Tom Ford Gives a 29-Year-Old a Makeover | Project Upgrade | GQ

Tom Ford, the world’s best-dressed man, takes his sartorial eye to Fello Matallana, explaining how to strengthen a look with different textures and tones.
Project Upgrade: The world's best-dressed man takes average Joes off the street and transforms them into mini-fashion icons.
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Tom Ford Gives a 29-Year-Old a Makeover | Project Upgrade | GQ

[@Ton369]

That guy needed a makeover like a dolphin needs help swimming.

[@xhen12]

When i read the comment, I laughed out loud and it sounded just like a dolphin lol

[@Ali_g72]

Perfection

[@wilpaulii1669]

👏🏻😂👏🏻

[@michaelmiller1215]

Ton Exactly!

[@sandymitchell8182]

yea i wish i was that ugly

[@mycenth22]

Tom Ford gives a 6’2 white male with model proportions, facial symmetry, masculine attributes, slender yet built physique a makeover.

[@suziyard9465]

We did watch the video buddy...

[@lonelydemigod3378]

@@suziyard9465 shut up you wasteman.

[@US-px7wc]

He is guy, is like a candy store for him

[@roycastanon5754]

@@lonelydemigod3378 bruh lol what kind of insult is that

[@shadowsmessage]

I dint see any make over , the guy looked same at the end to what he was as at the beginning of the video. Such a disappointment 😴

[@CranyumHipHop]

“Tom Ford Gives 29 year old Male Model a makeover”

[@rb2k197]

Obviously they are a model in tge first place. Lol

[@Ronin-kk4bt]

🤣

[@sgd.6830]

He so did not need a makeover, he was so friggin handsome 🥵

[@KxC-FK6349]

I suppose but i bet his clothes werent as great as tom fords line

[@DH_Artist]

Reminded me of a European Tom Cruise

[@xue1379]

Agreed

[@blackybaboon7479]

.. and a Leo

[@emfraridades7261]

Thats the problem with this vídeos. They never use ugly people.

[@FatGayandTired]

I would really appreciate a normal average person get styled. Almost every man in these series could be models.

[@cesarabrahamcastanedavalen3788]

Indeed, is stupid to make a naturally handsome guy to look like a model, get an under average guy and let us see Tom Ford's magic.

[@martysimpson4720]

@Armando Sturzenegger Like your mother.

[@impendingeuphoria8802]

its really more an advertisement, ppl will want to look like them and buy his stuff because of it..

[@Be1smaht]

No he has some average folks

[@carlosbanderas4238]

Then you couldn't be in the Show.

[@el_mal_de_ojo]

This video is weak. He's extremely good looking already and visibly keeps in shape, so even an old rag would look good on him.

[@robsanders5808]

An old rag made into a loin cloth.....😈

[@kkibela]

Lol no.. He didn't.. Thats the whole point.. No matter how good u look, Paying attention to what fits and flatters your body shape makes marked improvement..

[@s_for_short2400]

The outfit looked like crap imo. Shouldve had black or dark gret jeans

[@vallttdysney7749]

The smaller the rag the better

[@austinrenwick5177]

Makeover?ok he trimmed his beard, the man was gorgeous to begin with,and im a straight man! lol

[@jools182]

The only help this guy needs is with his personality. He'd date himself if he could

[@thecookielordskingdom4021]

jools182 I think your just jealous fool

[@jools182]

@@thecookielordskingdom4021 lol

[@eneus1476]

You are judging someones personality off of a 3 Minute video, he doesn't even really say anything. Get a grip

[@dep6898]

ur just mad because you arent confident

[@Cardosofrankie]

It’s because... “he’s a Leo” 😑

[@zeynepilgn8827]

"Very confident... he knows his handsome... he is a leo" Me crying in leo without confidence

[@blam9346]

then you're not a true leo lol

[@zeynepilgn8827]

@@blam9346 tears lol... my rising sign is capricorn maybe it's related to that :d

[@kompanjonac]

@@zeynepilgn8827 lmfao I'm ded 😂😂😂

[@Austin8thGenTexan]

Anyone's an idiot to believe in star signs 🤭 sounds like a 70s disco pick-up line when you talk about 'em... 🕺

[@zeynepilgn8827]

@@Austin8thGenTexan I personally dont believe them also, but they are fun to talk and joke around... :D

[@swicheroo1]

This is too easy--good looking guys with great bodies who just need to be washed up. It's like shooting fish in a barrel.

