I am so confused as to how this video doesn't have a billion views. My first time here, and you just got my whole life together. Thank you, and yes, I liked, shared, and subscribed.
@rankingacademy Жыл бұрын
Many thanks Tasha. Much appreciated
@Lovelyhen15 ай бұрын
This is the comment I was looking for
@creatorlinda2 ай бұрын
Haha same thing I was thinking!
@mountholidayofficial Жыл бұрын
I found this is the most relevant information on youtube.
@rankingacademy Жыл бұрын
Many thanks
@biszverse Жыл бұрын
Totally agreed
@cheychi4633 Жыл бұрын
No lies detected
@klassickeys5031 Жыл бұрын
I can't tell you enough how helpfully this video was. Took my listing from something ordinary to stunning. I am a believer sir and cheers to you and all of your work.
@rankingacademy Жыл бұрын
You are so welcome! Glad it was helpful
@diego.santos Жыл бұрын
Took me about 4 hours to get through this video because I was updating my profile along the way. Thank you for all the useful information and ideas!
@rankingacademy Жыл бұрын
You're very welcome!
@vanessamcviety2973 Жыл бұрын
Love this, straightforward demonstration with visuals and instructions, steady pace and broken up into manageable sections. I have spent several hours updating 6 listings and this has been stress free, thank you so much.
@rankingacademy Жыл бұрын
You are so welcome! Thanks for watching vanessa
@tommywvcacher Жыл бұрын
Thank you for this video! Used your tips earlier today, and already received a phone call from a customer!
@rankingacademy Жыл бұрын
Fantastic! So glad it helped
@tylercambre2 жыл бұрын
Where would we be without you?! I need to sign up for a consultation with you soon to fine tune my rankings. What a wealth of information you are my man!
@rankingacademy2 жыл бұрын
Wow, thank you Tyler
@tylercambre Жыл бұрын
@Ranking Academy 3 business I Market for and manage their GBP want to leave me a review, but their reviews aren't showing up on my GBP. Is it because I'm a manager on their accounts?
@pvillepat Жыл бұрын
I just set up my LLC last week and I can't thank you enough for this amazing video!
@rankingacademy Жыл бұрын
You're so welcome! Thanks for watching Patrick
@wash713 Жыл бұрын
If I can’t see a option to add questions do I need to log on via a pc ?
@BenNelson-p6x Жыл бұрын
Liked and subbed! I was just tasked with adding a GBP at my job. This was a master course and I feel confident now!
@rankingacademy Жыл бұрын
Awesome! Thank you!
@St.broganStudios5 ай бұрын
This is only my second video on this topic, both by the same user & I feel so informed .. GREAT VIDEO !!!
@rankingacademy5 ай бұрын
Glad you liked it!! Thanks for watching
@sunnybharat1934 Жыл бұрын
It took 2.5 hours, thank you man for valuable stuff👍👍
@rankingacademy Жыл бұрын
2.5 hours well spent. Thanks for watching Sunny
@framefilmstudio8 ай бұрын
Thanks for the video , I'm not sure exactly what is the difference between each phases
@tobaoduwaiye Жыл бұрын
I'm watching, following the guidelines and editing my listing. Thank you for this video
@rankingacademy Жыл бұрын
You're so welcome!
@Nergy-Web-Design2 жыл бұрын
This was powerful... I finally fill up the blank pages on my listing. Much appreciated sir
@rankingacademy2 жыл бұрын
Fantastic! Thanks for watching
@kenanklovitch811710 ай бұрын
Thanks for sharing your secrets, I have learnt so much from watching. Now to watch again slowly and implement your valuable secrets.
@rankingacademy10 ай бұрын
Wonderful! Glad it was helpful
@Nnip92 ай бұрын
Super video! The video has so much info. packed in, I've discovered that setting the playback speed to 0.75 is very helpful.
@emilyrestored Жыл бұрын
Thank you, this is awesome. I was able to fill in where I was missing opportunities to optimize my listing. Thank you!
@rankingacademy Жыл бұрын
Fantastic! You're so welcome
@zenseekerEric Жыл бұрын
Thank you for making this video. That was super helpful for me! I'm going to watch all of the content on your channel. Cheers! 😁
@rankingacademy Жыл бұрын
Awesome, thank you Eric and welcome on board
@immobilienzimmermann64702 жыл бұрын
Thanks for best gmb content, greetings from germany. Because of you - I learnt alot for my own business!
