Google Marketing Live Keynote 2024

Get a virtual front row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.
Chapters
00:00 Opening Film
01:08 Welcome (Philipp Schindler)
21:11. Ads Product Vision (Vidhya Srinivasan)
32:32 Search Ads and Power Pair (Sylvanus Bent)
40:35 Performance Max creative and controls (Tim Frank)
47:01 KZbin and Demand Gen (Nicky Rettke)
56:20 Shopping (Matt Madrigal)
1:02:04 Measurement (Gaurav Bhaya)
1:08:02 Ads Vision Product Pt 2 (Vidhya Srinivasan)
1:11:03 AI Essentials (Selin Song and Sean Downey)
To watch the show with ASL • Google Marketing Live ...
To watch the show with Portuguese Translations • Google Marketing Live ...
To watch the show with Spanish Translations [ • Google Marketing Live ... ]

[@atoyebiadeyemi8931]

I got this today from the keynote! "The only one wrong move is not to make a move at all!" also, "The best way to get ahead is to get started!"

[@RymoneLynch]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@wessamhorani6229]

موجود حساب لبيع علاني

[@uwpbob]

Same old stuff, just less control for the marketer. They never addressed the real problem with shopping campaigns for apparel retailers for the last 20 years. If you have product variants, and all the popular variants have sold out, PMax/Standard/DemandGen will all keep serving the last variant left (solely based on the sales of the other variants). The customer reaches the product detail page only to find all the popular variants are out of stock. This will just keep serving and wasting your money. You can do better Google... or you will get left behind.

[@ssuwandi3240]

No, Google is not controlling your stocks availability. You must build the flow to alert you or the marketing guy and you decide on the merch catalog redirect or recommendations..

[@uwpbob]

@@ssuwandi3240 huh? Must be a Google engineer ;) ​​⁠ Not asking them to control inventory. Asking them to stop weighting the algorithm based past sales ONLY. That’s not AI, that’s Excel 1999. There’s plenty of feed platforms that attempt a solution to this problem that shouldn’t be a problem.

[@scottwanamaker6739]

Yeah, you could easily fix this yourself.

[@debtservicesplanbdebtservi2319]

Bad customer support bad experience you make ads to learning google policy not for business 😢 fool people

[@Krishnapremi728]

youtube.com/@krishna-premi728?si=J4J1eQOMD-xfBz4g

[@hieunguyenminh1947]

So beautyfully, so loving. Beauty is a value important of Human.

[@carm.karamela]

I just used this to shop online for Vidhya’s dress. It looks great! PS: I found it! 😂

[@MrKarlozz]

Proves the point regarding circle to search and Google lens haha

[@Trafficsalad]

Lots of valuable insights and excited for these updates as they roll out on the Google ads platform. I've personally gained a ton of valuable insights and results from Performance Max campaigns that have really helped boost my online business as well as the brands that I work with. The emphasis on leveraging AI for quick creative asset generation, customizing ads according to brand guidelines, and optimizing campaigns for better performance has been a real eye-opener for me and it's something that I would like to continuously test. I'm interested in learning more about the case studies shown in this live stream. However, one challenge I've faced with similar tools is ensuring that AI-generated content stays true to my brand's identity and messaging. Despite the efficiency of AI tools, maintaining brand consistency can be tricky. It requires constant monitoring and tweaking to make sure the generated content aligns perfectly with the brand's unique voice and style. Balancing AI capabilities with brand integrity is key for successful implementation.

[@RobertGranillo-o4h]

0:41

[@IslaMartin-dm7py]

Thank you for the interesting and professional video, the information is very relevant and professional

[@user-es9kn2bl3y]

gostaria muito deter esa interligeçia que voce tem😇😇🤩

[@wessamhorani6229]

السلام عليكم

[@nicoletanedelcu6383]

Enjoy this special day! Happy days of success, achievement, fulfilment!

[@MonickDouglas]

5:46

[@MonickDouglas]

6:00

[@TobiasWellington]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@Bolaartcreative]

Sometime all this look complex to me when the process is long if is easy to understand why not join thanks Google

[@Bolaartcreative]

Can AI find the bitting (sound of music bitting) to find the artist and the music titles can AI find this,?

[@mzamanmintu3694]

congratulations 2:40

[@Bolaartcreative]

That means we don't problem with keywords again ❤❤❤

[@motivational_Ik9]

❤❤❤❤❤❤❤❤

[@Bolaartcreative]

So lovely 😍 ❤❤❤❤❤

[@JineshNair-t3e]

does any one know how to get that PPT format

[@ashoklalbure9665]

Very good Good

[@viralvideopromotion]

Good Stuff, my one major concern is data privacy.

