Google Analytics 4 Conversion Tracking

[@wiserit]

Brilliantly done. None of the GA documentation puts this quite so concisely. Thank you!

[@martinaaust5969]

Finally, after weeks of confusion, I found your helpful video and was able to solve the problem. 🙏

[@LS____98]

You explain better compared to the courses I had to take for this and I'm not just talking about conversion. Literally almost everything that's deep with GA. Thank you

[@Prabhakarbala26]

Your videos explained well in a detailed way than others. Even a beginner can understand it very easily

[@LauParra-d1o]

you are the best...I think I will take your courses, just as a payback for everything I have learned so far with you. Have an amazing day

[@AnshulSharma21]

Excellent explanation, I run a Digital Marketing Agency in Saharanpur, India. Kush IT World

[@FabrizioCia]

Excellent explanation, really clear and concise! Congrats!

[@inrihernandez90]

Thank you thank you thank you ! Your videos are clearing the fog I’ve been dealing with !

[@ameliahey9349]

Thank you for making such great videos on saving people's time. 🥰😇

[@lfcamacho]

Hi Ben! love your videos, I have learned a lot from them, thank you very much :) ...I have a few quick questions, at 6:00 a value parameter was added, where is that value coming from? what is the criteria and best practices when assigning monetary value to our conversions? and finally, how do we benefit or practically apply this value in our reports??? Thank you in advance!

[@dmitrykhlan]

Thank you for your amazing video!

[@luchiangrigore]

Thanks, great video. Pro-tip: set speed to 1.25x :)

[@henry.tr287]

thank you so much, really clear and concise. Congrats!💯💯💯💯💯💯💯

[@drteddyweb]

Thanks for the very comprehensive video. I just have one question: why I don't have a configure icon in my left list below advertising icon?

[@pete9364]

Wish google can explain their super complicated things like this or keep it simple

[@youshouldknow5481]

I can't find detailed conversion sources when I click my conversions. Is this a new change?

[@badgerweasel]

I'm an administrator and there is no option to "Create Event". Any help here?

[@AndyKuiper2]

Very helpful and well put together video… thanks :-)

[@scorpionmonarch]

Thank you so much! Your video helped me a lot today. 🙂

[@LovesData]

Awesome!

[@neumaninha]

You're a lifesaver! Thank you for this video

[@NellyWise360]

Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

[@subodhmahant3569]

Thanks! Very informative. Subscribed!

[@Shane199416]

Hey Benjamin! Quick question, my event name is set as “generate_lead_form” and my event value is set as 70. I can see this Event Value 70 coming into GA4 when I click on the generate_lead_form event. My question is how come it’s not showing up under “Total Revenue” ? Thanks! 🙏

[@FelipeVergara]

Great video Benjamin! I have a question: instead of "page_location contains thank-you", can we use "page_path starts with /thank-you"? That's the default setting of the other GA4 events imported from Shopify (cart, checkout, purchase, etc.). Thanks!

[@user-pq7ik7yo1n]

But the event form_submit is the same with your new event generate_lead if every form has a thank you page, right? So, why did you create that?

[@abhindu2023]

If all of the leads come from the same form and same Thank you page, how do we differentiate between organic leads and paid leads?

[@user-jo6ws2nw6q]

i have setup thank you page as conversion but in conversion events section total users showing 8 and Conversion (key events) showing 24 ? so i am confused, how's its possible 8 users came and put 24 conversions ?, let me cleared this fact. in your this videos shows lead_generate section total users is 1 and conversion is 2 ? how's possible and what is accurate ?

[@thesmokingchair]

trying to figure out how to track an 'add to cart' click (and/or a purchase) for a specific product as a conversion (in woocommerce)... help please? [in ga4] - in a perfect world I could learn how to track conversions for 'email/newsletter signups', 'phone number clicks', and 'purchases' (of specific products).

[@stormfrontse4576]

Yo! thanks so much my man, I was looking around for the answer. Finally found it here... I do have a question though. How do we track and setup phone call conversions. Is there a similar tutorial with tracking phone calls? Or phone tracking... ok thanks again!

[@relax2234]

But what to do, if I have no ThankYou page?? I have a Landing page and then i go to the affiliate page of the customer??

[@CurioCreativeAgency]

How do I track outbound link clicks on a website and then run a report to find out how many of those happened due to an ad lead to the landing page, or organic.

[@JBuckenmeyer]

Suggestion - gives the best way in your opinion first and then explain the other options so we get to the action right away. Thanks!

[@marskog]

When i have made this "lead" conversion tracking. The same way as you did. It takes 1-2 days before i can see it?

