Google's Future of Search: The Impact of Generative AI on SEO

In this episode of The Generator Podcast, our host Thomas Smith, a decade-long SEO expert, unpacks Google's latest announcement on integrating generative AI into search. Thomas breaks down the implications of this new development for users and SEO professionals, explaining what it might mean for the future of search engine optimization. He delves into the specifics of how generative AI will revolutionize the way information is presented on search engine result pages, transforming them into more comprehensive, customized responses to queries. Thomas also contemplates the potential impact on SEO-focused websites and gives insights into how SEO professionals can adapt to this paradigm shift. Tune in to stay ahead of the curve in the ever-evolving world of SEO.