Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

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Rene Brokop

Rene Brokop

11 жыл бұрын

Hey. Welcome. This is the "Uploader" speaking. I work with Marketing myself, via Video production. Check out my latest showreel: • Showreel 2024 - by Mo...
"It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren't ... as you'll see ... that if they ever used a computer, it would have been a Mac."
When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds - what Apple was about and what they stood for.
And so in 1997 they started the "Think different" campaign and that made an allmost miraculous turnover.
Since then Apple has skyrocketed!
Enjoy graphics, videos and marketing products - all produced on a Mac - here:
brokop.com

Пікірлер: 2 900
@usukhgantumur1017
@usukhgantumur1017 4 жыл бұрын
Don’t sell logic Sell emotions
@karthikpandian2264
@karthikpandian2264 4 жыл бұрын
You should be a salesman!
@davidkonevky7372
@davidkonevky7372 4 жыл бұрын
Fr, people like to focus on screen size or camera zoom, etc. While the most important part is the user experience.
@pixelty
@pixelty 3 жыл бұрын
The Democratic Party
@Kidz24
@Kidz24 3 жыл бұрын
In this instance I feel his idea in wearing shorts in the video 😀
@czarinc.6971
@czarinc.6971 3 жыл бұрын
Basically the way they sell is appealing to people’s ego by giving them a good looking shiny product
@FloydDiamond
@FloydDiamond 4 жыл бұрын
I like the way Steve talks like a human being, not like a machine like todays presenter do. Even Tim.
@alech4512
@alech4512 4 жыл бұрын
Don’t you dare insult my man Craig Federighi like that!
@FloydDiamond
@FloydDiamond 4 жыл бұрын
Alec H Craig is a hero, of course!!!!!!
@prithivrs
@prithivrs 4 жыл бұрын
Tim talks good too. This is exactly how marketing works over the time. Without your knowledge, because of your too much love towards someone, you just want to compare him people who are closely related. Steve jobs is my man but he believed in 'be here now'. So that you can make some people mad on him like this.
@learncoding6415
@learncoding6415 3 жыл бұрын
@@alech4512 craig's a real one respect for the homie
@trixstermillion2190
@trixstermillion2190 3 жыл бұрын
Steve Jobs was American - the only presenters in the U.S. exist during award shows and such.
@lorraineming4590
@lorraineming4590 3 жыл бұрын
Four year degree in marketing condensed in 7 minutes.
@vonb2792
@vonb2792 3 жыл бұрын
with good historical sources...
@user-iu5pe7xz2j
@user-iu5pe7xz2j 3 жыл бұрын
exactly
@testing119
@testing119 3 жыл бұрын
Wow is the school system that bad?
@habibhassan7770
@habibhassan7770 3 жыл бұрын
@@testing119 seems like it
@habibhassan7770
@habibhassan7770 3 жыл бұрын
@@testing119 Steve son was in business school or something. There was this very huge meeting of Apple, Steve took his son there saying that you'd learn more in 2 days than in your entire 4 years of college. Source: Steve Jobs by Walter Isaacson
@prajjwalsingh3963
@prajjwalsingh3963 4 жыл бұрын
It is not about how much money a person make, It is about what he makes. -Steve Jobs
@imba69420
@imba69420 4 жыл бұрын
Great shittalk to make his slaves more motivated.
@ebrelus7687
@ebrelus7687 4 жыл бұрын
It is about what you make people think you make! To charge for their dilusion additional dollars of the new phylosophical value add.
@katakouzina
@katakouzina 3 жыл бұрын
tell that to chinese people who create apple products
@hagayudamar832
@hagayudamar832 3 жыл бұрын
@@katakouzina yes but the one in charge isn't steve jobs, now is it?
@twintowersen
@twintowersen 3 жыл бұрын
@@imba69420 jealous much?
@LocalMultiplex
@LocalMultiplex 8 жыл бұрын
I did chuckle slightly when they zoomed out and revealed the cargo shorts
@sxerosie
@sxerosie 7 жыл бұрын
+Maikel UK believe they were birks
@xavieraaltena4316
@xavieraaltena4316 7 жыл бұрын
KingTekins lol
@h.a.7605
@h.a.7605 6 жыл бұрын
KingTekins Same xD
@0908183068
@0908183068 5 жыл бұрын
The main reason he wore like that is to illustrate the theme "Think Different"
@Trevco
@Trevco 5 жыл бұрын
Pre turtleneck jeans era
@TheLazyGuyWay
@TheLazyGuyWay 8 жыл бұрын
Apple' soul passed away with Steve
@silentgamer8728
@silentgamer8728 7 жыл бұрын
Remember how he wanted to make iPhone smaller and better well in 2015 we were introduced to a 5'7 inch screen
@none-of-your-busi-ness
@none-of-your-busi-ness 7 жыл бұрын
