Google Ads Remarketing Tutorial (Step-by-Step FULL Guide)

[@IsaacHamilton-nc4ld]

Everything is clear. Brief and clear. No water. Thank you)

[@PeterRichards-gi1qb]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ericbpreston]

Thanks for the sub!

[@RobertWatts-vj9op]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@ericbpreston]

Glad it was helpful!

[@larissabutler_realtor]

just watched this full series and I feel like i FINALLY get google ads. THANK YOU!

[@ericbpreston]

That's awesome!

[@PeterThompson-om1yv]

Clear and understandable, I wish there was more information like this.

[@ericbpreston]

Glad you liked it

[@PeterCain-kd5hf]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@ericbpreston]

Glad it was helpful!

[@MegadutaShrivastav]

You putting this up for free is actually clutch - praise to you

[@ericbpreston]

Thanks!! Also, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@RichardWatson-nz7tr]

A good lecture that will benefit all who have followed this excellent explanation.

[@ericbpreston]

Thanks!

[@madhavbhardwaj6428]

sir i need your keyword guide as i watched your all google ads video and binge watching your whole channel :)

[@ericbpreston]

Wow, thanks agentlaunch.com/ppc-cheatsheet

[@OnlineMediaLLC1]

I left the location worldwide like you said and I got 9,000 clicks from Pakistan. I recommend just target the area you were targeting before or you could end up with an $1800 ad bill like me

[@ericbpreston]

Yout must have missed restricting the ad to your retargeting audience only. Unless you had 9000 visitors from pakistan previously, that wouldn't make sense.

[@stuartdonaldson5919]

Not my niche but this easily transferable. Thanks for the straightforward walkthrough.

[@ericbpreston]

Awesome!

[@CarterThomas-hx7fd]

You explain it very well!

[@ericbpreston]

Thanks man!

[@scorpi1756]

Hi Eric, in my experience Google Ads (like Facebook), may disapprove Images that have text overlays on Images for Display (but not all cases). In your examples I notice you are using an overlaid Logo with text that may be a problem. Have you found this a problem? Google says... Avoid inserting text on top of an image. Bear in mind that, when assets are combined, your messaging may become repetitive if overlaid text is too similar to a headline. Don’t overlay a logo on top of an image, as this can be repetitive in certain ad layouts. Images where the logo is integrated in the photograph are OK.

[@ShawnBrice-qz8bc]

Top tutorial, what I see, thank you!

[@ericbpreston]

You're welcome!

[@axelrunner5662]

Thanks for the video Eric, very detailed and super informative!

[@ericbpreston]

Thanks man!

[@julian.garcia1]

awesome content. you should make similar videos, for building for recommendations for different industries based on builds like headlines etc. with explanations.

[@ericbpreston]

Thanks for the idea!

[@user-br5gw6ui9u]

The video is great, informative!

[@ericbpreston]

Glad you liked it!

[@suffolkcountyinjurygroup]

Hey Eric, I should follow your channel as mentioned previously HUGE fan of your videos. I am curious, are you going to cover retargeting from an old-school perspective or as it applies to pMax campaigns? Cheers, Derek

[@ericbpreston]

Thanks!

[@JohnHarper-ug1ez]

Thank you for creating the video - likes Unequivocally !!!!

[@ericbpreston]

Glad it helped!

[@FrederickReckman]

Alles ist klar. Kurz und klar. Kein Wasser. Danke)

[@ericbpreston]

Your welcome! Gern geschehen

[@the_travelator]

Very helpful and informative video. Would love a copy of the cheat sheet you mentioned in the video.

[@ericbpreston]

Thanks Mike, sure, agentlaunch.com/ppc-cheatsheet

[@ericbpreston]

Mike, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@americagies6714]

Very helpful and straightforward. Can you send the cheat sheet?

[@ericbpreston]

Thanks!! Sure thing, agentlaunch.com/ppc-cheatsheet

[@RyanAmirault]

Great tutorial, I'd like to get your google ads cheat sheet. Thank you!

[@ericbpreston]

Sure Ryan- agentlaunch.com/ppc-cheatsheet

[@ericbpreston]

Ryan, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@WalterRice-pi4yc]

It's beyond praise.

[@ericbpreston]

:)

[@nicolemurraychen8161]

Love your videos and used your "sign-up" campaign tutorial as my first just a few months ago. Is it too early to re-target? It looks like you have a custom goal set up at 18:31 on this video, but I can't do that because I need at least 1,000 active members in at least one network to help identify existing customers. What goal do I use then? Thank you.

