Google Ads Conversion Tracking 2023 - Google Analytics 4 & Google Tag Manager Button Clicks & Forms

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I will show you how to set-up Google Ads conversion tracking with Google Analytics 4 and Google Tag Manager. You will learn how to track button clicks, form submissions, and thank you pages as Google Ads conversions by using GA4 and GTM. With Google Analytics 4, you can track events like button clicks, form submits, scrolls, page views, and more. We can set events as conversions and import them into our Google Ads account.
Helpful URLs:
Google Ads Conversion Tracking Tutorial: • Complete Google Ads Co...
Google Ads Phone Call Conversion Tracking: • Google Ads Phone Call ...
Google Ads Google Tag Conversion Tracking: • Google Ads Conversion ...
Google Ads Conversion Tracking on Surfside PPC: surfsideppc.co...
Google Ads Guide on Surfside PPC: surfsideppc.co...
Google Ads Tutorials Playlist: • Free Google Ads Course...
Hashtags:
#GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords
Video Description:
Unlock the full potential of your Google Ads campaigns with this step-by-step tutorial on setting up conversion tracking for button clicks and form submissions using Google Analytics 4 (GA4) events and Google Tag Manager (GTM).
In this video, we'll guide you through the entire process of effectively tracking conversions to improve your marketing strategy and boost your ROI. You'll learn how to:
- Create a new GA4 property and link it to your Google Ads account
- Set up Google Tag Manager to manage all your tracking codes
- Configure custom events in GA4 for button clicks and form submissions
- Implement the events using GTM and test them in real-time
- Import GA4 conversions into Google Ads for optimized bidding strategies
- Analyze your conversion data and optimize your Google Ads campaigns
No prior experience with Google Analytics 4 or Google Tag Manager is required, as we'll walk you through each step in detail. This video is perfect for beginners and intermediate marketers looking to improve their conversion tracking skills and get more value from their Google Ads campaigns.
Resources mentioned in the video:
Google Analytics 4: analytics.goog...
Google Tag Manager: tagmanager.goo...
GTM Debugging Tool: chrome.google....
WPForms: wpforms.com/
Google Tag Assistant: chrome.google....
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#GoogleAds #ConversionTracking #GoogleAnalytics4 #GoogleTagManager

[@xMicDizzy]

GA4 is hell. I really hate using it

[@Surfsideppc]

I completely agree with you

[@mateuszklis6621]

Been trying to work it out how to properly implement GA4 tag for few hours... I was sure I did everything right, but... I just didn't publish new version. Any source while searching through internet didn't mention this :D Thanks m8!

[@justinwayneppc]

Hey there, thank you for putting out all of this great content. Super helpful and very detailed, question for you. You should be using either Google Ads or Google Analytics to track conversions correct? I was told setting up conversions in Analytics and then linking the account to Google ads is the most accurate way to track but wanted to ask your opinion. If you had both setup and working, let's say for a thank you page, if they were both tracking at the same time wouldn't it record 2 conversions even if there were only 1? (since both platforms are tracking the same thing) Any help would be greatly appreciated, thank you!

[@manfredgreisiger259]

One Thing i found on the Web wich is pretty useful and i can just tell everyone to us it is: Buttom left on the mean page there is a settings button click on it Click on Data Settings -> Data Retention an set up Event data retention from 2 Months to 14 Months

[@stephenengstrom8562]

This was amazingly helpful. Unlike any other videos I tried. Thanks!

[@AndreevaNata]

Thank you for a new video, you do a great work!!! 😍😍😍😍

[@Surfsideppc]

Thank you!

[@SouhailEntertainment]

Introduction and Account Setup - 00:00:00 Tracking Button Clicks - 00:00:56 Installing Google Tag Manager - 00:02:17 Setting Up Google Analytics 4 - 00:03:44 Enabling Enhanced Measurement - 00:05:59 Selecting Built-in Variables in Google Tag Manager - 00:07:17 Creating a Tag for Button Clicks - 00:07:42 Testing and Debugging Tags - 00:12:41 Using Tag Assistant Legacy - 00:13:07 Debugging Events in Google Analytics 4 - 00:14:48 Setting Up Conversion Events in Google Analytics 4 - 00:16:10 Linking Google Ads and Google Analytics 4 Accounts - 00:17:55 Importing Conversions to Google Ads - 00:19:14 Configuring Conversion Goals in Google Ads - 00:21:27 Tracking Form Submissions with WP Forms - 00:24:35 Tracking Thank You Page Visits - 00:27:35 Debugging and Testing Thank You Page Events - 00:29:59 Marking Events as Conversions in Google Analytics 4 - 00:32:14 Finalizing and Importing Conversions - 00:33:10 Conclusion and Next Steps - 00:34:01

[@KellMediaGroup]

This is very helpful. Thanks. By the way, I couldn't see the debug tab in GA under the property. Would you happen to know where Google put it?

[@NellyWise360]

Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

[@joannahong6262]

THIS IS AMAZING. Thanks so much for this! I set up the event exactly as you did for WPforms on my wordpress site but it doesn't seem to work.. everything else - button clicks, thank you page - works. Any idea why?

[@dasoultaker]

Conversion tracking - lead gen I track my signups as secondary conversions, while primary conversions are categorized as qualified and converted leads. For instance, out of a total of 10 leads, 5 are qualified. Among these 5 qualified leads, 3 eventually make a payment or convert. I maintain two separate offline conversion action sheets: one for qualified leads and the other for converted leads. Is this the right approach, or should I focus solely on tracking qualified leads as the primary conversion metric?