[@rome-tk5vd]

Spunkymunky i'd.... miss

[@treepeenbawlz1934]

You’d make holes in the barrel and then the fish would escape if the holes are big enough

[@MiniNinja258]

@@treepeenbawlz1934 XD XD

[@LorenzoCalgaryRealtor]

You're 100% right!

[@Aldo7899]

Show me a short pudgy dude with a double chin get a make over instead lmao

[@crucio25smile]

why are these men so ridiculous and good looking - it's like they hired models to dress average at the start then magically spruced them up into these adonis-like beings

[@ariel3725]

Lol I just commented the same and then scrolled down to see this comment. Totally agree.

[@hansterone]

They are models.

[@cheesesteakphilly]

Chanel Oberlin And are told to wear something older. It’s basically disguising this as an advertisement for Tom Ford (they show the end result right away lol).

[@mayankjaitley2687]

You said it

[@michelleGarcia-sk9np]

Adonis like beings .. I can’t! Lmao

[@lucerod6647]

Seriously the dude looked like a model before of the makeover

[@musicislife4334]

He prob is

[@christian6353]

Did you not watch the same video? He’s literally a model and actor…

[@johnbrexbriones1465]

Tom Ford should dress a guy like me. That'll give him a real challenge. Edit. Omg 2.8k likes. Thank you. I'm still ugly tho. 😅😅😅

[@seancloser]

Or me, that guy there didn't have to wear anything

[@aliasgarparekh9002]

Yeah

[@thomaslemos2240]

Step aside, I call dibs

[@houseofmafia8783]

Right? 😛

[@MrDeanmfitz]

Maybe a guy like you should dress Tom Ford.

[@dillonbrown1123]

GIVES A 29 YEAR OLD MAN A MAKEOVER"HI IM 30 YEARS OLD."

[@michelleGarcia-sk9np]

Lmaooooooo right.. I was like wait

[@mehul88]

He aged during the course of the video :)

[@edgarfriendly8808]

If you are 29 it is best to just round up to 30. No point in clinging. If you're 39 you might as well round up to 40 as well.

[@Yomommalikeditlastnight]

Edgar friendly totally agreed. My group of friends and I have been rounding up since we hit 29. No point clinging onto it.

[@Sundog1985]

That was part of the makeover.

[@HoneyHoney-ws6rz]

"You're really handsome you know that because you're a Leo" hahaha LOVE TF

[@Robertking1996]

That part made me LOL

[@beachboy1840]

He’s not lying

[@cuauhtemocmorisco3493]

Freaking Leo's get everything so easily with their warm hearts😂😂😂

[@odeltrebor]

Apparently even some smart people still believe in astrology lol

[@hibasobh]

Leos are super confident, I know that because I have a lot of Leos in my family!

[@surnamnam7604]

"When I put the jacket on him he immediately owned it" Dude looks as comfortable as if he were wearing plate armor.

[@maximilianwikstrom6688]

💀💀

[@Submersed24]

Lmaooo I feel that fashion has gone so put of touch and cringy.

[@don3560]

Every Tom Ford Video Introduction ever: "HE LOOKS VERY HANDSOME"

[@Em-kg7qn]

I have absolutely no interest in fashion. I just keep watching Tom Ford's videos because I love listening to him talk.

[@sebastianlifoon]

mick are you dumb?

[@thecitizenjoan]

Amarina E. You should be interested in fashion. It’s important to dress well

[@Yinyang1277]

Amarina E. His voice reminds me of an uplifted John Wick tbh

[@silentinfinity]

Right there with ya.

