The Best Google Ads Campaign Structure in 2023 (copy this)

[@DarlingtonMedia]

Get Google Ads Management for 1 Simple Price: darlingtongrowth.carrd.co/ Get My Tailored 1:1 Google Ads Coaching: darlingtoncoaching.carrd.co/ Email me at [e-mail]

[@javaidiqbal-w2o]

I found this video on Best Google Ads Campaign Structure to be incredibly informative and engaging. It's evident that a lot of effort went into creating this content, and I genuinely appreciate the valuable insights it provides. This video has certainly added to my knowledge and understanding of Google Ads, and I look forward to implementing these strategies in my campaigns. Thank you for sharing such high-quality content; it's truly commendable

[@KeywordResearchSimplified]

*The explanation of campaign hierarchy really cleared things up for me. Any advice on how to structure campaigns for different types of products or services?*

[@darrylwong7920]

Good information here. I found a few things i have been doing wrong. Thank you.

[@billyhamilton9120]

The information was pretty helpful. I'll give some of the strategies a try!

[@russellisaacson7422]

I've learned a lot from this video advertising is above my head crazy how it all comes together slide down your shoots and climb those ladders

[@EvgeniyaMoroz-oh4vb]

The information was pretty helpful. I'll give some of the strategies a try!

[@Atlas_Automotive]

Appreciate the info! But quick question, I have heard many other people say to have at least 2-3 different Exact match Keywords (that closely relate) per Ad Group. So i was wondering if there's a benefit to only having 1? Thanks

[@DarlingtonMedia]

Good point, so that's called a single theme ad group, or STAG, and those have their own pros/cons. In short they are easier to manage but a slightly less clean account structure. Both great.

[@rafiqdareshani]

which software you used to make these report ?

[@sharonvera9748]

Thanks for your advice... so many other people keep saying SAGS life is over...

[@DarlingtonMedia]

I know! They say it, but in my perspective, especially for smaller accounts, it is not true. SKAGs/STAGs are alive and kicking!

[@nickmhc]

@@DarlingtonMediadefinitely not dead on Amazon for high volume keywords

[@anasasad2048]

Thank You for sharing I don’t want to criticize it but aren’t SKAG a old thing now maybe newbies doesn’t know about it and this video is for them.

[@DarlingtonMedia]

SKAGs aren’t the only way to build an account but they definitely still work and I think produce some of the best results!

[@anasasad2048]

@@DarlingtonMedia Definitely it works, I am still using it today.

[@Nostaljikone]

If your doing this as a job for a client or work group with an agency, will you have to advise the client to make better landing pages if they don’t have an optimized landing page or would you just work around what they did have? Perhaps this is a case for the themed ad group variant?

[@afsana2595]

Great video.

[@SureshChandraJena-o4z]

thanks for the information sharing to us

[@Solangeacsilva]

I loved this video, it was very enlightening, thank you

[@DoctorWordpress]

Great video! I have a question: If I require different images for each ad group, can I still use the ad-building process you showed, or do I need to create a new campaign for each ad group with different images?

[@ahmadrezashiravi1491]

hi, you use one keyword for each addgroup, is that ok? and do you fill all 15 headlines? also do you fix one headline to show for ad?

[@RussellIsaacson]

Very good information not sure it's anything will ever have any benifit for me but I needed to submit long live Mturk

[@emanueltheander7068]

Great video! If you had the service Bathroom remodel, how would you break up the service in skags?

[@DarlingtonMedia]

Thanks! I'd build out the SKAGs based on highest intent. Not sure on the exact keywords that are relevant for your specific context, but the data is out there in keyword planner!

[@emanueltheander7068]

Thank you! If I understand correclty you mean to have one keyword like "bathroom remodel" as exact match for every campaign, is that correct? And second question is, would you have USPs in the ad copy? Or would go straight to the benefits and features? I've used your chat gpt prompts and I see only the copy to selling the service and using bolder language. What's your thought on that?@@DarlingtonMedia

[@keerthikiki7372]

VERY USEFUL VIDEO

[@CaraBraune]

Awesome content!

