GOOGLE ANALYTICS 4 Tutorial (2023) - Ultimate GA4 Beginner’s Guide

Want more clients? Learn how I help my clients rank higher on Google fast in this 60-minute workshop, designed to help you outsmart your local competitors:
👉 luc-s-site-bfe1.thinkific.com...
-----------------------------------------------------------------------------------------------------------
Google Analytics 4 is the latest version of the Google Analytics platform that provides insights into your website traffic and helps you understand your customer's behaviour.
Google Analytics 4 has been designed to provide a more streamlined and intuitive user experience, which should make it easier for you to get a better understanding of your data and act upon them.
Whether you're already familiar with a previous version of Google Analytics and want to find out about GA4 or are a complete beginner, this tutorial is for you.
You're going to learn how to set up and use Google Analytics 4 for your website, understand the basics of setting up a profile, tracking goals, understanding reports and much more.
----------------------------------------------------------------------------------------------------------------
📑TABLE OF CONTENT
0:00 Intro
1:05 Setting up a GA4 account
5:51 Installing GA4 on your website
6:57 Adding Google Tag Manager to your website
8:33 Adding Google Tag Manager to WordPress
9:34 Adding Google Tag Manager to Wix
9:56 Adding Google Tag Manager to Squarespace
13:12 Home screen report walkthrough
18:55 Real-time report
21:32 Life cycle reporting
22:19 Acquisition reports
23:20 Acquisition overview
24:40 User acquisition report
26:31 Traffic acquisition report
26:48 Engagement reports
27:21 Engagement report overview
28:54 Pages and screens
30:29 Events
31:15 Conversions
32:57 Monetization reports
34:43 Retention report
35:50 User reporting
36:47 Demographics report
38:29 Technology
39:17 Analysis Hub
41:54 Advertising Hub
42:25 Configuration Hub
43:00 Conversion Tracking
48:21 Conclusion
----------------------------------------------------------------------------------------------------------------
#GA4 #GOOGLEANALYTICS
❤️For more videos like this one, just subscribe to Ranking Academy: kzbin.info...
DON'T FORGET TO VISIT
🌐 rankingacademy.co.uk
⭐Google Business Profile: g.page/rankingacademy
📷 Instagram: / rankingacademy
👍 Facebook: / rankingacademy
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. Affiliate commissions help fund videos like this one.

[@rockologistindonesia]

Thankyou this video is lifesaver for SMEs like us, god bless you! Anyway for those of you who manage your own website with wordpress, there's one tips from me. I was stuck at the first 13.00 minutes tutorial at this video. First I cant find the plugin Google Tag Manager, turns out that the new plugin of Google Tag Manager for Wordpress has changed its name to GTM4. And second once I done the step on minute 12 to 13, my Google Analytics won't track any data. It's says I've to wait 10 minutes, but I've been waiting desperately for hours to wait my Google Analytics working, turns out that I have to ticked the container code toggle to on (while defaultly it's thick in off). It's indeed not on the video because maybe it's the new plugin interface update. Hope it help :)

[@rankingacademy]

Many thanks for the updated info

[@jasminanikolic1077]

``turns out that I have to ticked the container code toggle to on`` where? In tag menager or plugin in wordpress?

[@elwirastadnik]

As of today, 27 Nov 2022 Google Tag Manager for Wordpress is called GTM4WP

[@sujitbiswasseo]

Knowing something and teaching others are two different things, the second one is much more complicated. You are one of the best teachers I found on KZbin.

[@rankingacademy]

Thank you so much Sujit

[@jirethomas7160]

Definitely the best teacher. Having watch different videos this is the only one I understand!

[@JasonValasek37]

Agreed!! 🎉

[@globalblessingirabor]

There's no cap.

[@bharatbhushan4504]

Fantastic Quick walkthrough of GA4 in a very possible detailed way.❤❤

[@rankingacademy]

Glad you enjoyed it!

[@michellewagner6089]

Thank you Luc, your training is fantastic :) to the point and well structured

[@rankingacademy]

Many thanks Michelle

[@thepianocornertpc]

Dear Luc...I am a 64 year young geezer, running a website on the wix platform. You really made all my worries, incompetence and frustrations go away. Your tutorials are illuminating, clear, didactic and you have great teaching skills. Thanks a zillion.🙏🙏

[@rankingacademy]

Whoa! So please to hear this. I'm glad i was able to help. Thanks for your kind comment

[@horacioumfurer1194]

This tutorial is by far the best tutorial about Google Analytics. I tried other YT videos, and this video the THE BEST!