He removed every single philanthropist measures for apple, snubbed his fellow cancer patients by bribing doctors to put him in the front of the cue and set up some of the worst sweatshop factories in the world were there has been over 50 suicides to this day due to working conditions. he wasn't talking about people who ''think different'' in this video, he was talking about how marketing slogans are more important to a company than proving to their customers that their product is better. that's what he was about, not people, not making the best computer, but selling the most computers. And he has done some truly inexcusable things in the process, so why do you like him? because he oversaw the making of an overpriced phone you liked?
@RCarzo
@RCarzo 7 жыл бұрын
IMHO, it has happened with Starbucks, too. I've seen from a few examples now and come to believe more strongly: Scale eats the soul. medium.com/@rcarzo/from-soul-to-scale-and-back-again-d73ed8e7eb19#.gzu7urz2j
@Zamibia
@Zamibia 7 жыл бұрын
Not a big fan of apple, but the man is a marketing genious, lets not get hung up on details shall we.
@_sR0y-_
@_sR0y-_ 6 жыл бұрын
Yas 💯% true. see these idiots still sale 750p screen mobile in 2017 and what about headphones people didn't recognize Apple sale same headphones since 4 years with new iPhones wtf apple
@seleew2208
@seleew2208 3 жыл бұрын
The fact that there are still so many people who are watching this everyday even after years just shows the impact he has made in this world
@adambaker4581
@adambaker4581 3 жыл бұрын
Yeah theres a lot of sweatshops in china bc of him great job👏👏👏🎉
@pauljnellissery7096
@pauljnellissery7096 2 жыл бұрын
@@adambaker4581 thats chinas problem
@florentin4061
@florentin4061 2 жыл бұрын
He truly died as a hero. Even when his destiny wasn’t always at his side like other hero’s
@DawnofRealms
@DawnofRealms 2 жыл бұрын
@@pauljnellissery7096 No, it's Chinas win over everyone else.
@sarfaraz185
@sarfaraz185 2 жыл бұрын
@@adambaker4581 yea bcuz of him Chinese people are getting employed and making a living so yes they should be thankful to Steve Jobs
@user-bg8xe5zp2x
@user-bg8xe5zp2x 4 жыл бұрын
That commercial is better than most of today’s commercials. Good job Steve!
@zachariah7114
@zachariah7114 2 жыл бұрын
Good job Chiat Day
@corymacneil3206
@corymacneil3206 Жыл бұрын
Congratulations on your accomplishment!
@danielvestergaard1692
@danielvestergaard1692 9 ай бұрын
*all
@NumaInfrno
@NumaInfrno 4 жыл бұрын
"That if they ever used a computer it would've been a Mac." LMFAO Steve Jobs was a genius
@qalmirooble3484
@qalmirooble3484 4 жыл бұрын
What he means that sentence (that if they ever used a computer it would' been a mac
@syahmirga
@syahmirga 4 жыл бұрын
@@qalmirooble3484 if the inventor or influential people that died were still alive and have a computer, they would have used an Apple computer
@IsaganiPumar
@IsaganiPumar 3 жыл бұрын
@Marius Neagoe no. it makes perfect sense. Because when you edit videos or program with a laptop. You will be using a Mac for high professional jobs. Using anything else would be a stupid waste of money.
@RizaBochiza
@RizaBochiza 3 жыл бұрын
@@qalmirooble3484 It was a joke. Apple and Microsoft have always been in competition with each other. He was just saying that if these famous and intelligent people were alive today, they'd be using a Mac computer (Apple) over a Windows PC (Microsoft).
@jas_bataille
@jas_bataille 3 жыл бұрын
Versatile iIIusiox Look... I own a Mac and I love it, but that’s utter poppycock Have you looked up the cost of a Mac Pro VS an equivalent PC tower? It’s absolutely insane. And it used to be that Apple had all the creative industry - well, not anymore. I was a working editor and I’m sound engineer now btw. Sure there is a certain prestige to using Apple products but it’s not worth the premium anymore, and hadn’t been the case since Jobs left this world. Besides your understanding of programming is quite shallow. Web-progamming can be done on a Thinkpad from 2010, while AI/deep-learning development requires a multi-thousand dollars tower at the minimum, with likely more than one GPU. And it’s not gonna be a Mac Pro. Even in industries using Mac OS X, Hackingtosh computers have been in favor. Now that might change with Apple making their own chips in-house, but iOS been their primary focus and I can’t blame them. But walk into any VFX or gaming or software development company and you’ll HP Z’s towers and servers running on Linux Red hat or equivalent. OS X is a joke in reliability now and the user control is supidly broken, and anyone who’ve ever had to hack their own Mac’s kernel to fix something that should be basic can attest this. My MacBook Pro 2012 is one of the greatest laptop ever made for sure, and I can admit that, but you clearly don’t work in tech.
@TalentedTenth
@TalentedTenth 8 жыл бұрын
Tim Cook needs to watch this
@Soundtrack33VEVO
@Soundtrack33VEVO 7 жыл бұрын
Friday Saturday Tim Crook
@RabbitConfirmed
@RabbitConfirmed 7 жыл бұрын
Tim Cock
@GiosiaPerretta
@GiosiaPerretta 7 жыл бұрын
Tim Cooks!
@Danuxsy
@Danuxsy 6 жыл бұрын