[@artemicionkupo4367]

You and me both.

[@blanchistone]

1:21 "How can you trust a man who wears both a belt and suspenders? The man can't even trust his own pants."

[@possiblyadickhead6653]

XD

[@bobm3250]

Yeah wtf is THAT about??

[@sachingahrana310]

hahaha...gud one

[@adnannagi316]

Hahahaha good sense of humor 😂

[@RedMin88]

He's def handsome and has his own unique style. But too fat, need to lose that belly weight.

[@joyagustian]

🤓: "you are handsome" 🧔: "thank you." 🤓: "you know that bc you are Leo." 😂😂😂😂

[@lia8302]

He didn’t need any “make over” the man was already lookin sharp

[@waynepayne864]

thats what i thought

[@Ronin-kk4bt]

Exactly how is this makeover???

[@angel12345616]

this Tom ford choose his victims wisely...:P

[@johnhattanfine]

Angel Knight lool

[@fernandobarbayani349]

Lol, you make my Day!!!

[@cherriercheung]

Looool

[@rambo0071]

Yes

[@milenaradicevic3835]

Angel Knight 😂😂😂

[@Storm_x]

Get a average guy off the street with appalling fashion sense and give them a makeover. It will be more realistic and entertaining for the general population to watch plus you will get more views.

[@nelsonc6173]

I agree with you on the average joe, but man GQ are getting eyeballs on these segments! One million views and counting! I think these must be their most popular vids!

[@MageAtYou]

they wont because this is not a styling video, it's an ad.

[@PEPSIMAX2013]

YUP but dont be a party popper bro ..is a dream come true to touch a model with a normal body not stupid gym rabit

[@na-qh2bf]

Audionces want to see the beautiful people

[@tabutu1]

This series is slanted towards homosexual men who are by their nature shallow & concerned only with looks. As if they would get an average straight man to be made over.

[@rafapazos06]

You gotta love how they pick a model with his hair combed, beard trimmed and skin carefully taken care of and off they go on saying "we are taking this vagabond and with our amazing skills will turn him into demi-god.". LOL

[@TopNotchPersona]

Great example of how important color can be when dressing-up. It's always a huge plus when you wear something that accentuates your natural features!

[@chubbachuba3671]

Tom Ford, clearly doesn’t like challenging himself.

[@ottowes]

Tom Ford was an incredible boost to Gucci when he worked for them. He alone elevated the brand to an iconic level. He is perhaps the greatest designer in fashion today. All his designs are elegant, even timeless. Only drawback is that they are expensive unless you are wealthy.

[@roychefets1671]

yes, he was dynamite at chic Perry Ellis!

[@mayaayana2606]

meh ... Austin babet was doing far more interesting things

[@gayfrickinfrog7168]

This is the problem with people who don't know fashion. They credit uninspired imitations like ford and not the actual pioneers

[@Banininator]

@@gayfrickinfrog7168 no time to waste on details, just buy and use it. next

[@crabbyproductions]

I lived in Madrid for a year and a half and I came to the following conclusion: Spanish men are freaking gorgeous. It doesn’t matter what time of day or night, what corner you turn on whatever street you decide to walk down, you’re going to find tons and tons of beautiful faces on these guys. It’s like a perpetual catwalk. The song: “It’s raining men “. Which would pop into my head everyday, would have to be changed to: “It’s downpouring men”! Absolutely, hands down, the biggest concentration of GQ boys I’ve ever seen in my life: Spain, olé, bless those boys!

[@aaradhyasaini4067]

You just inspired me to add Spain in travel list when I'm independent 😉

[@limecilla7612]

It's funny, I was reading the "he's not an average guy" comments, and kept thinking "but he's an average 30-year-old Spanish guy!". Don't get me wrong, he's good looking, I like him, but as you said, you can find many guys like him here.

[@elliebeee7]

I currently live in Madrid and wholeheartedly agree with this statement

[@LL-ow1qt]

So true!