[@rekapurushothaman3878]

good and positive video

[@chidambarpuramvillage6120]

super

[@BlueGorillaVideo]

Hey! Thanks for taking the time to put together this video, I run a video production company and wondered if SKAGs still apply to me or whether I should group the keywords in one ad group as I only really offer one service which is video production and every project is bespoke? Keywords I’ll target are things like ‘video production company’ ‘video marketing services’ and ‘video content agency’ do you think it’s still best to split these up or will the dynamic keyword insertion in the ad copy do the trick? There is subsections of video production for example 'event video production' or 'testimonial video production' but these have very low search volumes and aren't exactly niches as most video production companies would offer both of these services for example

[@DarlingtonMedia]

Thank you! DKI can get you pretty far. I would say for your context, since you may not have all day to spend in ad campaigns, you could run DKI into custom landing pages that all ultimately sell one form of video production. The benefit with this is creating those custom landing pages is good for your SEO, too, so it's usually worth doing. With low search volumes it's even more important to give people a qualified experience.

[@SemonPradeesh]

Great video

[@vasislavdamenliev3381]

Do you still recommend skags over stags ?

[@marketingplanformula]

Again, well done. Would have liked to see this in live in an actual ad account, but good stuff.

[@DarlingtonMedia]

This is great feedback. Incorporating into all new videos to see how that does. Thanks!

[@Gamer_004-zc2oj]

Very informative Video! Do you think SKAGS are still the best option for Google Ads and If you set each keyword to exactly matching, the ad will only be shown when exactly this keyword is entered. So would you have to write the name of the town or city behind each keyword in an ad for a local company? Because otherwise it shouldn't be displayed if someone searches for the keyword + the place name? Appreciate your work!

[@DarlingtonMedia]

I think SKAGs are the best and cleanest way to own terms and get data on performance. Yes in this case without doing trickier methods you'd need to break things out by location. You could include all locations in the same SKAG e.g. [plumbing oregon] [plumbing washington] and then use {dynamic location insertion} in your ads to serve to them in a tailored way.

[@justplayit_lp6537]

@@DarlingtonMedia Hey, thanks for the response. If i would use largely suitable for my Keywords, would it then be necessary to put all the location names behind them?

[@jessicacalle8528]

I like this video. Very interesting.👍🏻

[@nickmhc]

So the old school SKAGs still works? Have you tried the keyword clustering software that the SEOs use? Do you use broad match to farm exact match keywords? It’s the structure I use for Amazon

[@DarlingtonMedia]

Old school SKAGs totally still work. I don't buy the hype from some other youtubers / gurus that they are dead. I've tried the keyword clustering software, can definitely work, other AI programs like ChatGPT/Perplexity can be great as well for kw research / brainstorming. Broad match for prospecting -> exact match / phrase match SKAGs is perfect.

[@nickmhc]

@@DarlingtonMedia appreciate it! Super helpful channel! Adding it to my regular rotation

[@justplayit_lp6537]

Hey, great Video! I have one Question. Do you have to pay for every ad group individually, or you just have to pay for the whole campaign? Cheers

[@DarlingtonMedia]

Thanks for watching! You set your budget at the campaign level.

[@sakthiprasath8010]

good content

[@savrah]

Hi good video. If I am running a business with multiple services such as Home Loans, Personal loans and Car Loans, do you recommend running 5-8 different SKAGs for each loan category? At the moment I am running one ad group with multiple keywords for each loan category (3 ad groups in total). Also there are other KZbin videos where they say SKAGS are not important anymore. So I am hearing conflicting information everywhere.

[@DarlingtonMedia]

Thank you! I don't know your personal situation in your account, but I do know that if you want to have the highest level of control over the message, the search, and matching your message against their search, SKAG is the way to go. But a lot of other top marketers don't agree with me, so you see videos on both. It depends on your preference and which perspective you find more compelling. I prefer the more tedious SKAG account format because it gives me better cost per conversion vs higher level algorithmic/broad match-based bidding. Feel free to send me an email though.

