10 Things F1 Driver Lando Norris Can't Live Without | GQ Sports

There are a few things Formula One driver Lando Norris can't live without. From his race helmet and a pair of sunglasses to a golf ball and a Quadrant hoodie, these are the McLaren driver's ten essentials.
With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.

[@karimabdulmajid8060]

New title idea : "Lando advertises his sponsors to meet contractual obligations"

[@deadlizard95]

Lol true

[@EL1TESHARK]

he even says “i have to wear it everywhere” regarding the richard mille he’s required to wear any time he’s on camera

[@Mo_Faiz7]

@@EL1TESHARK ...and all his Sponsors are of Quality. I would wear that RM a day. ..and its Value at least 2 million euros

[@AbdullaFilmAS]

@@EL1TESHARK so, since he has to wear it everywhere one could say it's an "essential", no?

[@EL1TESHARK]

@@AbdullaFilmAS it’s a contractual obligation so it’s not essential, it’s an obligation to show it. i’d use the same argument for underwear, nobody except underwear sponsored celebrities brings up their underwear as an “essential” although it’s one of the most important items

[@DropDeadShh17]

“Lando shows us McLaren and LN merch” lol

[@heiko4297]

This. And nothing else.

[@dasaasadaris3675]

Yep

[@13sh15]

Thats how life works when you are top 20 in the world you dont need to buy the stuf you need you get it sponserd

[@pipitteu]

Exactly what the sponsors want 🤣

[@Squanto22]

Before anyone falls victim to those earbuds, STAY AWAY!!!!! Worst, most over-priced earbuds I've ever regretted buying

[@dthdthdthdth]

This "Can't Live Without" topic was fun to watch once in awhile. I've noticed that it seems to be migrating to cover more sponsors of a given presenter, rather than what they actually use. I'm a huge F1 fan and really like Lando. It would be nice to learn something about him, other than his sponsorship profile ... which I already knew.

[@gabrielt6556]

agreed

[@pyrophoria2206]

Well said, they didn't even show his diaper bag.

[@vashappeninlainey]

Ditto

[@MizzLoisJane]

Yeah this is literally just Lando's corporate partnerships and promoting his various business interests 🤣 But honestly I think he's done connecting with his fans after all the hassle he has gotten so I don't expect to see much more 'real lando' content.

[@regandodds8324]

Daniels is a good option, some of the options like the helmet are an obvious one but he has some personal and niche ones and no real sponsor ones if I remember

[@Lyfeel]

I like Lando as a person, and a driver. He seems real nice and down to earth. However, this video, up until the last few minutes, felt more like "The sponsors I can't live without".

[@jajasking9652]

101% agree with you, this videos feels like a promo video, but sincerilly, he is one of the drivers and person that i think is imposible, or, at least, very hard to hate

[@WallaceFREEEDOOOM]

i felt like it came across more like he has brand deals with things that he likes, but its probably a combination of the two.. the watch was pretty silly, who in this day and age would say watch over phone

[@benjohnston399]

Facts

[@heizeking3557]

I feel like that's the point of these videos anyway, they just share their sponsors and all😅

[@ari_az9822]

​@@WallaceFREEEDOOOMthis is nowhere true but okay

[@aronkim7105]

So nice of GQ to include up and coming new streamers, maybe he has a future

[@lotfuschh]

Next up we need Mr. Shaarl Leglerc Inchident himself

[@jektopi]

@@lotfuschh You mean Charles “Chuck” Leclerc?

[@kadir5275]

@@jektopi charles le chair

[@Mohagnito94]

@@jektopi Charles Le Pole Merchant

[@drewpeacock7820]

You must not watch F1, he's a driver so has alrady made it. he's also more known for F1 than streaming smh.

[@zoey8294]

i like how lando always HAS to mention carlos at least once

[@ekafebrianita]

I think he probably mentioned him during the golf part... but it's get cut? Like he's the one who got him totally addicted with golfing... 😅

[@yuna3178]

@@ekafebrianita Really?! where can I watch the cut part?