[@mutiaraalnisa6454]

Next Travelling Destination: Spanish #aftercorona

[@annakozoriz]

Love it! Tom Ford has an immediate eye on every single detail…. Personality, looks, height and so on…. It’s just amazing to watch what he does

[@ariel3725]

I feel like they just got some random model and pretend they were normal guys.

[@bcnicholas123]

That’s exactly what they did

[@purplefabian]

In this day and age *EVERYTHING* is "fake news"

[@MiniM69]

Look them up

[@mangelgarciab]

Look for Fello's Instagram and you will think different. He's not a model. The obvious thing here is that Tom is very wise with his choices.

[@laurenjaureguiisperfect]

someone would most likely know him and would've pointed it out already if he was a model

[@HitMeOnMyPeja]

tom ford is the fucking man. and this model owned his look. well done.

[@alantorres2957]

“You’re really handsome. And you know that because you’re a Leo” 😂

[@klimankhmeron7636]

This was a total makeover, like washing on a warm spring day a garage queen Lamborghini Aventador.

[@alecto7926]

Tom ford dressing slim, attractive men. What a surprise.

[@Jackholiday1025]

That’s your opinion.

[@sy-zu4uz]

Is there something wrong with slim men?

[@alecto7926]

@@sy-zu4uz no. But it would be nice if he would show someone who is average or even overweight

[@wayne9048]

Alecto 79 the problem is that most outfits do not look good on an overweight body shape

[@mesiiahe7350]

You want him to dress fat, ugly men?

[@akbarwibisana6650]

people like him are proof that men werent born equally

[@lolaloath9747]

Akbar Wibisana ??

[@dinmardrom6752]

@@lolaloath9747 He's very good looking

[@51Saffron]

It's in the genes. You have to inherit good genes and both parents need to have them.

[@prateeksharma8143]

That's why I tell all good looking girls to have my babies.

[@tabutu1]

No one is equal no matter how much the liberal left wing think that everyone is.

[@GL-kk3jb]

“You’re really handsome” “Thank you..” “but you already know that cuz you’re a Leo” 😭😭

[@arthurmarolleau532]

9y later and still obsessed with the elegance of Tom Ford

[@blmetal65]

This young dude is already born handsome without physical defects. Its not a genuine makeover challenge bec he'll even look great wearing a ruck sack....

[@artvandelay3840]

It's not meant to be a makeover challenge.

[@blmetal65]

@@artvandelay3840 even if its not a makeover challenge, he looked good in almost any attire for men

[@brianorozco1074]

He won genetics

[@jillhbaudhaan]

Holy shit Fello Matallana is fucking beautiful, and men, that's how you wear a beard

[@Mysta-Kun]

"You know that because you're a leo" Oml 😂

[@ambersadaqat64]

BRING THIS SERIES BACK! TOM FORD IS LOVE, TOM FORD IS LIFE!

[@markricciardi3838]

Does anyone else get Zoolander from this guy? Its like a hoodie without a hoodie. lmao love me some tom ford

[@alikarami2692]

Mark Ricciardi YES , YES

[@ThalmorJusticar]

Yes definitely see it... in his defense though honestly wasn't that terrible of a description b/c most people can gather what he means by it

[@user-xx7pg3vw9k]

He's doing the best he can despite his language deficit. Give a guy a break...but that was funny!

[@PunkyPrincessPop]

I think they asked because American people don’t call them jumpers. I think they asked him to clarify what a jumper was.

[@Tracy-zj4sr]

Tom is dying his hair too dark. Screams midlife crisis.

[@sandymitchell8182]

Makeover?ok he trimmed his beard, the man was gorgeous to begin with,and im a straight man! lol

[@marcuswijaya2569]

Sandy Mitchell you are gorgeous too. And I’m not straight 🥳

[@MrMcgale22]

"Well, you ain't that straight!" -joe exotic

[@manal.daoudi]

It's okay to be straight and compliment other men:)

[@ScribblebytesWorldwide]

You're bi-curious

[@TheHAYATO1019]

He doesn't need makeover, He is already very handsome...