[@kimiya.r.n]

So you don't add any phrase or broad match keywords?

[@lyang6513]

Instructions Watch, Like, and Comment on a KZbin Video Search for a specific video on KZbin, watch 8 minutes of it, give it a thumbs up, and (optional) leave a positive, relevant comment. Instructions Search on KZbin: Go to KZbin. Type either "google ads campaign structure" or "google ads structure" in the search bar. Find the video titled "The Best Google Ads Campaign Structure in 2023 (copy this)" by Darlington Media. Watch the Video: Watch at least 8 minutes of the video. Like the Video: Click the 'thumbs up' icon below the video. (optional) Leave a Comment: Provide a positive, relevant comment related to the video content. Submission Upload a screenshot showing your 'liked' thumbs up:

[@MilenaKomadina]

Are the ad groups going to compete against each other if I use phase match to accomplish mining/farming? How can this be avoided?

[@DarlingtonMedia]

Hi there - Google will only serve one ad from one campaign from one advertiser at the same time. In other words, you won't cannibalize/compete with yourself; you're only entering the auction one time.

[@fvsagor]

That's good

[@PeterDudek1]

What about Performance Max and Google's seeming determination to eliminate manual control of our accounts?

[@DarlingtonMedia]

I don’t currently believe in PMax as a product. Maybe in the future with enough pressure from advertisers. Google is making it very clear to us where their priorities are.

[@PeterDudek1]

@@DarlingtonMedia Thank you for the reply.

[@earlalvizo2996]

Thank you for this video. I learned a lot. I have the same situation as beginners.

[@DarlingtonMedia]

Glad to hear it. It's such a common problem but very fixable :)

[@jakelopez-euphoricmedia7299]

Can you do a video on a landing page for a specific SKAG?

[@DarlingtonMedia]

This is a great idea. Comes up all of the time in coaching calls too. I'll add that to my shortlist!

[@adrian55892]

@@DarlingtonMediaDid this video get published? Looking for an answer on how best to use landing pages with multiple SKAGs

[@vinithamani1313]

IN THIS VIDEO THEY GIVE TRUTHFULL THINGS ABOUT GOOGLE ADDS

[@Seetha-l1l]

good

[@garrysingh8387]

Slow video but informative ℹ️

[@SetPlayGaming]

I think this tackles one of the core issues I had when using Facebook to advertise, the target audience was promised to be tailored but I ended up with a ton of spam non-relevant to my advertised product, it was super frustrating! thank you for explaining this in the video!

[@mrkadhaikaran6972]

its very use full

[@JustSoYaKnow82]

This is great advice. Thank you for sharing. I am very new so I appreciate any advice that I can get!!

[@Abouttheworldofgodzilla-cg3wc]

This was incredibly helpful and I cannot wait to implement some changes for my account. Thanks so much!

[@billeckerd833]

some great information..thank you!

[@sumitgupta7904]

This video about Best Google Ads Campaign Structure is really informative and interesting. I truly appreciate this genuine video information. 👍

[@MOHAMEDALI-yy4mz]

in this video rthey give truthful things about google ads great advice thank u for sharing i am very newso i appreciate any advice that i can get

[@leiyanchristian2928]

I really did get to learn a lot from the video, thank you

[@darthanark]

This makes me want to learn more as a beginner.

[@SureshChandraJena-o4z]

I loved this video and it was very useful

[@gamerology766]

EXCELLENT VIDEO

[@sravanisravi]

Very informative and Interesting.

[@gads_guy]

SKAGs in late 2023???

[@DarlingtonMedia]

What is old is new!

[@Hindustanagrogoatfarm]

best video to work with.

[@masalamasala2430]

useful video

[@SemonPradeesh]

hi good video.

[@subramaniansundaravadivelu]

This Best Google Ads Campaign Structure in 2023 for small business