[@Rahul-eg2cf]

"Lando shows us who he is sponsored by"

[@StrongDiamond1]

Not surprised at all because this is F1, but this whole video was a brand deal for lando Norris and mclaren. LN karting, tumi, Richard Mille, his brand, Alienware, and mclaren.

[@pascalgarbage8176]

Even the tablet was a google plug

[@AbdullaFilmAS]

but it is his essentials though... he brings and wears it all everywhere

[@StrongDiamond1]

@@AbdullaFilmAS everywhere he is seen publicly* Richard Mille specifically gives him the watch for race weekends and what not. I also don’t doubt he regularly AirPods instead of those McLaren ear phones😳😭

[@olivergriffiths4445]

@@StrongDiamond1 yeah, those mclaren earphones were hideous aha

[@Aguirrethewrathofgod]

@@StrongDiamond1 The earphones are a collaboration with Klipsch. Better sound quality than Airpods IMO(but Airpods still provide a better user experience if you use iPhone)

[@irem4124]

Even though this video is an 11-minute-long advertisement, I liked watching Lando here a lot. It would be awesome to see more Formula 1 Drivers like Charles, Alex or if its possible Max in this Series

[@ani1185]

The marketing team did its works, I love it 😂

[@des1458]

Norris: "i don't know what carols listens too" Carlos: "im a smooooth Operator"

[@leonoralennon746]

his helmet is really HIS and i absolutely love it! such a fun personality - and i think the thing with no. 4 is pretty cool :) can’t wait to see him win!

[@Law9652]

Lando's 10 sponsored items.

[@mr.snowman1126]

Lando - i don't know what carlos listens to Carlos - smooth operatorrrrrrrrrr

[@AlpineEVE]

We need more f1 drivers essentials GQ!!!

[@NovaDaGoat]

George Russell, Max Verstappen or even Carlos Sainz would be good

[@EJdub]

Can't wait to see the Mercedes merch and Red Bull merch as well. This interview was literally a Mclaren and LN merch sponsor😂

[@HakarDoski]

Hamilton: "this is Pegasus, I travel everywhere on it. and this is my 81 giga watt sound system that I play music on it"

[@Jhin224]

@@NovaDaGoat Charles Lec

[@notshubhransh]

@@HakarDoski he sold Pegasus a long time ago but go on mate

[@adambenzan7650]

“I struggle to see when there’s too much sun” -Lando Norris

[@cannsmith]

Does he not realize it’s because his eyes are blue?

[@Chyeahokay]

Now that lando showed the 4 inside his logo. It’s all I can see. Can’t believe all these years I have never noticed it

[@ajracing1246]

Same I never knew that before but now I can't unsee it

[@sierralvx]

I know, same! It's such a clever design!

[@ejm110]

I first noticed the 4, then took me some weeks to notice L and N :)

[@sw120]

When you see something in negative space, you can't unsee it. I automatically look for anything inside negative space You should look at Chris Paul's logo (has his number 3 inside the C and P) and the Fedex logo (has an arrow between the e and x), those are some of the coolest designs imo

[@thenotoriousrb4784]

I love how he spends so much time exposing everything about his helmet 💪

[@miekeh7728]

It felt like the most genuine part of the video 👌🏼 was the only part it didn’t feel like he was made to promote his sponsors 😂

[@thenotoriousrb4784]

@@miekeh7728 hahaha absolutely, the rest of the video was sponsored by McLaren 😂

[@Floflo_34]

Lando not being able to do anything without talking about Carlos

[@saltanuyeng2339]

He obligated to show you these items 😂

[@asafaryanimtiaz5970]

You should do one with Seb. I'm pretty sure he has some nice things to share.

[@akiv33401]

Yes! Would love to see Seb do this.

[@UGAgradRN]

“This is my bicycle!”

