SEO for 2024: The Complete Guide

🚀 🤖 Build an AI SEO Agency: www.gotchseo.com/seo-training/
⎯
Want better rankings and more traffic in 2024?
You're in the right place.
In this in-depth video, you'll learn:
⬩ How to do keyword research (the right way)
⬩ My proprietary system for fixing rankings
⬩ How to build SEO content that ranks
⬩ A proven step-by-step technical SEO audit process
And so much more. Save this video and reference it throughout 2024.
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Timestamps
00:00 Keyword Research Process
03:32 Mastering SERP Features
11:36 Prioritize Keywords
28:52 Diagnose Rankings
37:07 Create SEO Action Plan
40:29 Build SEO Content Outline
42:04 Write Persuasive Intros
48:56 Edit Your SEO Content
50:18 Conduct SEO Test
52:44 Technical SEO Audit
1:00:11 Fix Non-Indexable Content
1:06:40 Handling 404 Errors
1:08:52 Word Count Analysis
1:11:48 Crawl Depth
1:12:36 Internal Linking Opportunities
1:14:09 Data-Driven Content Audit
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[@nathangotch]

Get more SEO help: www.gotchseo.com/help

[@Sworupchakraborty]

Plz make a details video about SEO Audit ! Thank you

[@matejmavri4418]

Well, it's tough to find these over-the-shoulder presentations nowadays. Awesome!

[@syedraiyan9114]

The keyword prioritize and content audit are just awesome

[@rosenausmani56]

Wow, I'm only a quarter of the way through, and this video is jammed with great information. Thank you for delivery such high-quality content.

[@ChristopherClark-ni6ye]

Everything is clear. Brief and clear. No water. Thank you)

[@talhaazeem9143]

Thanks for putting up massive value every time Nathan! ❤

[@md.iftehadulalamfahim]

I'm just 25 min in and I had to leave this comment. So much value. Thanks Nathan for putting together such an awesome guide.

[@henrythomas7112]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[@nickverduyn7723]

Gosh, I'm so overwhelmed by the amount of information, the amount of work that I need to put into my own business to rank and convert leads into sales, and the lack of skills I have to implement this. Total downer, why even bother trying!

[@FuelYourMind]

For an ecommerce site, my important keywords are all my best products or all my products. Since I have already chosen certain words that represent my niche! One Man Shows SEO Tactics with 3,000 Products 😅

[@MichaelNYCBroker]

Great content Nathan! I appreciate your hard work, and I hope this comment helps with the algorithm for you!

[@ProsperSpencer]

A good lecture that will benefit all who have followed this excellent explanation.

[@CharlesShelton-qm9md]

Thanks for the video! Loved it very much!

[@samgarrett6435]

Jeez, I thought some of these comments were bots, but half an hour in and I’m hooked! Great vid

[@MindScape322]

Thank you very much Nathan. Really appreciate you sharing something like this for free. I really want to take you course . I have learnt digital marketing completely through self study using free resources and websites such as search engine journal. Unfortunately , financial constraints has really forced me to postpone my plan , though I hope to take your course and learn advanced methodologies. Till then I will try to keep myself updated. Thank you very much for all the content and tips you share, your content has helped me to provide for my family and I am sure there are thousands or more out there. My heartiest and heartfelt thanks. 😊😊

[@wgm247]

How about ubersuggest?

[@stachusabbir]

Every second is worthful💥

[@ThomasOConnor-fg6ri]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@nathangotch]

Glad you enjoyed it!

[@SeyonOfficial]

Hi Nathan. I love your insightful training. 2 questions: (1) After the first month or stage of technical on-page SEO, what do I do going forward, since the workload will be less? how do I justify the same ongoing cost for seemingly smaller workload? (2) How many blogs can my clients website hold, if I'm going to be writing blogs constantly? How do I organize or structure them?

[@MrScottHaley]

Still coming back to this video for ideas and insights. Great stuff!

