeWilmoth]

Thank you Alex. Tomorrow I will start my first campaign. Good luck to me😄

[@eddierivera2669]

Great video! Can you do an example on a restaurant ad ?

[@ReserMcguigan]

Great insights in this video! I love the emphasis on understanding your audience and using data-driven strategies. It's so important to adapt to trends and be creative with your campaigns. Can't wait to implement these tips in my own marketing efforts! Thanks for sharing!

[@Davethemarketguy1]

Hi Alex, great video. Would love to see one with an E-commerce focus!

[@JohnRose-pg9ol]

Thank You very much for the tutorial! I haven't watched your video to the end yet, but I've already learned a lot about Google Adsense and the basics of the theory of this service

[@MaryBurton-pw5hg]

I think it will be my first success experience in using Google ads because your video helped me to understand this theme a lot! Thank you very much

[@LaureJeremie]

I just watched this video again-it's a great one. However, I find the volume of ads we see now really annoying!

[@GeorgeMoore-o8m]

thank you for the interesting and structured video, I liked your work, now I have a better understanding of the google ads interface

[@SouhailEntertainment]

Introduction to Running Google Ads - 00:00:01 Creating a Google Ads Account - 00:01:25 Common Issues with Account Structure - 00:02:30 Introduction to Single Keyword Ad Groups (SKAGs) - 00:04:45 Campaign Creation Steps - 00:06:57 Choosing Campaign Objectives and Advanced Conversions - 00:07:31 Bidding Strategies and Conversion Tracking - 00:08:43 Setting Location and Language Targeting - 00:11:09 Audience Segments and Broad Match Keywords - 00:12:10 Ad Rotation and Scheduling - 00:13:50 Creating Ad Groups and Keywords - 00:15:34 Ad Extensions and Assets - 00:17:20 Quality Score and Ad Auction - 00:20:55 Creating Ad Copy and Dynamic Insertions - 00:32:18 Using Sitelinks, Callouts, and Promotions - 00:44:04 Budget Setting and Strategy - 00:51:16 Negative Keywords - 00:54:39 Custom Columns for Detailed Analysis - 00:59:05 Decision Framework for Successful Campaigns - 01:09:46 Improving Campaigns When They Are Not Working - 01:12:22 Quality Score Customization - 01:15:54 Campaign Budget Simulator - 01:19:42 Avoiding Common Pitfalls - 01:21:57 Final Tips and Tricks - 01:26:25 Conclusion and Closing Remarks - 01:27:25

[@BenjaminDover2024]

Stumbled across this video and was meaning to learn digital marketing management as a side hustle of mine. Very good refresher on Google Ads as I haven't visited the platform in a few years.

[@macdonaldquammie4021]

Thanks very much; your videos are way better than basic Google instructions and training on the topic

[@JohnStever-cp6uc]

Thank you for his tutorial! Now I understand many terms of Google Ads and I can start work with this service

[@kmmarch60]

Excellent tutorial Alex. This has taught me so much, and has given me confidence to create some ads now.

[@alisonheslop5682]

Thanks so much for your amazing video and information. I've watched a few and yours is hands down the best. Can't wait to get started

[@DarlingtonMedia]

Thank you!! Best of luck

[@MikePaul-lr2xn]

Great explanation, super helpful, and have earned my Subscription -- thank you so much for making this free; most people probably won't even be able to use all the tips here unless they're dedicated, so I imagine you don't miss out on much, and heck--it probably contributes to a growth in your business since you've pumped so much value into the system. Consider ditching the closed captions; they're distracting, and KZbin has its own CC system to make videos more accessible.

[@adrianpalmer6121]

Great content! thanks so much! Adwords has gotten so complex, I really appreciate the explanation and pro tips... You don't, by chance, play D&D do you?

[@DarlingtonMedia]

Thank you! D&D is great though I don’t play :)

[@StevenMerritt-rf4rp]

You putting this up for free is actually clutch - praise to you

[@JaydenTanner-p8p]

Clear and understandable, I wish there was more information like this.

[@nikita100ma]

Frankly speaking, this is just extremely useful. Thanks a lot, Alex!

