How To Map Out A Year's Worth Of Content In One Day

►► 4 Steps to Earn $1000/mo of Passive Income In Just 30 Minutes A Day. Free Workshop → GrahamCochrane.com/workshop
I used to scramble for content ideas for my business.
I’d sit at my computer staring at a blank screen waiting for a good video or blog post idea to come.
Basically I was "winging" my content strategy (if you can call that a strategy) and I hated every minute of it.
I've since changed my ways.
These days I actually map out a year's worth of content in advance. That's right - 12 months of content - all pre planned out before the year begins.
And the best part? I do this all in one day.
Today I want to show you how you can do the same.
If you do this one exercise - just ONCE A YEAR - you will have more quality and consistent content for your brand and you'll remove virtually all of the stress involved in planning it out.

[@sjd1762]

I did this strategy tonight and now have 56 content ideas. Not sure if they are all good ones, but it is a start and an excellent way to take the pressure off. Now all I need to do is batch produce this content :). You are my virtual coach! Thank you.

[@jillianlong4189]

This video literally turned my content creating world upside down, in such a good way! Thank you for sharing your wisdom and providing such great value for your audience. You've gained a very happy subscriber today! Now I'll go binge the rest of your recent videos...

[@alexdez9186]

11k! 11k! Let's push Graham to 11k everyone! He's taught us so much!

[@dannyboycinco]

i did this for my youtube channel for beat making ideas and it massively helped make new beat sales! Now i'm going to strategize my Tik Tok strategy for 2022! Thanks again Graham! I bought one of your courses 7 years ago on how to mix music and you've been guiding my business since! Love you man!

[@ryanmey85]

Man, this is the episode I needed. I always struggled with whether or not I needed "new" content, even though knowing there are a bunch of other channels out there that have the information.

[@matrixugly]

Can't tell you what a relief this video was! I think the idea of "content buckets" is a huge breakthrough for me. I think combining the content buckets with the unique set of skills is helping to drive the overall business idea.

[@josephvadalamusic]

Good to see behind the curtain on this- I had been mapping out ideas beforehand, but I didn't map them by bucket or be intentional on being a year ahead, great stuff!

[@rizab.9130]

Thanks Graham! I know exactly most of your contents and things you're talking about, but you clarify them and show practical steps towards them! That's great!

[@EasyDesignResources]

So good! Watching this one for the 4th time and planning out for 2022! Thank you Graham for sharing the goods!!!

[@jt_gray]

Graham, you literally have the best information and guidance on the internet, period! You definitely know your people. Thanks

[@fineartbymattphilleo]

Gold. We're well into February, but it's not too late to employ this content strategy. Thanks, Graham!

[@staceyadams3621]

When you said, "you don't need to innovate as a content creator", I thought you were bonkers. But, after I listened more I realized that I've been stuck in analysis-paralysis trying to think of something new and yes that's A LOT of pressure. This new mindset is very freeing.

[@GrahamCochrane]

SO glad it helped!

[@stephaneseguin3529]

Graham, thank you for sharing this knowledge. Creating valuable content has always been a challenge for me. I can't thank you enough for sharing this simple yet super effective plan on how to do this.

[@irenecurtolokuhne829]

You're a genius!!! So valuable pieces of advice, love the fig in the background btw haha

[@IsaacJDean]

I’m yet to regret spending the time watching these. Thanks a bunch!

[@suzibahnsen]

Another great episode. Thanks for all you do, Graham!!

[@dinobosecreativity]

Thank you for helping lift a fuzzy dark cloud from over my head with these great tips. I'm working on a content video plan and this helped a lot. Taking the pressure off from needing to be innovative..very cool. Rock on Graham 🤘🤘🤘

[@danielhama4558]

Greetings from Africa. I discovered this channel contemplating an online Bible Training and realize that this guy is brilliant and relevant... and then this, my third video in, I discover that this guy is a Christian and I'm finally beyond sold. Liking, subscribing and following you forever.*

[@PhoenixDeliveries]

Thank you so much for this video! I have been building my video ideas and my audience has been asking me to make videos about specific topics. I really needed this to learn a great way to develop more ideas and a plan for how to schedule them out in advance

[@SoleyeRaye]

BY FAR THE BEST FREE CONTENT ON KZbin...YOU GIVE AWAY SO MUCH FOR FREE....I'M SAVING TO TAKE YOUR COURSE...IT'S EXACTLY WHAT I'VE BEEN LOOKING FOR NOW FOR THE PAST 2 YEARS FOR MY COURSE.....THANK YOU SO MUCH FOR THE FREE WORKSHOP!!!!!!!!!!!!! YOU ROCK!!!!!!!!!!!!!!

[@rezasalehplus]

Thank you Graham! This system make sense and it’s practical. I appreciate you 🙏

[@tchorske]

Needed this…thanks for generously sharing it.