[@Pooksty]

Thank you so much man! You’re the best, QUESTION THOUGH, how can I track on a third party site, like an online booking portal?

[@johnhebert957]

I'm confused on why we need to use preview mode in GTM in order for the GA debug view indicators to show up. Once GA is connected to your website, shouldn't the data stream be recording all interactions? Why don't indicators show up in GA debug view if you go to the website independent from preview mode?

[@Yewtuberandoms]

Will you make a new video? Google analytics and google tags looks a lot different from this.

[@mazenel-bizri3472]

Thank you for this video. Any chance of doing an updated one as I did notice that many things have changed on the Google Ad platform since this recording. thank you.

[@redeyedesign]

Very helpful on numerous occasions. Thanks heaps!

[@shaharzohar8616]

Great video! I still have a question though, for some reason there is a huge discrepancy between the conversions that I see in my Google Ads account and GA4/UA (both of them show similar conversions and only the Google Ads account barely show any conversions. Do any of you guys had similar issue? I am probably forgot to do something and I can't figure it out what it is

[@530ventures]

The best video that I have ever come across on Conversion Tracking. Thank you so much. Truly a life saver!

[@tube.brasil]

My problem is that I need to track a whatsapp button that immediately takes the user to the app. No thank you page. What can I do?

[@Surfsideppc]

This video shows how to track button clicks and link clicks and that might solve it for you: kzbin.info/www/bejne/a2PdeY2Yi7aYbKc

[@spicyboi2328]

Thank you so much. this content is GOLD !

[@RSC_Wizard]

Really wish you included information in the debugging section about what to do if none of it shows up. I followed the instructions to the letter and the debug view isnt tracking anything, it says my tag is found at the top left then on the main page says no tag is found. In analytics in the property section nothing is getting tracked.

[@RSC_Wizard]

Also my conversions I set up as events in GA4 dont appear when I go to import them

[@MasterBrain182]

🔥 Astonishing content, as always

[@fmastore]

In your video, you installed GTM into WP by using a pluggin header-footer injection. You then proceeded to publish a new version in GTM. My question is why, you never added a tag in GTM? All your changes was in WP.

[@dinapalagroup6432]

amazingly good tutorial

[@robwanders_]

This was really helpful! Thank you 😁

[@155hvar]

Hi there. I'm experiencing a problem with my Google Ads account conversion tracking for an e-commerce shop. Although the account normally counts purchase conversions with conversion values when I navigate to the 'Conversions' section, these conversions do not appear in my campaigns. I've confirmed that all tags are firing as expected in Google Tag Manager. Do you maybe know where should I look in order to solve this since I have not found similar problems online

[@mrmaurice8951]

Thanks for the clear explanations

[@drxpangel34]

great video. it was very well structured and easy to understand for beginners like me.thank you very much

[@WisnuSuputra-u7n]

Thank you for putting this out on yt, and please keep moving on your great advice, hope this channels can grow further best!!!

[@zippydoodar]

Would this work the same for KZbin ads sending people to landing page button? Thanks

[@ChadBreece]

Thanks this video was super well made, learned some things about the new GA4 setups....

[@BeeKayParadeEquipment]

You are amazing !! you are so profesional of teaching .Thank You so much

[@crookjoanna123]

THANK YOU! THANK YOU! THANKYOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! THE BEST HELP! THE BEST ACTIONABLE VIDEO! YOU ARE THE BEST!!!!

[@hasi3online]

Thanks a lot. Really helped me to install tags correctly. 🎉

[@MikeBoldis]

Very nice explained, well done 👍! I hope Google Ads conversions will be able to differentiate the organic conversions from GA4 and not import all conversions, am I correct?

[@sustainablemedals]

I've been trying to get conversion tracking working on my website for ages and this video finally helped me achieve the results I need. Thank you, amazing!

[@jerrymartinez1048]

Thank you!! This was gold.

[@ChadBreece]

Really helpful vid, for those wondering 'Setting up Tags' is here: @7:31

[@eliran8444]

man this is just incredible!!! you realy helped me a lot. thanks a lot.

[@Trenderton]

Dude awesome video

[@JC--gq2qi]

great easy content

[@PaymonVegh]

I followed all the steps and on my google ads under conversions it says "no recent conversions" in red, however I know I have existing conversions from today. Please help!! "( thank you

[@the_marketingkid5653]

I am having the same issue. Did you figure that out

[@dexteriole]

Hi, thank you for this tutorial. I've followed step by step the installation of GA4 and Tag Manager with the Head and Footer extension. When I'm in debug mode, each click on my text count twice in GA4 debug view, I clicked 3 times on my text, and I have 13 page_views, 6 clicks on my_text_configured and 3 clicks on user-engagement. Do you know why the stats are multiplied ? EDIT: now I can see the number of clicks growing in the debug view without touching anything

[@arturertel]

do you use the plugin google site kit additionally?

[@formixcode]

legend man

[@unclerickey4re]

Vert Helpful! Thank You!

[@shyampreddy]

Thank you. This was supremely useful! :)

[@ProYoutubeSeoExpert]

very informative Thanks

[@Janisurai]

goat marketing channel

[@johanna.madelene]

I dont have the google alternative in the debugview under debug devices?

[@GymFreak-lh9sp]

Hi , did you figure it out , I have the same issue

[@martingeyeryoutube]

Excellent, thank you!

[@andrewleonardi3351]

Great video thanks!

[@mehedi3605]

Thank you boss🎉