[@just_some_bigfoot_hacking_you]

And Fernando

[@stephenmac23]

Love Landos helmet. He has a lot of iconic and creative ones, but his signature blue and yellow is very recognizable

[@user-zm1tv9yu9l]

side note he looks incredible in this

[@SueRiotGraphics]

Feels some said ‘show a sponsor’ and when Lando asked which one, he never got an answer so is showing ALL the sponsors. 😂

[@thomasgavris855]

I know people say that he's advertising his sponsors but the items he's showing are pretty essential if you're living his life. It's just that F1 teams nowadays have so many sponsors that they almost cover all your essentials

[@PJhSeth]

That watch cost more than most of our houses probably 😂

[@loulftv]

i love lando but this feels like an 11 min long ad with all his products lmao

[@vrccb]

How confident and mature he has become. Brilliant presentation. Well done that man x

[@FormulaCenter1]

Lando and Daniel in my opinion are the most down to earth drivers. If you didn't watch F1 you probably would think that they are average people if you saw them on the street.

[@heizeking3557]

all the famous people are average people at the end of the day, some of them just act like they aren't

[@Saffacus]

I can't unsee the 4 in Landos logo anymore :D

[@catrionadughlas5972]

Honestly, I don't think I've ever seen anyone more adorable in my entire life :) Such a lovely lad. I really wish to see him progress and achieve great things with McLaren.

[@oliverioo]

Lando might be the friendliest driver with the media that i have ever known

[@KayJblue]

Gotta love Lando.

[@HakarDoski]

when they showed his tablet, I thought he was gonna talk about his F1 car "yeah I carry my F1 car with me everywhere"

[@yakult6174]

of course he finds a way to mention carlos

[@purpledahlia1969]

Yes, but he didn't mention that Carlos got him into golf.......

[@unotoli]

Some say it's a merch show. It was pretty honest and relaxed for me. Well put together!

[@baoquoc3710]

Surprising that no one's even mentioned about Lando having a Samsung tablet which is quite a rare sight in the world of iPads used by other celebs.

[@Tecnologik]

5:20 Lando throwing hints about his contract obligations

[@timnewton9888]

Lando is surely one of the most personable drivers in F1. It could use more of that.

[@MajesticDemonLord]

Danny Ric has entered the Chat.

[@amirpenkar947]

Nah I think Mazepin is up there

[@timnewton9888]

Ok, then how about Mclaren being the most personable team.

[@nxrhedits8141]

loving the abundance of Lando content recently

[@martinlaino7136]

I miss the Carlando days

[@maayn.v.]

We need more videos with this guy!!!!

[@maxmendizabal2296]

Can’t believe he didn’t mention Carlos when he was talking about golf😢

[@Lala_lalacllll]

Omg so proud of LN to see him on GQ! About time!!

[@andrewokyere8435]

Now I can’t unsee the 4 in LN

[@jas_1402]

I feel that he's not actually trying to actively promote his sponsors or his brands. It's more like they're really his necessities which he's lucky to have them all sponsored and provided for. Other stuff like hoodies, it was already a part of him to begin with and he feels like he needs them always that he made mclaren produce hoodies.

[@Maniacility]

This is definitely it. Why are people so jealous? Lol

[@Isabellagolda]

surprised that a mixer and camera aren't here for all his side hobbies lol

[@miekeh7728]

Probably not sponsored by the companies that make them that’s why they didn’t make the cut 😂

[@loraszonjanagy6279]

I’ve been waiting for this one!

[@thesquire6352]

the L N 4 was an ''ahhhhh'' moment for me. wicked idea

[@NovaDaGoat]

He’s the first Celeb I met I still am a bit shocked and overwhelmed when I met him ngl

[@wrestling1013]

I never thought I’d hear Lando say he plays Tarkov. He knows the pain and suffering of Tarkov.

[@katiehardwick2084]

Yesss love seeing these videos!!

[@f1drivermarket603]

“It’s an opportunity… to sell”

[@Tori-164]

0:54 why his ears look elf like. (Not in a mean way, I think it’s cute)

[@RJR164]

no hate but i find this really funny that most of his essential are either sponsored or his own stuff 🤣🤣🤣

[@ceofficial936]

His rugzak (backpack) hahaha his Belgian roots is shining.... Hahahaha

[@adambernabo]

Lando being a Tarkov player is halarious and unexpected but epic

[@ashneel]

Richard Mille that also got me mugged LoL

[@TheRokas9944]

7:44 "its little bit like a tire, race tire, intermediate" doesnt remind you something?