[@ericbpreston]

Hey Nicole! We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: 1- Join our FB group -> facebook.com/groups/2437073699753689 2- Look for the post about the Q&A 3- Comment "Google Ads" An invite will then be sent to you shortly"

[@sortmyevents10]

Great video @Eric Preston! Thanks for sharing it. Q: Wouldn't the standard search campaign do its job to serve the "returning traffic"? And show your search ad again to the same person who looks for that term? Or your ads may show twice in the search result: 1 from retargeting and 1 from standard search?

[@ericbpreston]

Glad you liked it! Hey, join our facebook group facebook.com/groups/2437073699753689 We have Q&A sessions ocassionally, I think you'll like them.

[@maisonmitla]

Thank you for the presentation !

[@ericbpreston]

Glad it was helpful!

[@atlantarelocation]

I’d love that ppc cheat sheet!

[@ericbpreston]

You want it you have it: agentlaunch.com/ppc-cheatsheet

[@TantrikAdam]

Great video. But I was lost at the keywords. On the display campaign, you did not mention it. And on the search campaign, you kind emphasized it was important. And on the publish campaigns I can't find how to edit them. So if I cannot edit once I launch the campaign and it is kind of important, I do not want to mess it up. Any advice?

[@ericbpreston]

I know, it can be confusing. I strongly suggest joining our Facebook group-> facebook.com/groups/2437073699753689 You will find great content there, and we have Q&A sessions occasionally. Also, here's the cheatsheet, agentlaunch.com/ppc-cheatsheet

[@EdwardHiggins-qy2ve]

Thanks for the video!)

[@ericbpreston]

You are welcome! Thanks for your comment!

[@BuySellLiveNJ]

Thank you so much for this great tutorial! Any plans to do one on setting up campaigns for landing pages, not IDX-driven pages?

[@ericbpreston]

Thanks! We'll see!

[@trinurageekz]

So for remarketing search campaign, i see that you use traffic campaign, is ok if i choose leads as remarketing campaign instead of traffic?

[@ericbpreston]

Join us tomorrow. We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: Join our FB group -> facebook.com/groups/2437073699753689 Look for the post about the Q&A Comment "Google Ads" An invite will then be sent to you shortly"

[@DorkniteCrew]

Great video - love the simple explanation of this. Can I have a copy of the PPC cheat sheet please - would love a look through if possible.

[@ericbpreston]

Here you go! agentlaunch.com/ppc-cheatsheet

[@rkhimages]

Do you need to add any keywords in the Display retargeting ad?

[@isaac_higgs]

Nice guide! is this primarily for USA markets? I am focused on luxury real estate in Spain and was wondering if I would need a different strategy for that? Thanks!

[@ericbpreston]

You would need to use landing pages, which we do a lot of. Problem with other markets is they have no IDX/MLS feeds.

[@leonhardtteam]

Thanks for the insight! We would love the Keyword cheat sheet

[@ericbpreston]

Here you go! agentlaunch.com/ppc-cheatsheet

[@ericbpreston]

Hey team, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@lauriekaplan8758]

This was great! Question: do you recommend display ads just for remarketing, or can you use them for both your original campaign and your remarketing campaign? Thanks!

[@ericbpreston]

Just retargeting… doesn’t general a strong CPL

[@ErickBarton]

That's just awesome.

[@ericbpreston]

Thanks!

[@ChristineRebeccaHamilton]

Would appreciate a keyword-cheat sheet if you're still sharing that! Thanks!

[@ericbpreston]

Guess what? I'm still sharing it! agentlaunch.com/ppc-cheatsheet

[@ericbpreston]

Chrisine, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@vincentbifaro]

Great Video Eric

[@ericbpreston]

Thanks!

[@8Xrealestate]

Hi Jason, would like to review the Google ads cheat sheet. thanks

[@ericbpreston]

Hi Dustin, sure thing agentlaunch.com/ppc-cheatsheet.

[@samsonatkins3447]

Hi!) Can I have an advice? How much budget should I use per target account?

[@vladmarchenko2773]

Hi Eric, for some reason when setting up the GDN campaign and selecting the Audience Segment, I am not seeing the option to select All Visitors (Google Ads) - It does not even appear in the results. Do you have any idea why this might be?

[@rosemarylafferty6341]

Good video, thanks

[@ericbpreston]

Glad you liked it!

[@munchkette]

I was watching this to build an ecommerce retargeting campaign, would I create a separate campaign for each product?

[@ericbpreston]

Hi there! It's more practical to have an Ad group for each product and organize campaigns by category. Nonetheless, the video content remains genuine, so its impact will also be influenced by the market you're targeting.

[@SanitationForAfrica]

Thanks great advice keep going

[@ericbpreston]

Thanks!

[@Ajayharrysimon]

Hi eric, do we let google to "optimize" and let them target audience between our targeting? Is that a good idea?