[@alishaoverton]

This was so helpful in unlocking my brain about content creation! Thank you!!!

[@changchesserly7591]

Wow! Thank you so much for this. Blessings…💖🙏🏻💖

[@kaydiabarrett6470]

Thanks Graham, absolutely great content. Thanks for sharing. Blessings

[@D464J]

Love your content, Graham!

[@MeditateWithRishi]

This is fantastic Grahame.

[@askmymentors4713]

Massive Value!! 😳🤯 Thanks So Much !! 🙌🏽

[@QueenDTheTruthseeker]

Brilliant idea. Thank you 🙂

[@Yournewlifeinspain]

Needed to hear this today- thank you 😊😊

[@theuniversityoflife8704]

WOOHOO, nice show! Caught fron RR obvioulsy, but yeah, nice new venturew

[@TheMovieCheerPodcast]

Great video Graham, I map out my content before the start of every year already, but this video has just given me more clarity for coming up with new video ideas. Thanks for the awesome content.

[@GrahamCochrane]

Good for you!

[@Ezmoneyash]

Amazing!!!! Sooooo needed thissss ❤

[@MylesZalewa]

Hey Graham. My friend talks about your channel all the time. Thanks for the awesome contact, and great resources. I’ll be sure to subscribe!

[@GrahamCochrane]

Thanks a ton! And thank your friend :-)

[@jeneviene777]

Thank u for such a great video!

[@piotrarturklos]

A big advantage of writing a list of ideas in advance is that you can order them by quality, do the one at the top and as you add more, you never get to the ones at the bottom. Otherwise you would be implementing substandard ideas, but you are only doing the most awesome ones instead.

[@mentalityofmindset]

Yes! I was able to map out 50+ while I watched this video! Thank you Graham!

[@GrahamCochrane]

Amazing!

[@tb9951]

Sooo good! Thank you

[@SethWilson]

"Wung it" lol I love it, new past tense for "wing it"!

[@IAMShermanRivers]

I love that idea!

[@dannymosco5169]

This one really helped me out Graham...I've got my buckets all set up and starting to write my content now! Thanks.

[@creativesouljourneys]

Yay! Another Ennagram 7 Introvert! Not many of us out there.

[@horizonconsulting9090]

I love how you share scripture and your Christian life. Thanks your incredible content. I’ve learned a great deal and taken a bucket load of notes 😉

[@lm2082]

That looking into the screen part is so me...lol

[@maureenclement2553]

Graham, um, you’re AMAZING!!! This is an MBA 🎉

[@TheFloridaRelocationGuide]

Love this one

[@sassenachsjourney2785]

You have great content Graham and I've started to share your KZbin channel to other photographers. When do you go live? Many thanks, Laine.

[@GrahamCochrane]

Thanks for sharing! New video comes out every Tuesday!

[@PatriciaMuirMaestroQ]

Hello Graham. I just figured out why I enjoy your videos. I love the pace and how you speak to a particular challenge. I can pick up the points more easily than in comparison with the hyper pace of other videos that provide lots of information but at frenzied pace. Your delivery allows me to reflect on what you are saying an hence, I comprehend and retain much more and feel more confident and competent in taking action. I imagine that your style has a connection with your music background. Thank you.

[@GrahamCochrane]

Thank you for your feedback and insights!

[@rhondacosta160]

exactly. He works for highly sensitive people. what a gift.

[@tahakhalil]

Graham u rock man. Thanks 😊

[@albatross91]

Great content as always, Graham.

[@GrahamCochrane]

Thank you Andrew!

[@RossThePianoMan]

Graham - I have recently discovered you and your videos - it is such an inspiration and giving me a grand plan. I am now listening to everything you say, starting to put your ideas in place and hope that the hard work will ay dividends in the future! P.s I think you are amazing! I’m converted! 😎

[@GrahamCochrane]

Thanks Ross!

[@RossThePianoMan]

@@GrahamCochrane I have a question about Woocommerce / Wordpress site which I currently have - would you recommend using this for selling simple digital products? I know you recommend Kajabi which I'm looking into but what's your thoughts on Wordpress?

[@RaepaMusic]

You inspire me bro

[@zulygarcia7416]

Brilliant 🔥

[@MichelleKotler]

“Wung” isn’t a word. “I winged it,” would be the correct statement. But thanks for the great content.

[@spiritmindsynergy]

Do you do the same thing for social media content?

[@jasminemacphee2822]

Genius!

[@diegooliveirabenjamin]

Man that was precious

[@powerpath659]

Nice tag line.

[@Jonesy795]

Thank you Graham! You are such a blessing and I thank God for you! Because of your videos I am starting to believe and 2will launch what God has called me to do. I pray that I will be able to bless your business as you are sowing into the tiny seed of mine. Thank you and may you harvest a hundredfold for all you pour into others!