[@quickcinemarecap]

00:01 Develop a complete SEO plan for 2024 01:56 Importance column helps prioritize keywords 05:51 Use 'People Also Asked' feature on Google to identify relevant search queries and build topic authority. 07:46 Reverse engineer competitor's featured snippets 11:45 Understanding the core offerings and business goals is crucial for effective SEO strategy. 13:39 Tackling branded keywords and highlighting important keywords is crucial for SEO strategy. 17:35 Free and low importance keywords in SEO 19:23 Optimizing for critical keywords to drive revenue is key 22:59 Identifying intent mismatches and creating dedicated pages for specific keywords is crucial for SEO success. 24:42 Focus on optimizing high-potential keywords for significant revenue growth 28:11 Optimizing existing page and creating a new page 30:00 Crawling and indexing are critical for ranking. 33:16 Content needs an update due to being outdated 34:57 Need to push the page further up in the architecture, address old page issues 38:36 Focus on building supporting content and internal linking for SEO 40:15 Creating content using NLP keywords for initial outline 43:34 Create high-quality content with core keyword inclusion 45:16 User experience is key for SEO success. 48:38 Iterative process of content creation and improvement 50:19 Manual tracking and SEO testing process 53:48 Check important settings and UX metrics, connect with Google Search Console, and use free data tools. 55:25 Customize spider settings for efficient crawling 58:54 Exporting and analyzing website crawl results 1:00:29 Changing URL can hurt SEO performance 1:03:59 301 redirects need to be handled carefully to avoid 404 errors and potential impact on website speed. 1:05:51 Consider privacy policy and lead generation pages for indexing 1:09:19 Color coding opportunities based on word count 1:11:00 Alumni page as a link building tactic 1:14:37 Use conditional formatting to highlight and filter information for better understanding. 1:16:20 Identifying and marking pages with low referring domains 1:19:50 SEO optimization for local keywords 1:21:35 Keywords with low volume have specific considerations to keep in mind 1:25:13 Refreshing and upgrading content can significantly improve its performance. 1:27:15 Upgrading and updating content is beneficial

[@ryan-me]

Thanks Nathan for such a great video!!!! 🔥🔥

[@Muhamad_Bilal]

I haven't started implementing the strategy, and it already seems as if it's going to help me a lot. This is one of the best courses I've ever enrolled.

[@GriffinFraser-x7u]

You putting this up for free is actually clutch - praise to you

[@darkinyourside]

Thank you for sharing! I'm asking myself how we could know relevantly what are the high-conversion keywords?

[@Sprakuko]

Hi Nathan, I just came across your channel since I am changing careers. You share really helpful insights to get my work on the next level. I just bought your book on Amazon :D! Thank you very much! Greetings from Germany!

[@nathangotch]

I appreciate that @Sprakuko. Best of luck to you!

[@JeremyHunter-nv4jn]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@nathangotch]

Much appreciated!

[@lucybiswas3337]

Very interesting video, thank you for sharing.

[@hajjihamza]

Amazing video, thanks Nathan.

[@RyderAllan-b5m]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@ToughLovePapi]

I'm doing an audit for a client who has a global site and a lot of regional sites too.They have very little existing opportunities. Would this video still apply? Where would you start/what approach would you take instead?

[@antonychan4108]

Amazing stuff!

[@digitalbyadnan]

Pure value content! Thanks Gotch

[@ExploitingLife]

Thanks man , really appreciated

[@andrewdowniephd]

Trying to get into the SEO game myself, or at least improve my knowledge of the processes involved, so a big thank you for this tutorial... I've just started watching and a few minutes into it it is already very informative. Thanks again from Scotland.

[@nathangotch]

Great to hear, thanks for the comment Andrew 👍

[@ryanmccain1158]

Thanks. Great content.

[@dyrectory_com]

Thanks Nathan!

[@adamk8724]

1:04:54 Saying that it put considerable load on the server might be an overstatement. If 301 redirects are handled efficiently by the code and database, it should not pose an issue, even on a larger scale. There would have to be a serious flaw in the implementation for it to noticeably slow down load times.

[@shepardthinks]

Oops, I am not a pro. I got lost in the first minute. I'm bouncing for now, and I hope you make a similar 2024 video for beginners!

[@MdAkashTube369]

So this is for free?? I can not thank you enough, Nathan. 😍😍

[@robertwiebe1]

44:53 u got me with Breaking Bad, new Sub - like your teaching style

[@lojickse7en]

Thanks for thr helpful video. Would this overall process work for an e-commerce store? It seems there's not much intent mismatch. Most of the keywords points to the correct page (product pages). So this would mean improving the product pagest they already have? And not create blogs, correct? Or maybe i would need a different strategy in prioritizing which what keywords to write blog articles for?

[@TheThinFrame]

Amazing 🎉

[@YourChicGeek]

Whooo! So much great information in your videos. Thank YOU!

[@nathangotch]

You are so welcome!