[@alexxander3436]

Bring this series back!

[@michaelmiller1215]

Interesting how these guys that get a make-over are already drop-dead gorgeous. And this guy’s smile is AMAZING!

[@lvbadboy]

The jacket is incredible!

[@gutspillage]

Tom Ford jacket, only costs a few thousand

[@Seva696]

@@gutspillage how many?

[@gurlbye9942]

@@Seva696 someone in the comments said it was $12,000.

[@PGproductionsHD]

@@gurlbye9942 No way, too little

[@haekece1484]

lvbadboy that parka.. love it

[@jettlii5872]

Not disappointed with the comments section. Kudos to you guys for calling out this BS of a makeover.

[@anthonydelise316]

I’ve never watched a video I couldn’t relate to any more than this

[@AgentAO7]

He’s already good looking to start with.. Even with drab clothes he can still pull it off.. I wanna see a short fat guy with round face and semi-bald hair with eyeglasses get a makeover..

[@hasselett]

George Costanza: "Sign me up!"

[@chinakachung]

"He hasn't been exfoliated since he was born" ME

[@rexcherry33]

"He's a Leo, he's a leo, because he is definitely leo"

[@TheStringBreaker]

GQ should totally do this series with TF in 2021. Would be an even bigger hit!

[@tubetella123]

I would love to see one of these with a just below average looking guy. Like most of us, we don’t have perfect bodies or perfect jaw line or are 6’2. All the GQ Tom Ford “makeovers” have an above average looking guy in them.

[@waynedexter]

I wish Tom Ford would’ve had a more challenging subject.

[@gussiesmith3706]

These fashionable outfits really suit this man! Especially the embellishment of scarves.

[@Michael-Moo]

After watching this video three times, I just realized that while he said he is "30 years old" the text on the screen says he's 29. This guy.

[@apope06]

"You know that because you are a Leo." Haha! The best!

[@rebeccakusinsky7520]

I know he probably hears it all the time but Tom Ford is so BOSS. He's amazingly talented and intuitive. I love watching him.

[@Youngmarc_]

He already looks fabulous in casual clothes for any regular day but TF makeover is for any special occasion 👍

[@BKKLB]

How effing cool was Oribe Canales in the background rocking the suspenders. Coolest barber ever.

[@thecitizenjoan]

I’m sure it not a coincidence everyone they’ve styled look like models when they’re done.

[@09dunny]

How do you sign up for this??

[@ginodiminichii2611]

The first 3 minutes are just Tom Ford blushing over how handsome the guy is

[@markminter6312]

I love these videos. GQ is one of my top 10 favorite magazines and Tom Ford is one of my fashion and style icons.

[@iasahmadaninurmariam6227]

He already handsome before. After make over he looks more sharp

[@LexaKarlynVlogs]

OMG Tom is so funny 😂"he hasn't been exfoliated since he was born". LMAO

[@dimelo8826]

I laughed when he said hes def a leo. I was thinking he was confident/cocky and and then Ford confirmed it. Im a leo too and we can be playful, joke or blunt that way. But of course we get misunderstood as if we are arrogant or think we are that. Trust me we arent. We know our faults and weaknesses and what we want to improve

[@DanielSquires]

wow what a transformation, everyone should hire an image consultant

[@benm2169]

I mean- being styled by Tom Ford is probably my biggest goal in life 😂😂😂

[@theuofc]

These Tom Ford makeovers are fantastic. And so witty! Well done, keep them coming.

[@4lf1nf]

“You’re very handsome. You know that because you’re a leo.” LMAOOO😩🤣

[@christalie7483]

Fello, 29 years: „I am 30 years old“

[@justintorrexchannel]

Holly! Tom fucking Ford himself tying your shoes! Wow, just wow!

[@cathlinivana]

this guy looks like a mixed chris evans, armie hammer and ben affleck in the first place. does he even need a makeover??