[@rankingacademy]

Thank you so much Horacio, much appreciated

[@brianhardman4377]

Many thanks! Simple, full of info, straightforward to the point. So useful!

[@rankingacademy]

You're welcome! Thanks for watching Brian.

[@xenabss]

Definitely Ultimate! Thanks for going through the platform and providing the tutorial. Highly appreciated!

[@rankingacademy]

My pleasure!

[@paulussantosociwidjaja4781]

Thank you for your channel just in time Google Site asked me to transfer to the GA4 just now and then this playlist of yours popping out. Cheers!

[@rankingacademy]

You're very welcome!

[@GTS-Tuning]

I am 12 minutes in and I have already achieved what ive been unsuccessfully trying to do for 4 weeks. As a small business owner with a low marketing budget you don't understand how seriously valuable this video is for me. Thank you so much

[@rankingacademy]

Great to hear Gawrisan

[@jasonsadie]

Bravo, Luc! Straightforward and comprehensive walk through of GA. Thanks 🙌

[@rankingacademy]

My pleasure. Thanks for watching Jason

[@CloreAutomotive]

This is a great starter video for GA4. After watching, and taking extensive notes, I have such a greater grasp of how GA4 operates and what I can get from it. Thanks so much. Jim

[@rankingacademy]

Glad you enjoyed it! Many thanks Jim

[@YTBenZ]

Thank you so very much for this detailed and easy to follow guide to set up GA-4. Very much appreciated!

[@rankingacademy]

You are very welcome

[@monsterworkshop4083]

Amazing work as always Luc. You’re one of the best Digital Marketing teachers on KZbin.

[@rankingacademy]

Wow, thanks! 😊

[@tomjonesse350]

What's up Luc; Thank you for the video (including your previous videos I watched). G4 was also new to me but thanks to your video, I am no longer confused and was able to set it up in a jiffy. You make complicated Google things easier for everyone to follow, understand, and implement. Unlike one of your British brother, your speech is normal and natural. You can have the best videos out there. But if no one can understand you nor comprehend because of your fast speech, then might as well not make videos at all. Yours are just right and very pleasant to watch and listen to. Thank you a million.

[@rankingacademy]

Thanks a lot Tom. Really appreciate your kind comment.

[@homeedconnect]

This is SO helpful! You are a great teacher. Thank you!

[@rankingacademy]

You are so welcome! Thanks for watching

[@theobserverkja]

Thank you, training was well organized, thorough in your explanation. easy to follow. I enjoyed following along

[@rankingacademy]

Great to hear! Thanks a ton Karen

[@ediliubkin7792]

I love your videos, and this one helped me wrap my head around everything GA4 in under an hour! Your content type is unique and informative, up-to-date and easy to understand. Thank you!

[@rankingacademy]

Wow, thanks Edi!

[@printexplore]

absolutely fantastic. very clear and easy to follow. thank you so much for sharing your knowledge.👏

[@rankingacademy]

My pleasure. Thanks for watching

[@claritydive]

Some of the KZbin videos I've watched show you how to set up GA4 without helping you understand how it works in the same video so I really appreciate this video and how easy it was to understand everything!

[@rankingacademy]

Many thanks Vanesse

[@akhaqan]

Very nicely done. Your content is one of the best and I always come here frequently. GA4 is totally new for me and I have spent the most valuable 48 minutes today here.

[@rankingacademy]

Many thanks Amer

[@jackdrost9555]

Well done! The best GA4 tutorial I've seen yet.

[@rankingacademy]

Thanks so much jack

[@StretchFletcher]

Hi Luc, magnificent effort. Most Valuable. Thanks so much and Bravo.

[@rankingacademy]

Many thanks Stretch

[@missleaf2]

This is very clear, thanks for taking your time for making this video. Very helpful.

[@rankingacademy]

You're very welcome! Thanks for watching

[@eastendman]

Awesome video! Shared with many of my colleagues to watch and learn. Thanks

[@rankingacademy]

Thanks for sharing Paul

[@mauricioalvarado5764]

Excellent tutorial! UXrs perfect starting point. Thanks, following you and sharing your channel among others!

[@rankingacademy]

Thanks Mauricio and welcome

[@chrytv]

As a total beginner, thank you for this very in-depth instruction. I figured out how to add multiple websites to the same login Google Analytics and Google Tag Manager accounts too. Thanks lots.

[@rankingacademy]

Glad it helped! Thanks for watching

[@DrProfessorPepe]

excellent explanation, a natural teacher! thank you

[@rankingacademy]

Glad you think so! Thanks for watching

[@ancamaria8087]

Finally a very comprehensive tutorial...thank you !