@rankingacademy2 жыл бұрын
Glad to hear it. Thanks for watching
@senthuvive4 ай бұрын
Very good content and thanks for the step by step!
@rankingacademy4 ай бұрын
My pleasure! Thanks for watching and commenting
@ZisisKardianos Жыл бұрын
That was the most comprehensive tutorial I've ever wathed on any subject. Lot's of new tips and info I had no idea about. I was surprised learning that the listing's description has zero effect on ranking. I thought that it was there where you add the most important keywords for your profile. And the question arises, if not there where? Where do we add keywords in GBP?
@rankingacademy Жыл бұрын
The only place where you can add keywords to help rankings is in your business name. Anywhere else will be a waste of time. For more info on this topic watch this short video: kzbin.info/www/bejne/hnbTdpWPZpxqabM
@shadowblade420x10 ай бұрын
the ultimate GMB Tutorial video, thank you sir
@rankingacademy10 ай бұрын
My pleasure!
@mehrantagar10 ай бұрын
Man, what a brilliant video very well explained and to the point. Thank you so much
@rankingacademy10 ай бұрын
You're very welcome!
@guidokamanzi79202 жыл бұрын
Thank you very much for this video. I just found out how it is important to write posts on google my business. Thank you for your help
@rankingacademy2 жыл бұрын
You're very welcome! Thank Guido
@tombnguyen Жыл бұрын
Thanks for making this. Your video was mostly a refresher for me, but it gave me some new ideas. I’m going to use my 3rd party appointment url as the appointment link. I add a UTM parameter to separate the GMB visits from regular organic Google visits in Google Analytics. I disabled the messaging feature because I was getting too much spam, but I may ask clients if they want to use it. For e-commerce stores, would you recommend adding the products on GMB with a link to the product page?
@rankingacademy Жыл бұрын
Hi Tom. Thanks for watching. Yes I would add a link to the product page.
@andymunday47122 жыл бұрын
Excellent tutorial as always Luc and all for FREE all business owners should discover your channel I for one always tell businesses that I know to sign up to Ranking Academy.
@rankingacademy2 жыл бұрын
Many thanks Andy
@sustainability28 ай бұрын
This video was a life saver, excellent content and guidance. Thank you!
@rankingacademy8 ай бұрын
You're welcome!
@Heather-sw2hn11 ай бұрын
Great information! The video is broken into easily digestible segments. Thank you!
@rankingacademy11 ай бұрын
You're welcome!
@TalhaNusratHussain Жыл бұрын
Great video Sir, a must watch for every business owner who wants to grow through GMB ❤
@rankingacademy Жыл бұрын
So nice of you
@bextabeats33682 жыл бұрын
I love your content man !! I’ve gone from last in the list to the first position in 3 months but it seems as I’ve capped off in a 5km radius 🤛🏽👍🏽
@rankingacademy2 жыл бұрын
Great stuff. Sounds about right. Depending on how competitive your niche is, it will be difficult to expand your visibility beyond your 5 k radius unless you create more locations (if you can) or target additional locations through organic results via your website
@MIjibrealbo9 Жыл бұрын
Sir, your videos are the best learning videos i have ever watch on youtube. Thanks for educating me in an easy and perfect way sir. I have liked and subscribed
@rankingacademy Жыл бұрын
So nice of you. Thanks for watching
@mmfromh Жыл бұрын
Awesome content. Best video I've seen on Google Business optimization.
@rankingacademy Жыл бұрын
Wow, thanks!
@louisekirby2527 Жыл бұрын
This was fantastic. Thank you so much. I've made so many helpful changes to my profile and learnt a lot.
@rankingacademy Жыл бұрын
Great to hear it louise, i'm sure it will pay off
@bluebellformentino60722 жыл бұрын
Really enjoy your content, have been subbed for a while - all the best keep em coming!
@rankingacademy2 жыл бұрын
Thanks, will do!
@jasonrossrealty Жыл бұрын
You have motivated me to work on my business profile. Thank you!
@rankingacademy Жыл бұрын
Glad to hear it Jason. It will be worth it
@jasonrossrealty Жыл бұрын
@@rankingacademy Now I just gotta figure out why Google "Not Approved" every single photo I added about my business.