[@samdinzey]

Can I get the cheat sheet? Thanks for the great content!

[@ericbpreston]

Thank you! agentlaunch.com/ppc-cheatsheet

[@StevenEdwardDetroit]

Great video and strategy!

[@ericbpreston]

Thanks!

[@brandenramsey7848]

I would like to know from you, is it not entirely clear whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?

[@diginaren3142]

Thanks for your video. Superb content. Can you please share your cheat sheet?

[@ericbpreston]

For sure agentlaunch.com/ppc-cheatsheet

[@user-md1tc7nn3c]

Hi Eric! Thanks for the clear explanation. I've just configured the audience in Google Analytics. When I add the audience segment "All Visitors" and "All visitors (Google Analytics)" and it populates, it only shows 0. Will my retargeting/remarketing ad still show to visitors before I set up the audience configuration in Google Analytics, or only to visitors that visited only after I've set it up?

[@ericbpreston]

Guess what... We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: Join our FB group -> facebook.com/groups/2437073699753689 Look for the post about the Q&A Comment "Google Ads" An invite will then be sent to you shortly!!!

[@abidalikhan2082]

Hi Eric, I’m trying to create a remarketing campaign for app promotions using my website audience but I can’t find the option to target them within the app promotions goal. Is that something google allows? How do u suggest to do it

[@ericbpreston]

Hey, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@joshuahawkes7923]

Should my budget for a retargeting search ad campaign be the same as the original search ad campaign?

[@mirandabush3935]

I would like to know from you what cross-minus is, is it necessary at all?

[@ChristopherBanks-ii3xn]

Beyond competition.

[@ericbpreston]

appreciate it!

[@sufianaldib9469]

Well done, thank you

[@ericbpreston]

Appreciate it

[@danielleprocopio4903]

Hi! I was able to copy and paste my retargeting-search ad. I can't figure out how to get back in and change the audience from observation to targeting.

[@ericbpreston]

Danielle you should join us tomorrow. We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: Join our FB group -> facebook.com/groups/2437073699753689 Look for the post about the Q&A Comment "Google Ads" An invite will then be sent to you shortly

[@dennismason7478]

How does the Targeting Solution compare?

[@germanospapadopoulos8226]

hello eric very nice and detailed video, could you please send me the sheet?

[@ericbpreston]

Done! agentlaunch.com/ppc-cheatsheet

[@joeferrante133]

Can you create a retargeting-only campaign in a new Google Ads account without a search campaign running as well? Or do I need the data and audiences from existing campaigns to run a retargeting campaign?

[@ericbpreston]

You need the data, because otherwise, who are you going to retarget? Building the right audience can also take some time before you can start displaying ads. Search campaigns drive traffic to the website, and retargeting is done to those who have visited the website.

[@joeferrante133]

Thank you - I thought perhaps you could use existing organic traffic to a website without driving new traffic via a Search campaign. I know it would take a little bit of time, but was wondering if you can do it that way as well? Thank you Eric! @@ericbpreston

[@joelbarber5848]

Do you coach so I can get these done and funneled into my kvcore

[@ericbpreston]

Yea you can apply to work with agent launch we do this for you

[@JonBlazeRealtor]

Eric if you copy/duplicate the City ad group from the Local Search you created into the Retargeting Search campaign how can you double-check that the Targeting setting for this campaign in the Retargeting - Search is set to Targeting? I created the Retargeting - Search campaign with Targeting as a setting, then copied the Local Search for City and pasted it into the Retargeting - Search so ads and keywords would copy over, will the targeting setting remain for the Campaign level. I can't go back to settings to see that setting once the Campaign is created.

[@nancywarner3576]

hello, it is not entirely clear whether the CPC affects how many potential buyers will see my advertisement or does it depend on the daily budget?

[@Intermarketingagency]

Can this method work on e-commerce sites such as an online yoga program?

[@ericbpreston]

It can work for anything but I haven't worked in your niche.

[@oliviercolas2024]

Can you retarget, only people spend 15 secondes to the site via Google Tag manager trigger and scroll 90 % on your first page ?

[@ryanferguson7230]

Hey Eric. Does Agent Launch offer stripped down options, such as only coaching for google ads? Thanks.

[@ericbpreston]

Hey Ryan! I suggest applying to work with us to learn more agentlaunch.com/apply

[@ethanlawsons1331]

What pagespeed score should I aim for?

[@forrestperry8262]

Have you seen instances of fraud using Search Retargeting? .. that could explain why Display Retargeting generally achieves lower CPAs

[@Hallucinatingfreak]

But how to target them by the products they have viewed? Like when I am on a website and I see all the products that I have browsed or added to cart over and over again?