[@smarthustlersclub6375]

Can i also reverse engineer competitors domain keywords and then steal their traffic by coming up with better content and also running the ads were possible

[@justinh5076]

It would be good if you showed how to do this in SEM Rush as well

[@KoushikiShinha-lg3en]

This video is really amazing and informative and thanks for sharing this video

[@nathangotch]

Glad you liked it!

[@DeedarShar240]

A v good work for us.

[@Channel-bx2fk]

Top content!!!

[@OliverCooper-dx9pn]

You're doing a good job.

[@UttomRoyy]

thanks Nathan,

[@JohnCasey-jr5ri]

Thank you for creating the video - likes Unequivocally !!!!

[@user-bm4rh7pf3s]

Hey Nathan! You put so much effort into your every video and it shows 🔥 Well, am learning local SEO but not sure if I will be able to land clients from countries such as the USA, UK, Australia, etc Because in my country, SEO pay is very low Will that work?? Or will that be too hard? Thanks

[@nathangotch]

There are many international SEOs who land clients in the US. The only limitations are those that you assign to yourself. Yes, it can work if you're willing to see it through.

[@user-bm4rh7pf3s]

@@nathangotch Okay. Thanks a lot. Woah!

[@AlphaMateo]

Can I have this excel sheet? I don’t need your keywords but I like how it’s set up

[@lvlyprem9575]

Its very valuable information, can I get that seo action paln

[@write2rank]

Do you have a link to your action plan/templates at all?

[@WinfredGordon-bi4mb]

Thanks for the video!)

[@nathangotch]

You are welcome!

[@waveconnect]

Hey, bought your book and tools - great sutff! I had a few questions about video embeds in blogs. Is it recommended to add an embedded video in a blog post if it is relevant to the topic, or should you let it rank on KZbin without adding it to the blog? I've found that adding a video embed to a blog doesn't really index, and it slows down the blog page significantly... any thoughts on this?

[@BusyBusinessHostingNPromotion]

Set the video iFrame to loading lazy that'll help. Videos can help with rankings because people will stay on the page longer to watch the video

[@almanibamortezaafzali]

Thank You.

[@daviddavis7959]

in the beginning you said go ahead and paste you domain into ahrefs to get the keywords. I thought you are suppose to enter your keyword instead of domain?

[@user-pt8bh7xk2l]

what to do if you have a brand new website? How to make a keyword research plan?

[@ToughLovePapi]

Sorry, final question. I've followed your previous teachings on going for low hanging fruit keywords with low KD and enough search volume, with success. That approach seems to have been abandoned in this video. Any reason? I've gone from being clear about what makes sense to unsure on the best appraoch.

[@nathangotch]

Still a solid approach, but identifying opportunities based on position is only stage one. I focused on part two in this video (analyzing intent and prioritizing keywords based on revenue potential)

[@saakmarketing10]

Hey Nathan! I purchased your book through Amazon. Is there any way I can get access to the actionable templates?

[@nathangotch]

Thank you @saakmarketing10. Send my team an email with a screenshot of the reciept to [e-mail] and we'll help you out.

[@mindshampoortt]

How would I follow these steps if ....I´m brand new with only 25 blogs, don't ranking with anything yet (tho working towards it) on ahrefs there is zero data for me to analyze...no results for keywords so nothing export. Or am I just too much of a beginner for this?

[@daviddavis7959]

You said when assessing which are important Keywords you should pick Keywords that are likely to make you money. Are Transactional Keywords the most important Keywords that should be given preference since they are most likely to generate revenue.

[@verchaeart]

Great!

[@hiralbhatt4687]

can you share this spreadsheet in description?

[@HaliAndy]

Hey Nathan, Just Subscribed to the channel.. I haven't watched the whole video yet, however, I do have a question. What if the site isn't established as yours, a new site give or take 6 months old?

[@nathangotch]

Thank you! If you don't have an existing keyword profile, then the fastest way to build a keyword database is through using keyword gap tools with Semrush or Ahrefs.

[@MatLitteL]

Pinch all yur competitors keywords :)

[@HaliAndy]

@@MatLitteL, I like that..

[@pharaoh9070]

I was going to follow this step by step. But what if you don’t have any keywords in ahrefs 😅😢

[@KimvonDaniken]

I check out the biggest competitors organic keywords but I'm wondering what Gotch does

[@mjarhi]

😂 The same thing I still have not yet finished the settings and design of my blog, but I collected some important keywords, but the disaster is that I do not know how to use them correctly. 😂

[@naturemeditation3751]

ahrefs subscription is very expensive it’s not a cheap option

[@saduniureka7410]

You can do it to your competitors' site, try to do some of these steps in taking their site as an example, maybe you wont be able to do all the steps here but you will definitely get some idea 💡

[@sirjohn2924]

​@@saduniureka7410how can I grab the competitiors' keywords for free?