[@AdamLundquist]

When I send the custom event from GTM is that automatically counted as a conversion?

[@karolkrajcir]

Thanks for the helpful video! A quick question - you can bid on one or multiple conversions in GAds. Now my question is, for two different forms, would you track them both as "generate_lead" with "form_name" parameter distinguishing the two, or as two different custom events (e.g. "generate_lead_contact", "generate_lead_quote")? What's better for GAds campaigns? In GAds, do you usually want to optimise on a generic behaviour (such as people submitting a form) or a very specific behaviour (such as people submitting a certain form only)?

[@davidellliotbrown]

So I've been through the steps here, and the purchases are coming through into GA4 okay, but for some reason, most of them have the revenue amount set to £0 - so it's not pulling in the sale amount into GA4 for some reason? Can someone help with this. It looks like it's a really common problem as when I Googled it, I saw that loads of people have the same issue. Anyone know how to solve this problem?

[@walkertalker3232]

I have an event called conversion but I am not sure what google means with that. I did set up Google Conversion in google ads and connected that with tag manager and google analytics so maybe it is that

[@umutylmazgunduz2926]

Thank you! If my client already has conversions by only uisng google ads conversions form website and I want to track it via GA4 instead, should I keep tracking with the old one or does it hurt to migrate GA4 conversions after some spending? Thanks for the answer anyways :)

[@jaymarshall1966]

Great information as always.

[@bobanradovic8024]

If we set this up in Google Analytics, how will we know exactly which conversion came through Google Ads and not through some other sales channel? :)

[@jiliplushie]

thank you very much,its very useful

[@jaycordt8910]

I have setup conversions for button clicks, I want to see how many times the button click conversion happened in different countries. How do we get these into exploration reports? As my conversions don't show up as dimensions or metrics under the exploration section

[@ericvanrite]

Benjamin thank you so much for this video! You have made GA4 so much easier to set up! Quick question: GA Universal has been known to under track conversion (i.e revenue and transactions). Do you know if Google has fixed that issue in GA4? I feel like being able to configure a conversion event in GA4 should help reports be more accurate. Correct me if I am wrong. Thanks!

[@FromTheDeep2481]

Thanks for the awesome vid!

[@DaimtoAps]

How about tracking conversion when a user arrives at the website after clicking on a referral link . Something from Adwords for example that brings users into a site.

[@LovesData]

Follow the steps in this video to setup conversions and then combine with one of the standard acquisition reports or create an exploration report for something more custom.

[@alexjohntech]

Nice. Is there a tool to upload annotations from Universal to GA4?

[@ziaraheemjbp]

Thanks for detaild video.

[@amatuer2]

Excellent lesson , thank you . Do you have a lesson on sales events? I only want the tag to trigger when my client sells a product .

[@jesusgonzalez7059]

Thank you for such a great video. I do have a question. Is it possible to create a non-GTM conversion tracking with an AJAX feedback result rather than a redirect to a thank-you page?

[@BeldeanCiprian]

Good job. Thank-you :)

[@sandfordd]

Hi Ben - have you encountered tracking conversions from an integrated Google schedualing calendar from Google Workspace? Thanks!

[@user-uq5hm7ps3h]

Hey Benjamin, I need help with the conversion numbers of Google Ads and GA4. If I compare the conversion value and conversion numbers, GA4's conversions are almost twice that of Google Ads. I am talking about the purchase conversion Tag here. I have a Shopify Store, and a few months ago, I integrated the GA4 property with Shopify and got the Shopify-integrated Ecommerce Events. I checked almost everything, and the attribution model is the same for both Tags, which are Data-driven. Timezone is the same. Also, auto-tagging is enabled. Can you please help me solve this issue? Please find the example. This is data for July 6. Google Ads Tag: Conversion Action - Purchase Action Optimization - Primary Conversion Source - Website All conv. - 20.78 All Conv. value - 11784.2 Status - Active GA4 Tag: Conversion Action - GA4 (Web) purchase Action Optimization - Secondary Conversion Source - Website (Google Analytics (GA4)) All conv. - 47.64 All Conv. value - 14196.01 Status - Active I appreciate any help you can provide.

[@LauParra-d1o]

Hi, Love your videos. How do you track the thank you message in a SPA, without changes in the URL?

[@1998bhavik]

Can you tell me if GA4 allows or if it doesn't allow a third party payment app to track the revenue for an e-commerce website based on Shopify Awaiting for your response

[@mohammadaliatashkar6514]

Hi, I want to do this event for the search box as well. Thank you.