[@IngridDCali]

Thank you very much for your clear and well explained videos! Your answered simple things that I have been trying to get from Google's staff.

[@DarlingtonMedia]

You are welcome!

[@DaveOC88]

Great video . Keyword insertion works off of keywords though, not search terms. Just a note of clarification for the ad copy and DKI section.

[@RoryJohnson-f3l]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@DaveBishop-k3i]

Thanks for the tutorial! I had a problems with keywords😄

[@sevgiolukoglu3824]

Thanks so much for sharing! I hope you will also make a video for local home painting companies. We need a special video to collect leads.

[@gomezwl]

The topic is explained in a clear way that I managed to understand each topic of Google Ads Course. I congratulate you for this explanation. We will start very soon with this work in my life.

[@klickerer]

Do you have a guide how to setup ads and which campaigns are vital for a new business with very little budget?

[@karina_biagurova]

Thx for tutorial; especially part about ad extensions and bidding🎉 ads for b2b would be interesting

[@websiteinnovator8193]

Awesome video! Can you do an example for web develpoment/design company?

[@albertikama256]

Thanks for the great tutorial. I have one question: what are the best Google Ads certifications (top 4) for a beginner?

[@LindenGesner]

Thanks for the video! Loved it very much!

[@EmilyDavis-g8m]

your video is incredible and very interesting, the information is interestingly presented, I liked everything, like it definitely

[@NetPropriate]

Thank you for taking the time to make this content, Alex, it's very much appreciated. You state to not use forms. Our main goal is lead generation and, as novices, it occurs like a form is a great way to aquire contact info. Is your position that the form is a barrier to participation?

[@LiancaKorn]

This is honestly the best tutorial video I've found. I really love that you combined a lot of detailed strategy knowledge into your explanations.

[@parutosan]

Thank you for this video! I was wondering if I have a "my business" listing linked to Google Ads, and I use the search campaign, will it also push my listing on google maps as well?

[@AnishaAkhter-i8o]

The video was really helpful. Thank you for guiding us through it.

[@angeltown6225]

Thanks for sharing this brilliant tutorial on Google ads for free. Very detailed and insightful.

[@NaomiCramerLawyer]

The Value of this Free Video on Google Ads is AMAZINg Thank you

[@adamv3493]

Hi, I really appreciated your video! Can I ask you, what should you recommend doing before running a Google ad? Should I do research on something specific? - How to work with the numbers/pieces of information, that I am going to get from the research? I find out the pricing of each keywords I am using for my ad. Should I care about these numbers? (The differences are on average. 40% of CPC). Thank you for help!

[@DarlingtonMedia]

Have an ideal customer in mind and craft a journey specifically for that customer. That's my best general advice

[@EhtizanEditor2]

Hey Darlington, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!

[@bernadetteplaza9988]

Thanks for sharing this video. Just wondering how do you do retargeting in Google Ads?

[@kfoto8547]

I’ve learned a lot, thank you for using plain language about each segment. I’ll be returning to rewatch each as I build my own ad campaign.

[@relaxationsformeditation]

Great video. I was unable to follow along with the section on adding campaign-level negative keywords and modifying columns, as the user interface in the current Google Ads platform for draft campaigns appears to be different. Perhaps these functions cannot be done for a draft campaign either. Could you provide updated instructions or clarify the steps for the current UI, perhaps in a new video?

[@DarlingtonMedia]

Thanks for the feedback! Draft campaigns are different and I may need to create a new video to cover it!

[@HenryWilson-j2j]

The video is interesting and structured, thank you for your work

[@SananK99]

Thanks for precious info! appreciate it!

[@emperorhaki5207]

I was a former employee of Google in our country and I was a support of Google ads mainly with conversion tracking issue. However, I wasn't able to practice it after I left the company since 2021. Turns out that the scope I handled is just a small portion of how Google Ads can help businesses. I've been wanting to get a course online to learn the whole broad of it so that I can become an independent Google ads specialist. I would love to get more insight about this and if you have a training course online, I'll be happy to check it out.