[@rankingacademy]

My pleasure. Thanks for watching Qncq

[@cyhplanet]

Thank you so much! Very clear and useful!

[@rankingacademy]

You're welcome!

[@nadianajihah1967]

Thank you Luc, your training is fantastic :) The points are well structured and easy even I am newbie to this. Love from Malaysia :) Keep inspiring and sharing with us. Happy Marketing !

[@rankingacademy]

You're so welcome! Thanks a lot Nadia

[@darrellmurphy6054]

Recommend any articles on this topic, please

[@timoskastanas3168]

Excellent tutorial. Thank you !!!

[@rankingacademy]

Glad you enjoyed it! Thanks for watching Timos

[@anitanijssen]

Thank you so much for the great video! I really enjoyed it and learnt a lot. Thank you for all the effort you put into it!!

[@rankingacademy]

My pleasure. Thanks for watching

[@chinemeremazubuike5120]

Thank you Uncle Luc. I needed this guide so badly! 😍🇳🇬

[@rankingacademy]

My pleasure!

[@caseyswanson5105]

thank you! very helpful and smart you are

[@rankingacademy]

You're welcome!

[@j.m.g2417]

Proper tutorial. Thank you very much.

[@rankingacademy]

You're welcome!

[@syedwasimakram5]

Awesome video Luc. Very well explained so easy to understand.

[@rankingacademy]

Glad to hear it! Thanks so much

[@mohamedeldaba8206]

very useful, clear and organized thank you

[@rankingacademy]

You are welcome! Thanks for watching Mohamed

[@LorenPleet]

Outstanding tutorial! Thank you.

[@rankingacademy]

You're very welcome! Thanks Loren

[@MelissaAarssee]

Thank you so much for making this video. It was very helpful!

[@rankingacademy]

Glad it was helpful! Thanks Melissa

[@nkafupynpoint4254]

Great content and very easy to follow. I will definitely return to your page for reference.

[@rankingacademy]

Awesome, thank you!

[@cybersafezone]

Excellent. It's the best when compared to all other videos on youtube on the topic !! Nice work and thank you for this great work. Immensely helped in understanding google analytics and google tag manager in detail.

[@rankingacademy]

very glad to hear it Aneesh. Thanks for watching

[@Gadgetdosee]

Thank you showing how to set up events. Whole reason I watched the video. It was worth it

[@rankingacademy]

Many thanks

[@renevanderhelm]

thanks a lot, i couldn't have done it without you.

[@rankingacademy]

Glad I could help, thanks for watching René

[@MatthewFurman]

Excellent video, thank you very much for making :)

[@rankingacademy]

Glad you liked it! Thanks Matthew

[@dopequalityproduction7535]

May you be blessed your whole life. You're a lifesaver and I thank you for such great video where you explained everything so well and through

[@rankingacademy]

Thank you so much

[@amileon631]

Very in-depth instructions. Keep up the good work please

[@rankingacademy]

Many thanks

[@JingoTV]

You are amazing, I am not so techy but your walkthrough is very clear. Thank you!

[@rankingacademy]

You're very welcome and thank you

[@MBAinternetmktg]

Thank you for this tutorial!

[@rankingacademy]

You're most welcome

[@spencer1317]

Never heard of GA4 , but thanks this was very insightful and informative.

[@rankingacademy]

Manu thanks spencer. GA4 will be the default option in July 2023 so you'd better get used to it ;-)

[@markrabor4435]

Very useful content thanks. Well structured.

[@rankingacademy]

Glad you think so! Thanks Mark

[@motorbikedad9818]

Thank you for some amazing tuition.

[@rankingacademy]

You’re very welcome

[@motorbikedad9818]

@@rankingacademy have you made a video that covers deleting events? I have modified a couple but they still appear much to my frustration. Thanks in advance.

[@davidsaldana9809]

Hi Luc, I really need this kind of video, thank you so much. you have a new follower

[@rankingacademy]

Awesome, thank you David and welcome on board

[@kindstakepool8185]

Amazing tuto, thank you so much

[@rankingacademy]

You're very welcome!

[@markjennings5579]

Excellent content, a big thanks

[@rankingacademy]

Glad you liked it! Thanks for watching Mark

[@richarddaguiar9636]

Started your video training. Thankyou, really great information

[@rankingacademy]

Many thanks Richard

[@jorgeegrojjorge]

tHIS VIDEO IS AMAZING THIS IS HOW ITS DONE THANK YOU SO MUCH!