@davidg5629 Жыл бұрын
I'm only 5/8ths through this and my GMB looks way better. Subscribed. Is there a way to choose which of my photos appears on my profile? Thank you, Luc.
@rankingacademy Жыл бұрын
Great stuff David. You can choose your cover photo
@nswashhddhdjdjssnzm288711 ай бұрын
Simple and insightful approach, Thank you, dear!
@rankingacademy11 ай бұрын
You're so welcome!
@BillSklodowski Жыл бұрын
Excellent! Thanks... Setting up shop in a new city... this will definitely help.
@rankingacademy Жыл бұрын
Glad it was helpful Bill.
@STEVENSMEX Жыл бұрын
Thanks!
@rankingacademy Жыл бұрын
Thank you so much Steven. Much appreciated
@sidvillan474510 ай бұрын
Thank you for all the information you are providing. ❤❤❤❤❤
@rankingacademy10 ай бұрын
You are so welcome
@ErnestYturriaga2 жыл бұрын
Thank you!!! That was very helpful! Much Appreciated!!! 🙏🏼
@rankingacademy2 жыл бұрын
You are welcome Thanks Ernest
@afzalsaleem27902 жыл бұрын
Thanks Luc Durand. I am sure you covered everything which is important for GMB Ranking. After watching this video, no need to buy any GMB course. Can we use our services (like cleaning etc) as products also?
@rankingacademy2 жыл бұрын
Glad to hear it Afzal. If the option is available on your dashboard then use it
@lindamyers5660 Жыл бұрын
I would like to give you a 10-star review for this video. Thank you so very very very much. Excellent, fantastic job. Well done.
@rankingacademy Жыл бұрын
Wow, thanks so much.
@rockerstockton2 ай бұрын
Hi, do you offer to optimize profiles for small businesses? And if so, what would you charge to optimize a google my business profile?
@silentjellybean2 жыл бұрын
Another very insightful and clear to fullow totorial, really appreciated!
@rankingacademy2 жыл бұрын
You're very welcome!
@ITSALLFORKIDS18 ай бұрын
GREAT content as always Luc - Another Masterclass! Question you may be able to answer for me. If I am to dedicate some time each month to "push reviews" for a client as part of an overall service I provide to them currently and lets say that day I am proactively requesting customers to give the business a review & they start getting a number of reviews in on the same day, does google have a "review limit" which they look at as " review spam". I don't want to do the hard work to end up getting penalised because of the amount of reviews I got in though my hard work? Thanks in advance.
@infinitemodestydesigns2 жыл бұрын
Love it..watch yesterday and am back today for me.. smile,,
@rankingacademy2 жыл бұрын
👍
@himanshukhaneja17352 ай бұрын
thanks for information in details.
@rankingacademy2 ай бұрын
Welcome
@BriannaIsaac4 ай бұрын
Your context is top notch! Thank you for all the info. You are amazing as you are helping lost people like me fulfilling her dreams I hope you are getting the same positivity back. God bless you.
@rankingacademy4 ай бұрын
Wow, thank you! I'm glad you find my videos helpful. Thanks for watching
@us-chishti36649 ай бұрын
Very Helpful. Guys Must Watch this!
@rankingacademy9 ай бұрын
Thanks a ton
@ManojGupta-us9vy2 жыл бұрын
Awesome info! 1) for a business based in Karama ( a locality in Dubai) in the GMB services section, should we name services as 'Keratin Treatment' or 'Keratin Treatment in Karama" or 'Keratin Treatment in Dubai' or "Keratin Treatment in Karama, Dubai'? 2) say I have 2 secondary categories. can a service mentioned under Primary category be included under secondary categories? or are the services under P category and S categories totally disjoint? Thnx for your videos.
@rankingacademy2 жыл бұрын
Services in GMB section don't impact rankings so you should name them exactly as they are. In this example "Keratin Treatment". Organise you service in a logical way. It's for the benefits of users, not Google
@ManojGupta-us9vy2 жыл бұрын
@@rankingacademy Thanks. But the text for services ( 300 char) with some kw does help the GMB to rank?
@STEVENSMEX Жыл бұрын
Great ideas and reasonable concepts It is a reality we need to embrace 😊
@rankingacademy Жыл бұрын
Indeed. Thanks for watching Steven
@symplemynd57 Жыл бұрын
Lots to learn but well explained. Thanks Luc.
