Google Ads Tutorial for apps & mobile games

Get the full course: www.udemy.com/course/facebook...
In this step-by-step tutorial I show you how to run Google ads for your Android or iOS app and mobile game.
INCLUDING FREE $500 AD CREDIT!!!
Get more installs, more engagement or sell more subscriptions, this video is for you.
You can watch how I create a campaign completely from scratch and I explain how you can optimise top-performing campaigns.
We go through campaign creation, targeting, creatives and optimization. This top-funnel strategy is by far the most effective way to get more installs at scale.

[@gbstudios9322]

As a result of the campaign, the right bar, where the estimated total number of downloads is displayed, is not visible for me. Is it out of use? Or do I have to open it from somewhere?

[@user-uq2cv6bu1c]

Thank you for the video! May I ask one question? In the location option, you set target - "presence", and exclude - the same, "presense". Should we exclude "presence or interest" instead? Or how should it work?

[@asmaabdrabo3031]

Thanks for all the helpful content. Recently the section that shows the weekly estimated app installs is not available! After I add the amounts to my budget and bidding nothing is shown! I followed all your instructions previously and all was good. What should I do? Help Plz.

[@saleemapp]

can we optimize the app promotion campaign according to certain age and behaviors of the target users?

[@user-yx8px4pe3g]

? what the tools connected with apple store if google play connect google play console

[@realesttalkueversmelled2349]

Hi I’ve been searching for where to add call extensions on the app for two days lol any help?

[@kevinortega6361]

Hi thank you for the video, im trying to create my own campaign but when clicking on the ad group secction there is just an empty screen, do you know something about this issue?

[@snowcena7957]

I want to know even tho you paid 7dkk it will not take more than 500 right because I do not want them to over charge my card. Also what if I want the app just to run on display

[@DionisieIonita]

Felicitări pentru acest material educativ! Este exact ceea ce căutam pentru a învăța mai multe despre acest subiect. Sper să aduci mai multe videoclipuri de acest gen în viitor!

[@alessandrodelbianco6997]

It would be useful to see how to setup a conversion action.

[@flurinjenal374]

At exactly 7:10 after you clicked that button it wants you to create a new conversion event. But how can I just pick one that I already created for previous campaigns?

[@DariusMora]

Yaaas :)

[@minjik7773]

Very helpful video with App Install info! I have a question for the app regagement. Can you retarget youtube viewers or channel subscribers with app regagement campaign? What audience can we retarget with the app regagement campaign? Thank you!

[@DariusMora]

You can target people who have installed the app but haven't subscribed for example or haven't used it in a while. You can also target people who have previously seen your ads but didn't come users.

[@krishnarajwanshi9061]

Thanks for sharing… Long time doubt cleared… I always use to target global countries all regions together.. but won’t do anymore again

[@DariusMora]

happy to hear that it helped

[@joannaho7280]

what about target audience? how can I target particular audience

[@Floxic]

Hello, first of great Video! I created an Ad campaign for my app and afterwards I cant see the "ad Workspace" that is visible in your video around 13:20. Any Clues?

[@DariusMora]

Did you manage to run the ads from that campaign, or you didn't even get to that place?

[@Floxic]

@@DariusMora no, the ads never showed up anywhere. I tried multiple times.

[@Buraktalh]

Hello, I want to ask something. I want to advertise on Google Ads for my mobile game, but I want users to play my game in the game I will advertise, how can I do it, in which section do I do it?

[@ShaylaReynolds-dq4jo]

Hello, I want to promote my online shopping website and products through ads that will pop on a mobile app games without having a mobile app of my own. I want ads to run on mobile phone apps. Can I achieve this on google ads?

[@nurinwonderland]

Thank you for the video. And I have a question: How can I learn average target cost per install (CPI) according to countries. For example should I pay 0.3 $ for India, while I pay 2$ for USA ? Does CPI depends on the countries and is it different from each other?

[@DariusMora]

Yes CPI is wildly diferente in each country. You can’t “average out” the target cost. Price is set by the market. US has more competition, willing to pay more money to advertise, because they make more money back.

[@DrAnishNRK]

Thanks for the informative video. Is it possible to set keywords inside each ad group?

[@MaxSinclairLondon]

No it's not possible sadly!

[@user-ru4uy9pt7g]

Thank u so much, you help me a lot

[@DariusMora]

You're super welcome

[@flurinjenal374]

Hi Darius, at the point where I have to "Add Conversion Action", I can't choose my app install event and I seem to be stuck there. Can't launch the campaign. Can you help?

[@DariusMora]

I think you have to set up the app install events with an SDK first. Have you already set up your app ?

[@flurinjenal374]

@@DariusMora Thanks, Darius! Sharing this in case anyone runs into similar problems: I was stuck with an error message about the conversion event. I figured out that however the real problem was that I uploaded too large images in the creatives uploader. There was no error warning about this but it reflected in the problem with the conversion event. Strange bug. Eventually, if you have a game running on Google Play, you don't need an SDK to track installs, just connect your Play Console with Google Ads.

