GRP TRP iGRP iTRP - Media Effectiveness Measures

[@businessofmarketing8868]

To understand the media fundamentals that are covered in this video and some of the others in this series, check out the link for the Free Media Fundamentals Guide: bit.ly/2YXDA7z​

[@rajeevnayar6748]

This is very informative! Thanks for sharing Rahul

[@businessofmarketing8868]

Glad you found it useful 🙏

[@gauridissanayaka2604]

Sir you can explain what is media effectiveness

[@nishatfirdousjehanali3980]

Very helpful, thank you!

[@businessofmarketing8868]

Thank you Nishat 🙏

[@priyankabhansali8360]

Thank you for the explanation. I have a question about GRP. For Example, if a campaign/TVC has 400 GRPs. What does this mean? It is % or times?

[@-madrazzo1897]

GRP = Reach x Frequency. Gross Rating Point (GRP) is the number of people that have seen your Ad (Reach) multiplied by the number of times your Ad was seen (Frequency). I.e., My Oranges Ad was seen by 20 individuals 3 times on average. Then, the GRP is 60.

[@sasikiransanipina7209]

Very nice

[@tsukki_g7]

thanks

[@businessofmarketing8868]

Thanks for watching. Do subscribe so you can watch all the content I’ll be posting in future 😊

[@vikasdhawan2006]

Great

[@businessofmarketing8868]

Thanks for watching 🙏

[@rdx-tx3765]

Bas padh padhke chale jao...na pen na paper na explanation

[@BanglarRamprasad]

Great