[@brandonhuttsell]

Does anyone know if I could use the approach in this video to duplicate the old UA Page Value metric? UA Page Value example (Transaction Revenue + Total Goal Value) divided by (Unique Pageviews for the page). GA4 Documentation says: "In a Universal Analytics property, you can assign a value to the goals you define. Goal value is the basis for calculating metrics like Page Value and Per-Session Goal Value. A new way to represent conversion value in Google Analytics 4 is to add a value as a custom event parameter (for example, event_value) to an event, create a custom metric (for example, Event Value) for the event parameter, and then include the custom metric in your reports and explorations."

[@user-dh8zk2ze2d]

Hi can you make a video on the SAAS platform conversion tags

[@clemchooi]

Hi ! Do you know how to track a conversion for whatsapp button ?

[@superformOG]

Hi Ben, does autotagging data also show as events that you can create conversions from?

[@peterknight6584]

Thanks for the helpful video. When I create GTM events, they don't show up in my GA4 -> Events screen even after 24+ hours. Is it the case that any Tag requires at least 1 Event Parameter to be set to be successfully displayed in GA4 - > Events

[@LovesData]

I’d check that the measurement ID is correct in GTM and that the container is in published.

[@peterknight6584]

@@LovesData Yep, all good on that front. I'll keep looking

[@JesperHultqvist]

Great video! If you already have a bunch of events configured for UA in GTM, is there an easy way to convert them to GA4 events?

[@MaxWeir]

thank you! is it possible to track specific dollar values? Example a booking form has multiple hire options, the user chooses one of them. Each has its own price so if possible I'd like to assign multiple tracking values so I can see in the report all hire values.

[@LovesData]

I suggest using ecommerce tracking for this.

[@MaxWeir]

@@LovesData thanks! Do you have a video on this? btw I followed your guide in this video and it worked perfectly and thanks I know a bit more about GA4

[@adventuro]

Are there any pros or cons of using each method?

[@user-mf9rj3mj5c]

Hi! What if i created a gtm tag with the event name generate_lead, and the trigger has all the "conditions". Do i still need to put in the conversions part set new conversion generate_lead in GA4?

[@LovesData]

If you send an event for a conversion action using GTM then you just need to mark that event as a conversion in GA4.

[@FightBackClips]

Iv tried doing this in google ads conversion it says website not active even though the website is tracking in google analytics. And it say google analytics not working correctly

[@hasanshahrearnahid]

Hi there! I will help you with google ads conversion tracking step by step if you want and google analytics as well. massage me

[@bernipremium9193]

Hello Benjamin!!! Thanks for this content, I find it very interesting and useful for all marketers. One question, I'm looking at a website and I see that there are many events that I don't know when they are triggered and how they were configured. Within GA4 when you click on an event the report of that event appears but not when it is triggered or how to modify it. I know that in the debug view you can see when the events are fired but only if you test them in real time on your website. Is there any way to modify/delete or at least see when these events are fired in GA4 (to make a cleanup of those that do not provide any value vs those that do)?

[@LovesData]

It depends how they’re implemented. If it’s directly in the interface, then you can head to ‘Admin’, then ‘Events’, and then click ‘Create’. And you can check the automatic events (aka Enhanced Measurement). And if events are implemented using GTM, then you’ll need to get access to the container.

[@_joshmdavis]

Do you need to use conversion Linker? IF so how does that work?

[@LovesData]

You don’t need the Conversion Linker tag to configure conversions in GA4. It’s used to create a first party cookie for Google Ads conversion tracking. And I suggest watching my GTM tutorial: kzbin.info/www/bejne/lXWYn5driL9nqZo

[@himanshupurohit6050]

explained very well benjamin. Just a question is it mandatory to mention value?

[@frostiqstudywithme4316]

-

[@emcquesten]

Thanks for this video. Do you know why sometimes one conversion shows as two conversions in GA4?

[@LovesData]

GA4 counts every conversion. While Universal Analytics counts one goal (conversion) per session.

[@stachusabbir]

Nice video

[@selenefroehlich9138]

hi Ben, how can I delete the "generate_lead" event? I turned it off as "conversion", and I just set up a purchase event with variables and this tag on gtm is not being fired, it is conflicting with the "generate_lead", I tried to search on analytics under events and it's not there, please help

[@danielmaximoads]

Muito bom

[@cscherer123]

Is it just me? I already struggled in the first 2 minutes of the video. I don’t see any of the reports you have in my GA4.

[@LovesData]

It’s because Google tweaked the interface since this video was released. See: kzbin.info/www/bejne/rZq8pJKca9qLabc

[@dirtyslippa808]

👍

[@mentola-com]

I used both, is that bad?

[@LovesData]

The main thing is you count an action once as a conversion. If you count the same action twice, you will have inflated conversion metrics in GA4.