[@envix133]

*Sochi 2021 Flashbacks*

[@walkerb1734]

I’m not a Richard Mille fan. But this is the one guy that it just works on.

[@BrianYochem]

He's a huge F1 sponsor for a lot of teams so respect to him. His watches are unique and very limited thus us average folks will never own one but they are works of art. Watchmaking is a crazy skill.

[@asabove4373]

Sooo many comments about the sponsorships…but you all know very well that next to the actual racing and technical side of F1 is all marketing. This shouldn’t come as a surprise. This is his life every day.

[@suiseil5555]

i love that lando plays tarky

[@user-jc4yg6gc7u]

8:20 jazz lando. carlos likes to listen to jazz in the mornings

[@charlesbaker5747]

big up Lando, what a sound lad

[@philparkes-1]

Love the initials and no. 4 thing, never noticed that before 👍

[@noella4415]

He’s so effortless funny😂❤

[@essiem5647]

Lando getting the sponsors in 😂

[@andriychupryna3973]

Yes! I’ve been waiting for this since Essentials with Danny Ricciardo. Thanks!

[@williamlewis8831]

Him knowing frankie stew and Harvey gunn is a madness

[@peterfowke7818]

I like this about finding out what a F1 driver Lando Norris cant live without very interesting thank you.

[@Amm17ar]

GQ: Hey Lando do you wanna do our 10 Things you Cant Live without? Lando: Yeah sure, can a promote a couple things? GQ: Yeah sure, how many of your things are promotions? Lando: Yes.

[@jamiemccabe4074]

love these videos

[@benjik007]

Be my friend Lando!! You are the best man!!

[@BrianYochem]

Lando is a good dude.

[@swxsh8955]

Lando: “Only esports team is the Halo team” Rocket League team: 😢

[@finalboss3348]

Very authentic vid

[@rolandmclovin1499]

4:48 Mugger: nice watch guv, you don't mind if I borrow it for a while yeah

[@mistersir3185]

Please get all F1 drivers to come on this show.

[@andrewevans5133]

Love u lando!!

[@jonathanmaxim2411]

Literally just an advert for his merch for the most part

[@shvkpr1]

“Race tire, intermediate” lol

[@maayn.v.]

I just love this guy

[@silverioangulomartinez7724]

I could’ve saved 11 mins of my life by going to the Mclaren online store.

[@nbacontroversy4186]

Best Marketer for F1

[@daanluyckx5647]

that's not the Belgian vlag tho, it's the flemish flag, the part in Belgium where they speak dutch.

[@caliente-frio3966]

It's Lando. He probably can't even point to Belgium on an atlas, let alone identify their flag. 😀

[@j_pap9749]

Lando is my single favorite person in the world other than my family..........I'd give anything to meet him! Or even just talk to him! Or even a photo with him!

[@essem123]

that timepiece is something else

[@ame1861]

I could listen to him for hours

[@gabrielt6556]

I was about to sleep but saw this video came up. Never mind my sleep. It can wait.

[@anmoldaglaik]

And lando is my essential Can’t live without him 🥺

[@catrionadughlas5972]

It's really so easy to like him isn't it :) Such a lovely person,so talented as well. I'm a massive fan , I just can't wait to see him win

[@SbuMthembu_]

“Looks cool, have to wear it everywhere” lol typical Lando

[@neelanjyandutta9494]

Lando, plz win.

[@kylephillips7701]

I love lando but it’s more of a sponsor video than anything

[@sinkysibiya7322]

Love that the earphones case design is specifically inters 😂

[@nm-1-m159]

I won this version of Landos helmet in a sim racing competition, signed, replica hp77 truly awesome🤯

[@zsuzsiraab6698]

🎉 Lando Norris my favorit pilot ❤🧡 thanx

[@pipitteu]

They should make lando do the 10 best helmet i design 🤣🤣

[@dev1n]

His Halo helmet was so sick

[@steamrailr761fan6]

I love this awesome bloke. 🤩🤩

[@northernrocketry3559]

This video gives off the same vibes as the clip of "the Truman show" where Meryl promotes the cocoa powder while trying to not make it obvious.