[@HeyImPrahlad]

could you share the sheet

[@user-pt8bh7xk2l]

is there a way to buy your book in digital format like pdf or epub? I can't get from Amazon and anywhere else.

[@nathangotch]

Thanks for your interest but unfortunately not at this time.

[@sulemanwaleed3332]

Hello, I have a question to ask. If a website has 250 articles and it deletes around 150 articles. Then it will crash, I know, and I have crashed my site. It has been six months, and I have written all those articles again, but nothing is working out. Now, I want to know if I write new blog posts with high quality, then will it get recovered or what will be your strategies if you get in this kind of problem. It is my first website, and I want to recover, please tell me your thoughts on this. Site's authority is around 7 and have good backlinks as well. One more thing I want to share with you. The articles only show up if they are searched in this format: Keyword/Title + Domain name.

[@nathangotch]

Create less, but better content (20% of your effort) and invest 80% of your time getting exposure (backlinks) on other websites in your industry

[@ToughLovePapi]

Where can I get these Google sheets templates etc? I'm trying to make this from scratch but I don't know how after you've made your importance dropdown you get the Critical, High, Moderate etc to change when you filter your keywords by green. How does the dropdown know how important each keyword is?

[@nathangotch]

The RD is here: theseoentrepreneur.com/

[@ToughLovePapi]

Does this include the other tabs in the Google sheet? I'm not looking at the RD yet. Just working on the Keywords tab and trying to connect my importance dropdown to the keywords. I assume you don't do this one by one?@@nathangotch

[@wilsonlin1711]

Gold

[@BarnardBaker]

Beyond competition.

[@ahmad-raza01]

Please tell us how to increase page speed. I am facing issues on it.

[@nathangotch]

There are many variables, but hosting, images, and lack of caching are a few of the biggest factors that weigh a site down. I use a combination of Siteground (+ it's plugins) and Generatepress to attain high speeds

[@FuelYourMind]

is it possible to have the book in Portugal some how?

[@nathangotch]

You can try Amazon for the digital version.

[@hansgaldino4012]

Hi Fam, thankyou for sharing a lot of nuggets!! sorry this is out of topic, is it okay if my tier 1 and my money site target the same keyword? does google will think it is keyword cannibalism? Is it possible for my tier 1 and my money site get ranked on the target keyword? thanks in advance!

[@NVDigital-in]

If both are different domains no worries to target the same keywords.

[@hansgaldino4012]

@@NVDigital-in thankyouu famm, youre so kind!

[@mianali5664]

Can share the sheet link

[@ToughLovePapi]

Does the entire Google sheet come with purchasing the book or just the RD sheet?

[@nathangotch]

It's now available as a standalone product: www.gotchseo.com/ranking-diagnosis-checklist/

[@ToughLovePapi]

Is this just the RD though or the entire Google sheet template with the keywords and crawl tabs etc?

[@imperialtvproductions7286]

❤

[@MuhammadTariq-go6zz]

Sir plz same video for samrush plz plz

[@CHIGOZIENWACHISEO]

How do you reduce crawl depth

[@nathangotch]

There are a few ways: 1. Leverage the sitewide navigation 2. Build a hub page like so: www.gotchseo.com/youtube-seo/

[@CHIGOZIENWACHISEO]

@@nathangotch thanks so much again

[@bl4ckw1z4rd3]

I think an expert seo, dont need likes for this video, because he have good seo! 😅🤓 If you have good seo, you no longer depend on algorithms!...That's what this video sounds like

[@rukurujanne6719]

You should have tried to to make this video mobile friendly, I mean trying to zoom in and out to highlight what you are showing. Another think, This video isn't for beginners, cuz those tools you are using are not free and if someone is new to SEO, to what extent that person is going to pay for those kind of stuff? Watching this video would be a waste of time

[@icangoo5220]

Too long video we need to the point

[@OliverBoyd-eh5nk]

Thanks for the video!)

[@nathangotch]

You are welcome!

[@LukeCarroll-bu1ii]

You putting this up for free is actually clutch - praise to you

[@nathangotch]

Thanks, Luke!