Google Shopping Tiers: Improve Your Campaign Results Fast

[@ScottRedgate]

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[@thomaswismer3296]

Thank you so much Scott I appreciate your content. What I'm sceptical about: What is the real life use case for this given the premise that manual bidding (enhanced cpc) is a thing of the past and every e commerce should use maximize conversion or maximize conversion value. Even leadgen would bid for maximize conversions (e-mail, hubspot, contact form and so on). What's your thought on this?

[@ScottRedgate]

Glad it is helpful! Even in 2024, there are still a lot of applications for this. First thing to note: Enhanced CPC is gone, but manual bidding is still an option. Candidly, a lot of SMBs still struggle to have a budget large enough for automated bidding options to do its thing. It is a knife fight - and a strategy where businesses leverage their knowledge/expertise to decide which search terms get more spend can be a strong play. Thinking beyond manual bidding, you can leverage standard shopping tiers alongside automated bidding. For example: Campaign 1 has a TROAS of 600% whereas campaign 2 has a TROAS of 800%.