@rankingacademy Жыл бұрын
Glad you enjoyed it!
@igorwillyans80532 жыл бұрын
I enjoy your vídeos men! Appreciate you share your Knowledge!
@rankingacademy2 жыл бұрын
Glad you like them! Thanks Igor
@AdamMoss-gf6bh Жыл бұрын
Love this video - very helpfull and usefull Thank you Ranking Academy
@rankingacademy Жыл бұрын
You're very welcome!
@NormaBusbeerealestate9 ай бұрын
Thank you so much for all the useful information and ideas, really appreciate.
@rankingacademy9 ай бұрын
You are so welcome!
@UnwindMusic_ Жыл бұрын
This video was so amazing! Subscribed for sure
@rankingacademy Жыл бұрын
Thank you so much and welcome on board
@AffordableFacilityServices Жыл бұрын
You answered my long going question . THANK YOU
@rankingacademy Жыл бұрын
Happy to help!
@catherinesaid2464 Жыл бұрын
Great video, so clear! Thank you so much!
@rankingacademy Жыл бұрын
You're very welcome! Thanks catherine
@pejuemmanuel213711 ай бұрын
Worked for me- thank you!
@rankingacademy11 ай бұрын
Glad to hear it. Thanks for watching
@umeshmysoreshivaraju26 Жыл бұрын
You have done a very nice and useful video man. Thanks. Help us further in using Google My business for daily , monthly exploit. May be uploading intelligently the photos, videos, new updates and others about the business. Also suggest new ideas please.
@rankingacademy Жыл бұрын
Thanks, I'll add your request to my list
@jetlife1112 Жыл бұрын
Thank you for this video, it was very insightful and helpful
@rankingacademy Жыл бұрын
Great to hear.
@chinemeremazubuike51202 жыл бұрын
Shout out to Uncle Luc!! 🤗 Thank you so much for inspiring insights and tutorials
@rankingacademy2 жыл бұрын
My pleasure!! Thanks for watching
@gmbeverywhere30932 жыл бұрын
Absolutely love the content . Very effective for GMB users :)
@rankingacademy2 жыл бұрын
Thanks so much William
@angelsboudoir Жыл бұрын
I've only had one problem: I can't post my business pictures. Google Business deletes them every single time I upload them. Context: I'm a boudoir photographer I've been following your recommendations and my business started to move forward. I can't find the words to express how grateful I am.
@rankingacademy Жыл бұрын
Thanks, watch this video, hopefully it will help with your photos.
@giacomodisabato444 Жыл бұрын
Awesome content thanks for your help
@rankingacademy Жыл бұрын
No problem 👍
@mariuszbal7816 Жыл бұрын
Hello - love your video - and agree with most of it - you are doing a great job spreading knowledge in regards to GBP - but I cant agree with your claim that business description does not influence the ranking factor... do a simple experiment - remove your business description and watch how your position is changing. In my opinion, it is one of the most important sections - as you inform Google what you do.
@rankingacademy Жыл бұрын
Hi Marius, I'm sorry to say you're completely wrong on this. If it did matter every business owner would spam their description to death with keywords. Check this article from the highly reputable search engine land: searchengineland.com/no-the-google-my-business-description-does-not-impact-ranking-329176
@Shadypoolguy Жыл бұрын
You got a new sub and these videos are gold! I’ve been struggling for so long, one question I have though I set up my gmb before I was serious about my business. How do I change the email associated with my gmb?
@rankingacademy Жыл бұрын
Thanks for the sub! To change the email address go to the business profile setting>> Managers >>Add a user and transfer ownership
@smallhacksplay Жыл бұрын
Great list well explained. thanks for amazing and easy to learn content
@rankingacademy Жыл бұрын
My pleasure!
@muhammedshabeer987 Жыл бұрын
Great video, hats off dear!🤘💯
@rankingacademy Жыл бұрын
Many thanks Muhammed
@diligentlynoted2 жыл бұрын
Thank you for the information that you provided! Are you able to assist with how to add a website that has not been indexed by google? Also what to do to make your website visible if you have already added it to Google Search Console and requested your website to be indexed? I created a Canva Website but I am having problems with Google recognizing it.