[@rankingacademy]

My pleasure Jorge. Thanks for watching

[@DuaneReeve]

Hi Luc; Awesome 🙂& thank you for creating this Video Walk-through of GA4. I've been waiting for this and once again it's a brilliant, easy to follow tutorial. I wish Google would give us a way to import our data from the old Universal Tracking to GA4 so we don't have to keep old profiles active.

[@rankingacademy]

Thanks Duan. Glad you like it. Since GA4 is so different and event based I guess it makes it impossible for Google to do any kind of import.

[@petertseglakof4568]

@@rankingacademy Impossible? Unlikely however terms, data types and value perhaps not there.

[@aerial558]

Excellent tutorial there was much to learn and followed step by step how you explained. G4 seems a lot more straightforward to add then the old version. I added to a new website and know have to do the hard work of SEO 🤣 I will start adding G4 to my older website as from June/July Google will require for any website. Many thanks for sharing your tutorial video 😃

[@rankingacademy]

Glad it was helpful! Thanks a lot for watching Graham. Best of luck with your SEO efforts

[@trackingbygtm]

Thanks for this Valueable info I really appreciate 💕💕💕💕

[@rankingacademy]

You are so welcome!

[@ptco01north80]

This is a good and educating video, pls more of it. Thanks

[@rankingacademy]

Thank you, I will

[@sacheenhastie4383]

Very clear stright explanations and demonstrations. washhands

[@rankingacademy]

Thank you so much Sacheen 🙂

[@Ocasion1]

hi, thanks for positng..... how do you load the first visit , begin checkout and purchase into the conversions view in engagement?

[@Antonius_Block]

Great tutorial. Thanks!

[@rankingacademy]

Thanks a lot

[@sufianaldib9469]

Thank you, well done

[@rankingacademy]

Thanks for watching!

[@AhmedAli-mo4ji]

thanks man you helped in this stuck software , appreciate it 😍😍

[@rankingacademy]

Glad to hear that Ahmed

[@CA-jf2wq]

Thanks so much great video

[@rankingacademy]

You are so welcome!

[@r.prabuddha3631]

thank you sir, You are one of the best teachers I found on KZbin

[@rankingacademy]

Glad you think so! Many thanks for watching

[@jayb6208]

Thank you a lot my friend you help me out

[@rankingacademy]

No problem 👍 Thanks for watching Jay

[@WhatShouldMatter]

Thank you sooooooooooooooooooo much!!!!

[@rankingacademy]

You're very welcome

[@brighidrose5940]

I am loving this video! It has the clearest instruction on using GA4 I've found anywhere. I am confused though, because at 29:47 you talk about changing to "page path + query string and screen class." I'm not finding this option at all. The closest I have is "landing page + query string" when I click the "+" next to the dropdown. Help? Thank you SO much for all you do!

[@Jim_Houlihan]

Great information and thanks

[@rankingacademy]

My pleasure. Thanks for watching Jim

[@adnanahsan5717]

Oh'man, You are among one of my HOT FAVOURITE Teachers, I Love you man. I had learned many things from you, especially i still remember my first FB and Twitter page i made from your tutorial. You always provide the teachings in a very simple and easy way. love your teaching style. i again love the start of this video where you again make it easy for us by dividing the lecture in chapters. What a technique. Love you Bro. Do make such useful videos and spread knowledge. Keep it up, love your teaching style and accent. HatsOff to you man.

[@rankingacademy]

Dear Adnan. Thank you so much for your glowing comment. I really appreciate it 😊. I'm very happy to know I was able to help you

[@chidinjoku5524]

Fantastic presentation. What about a case where you want to track multiple websites, android and ios platforms? Do you create different instances or have the option to manage all under one platform?

[@BigTaneBuysCars]

Thank you ... your amazing

[@rankingacademy]

You are so welcome

[@simonbumford]

very good video. I can listen to your voice all day

[@rankingacademy]

What a sweet thing to say. Thanks Simon.

[@dogclinicfaizabad]

Kool. Thank you.

[@rankingacademy]

You bet!

[@sarahc7119]

Thank you Luc!

[@rankingacademy]

Sure thing Sarah. Thanks for watching.

[@eddiehyman3289]

Hey, Luc. Idk how else to say this but I fucking love you! You have SUCH a great channel! It's so informative. You do a stupendous job from the editing to making the content easy to understand (and fun to watch). SUBSCRIBED!

[@rankingacademy]

Thanks so much Eddie. Glad you liked it and welcome onboard

[@musshare]

watched only 5 minutes and that was super cool to subscribe. Very clear stright explanations and demonstrations. . Thank you sir🙌🙌🙌

[@rankingacademy]

Glad it was helpful! Welcome to the community Akonya

[@mar-co.digital]

Great tutorial!