[@bryanmontello5702]

Btw I didn't have any problems understanding it, all but the part about needing to add something to my actual website. You spoke of the need to watch a separate video to understand it better so just that. Otherwise I'm watching more than once so I retain the info. I don't want to have to come back here when I leave I may have memorized the entire thing😂

[@CodyHVAC]

Would you do conversions for a brand new campaign or do maximise clicks for first 1-3months to get data?

[@AuthorJamsNRosesGoogle]

Excellent information. Me and my son are creating a print-on-demand shopify store together as a pet project. What size should a bsiness be before spending money on google ads, facebooks ads, etc ? And what budget would you recommend as a start? Thanks.

[@hosseinyahyaa]

Alex i am a foreign person i really appreciate it was completely helpful

[@LisaGarcia-ei4er]

Thank you for the tutorial, you have helped me a lot!

[@ieltstho1508]

Thank you so much, such a valuable video

[@Jerbrown]

For existing campaigns with years of data, do you recommend starting a new campaign with your guide here, or restructuring the existing campaign with all its historical data?

[@BGarrett5795]

@darlington media do you have that link for generating specific negative keyword lists? Not seeing it linked in the description! TIA

[@MekoBello]

Thank You For This Gem Darlington Media. what are the best advertising practices if my online construction business provides renovation services only in New York but sells construction tools and power tools globally online?

[@JamayalTanweer]

Loved every bit of it, would love to see your take on a design/brand design studio or productized design services. They are super saturated, and I would love to see how you navigate. Thanks again for the wonderful video!

[@DarlingtonMedia]

This is great, I will add it to the list. Thank you for watching!

[@JamayalTanweer]

@@DarlingtonMedia Fantastic, thank you!

[@Bishopsboxingclub]

Great video BTW! Watched completely through. Quick question your the first video I've ran across that actually suggest turning on target CPA when starting a campaign. From my recent research its suggested to run for clicks only for first for 60ish days and then enable target CPA after you've collected enough data and then let googles AI kick in. I'm curious what you think about that?

[@ManiSaintVictor]

Thanks for this fantastic, clarifying video. If I may ask- you said if you want the most conversions delete the $100 under the "Conversions" drop-down. Can you say a bit more about why it has that impact? What changes in the algorithm's 'thinking'. Thanks in advance and thanks again for this video.

[@abu.waleed.21]

Very helpful. Thanks a lot.

[@JonMiller-tc2mh]

Thank you for the video, it's very informative!

[@newlifefamilychiro1]

How would you create Skags for chiropractors: focused on pediatric, pregnancy, auto accidents, sports, non surgical decompression?

[@RealTopiaChannel]

A typical target CPA for a Video campaign is between $9.49 and $24.63. (This is a copy and paste.)

[@nedrider]

See you at 100k subscribers. Thanks for the value. ❤

[@DarlingtonMedia]

Hah if I’m lucky!

[@FletchersKeep]

Thank you. Great video! Do you have experience working with not-for-profits and using Google Ads to increase donations?

[@RyanMcLeanau]

This video was incredible. Please do one on shopping campaigns too

[@thefancycopywriter]

I can listen to him all day long

[@noxiousmcugkla7977]

Hello Alex can you please talk about how to fix disapproved ads

[@TopMani1]

Thank you! It was so helpful

[@benjamingardien4456]

Thank you very much from France. This video give me a lot !

[@BestDealsOnlinefromXtra]

I am so glad I stumbled upon you.

[@AnthonyCampbell-f3q]

The video is great, informative!

[@katecovey1553]

Hey Alex! Thanks so much for this. I'm in an incredibly niche market. I had a lot of success with my campaign about a year ago when I first started. I now have a lot of keywords (140). Do you think it would be best at this point to create SKAGS and reduce my keywords significantly? Should SKAGS be by services that I provide? Thanks so much.

[@DarlingtonMedia]

If it’s working, don’t change it too much, but try testing out a new campaign or ad group breaking out one specific service in a SKAG. If that works, scale it up to more services!

[@nubemuffin]

Thank you for this video. When making negative keywords, should I use broad match, phrase match, or exact match? Under which situations should I use the different versions?

[@SmithMelissaAnn]

This video has come at the most opportune time

[@simonfrancis2563]

Can you share the list of generic Negative Keywords?