When To Pause Google Ads Keywords?

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?...
In this video I show you how to work out when to pause Google Ads keywords.
It can be very difficult to work out the right time to pause keywords in your Google ad campaigns.
Just because a Google ads keyword is not profitable now, doesn't mean it won't be in the future.
Knowing how to assess Google ads keywords and optimize your campaigns is really key to your long term success with Google ads.
This video gives you a number of Google ads optimisation tips and explains how I think about it.
#googleads #googleadsoptimisation
CHAPTERS:
0:00 Intro
0:23 How to assess keyword performance
3:27 Keyword assessment timeframes
5:20 When you do pause keywords
7:15 Pause profitable keywords?
8:36 How to optimize unprofitable keywords
WATCH NEXT:
How To Use Google Ads Auction Insights Report
• How To Use Google Ads ...
How To Create A NEGATIVE Keyword List For Google Ads
• How To Create A NEGATI...

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-pausekeywords1022-gadfy

[@justme-fe2sf]

Thank you for the informative video. May I ask on new search campaigns a week or less old is it wise to pause keywords with low score or those receiving no impressions? If not when should one decide to do that? Many thanks for your help

[@rajudesai3069]

Great

[@interiormonk7363]

Awesome

[@BenHeathGoogleAds]

Thanks a lot :)

[@davidg5629]

I'm sorry, what does CPA stand for? Cost per something, I guess. What if one needs to pause the entire campaign due to too many commitments? Like a service business that needs to satisfy current clients before signing new clients? Thanks

[@BenHeathGoogleAds]

It stands for cost per action or cost per acquisition. It is used interchangeable with cost per conversion. In that scenario you can pause your whole campaign and that shouldn't present a problem.

[@davidg5629]

@@BenHeathGoogleAds Got it. So, a lead, sale, phone call response. Thanks, man.