[@GrahamCochrane]

So awesome Maria!

[@milicanovkovic4829]

Thanks for this. My life is so much easier now. :)

[@GrahamCochrane]

You are so welcome!

[@giselle-cursosonline7578]

But how do you come up with content buckets??

[@yevkenny]

Hey Graham. I'm a wedding photographer with my wife. We want to start a podcast as a content stream as we are moving into the digital product market for teaching photography. While the digital products will be focussed on teaching photo and video, I don't want the podcast to about more than that. Being a good photographer means experiencing the fullness of life along the way, and so while we travel, run our wedding business, try new food, work on ourselves and our relationship, all these aspects connect to photography. When I made a list of my content buckets they felt a little all over the place. - Travelling - Personal Photography - Home Video - Weddings - Relationships Do you think all these buckets could cohesively fit under one content stream? Thanks for your help!

[@GrahamCochrane]

Totally! Sounds great!

[@VID801]

Loved this content Graham! Thanks for sharing your insights. AsI listened and started mapping out my contents buckets, I realized it’s hard to narrow them down to just 4-5 - I came up with about 12-15 bucket ideas. Question: What’s the best way to find out what my clients (and prospects) want to know? Thanks for the feedback.

[@GrahamCochrane]

Great question. Short answer: just ask. Long answer: it takes time to get super clear on that but the more you engage your audience the more you'll find out what they truly care about. Could be asking on social media, via email, in a video, etc.

[@VID801]

Graham Cochrane thanks for the response. I’ll start asking. I was thinking about even going through a short interview with some of my current clients to get feedback.

[@ifrsmasterclass]

Trust me Graham your content is so precious, if your videos were around 15 minutes mark they would be a banger!

[@The7Marie]

Hey Graham, do you consider Instagram to be a good platform for creating content on ( instagram blogging & video)? Or is having a blog or YT channel a different game, because of the clear SEO, search & discoverability.

[@GrahamCochrane]

You said it in your last sentence. A blog or YT channel is SO MUCH more powerful thank Instagram because the content lives on forever and is searchable. Instagram is great for connecting with an audience and staying top of mind.

[@The7Marie]

​@@GrahamCochrane Thanks so much for the reply! I'm building a life coaching business. Ah, YT, I love the platform, have wanted to start a channel for years. THNX.

[@zacharymcafee8295]

I’m sorry if I missed this in the beginning, but are these buckets within one niche? In this video you include content creators other than business owners but for someone like me who is in the process of really narrowing down my business, I’m still without one or one particular niche yet. So in my case when I hear you refer to content buckets I think of making cannabis content, speaking on blockchain, recycled gaming content from my livestreams and oh I don’t know, vlogging. Do you see what I’m asking, because I’m not sure I’m making sense? Like in my context would I be choosing one niche, cannabis for example, and then 4 buckets within that (like cooking, reviewing, the science behind it, gaming content under the influence)? Sorry for this being a long winded comment, I just need some clarity because I would love to implement this. It’s the only question I have to the exact answer I’ve been having in my head lately: “how do I make content for more than just today or next week” Thanks man, and great content as always from what I’ve seen!

[@GrahamCochrane]

Great question - I'm talking about buckets within ONE niche.

[@allthecommonsense]

Starts at 24:15

[@helentrott]

Graham I was wondering if you have ever used Google Adwords to promote any of your businesses and if so, what would you recommend and what was your experience?

[@GrahamCochrane]

Never have.

[@IanLetarte]

0:16 that was weird :p

[@xiloeteknowledgiesllc1973]

28:33 this helped me...

[@danbuffington75]

10:00

[@sonthiacoleman]

❤

[@powerpath659]

You are new.

[@susantower]

He finally gets to the actual topic at 12:00. 🙄

[@pierremrbazin]

Oh man, it wasn't until recently that I stopped staring at my screen trying to create something. Turns out it was a combination of not having a plan and also having undiagnosed ADHD 😂

[@MiguelDiazDrivenLife]

Just some constructive criticism: You take SO long to get to the point.... it's painful!! Lol You have a good message and good tips, but I would watch them a lot more if you got to the point faster... I am sure I can't be the only one that feels like this. Remember the Value equation... the longer it takes for you to give me "the thing" the lesson, the tips, whatever... the less valuable the lesson becomes.

[@Sugar_So_Spicy]

12 minutes in and STILL hasn’t said anything yet.... 🙄

[@theamazinggracelifestyle]

Good Morning 🌞 I have been watching a lot of your videos and have really enjoyed them. They have been massively helpful! I found out about you through learning about Kajabi, at a Shane Sams class last March or April. (cant remember) anywho...I am interested in YOUR membership class and also want to know if you have an updated version to the 30 day no hustle business plan. The one I have still talks about go daddy and mail chimp and I am pretty sure Kajabi does all of that now. Right? Please help ;)