Google Ads Search Terms Report Analysis Like a Boss (N-gram)

[@DataHeavens]

Note: For eCommerce campaigns look at ROAS and revenue (conv. value) instead of CPA :)

[@kaetorres2732]

@AdsCourses To determine the account CPA, do we have to FILTER the search term report to search terms WITH conversions ONLY?

[@KeywordResearchSimplified]

*I’ve been overlooking this tool, but now I see how crucial it is for refining my keyword strategy and lowering costs.*

[@gamingfun9071]

I have learned much from yor videos. And i'm still learning. This is the best course i have ever follow.

[@EleanorGann]

So insightful! Thank you.

[@DataHeavens]

You're so welcome!

[@kaetorres2732]

@AdsCourses To determine the account CPA, do we have to FILTER the search term report to search terms with conversions ONLY?

[@OdiCaspi]

How did you manage to change the colour of the columns? So handy. Awesome channel btw, thanks for sharing knowledge

[@shaileshkabra2435]

Need help, I am getting this "Could not find any campaigns with impressions and the specified options."

[@herestomydownfall]

17:20 I don't understand why they are added as negative phase match keywords rather than just adding them as negative exact match?

[@ganesh199208]

This one is the best video.

[@ras9musen13]

Thank you. This is helpful. Can you do series of automation scripts that are useful for ppc campaigns?

[@ras9musen13]

Hey Karol, I'm getting this error when running my script: Could not output Account level word count: 'Exception: The number of columns in the data does not match the number of columns in the range. The data has 2 but the range has 11.'

[@magdalenajancova5562]

Chcel by som viac príkladov, rozhranie sa zmenilo pre výber kľúčových slov, nemôžem nájsť, kde vidieť efektívnu reklamu?

[@kausaralam8999]

Thanks. This is really helpful.

[@Outdoorando]

Nice One !

[@digitalwework5008]

How do we change the date range to always use the last 30 days instead of the custom time period?

[@cavallopazzo340]

Great video! I have some questions. When determining the average cost per conversion for filtering the negative keywords to add do you also include shopping and brand campaign? With brand campaign the CPA will of course be much lower. Also you didn't mention when and how to add good keywords in the keywords list. I mean if it has a good CPA do you simply add it to the keywords directly with the same match type or you make the matchtype more narrow if it's broad for example?

[@vivadecorstudioflowersdeco7636]

Thank you so much for your lesson it is very useful and interesting! 👍 I have one more question as for search terms report - I want to analyse which search term caused “bad” phone calls (from people who called accidentally). Unfortunately I can not find such an option in report 🥲 May be you can recommend me something? Thank you! 👋

[@rascanjero8431]

Are you using a call tracking tool? Add in conversion value data for calls under a threshold duration i.e 30 seconds or don't label them as conversions.

[@youssefazmy9096]

can this be uploaded into an excel file instead of a Google Sheet? var spreadsheetUrl = "myexcelfile.extension"

[@moyeenshaikh9915]

is it working now ?

[@sathishkumarseo1005]

is it new one. The search term report showing different for me. ( I mean the UI design)

[@DataHeavens]

The interface is new. You may have something different because Google may be testing somting new etc.

[@sathishkumarseo1005]

@@DataHeavens your part is old one. Ok i Unterstood. thanks for your instant reply. Good video, keep post. Thanks

[@Skynewyear]

boss!