[@daviddick2551]

Hi Darius, thank you for this video! I still have a question on it: Is it correct that I CANNOT do any targeting at app ads, like... females only, age 20-45?

[@snowcena7957]

Yes you can it there he just left everyone

[@ShusterRoma]

Thank you, it was helpful)

[@DariusMora]

You're welcome

[@oricoh]

I used google ads in the past (and trying again now), I was able to choose my audience interests, group them into cohorts based on their demographic, profile, interest, even search terms. I am missing it now, can't find it anymore. I don't want to advertise to everyone and anyone, how do I do that?

[@DariusMora]

It's because Google is using their AI to do that for you. They believe that AI is better at targeting than you can be.

[@flurinjenal374]

Good video! How do I integerate the SDK in my mobile game?

[@flurinjenal374]

Oh, I don't need to :)

[@DariusMora]

There you go :)

[@user-id5nm5hl4q]

Vas really helped great work and Well explained

[@DariusMora]

glad you liked it :)

[@BrookeRose-zx5zt]

This video is very informative!! Thanks you!!!

[@DariusMora]

Glad it was helpful!

[@Studio.Gamers]

Hello, I am promoting my application and I only want to show ads on mobile devices and only in the Google Play Store only can you help please

[@DariusMora]

Google is using AI to deliver the best 4reesults for you

[@Cursix]

in your experience did dkk 3,500 ever got u 40k installs app installs?

[@DariusMora]

number of installs depends on many variables. You can get an install for $0.1 or $10. Depends on the country, category, target audience, etc.

[@pullupina9687]

Sir does it really help grow apps and what if i spend 3 days a week 20$ for 3 months. Will i see results like how i calculated 10$ is 100 reach and 1000 impressions? Or ?

[@DariusMora]

I don’t understand your question

[@pullupina9687]

@@DariusMora is targeting whole USA more efficient for more conv. Or is targeting a state better?

[@DariusMora]

​@@pullupina9687 if you know that your audience is mostly in one state, you can target one state.

[@jmadas]

thanks for sharing ~

[@DariusMora]

You're welcome

[@YA-vl8jh]

What about keywords? How can I add keywords to the campaign

[@vietpion]

that is not Google Search Campaign, you can not added keyword to Google App Campaign

[@charithwijenayake3088]

@@vietpion I am getting USA installs from Google UAC campaign, but it is generating very low number of ad impressions. What will be the case?

[@viettrinh5032]

@@charithwijenayake3088 check your bidding and your budget. Your budget need to higher than your bidding 50 times. Then raise your bidding up gradually until you get your goal, 20% each time is ideal.

[@DariusMora]

They're using AI to do a lot of the work for you

[@RuthSchwarz]

Thank you for the video

[@DariusMora]

You are very welcome :)

[@user-jy5pu6bg5p]

can you please help for ios app google ads

[@DariusMora]

Thanks for the suggestion, I’ll consider that

[@samuel.lozano1]

How much per install?

[@DariusMora]

Depends on many variables. Could be $0.1 or $10

[@rishabhsrivastav2066]

When you are saying u get downloads in India not Revenue, I don't know why this hurt

[@DariusMora]

I love India as a country, don't get me wrong. It's just that on average, customers in India don't spend a lot of money when compared to customers in the US for example.

[@rishabhsrivastav2066]

@@DariusMora I agree with your point, Per capita income of India is low and pay gap as well. I hope this will get better

[@asapvisuals2374]

The most basic and inefficient way to advertise the app. Thanks. Never do this, because your ROI will be always negative.

[@DariusMora]

Thanks for sharing your constructive feedback. What do you recommend?

[@asapvisuals2374]

@@DariusMora I do recommend using some real-life cases where you were able to drive traffic and get positive ROI, instead of just flushing money down the toilet on google ads. Give a real example of when it works, and provide a horizon of when did you get ROI etc. This video is so basic that you don't even need a tutorial because Google Ads will literally just guide you through the process.

[@randomot5113]

Hello, I am a beginner can you suggest me please

[@samuel.lozano1]

​@@asapvisuals2374uh what? Google ads is highly effective for generating app installs.

[@Mert-sl3ul]

R*tard@@asapvisuals2374

[@alphaapps8701]

No value video

[@DariusMora]

Thank you for the constructive feedback Alpha

[@meghanasj]

India is not the cheapest country, its a Richest country - Just need to create a Hype and Demand for the product. If your products are not used by Indians that doesn't mean India is cheap, they don't have any use or requirement for your product. It's not professionalism to call some country as cheapest country . Hope you understand

[@chiggywiggy524]

He didn't mean that in that way. Cheap in the sense that...there's too much population. Google pay less for the views of the countries with larger population. Even youtube give very less money for views from India. It's about population, not the wealth of that country.

[@DariusMora]

Hey there, I'm sorry if my comment seemed offensive. I have great admiration for the country and many of my friends are from India. When I say it's cheap, I mean that the cost to acquire a customer from India is much lower than acquiring customer in the US for example. The user-acquisition prices are cheap. On average, customers in India spend less money than in the US for example which is why advertisers pay less money to adverse in India.