@rankingacademy2 жыл бұрын
Try getting some links from somewhere that point to your site. If you have a google listing hopefully it links to your site. Try other popular directories to. Google will crawl those sites and eventually yours.
@ryanmccain11582 жыл бұрын
Great stuff. I can't begin to imagine how long it took to put all this together.
@rankingacademy2 жыл бұрын
Thanks Ryan. About two weeks, it was a real grind 😉
@thepatrickandlunashow2 жыл бұрын
You are a Godsend- Thank you so much for your actionable insights! Kudos!
@rankingacademy2 жыл бұрын
😊 Many thanks
@folly9 Жыл бұрын
Thank you for sharing the valuable information ^ ^
@rankingacademy Жыл бұрын
My pleasure!
@sweetpeas_92492 жыл бұрын
such a great video! I own a service business and one of our competitors has swept the city with using their employees homes as locations. We are following the rules but man it bites when they are ranking across the city :(
@rankingacademy2 жыл бұрын
I'm sure it does. I suggest you report them using the redressal form: support.google.com/business/contact/business_redressal_form
@sweetpeas_92492 жыл бұрын
@@rankingacademy thank you Luc! I have just done this (they have 6 homes across the city!) I will keep my fingers crossed! Thank you! I am watching all your videos avidly to get more knowledge- I think I'm learning more than my web/marketing company! LOL! Thank you!
@m_reis2 жыл бұрын
great 👍 content Luc, as always 😊thank you so much
@rankingacademy2 жыл бұрын
My pleasure! Thanks Miguel
@tareentareen5435 Жыл бұрын
Hello, could you please this question. If I create a website and sell product online and the product will be also in other some websites, since suppliers are from China same product will be available, will google accept my website or will my website will go life?
@rankingacademy Жыл бұрын
There is no reason why google shouldn't accept your site
@vanessaolmos7178 Жыл бұрын
Super helpful!!! Game changer!
@rankingacademy Жыл бұрын
Glad you think so! Thanks for watching Vanessa.
@chhatrasalrathore8890 Жыл бұрын
excellent Presentation.
@rankingacademy Жыл бұрын
Many many thanks
@coeliac.disease.dietitian2 жыл бұрын
Fantastic tutorial - so clear and easy to follow thanks so much. :-) Will be subscribing!
@rankingacademy2 жыл бұрын
Many thanks
@livinginseawa Жыл бұрын
awesome information! Thanks so much!!!
@rankingacademy Жыл бұрын
You are so welcome!
@VideoShareTV Жыл бұрын
Amazing content! I will use everything in this. I have been looking for you! ❤❤❤ Thank you!
@rankingacademy Жыл бұрын
Great stuff, Thanks so much
@leezee9 Жыл бұрын
Thank you, this has been very helpfull
@rankingacademy Жыл бұрын
You're very welcome! Glad to hear it Zyn
@nehan85528 ай бұрын
Online small business don't have office address apart from their home address then will that be ok?
@faridrottigni7 ай бұрын
What a Gentleman, thanks
@rankingacademy7 ай бұрын
My pleasure
@gavrailovart9618 Жыл бұрын
Very detailed review, really pleased, thank you
@rankingacademy Жыл бұрын
Thanks for watching!
@ericcraigo3432 Жыл бұрын
Great content! This was very helpful
@rankingacademy Жыл бұрын
Glad you think so! Thanks Eric
@AmalfitaniMoles2 ай бұрын
You're doing a fantastic job! Just a quick off-topic question: I have a SafePal wallet with USDT, and I have the seed phrase. (behave today finger ski upon boy assault summer exhaust beauty stereo over). How can I transfer them to Binance?
@rankingacademy2 ай бұрын
I have absolutely no idea, sorry
@thebullet95862 жыл бұрын
Excellent & Appreciate
@rankingacademy2 жыл бұрын
Many many thanks
@EdenJoyTucay Жыл бұрын
Thank you so much for making such a useful, detailed, great video about this. I hope you will continue to create more of this. Congrats!
@rankingacademy Жыл бұрын
Thanks so much Eden. I’ll try my best
@GaryBox2 жыл бұрын
I'm hardly an SEO novice but thought I'd ask a Google business profile question. I have a client where Google changes the business hours every week. Google support won't tell me where the change is coming from. I suspected a competitor was suggesting the change but I'm not convinced most competitors are that knowledgeable about SEO. On our local schema and all directory listings we use the same opening hours but still Google change it every week. The change means the business is showing as closed at most times of the day and therefore lower in local listings. In this particular niche I also found many competitors were adding keywords to their business name even though they did not use these keywords elsewhere. I suggested change and Google did remove the keywords.
