Google's Search Head - Fixing Recipe Websites + Rise of Visual Search

Elizabeth Reid is Google's VP of Search and a 20-plus year veteran of the company. Reid joins Big Technology to discuss Google's major AI push and how this new era of computing is transforming its product and business. Tune in to hear about AI-organized search results, the growth of Google Lens, and how AI is changing the way people interact with search. We also cover the potential impact on publishers, Google's approach to responsible AI deployment, and the future of AR technology. Hit play for an insider's look at how the world's largest search engine is evolving in the age of AI.
Full episode:
Spotify: spoti.fi/32aZGZx
Apple: apple.co/3AebxCK
Etc. pod.link/15229...
Takeaways
Recipes may shift towards AI-generated options.
Trusted recipes remain valuable to users.
User frustration with lengthy recipe pages is acknowledged.
Visual search is rapidly growing in popularity.
Google Lens is enhancing user interaction with real-world objects.
AI overviews encourage users to search more frequently.
Users appreciate the balance of AI overviews and web exploration.
Longer queries are becoming more common with AI assistance.
The evolution of search technology is ongoing and multifaceted.
Augmented reality may play a significant role in future search experiences.