[@rankingacademy]

Thank you!

[@theactionfactory]

Thanks for this

[@rankingacademy]

My pleasure!

[@MichaelWilliams-lo3ix]

Thank you 😊

[@rankingacademy]

You're welcome Michael 😊

[@jlmf6274]

Great!

[@rankingacademy]

Thanks Juan

[@andrewdowniephd]

Hi Luc, still watching this excellent presentation - excellent as always. But what I wondered was whether you open new Gmail accounts for each client or hold then under a "Super Admin" account - I'm wondering as clients may decide to transfer their account management to a new person or run themselves at some point. Many thanks, now back to your video.

[@rankingacademy]

Hi Andrew. I personally always either create a new account for new client or if they prefer, i can use their own details if they prefer. I always keep everything separate and make sure they are the owners of the listing, just in case they no longer require my services

[@adissux]

Great tutorial man.

[@rankingacademy]

Many thanks

[@ryanmccain1158]

great in depth video. a vid on how to determine the cost of each lead is would be great. thanks

[@rankingacademy]

Thanks Ryan. I will add it to my list

[@maudvillaret6411]

Thank you for all i could learn since to you !! Now, Let's get to work for me ;)

[@rankingacademy]

Any time! Thanks for watching Maud

[@benhartford6029]

Thanks!

[@rankingacademy]

You are welcome

[@dand4075]

I need to know which paid keywords ended up in my contact/inquiry page, and also from which country. Used to be a breeze with content drilldown. Help appreciated!

[@BrainBerry_]

Really helpful

[@rankingacademy]

Glad you think so! Thanks for watching

[@alexanderang]

Hi Luc, thank you so much for the tutorial. This definifitely helps alot! I have a question on the minute 44:40 - where you're talking about the conversion tracking. May I asked what is the reason you setup 2 matching conditions (Event_name, & Page_View & Page_Location, Thank_You) instead of just 1 (Page_Location, Thank_You)? Since we are just tracking the 1 thank you page only right? Can't we just setup 1 matching condition? Hope you could shed some lights on this. Thank you once again for the great tutorial!

[@rankingacademy]

Thanks Alexander If you want to track a specific page as a conversion, like your thank you page, you'll need to track that individual page as a unique event first (in this case, page view) then specify the page name (thank you)

[@nziggypatlechat3892]

thank you Durand

[@rankingacademy]

My pleasure

[@adnanahsan5717]

Hi Luc, Its always pleasure watching your tutorials. Well i have a suggestion " Can you please make tutorials on SEMRUSH too. as i did not find any on your channel." As you explain things quite well so it will be great if you can make one on that too. Hope you will create one..

[@rankingacademy]

Hi Syed. Thank you very much. Although I used SEN RUSH a while ago it's unlikely I'll do a tutorial on it as I don't have access to it anymore.

[@user-sq4ux6qm2o]

Hi, thank you very much. but I dont have a "configure" option, how can I enable one ? Thank you

[@LoriAnneBrown]

when you add a dimension to the user acquistion view, can you save that change so it always adds it when you view the page?

[@imranhanif9495]

Awesome tutorial Luke. I love it. Just have a question. Does the event tracking and conversions work exactly the same if I verify Google Analytics by pasting code in the header and body section instead of Google Tag Mananger?

[@rankingacademy]

Yes it does

[@andrewmossop6547]

Will the code appear on every page or does it need additional coding

[@marionj.caffey2832]

HELP! Fantastic clear, step by step video for me. Just what I needed. My question is this. Using Squarespace, when I got to the step of copy and pasting the code into the back end there was already some code there. I'm not sure what it is. I think it may be FB pixel but I'm not sure. This is a new website and I'm still learning the back end. So, since there is code already there what do I do to properly enter the GA4 code? What I did was hit the return key at the end of the original code and then add the GA code. I don't think this worked because my new GA4 is not working. Please advise. Thanks.

[@rankingacademy]

Can't tell you since I don't know what code was in there before. It should still work regardless

[@allanmigdal3593]

Question? With the ability to set up event conversions do you still need to use GTM to set up triggers for conversions? It seems like with GA4 you don't need GTM anymore. Great tutorial thanks for posting!

[@rankingacademy]

I prefer to use GTM so everything is under one roof and easily accessible.

[@chichyiphone4]

any difference if we install plug in such as insight monster or site kit by google- would it have a negative performance on the website speed or is it better to use tag manager?

[@rankingacademy]

No , it shouldn't.