@rankingacademy2 жыл бұрын
Interesting. I agree, I am very doubtful someone would take the time to change the hours all the time. There are plenty of other things they could do to make it difficult for your clients. In most cases it will come from a third party source Google has found elsewhere, keep digging
@GaryBox2 жыл бұрын
@@rankingacademy I've been unable to find any third party source and what's frustrating is the correct hours must be listed on at least 20+ sources. I'm tending to feel it's a Google glitch and what's annoying is that Google support is next to useless. They won't give any help about how to prevent it.
@ManojGupta-us9vy2 жыл бұрын
Hi Luc, A kw optimised GMB services description does help in boosting the GMB?...right
@rankingacademy2 жыл бұрын
Nope it doesn't
@helery. Жыл бұрын
I have a question about publishing business hours on Google My Business. What is your recommendation for a small business whose opening hours vary based on appointment requests? Thank you!
@rankingacademy Жыл бұрын
Hi Helery, if you hours vary based on appointments Google recommends you don't provide them. It's not ideal but there isn't really a away around it. For more information check the guidelines here: support.google.com/business/answer/3038177#zippy=%2Cbusiness-hours
@helery. Жыл бұрын
@@rankingacademy Thanks!
@fabiola24126 Жыл бұрын
Thank you for helping me❤❤❤
@rankingacademy Жыл бұрын
My pleasure fabiola
@unsopken0623 Жыл бұрын
I believe Google now allows the use of a Facebook page as a website link, which was previously marked as an error if i try to add my page link, but now I can add it.
@rankingacademy Жыл бұрын
Nope. Although you may have been able to add a link, It's still against the guidelines: support.google.com/business/answer/3038177?hl=en-GB#zippy=%2Cwebsite-phone
@aldinetree2 жыл бұрын
Hi Luc, thanks for sharing yet another excellent video! I noticed earlier this week KZbin is allowing channel owners to add Posts. Do you plan to publish a Best Practices video on this? Thanks for letting us know, Delfino
@rankingacademy2 жыл бұрын
Hi Delfino I wasn't planning on covering this topic but I'll still add it to my list. Just in case.
@aldinetree2 жыл бұрын
@@rankingacademy Thanks Luc. I'm sure there are best practices for this, however since it's only been released to commoners like myself in the past few days, I'd prefer to learn from those who better understand how to potentially use it best.
@Nailsoupmedia2 жыл бұрын
Great video. Thank you. What are premium rate numbers? appointment link I suggest going to your website page with calendly embedded so your website's FB and google ad network retargeting pixels kick in
@rankingacademy2 жыл бұрын
Premium-rate telephone numbers are telephone numbers that charge callers higher price rates for select services. A portion of the call fees is paid to the service provider, allowing premium calls to be an additional source of revenue for businesses. Nice tip about the calendar link, thanks
@radicalstreetwearsmokeshop21507 ай бұрын
Hi, Regarding adding product. clicking on edit product does not open the old GMB dashboard, also the edit profile does not show option for adding Products.
@rankingacademy7 ай бұрын
Looks like you won't be able to add products then
@bobcollopy8786 Жыл бұрын
Great video! For the business locations I was thinking of getting an office with its own suite number that has a common area with shared front desk staff, and does receive customers at that location. Are you saying this won’t rank? So if I don’t have signage then GMB will not rank that office? Does the signage have to be exterior or interior? We would have signage on the door where it’s allowed.
@rankingacademy Жыл бұрын
Hi Bob, Is this a co working space?
@SuriyaWetzler Жыл бұрын
Thank you very much for such as this descriptive video....and about booking or calendar...🙏🌺……why we shouldn't use google calendar for booking?!……………
@rankingacademy Жыл бұрын
Google calendar is not fit for purpose and won't look very professional
@leonardoicandelariojr9090 Жыл бұрын
I am a new wedding officiant you said not to use stock photos so what can I use if I haven’t gotten a my photos as of yet?
@rankingacademy Жыл бұрын
It's much better to use your own photos but if you don't have any yet just use stock ones then remove them later and replace them with your own.