[@omojiobasi290]

It's a little complicated. That type of Ad is called "Dynamic Retargeting" and it requires way more than was set up here.

[@Hallucinatingfreak]

@@omojiobasi290 any video or reference to it please?

[@sandfordd]

Eric, you said the Display remarketing campaign had a 5 dollar per day budget for a few hundred $ budget normal search campaign - would you therefore advise a similar budget for a Search remarketing campaign? cheers

[@ericbpreston]

Come tomorrow! We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: Join our FB group -> facebook.com/groups/2437073699753689 Look for the post about the Q&A Comment "Google Ads" An invite will then be sent to you shortly

[@SS-vl9oq]

Nice Video Eric!. Can you please share PPC Cheat Sheet? Thanks

[@ericbpreston]

Sure! agentlaunch.com/ppc-cheatsheet

[@ComfeePainReliefProducts]

looks different on my end and didn't give me an option of targetting.

[@mounir.b_8630]

i need that cheat sheet!

[@ericbpreston]

You need it, you have it: agentlaunch.com/10m-google-ads-pdf

[@informesmecanicoses]

hoy can I just target users who land into the check out page?

[@ericbpreston]

Technically yes, but if you're not spending thousands a day it's going to take a while to build up that audience to be able to target them individually.

[@travelvlogs-fk1su]

does this come in hindi?

[@dangraves25]

I'm starting a Flat Fee MLS company, thoughts on how I would do that with Google Adwords

[@ericbpreston]

What is the website provider?

[@dangraves25]

@@ericbpreston I host on godaddy

[@boldhaus2023]

Can you send me the cheat sheet? Great video!!!

[@ericbpreston]

Hi Sheri, sure, agentlaunch.com/ppc-cheatsheet

[@bonnieharvey5591]

How does Pixel-based retargeting work?

[@ericbpreston]

Check this out kzbin.info/www/bejne/hZ7Jp6Z9jNOooNk&lc=UgzFiAEwONwau2hXJe54AaABAg

[@markcross7323]

Hello! How do I create seo-friendly content?

[@ericbpreston]

Great question for tomorrow! We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST. To join: Join our FB group -> facebook.com/groups/2437073699753689 Look for the post about the Q&A Comment "Google Ads" An invite will then be sent to you shortly

[@jasoncraigond734]

Is the older the site better for seo than new one?

[@ericbpreston]

Typically older sites rank higher if they are kept fresh and up to date.

[@hansguth]

Would love keyword tool.

[@ericbpreston]

Sure thing! agentlaunch.com/ppc-cheatsheet

[@temitopekolawole5326]

Can I please get the cheat sheet?

[@ericbpreston]

Yes, you can: agentlaunch.com/ppc-cheatsheet

[@ericbpreston]

Also, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar

[@edpal289]

Hello how do I contact for consulting

[@ericbpreston]

Hi! Sure thing agentlaunch.com/apply

[@user-bv7pr7pb1k]

Cheat sheet please

[@ericbpreston]

agentlaunch.com/ppc-cheatsheet :)

[@certifiedcash4662]

keywords

[@ericbpreston]

agentlaunch.com/10m-google-ads-pdf

[@istaruscanada6572]

isn't similar users are the email list you created ? kind of the same as lookalike audience on facebook. this is a powerful tool i think

[@silasbooker8186]

hello, is it possible to launch an advertisement on a page in the social network. networks? or will they block you for this?

[@ericbpreston]

We highly recommend your website

[@StuartBryan-tg6gj]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ericbpreston]

Thanks for the sub!

[@RobertWilson-pz8je]

A good lecture that will benefit all who have followed this excellent explanation.

[@ericbpreston]

Thank you!

[@JaysonLee-hi7dt]

Clear and understandable, I wish there was more information like this.

[@ericbpreston]

Thanks Jason!

[@AnthonyFlowers-nn6oy]

The video is great, informative!

[@ericbpreston]

Thanks man!

[@CharlesPark-jo2jh]

Thank you for creating the video - likes Unequivocally !!!!

[@ericbpreston]

🚀

[@JosephLang-td2kv]

You explain it very well!

[@ericbpreston]

Thanks man.

[@DonaldScott-tr6vu]

Beyond competition.

[@ericbpreston]

🚀

[@GordonBlake-to3bk]

A good lecture that will benefit all who have followed this excellent explanation.

[@ericbpreston]

Thanks!!

[@ZhanatanAddington-bo1ly]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@HarryHill-pf7fm]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ericbpreston]

Thanks for the sub!

[@MorganRice-sb8rh]

A good lecture that will benefit all who have followed this excellent explanation.

[@AubreySimmons-eq9mo]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ericbpreston]

Wow! Thanks!