[@MBAinternetmktg]

Google AI relies on the customer not having data privacy.

[@dannygitonga]

If search ads will also be featured on AI overviews, won't that flood the search result page with ads? Or will this be on a random basis where only one ad instance is shown on either inside or outside the AI overview. There are already too many instances of ads appearing on the top bottom shopping and inside AI overviews.

[@IAmAzharAhmed]

what about the small businesses?

[@LavinaGoyalDigitalMarketing]

Loved this..

[@mzamanmintu3694]

Congratulations . 😅😅😅😅

[@nasimulhuda4498]

Welcome

[@brunocalvelhe]

Very good news, great presentation.

[@arifulislamleeton]

Hi I'm Ariful Islam leeton im software developer and development Google and Phatnetr Google

[@CarinaStockli]

super🙂

[@MatthewEngelson]

Screw your broad match keywords. I am not missing out on a dam thing, except for wasting my client's money.

[@GuaranteedPPC]

Haha.

[@nasimulhuda4498]

Best

[@Scheelinemichel-e6f]

❤❤

[@krishengineer9787]

From when these changes will be implemented in India?

[@wemustdtf]

This will change the game

[@hieunguyenminh1947]

Read English well. I liked your voice, read very well.

[@Ro-old]

Who came here from a Google comment?

[@atoyebiadeyemi8931]

Amazing!❤

[@amitbiswas7317]

Love from Bangladesh

[@atoyebiadeyemi8931]

Also, Love from Nigeria! Google is uniting the world!

[@MdabulKalamAzad-nx1tl]

From Bangladesh

[@rizkyfitriansyah2913]

Head to 17:45 skip the intro

[@Chobirkhata]

Payment nhi kar pa rahi hun bass...iss ka koi hal nikaliye please please...😢

[@DicksonPau96]

WHY DOESN'T GEMINI KNOW ABOUT GOOGLE MARKETING LIVE?

[@nildamaria04]

Gente eu passei muito tempo uns quatro foi 5 meses trabalhando na marketing digitais

[@kizima_amber]

круто

[@mrcool2101]

From Bangladesh ❤🎉

[@nildamaria04]

👏👏👏😁⭐⭐🔨🔧

[@bapakpamudji4186]

Bapak Pamudji

[@ChannelsMaster]

the internet is proudly google! I'm in love!

[@nildamaria04]

Gente isso é marketing digital tá falando ele e ela tá falando eu acho que é em inglês muito bom marketing digitais agora que eu tô vendo falar faz dias

[@Bolaartcreative]

Pretty cool 😎 ❤❤❤❤

[@Oliver-ki2qo]

To complicated

[@Fitrah2727Fitrah]

1:13

[@scrumdiddlyumptious5250]

Could you just go ahead and fix cross-domain tracking?

[@pelangos]

oh lawd we're bidding

[@Bolaartcreative]

❤❤❤❤❤

[@bryceshaw8512]

Dang

[@bapakpamudji4186]

Bapak pamudji

[@AkhMad-ei6of]

hadir

[@user-pu4ml3jc4j]

Kawedar Leather from Indonesian

[@user-wc9yw3og2c]

Деньги не возвращают! Аккаунты блокируют!

[@GameplayKhaleed]

Help me

[@lhxperimental]

Intro music is jarrig AF

[@nildamaria04]

Gente eu vi quando é citou o meu nome

[@Chipidl]

Que?

[@karmenpintar9553]

Stop using Phrase match couse not working anymore. Phrase Match is poor, inefective version of broad match!

[@bapakpamudji4186]

Bapak pamudjiid

[@EricErickson-y7h]

ok

[@nildamaria04]

Oi eu acho que foi de 5 para 6 meses

[@familyfoodfusion]

Hi

[@ashoklalbure9665]

Explain

[@debtservicesplanbdebtservi2319]

Bad customer support bad experience you make ads to learning google policy not for business 😢 fool people

[@growthanalyst]

I ❤ Google

[@familyfoodfusion]

Give me ads watching worck

[@alharamacademy1612]

So SEO become dead ??😮

[@FesusAltagracia]

like

[@richtigerdickmann]

wir hassen google so sehr

[@margaretworthing8645]

Stop playing about nasty fall I need to Relax stop.play all lot off play

[@traceme2354]

Thats really Amazing ❤

[@nildamaria04]

💻🖥️🔌📟⌨️

[@myatHtoo-w9t]

❤❤❤❤❤❤❤❤❤❤❤❤🎉