Google product manager ACES classic strategy question (Imagine you're CEO of Uber...)

Mark(ex-Google PM) SMASHES this product manager mock interview strategy question: "Imagine you're CEO of Uber: What would your 10-year strategy be?".
During the mock interview, José (also ex-Google PM) gives feedback on Mark's answer to give you insight into what interviewers are really looking for.
Interviewer: José (ex-Google PM interviewer, book a session with him here: igotanoffer.com/en/coach/jose...
Candidate: Mark (ex-Google PM interviewer, book a session with him here: igotanoffer.com/en/coach/mark...
Chapters:
00:00 - Intro
00:40 - 1. Clarification questions
02:41 - 2. Planning
05:16 - 3. Business objective
06:45 - 4. Forces (Competition)
08:58 - 4. Forces (Customers)
12:20 - 4. Forces (Suppliers)
14:11 - 4. Forces (Substitutes)
16:07 - 4. Forces (New entrants)
18:41 - 5. Solutions
19:32 - 6. Conclusion
21:37 - 7. Follow up (Prioritization)
24:38 - 8. Follow up (North Star)
About us:
IGotAnOffer is the leading career coaching marketplace ambitious professionals turn to for help at high-stakes moments in their career. Get a job, negotiate your salary, get a promotion, plan your next career steps - we've got you covered whenever you need us.
Come and find us here: igotanoffer.com/?...

[@IGotAnOfferPM]

Get 1-1 interview coaching and land a PM job at Google, Facebook, Amazon, etc. Browse our coaches: igotanoffer.com/en/interview-coaching/type/tech-interview?

[@asutosh123]

This is one of the best product strategy mock interviews in all of youtube!

[@IGotAnOfferPM]

Wow, thanks for the positive feedback! If you haven't already, you might like to check out our other Google mock interviews here: kzbin.info/door/FJy5E_3XknWv42cvedoALwvideos

[@OmerRb]

I think its the best one actually

[@gellirollz]

Even a year later this is an amazing and very detail mock interview, the break downs, details and real examples of a strategy, true experts

[@architbhargava8035]

i learned so much from this one mock interview. Thank you so much for doing this.

[@IGotAnOfferPM]

Great to hear that, Archit, thank you :)

[@arshiailaty]

I love Mark. He is really good

[@mazenmeziad7205]

Sometimes, strategy or product design interview questions like this one are asked in phone screen interview round. How would the framework or answer format change in that situation in general? What about the question from this video? (I am assuming the phone screen will cover behavioral interview questions and maybe an estimation question, which would leave us with maybe 10-15 mins for the strategy/product design question). I have had that happen to me before in a FAANG phone screen

[@user-jp7ni5xv1r]

Good approach but the lense is wider than he thinks. "The way you move" is the correct lense but youre competing with A LOT Of people. Consider Transport for London for example -> underground tubes, bus network, trams etc.

[@josegutierrez9598]

Is important to define in what market your new strategy is going to be applied, probably in this example it was the US. It surprised me, when I heard, in the substitutes part, that bicycles and mass transportation are not evolving nor interesting, when I would say that the opposite is happening in many places. The trend is to use more mass transportation and bikes (regular/electric). Please correct me if I am wrong.

[@IGotAnOfferPM]

Hi Jose, I see what you mean about bikes, what with electric and shared bicycle systems in many cities. I don't want to put words into his mouth, but perhaps Mark meant that these changes are not on a scale big enough to be a significant threat to Uber? Anyway, hope you enjoyed the rest of the answer.

[@user-jp7ni5xv1r]

@@IGotAnOfferPM I disagree. Consider this: uber via cars are not cheap and affordable to all. People are more and more conscious about their own health and the environment. If youre in london, driving is not a great experience -> you wont get from A to B the fastest; infact an electric bike may serve you better. Cars are also limited in capacity by way of the road: bikes are smaller and therefore can scale due to using less space; countries have also built specific cycle lanes to promote more growth in this market.

[@Alex-kf4pl]

OMG!! mark! You just so good!! your structure, approach, and thought process, is one to be admire.. Your channel has really helped me a lot!! keep the good work...💪💪 just a quick suggestion, using a whiteboard to elaborate will really help.

[@IGotAnOfferPM]

Hi Alex, really glad these videos have helped you. Thanks for the feedback, yes we'll try out whiteboard or screen sharing in future videos :)

[@abdurrazzak305]

Start with profitability but never address it? Not sure if this was a good interview

[@darshilpandya1822]

Good approach, but the analysis is not upto the mark

[@IGotAnOfferPM]

Thanks for the feedback Darshil - what would your analysis have been? Feel free to share it here :)

[@bigyoyo2030]

sorry guys, but this interview is a complete cr.p from any perspective