[@dxbflat101]

I'm addicted to these videos.

[@Homoakland]

does anyone know where i can find the brown shearling jacket?

[@scottuber1]

How did they get Christopher Walken to cut the kid's hair?

[@legoEndeavourStudios]

Its Oribe

[@geraldl5221]

That jacket was gorgeous.

[@SmooveSav]

All he needed was some cream on his face, a beard trim, and some fresh cloths. Makeover? More like a minor tune up.

[@rexman9320]

Too handsome to be called as “challenge”

[@user-bh8yd3tj3p]

Looks like scott disick

[@mico_lodeon9116]

Malav Barot thats what I thought too hahahahahaha

[@bgbizkit]

Indeed, but there are some angles the guy looks like a bearded Chris Evans

[@stancexpunks]

Tom is awesome and made this dude look even cuter

[@mediterraneanworld]

" I don't look after myself as much as I should " hahahaha

[@ludovicmare432]

someone knows which model of glasses(of his collection) wears Tom Ford??? thank you !!

[@starboii568]

The man clearly said his 30 years old.

[@MrWeiszGuy]

One thing I like about his design despite his sexuality he dresses men like men.. I'm not one for super ladylike clothing.. he literally saved the house of Gucci

[@aaronharding9483]

Yeah I wouldn't call that a manly look at all. Borderline feminine if you ask me

[@KhanivoreQniba]

And it has made no difference to the world in ANY way.

[@brodiebramwell-johnson4779]

alessandro michele saved gucci not Tom Ford. Tom is the least creative and most tasteless designer ive ever seen, this video shows that quite well.

[@jacintofernandes2907]

Times are changing, and so is clothing. Get with the times or just cry about it

[@jacintofernandes2907]

@@brodiebramwell-johnson4779 agreed, but to be fair, Ford made clothing appropriate for the time he was director, and Michelle is designing for a time appropriate today.

[@jennymann3704]

Thanks ford for my foxbody mustang I appreciate the old days love u for it happy New Year

[@delaseoul87]

This reminds me of a serious version of Jeremy Piven dressing Chris Tucker and Jackie Chan in Rush Hour 2. “His hair is a beautiful sort of coffee color” 🤣🤣🤣👋

[@Mr.M1STER]

The way he had to explain what a "jumper" is for the American audience is funny.

[@MickTShaft]

Oh yes jolly good fun I so say myself *titter titter guffaw

[@bambangsibarani2311]

i am a straight man.. this dude is awesome and handsome

[@nickmilledge619]

just had to point that out that you're straight?

[@UnssenX]

Next time try to make a sentence without the first part.

[@shaheerahmed7002]

youre not straight no more lool

[@MegaJae]

@@shaheerahmed7002 lol

[@jtrain5615]

@@UnssenX Why? It's rare for a straight guy to compliment another guys looks, so it's perfectly valid for him to point out that he's straight.

[@misteramsterdam8181]

Does anyone know what model are those eye glass frames Tom is wearing?

[@Nuts-xn6sv]

I need those glasses at 1:20 does anyone know these glasses?!

[@Macbasil]

It’s just like Adding Tatum on Channing Tatum’s name 🤷‍♀️

[@Bossman-kb8vo]

😂😂😂

[@aryaan1184]

Did he even get a makeover? He looked the same at the beginning and at the end-gorgeous

[@tammypeck3952]

I'm obsessed with Tom Ford so of course I'll watch this

[@juanjoseoterolourido5674]

You can see him without glasses but never without his beard. Hola compatriota, que tengas mucho éxito🇪🇸

[@citizenoftheworld5151]

-You're really handsome... -Thank you... -You know that because you're a Leo...😂😂😂

[@snowyrey21]

tom ford is my favorite fucking designer... h e can read people! and he knows his job so welll1!!!

[@knowallaboutafrica8627]

0:20 never seen a man look at another man like that. artistry!

[@danielandrud5600]

Where do I sign up for this