Tiger Tvat
@praveensg
@praveensg 6 жыл бұрын
This guy fucks
@anthonymarshall1539
@anthonymarshall1539 3 жыл бұрын
I miss this man so much. He was my hero growing up and the reason I'm a marketing strategist now. Just done my first 6 figure year after 10 years.
@David-ji2yj
@David-ji2yj 3 жыл бұрын
Congrats 👏👏 keep it up
@David-ji2yj
@David-ji2yj 3 жыл бұрын
@Brenda Pulido he's not perfect, no one is. He's not a good role model for a family. however he was a genius marketer in his time.
@anthonymarshall1539
@anthonymarshall1539 3 жыл бұрын
@Brenda Pulido which he apologized for in his older life and left her a multi-million dollar inheritance. Hardly abandoned her.
@villainova8941
@villainova8941 3 жыл бұрын
@@anthonymarshall1539 I'd rather grow up with the love of a father and not get an inheritance than to develop behavior and emotional issues for millions of dollars for growing up without a father and wondering why he abandoned me. That's just me tho, apparently apologizing and giving money after the damage is done is the right thing to do.
@anthonymarshall1539
@anthonymarshall1539 3 жыл бұрын
@@villainova8941 you should learn to forgive people for their mistakes, the world will be a better place. He's not the first man to sacrifice relationships for their work, my grandfather and father are still this way. A lot of my friends and myself were raised by a single mother, you have to stop feeling sorry for yourself and forgive and move on to create a better life.
@ScarredRomeo
@ScarredRomeo 4 жыл бұрын
"But values and core values, those things shouldn't change." A statement as true in life in general as it is in business.
@caprincek
@caprincek 3 жыл бұрын
Actually there are no core values which won't chage by time. All our values are for the time being. Ad we learn more we change our values for the better ones.
@mohamedb737
@mohamedb737 2 жыл бұрын
I think core values for a human are the product of early years of endoctrination in family and school, you can't become yourself unless you burn that edifice.
@OlDanTucker
@OlDanTucker 2 жыл бұрын
@@caprincek that’s moronic
@OlDanTucker
@OlDanTucker 2 жыл бұрын
@@mohamedb737 values are what keep a society from collapsing on its self if core values erode its no different from the destruction of the foundation of a home the house will fall
@yum2380
@yum2380 3 ай бұрын
Live for others !!!
@inesllinasvahos4171
@inesllinasvahos4171 8 жыл бұрын
It's amazing how people with strong beliefs, revolutionary ideas and simple thoughts, change the world. Steve jobs is a genius, and motivates us to think different, as his advertising strategy says.
@vibrasvibras4505
@vibrasvibras4505 8 жыл бұрын
*was
@winterwolfryan
@winterwolfryan 2 жыл бұрын
Greatest marketing genius who ever lived. This speech, with no teleprompters, is so eloquent and yet so down to earth. Then you look at modern day politicians, leaders of entire countries, who cannot get through a scripted paragraph without screwing up.
@andywest6062
@andywest6062 8 ай бұрын
Steve Jobs, the biggest phony to ever exist, more like. He stole everything good with the iPhone.
@drufay6245
@drufay6245 8 ай бұрын
Yeah Biden is a disaster
@allthatyousee18
@allthatyousee18 3 ай бұрын
As a CEO, rather than a political leader, he had the freedom to practice what he preached. No matter where he went wrong in his life, he kept focusing on building great products. Politicians don't speak clearly because they're avoiding stating painful truths. The vast majority fail to tackle the fundamental issues. Very few have the courage to say "we're in a hole, and this is the way out". (If you listen to speeches by Lee Kuan Yew of Singapore, you'll hear the same clarity -- he talks like an adult addressing adults, rather than a schoolteacher addressing children.)
@johnrigs6540
@johnrigs6540 3 жыл бұрын
Speaking as a professional salesman with over 30 years of experience.... Steve Jobs is simply the best Salesman of all time.
@dhruvbhatia5737
@dhruvbhatia5737 2 жыл бұрын
What are some most valuable lessons that you learned??
@macberry4048
@macberry4048 3 жыл бұрын
It's rare for someone to have the level of passion Steve Jobs had for his work. He's legendary for his attention to detail and his loyalty to the consumer
@lumzan1
@lumzan1 8 жыл бұрын
Steve jobs gave the best lecture on Marketing than any other lecturer/professors of marketing has ever done or could ever do.
@SonnyChenova
@SonnyChenova 6 жыл бұрын
and he did it with a cargo shorts on and a pair of sandals.
@mattheww797
@mattheww797 5 жыл бұрын
He was a salesman. Could bullshit his way through almost anything. All the while getting other people to do the work.
@Trevco
@Trevco 5 жыл бұрын
Those who do, do, and those who can't, teach.
@UshankaMaster
@UshankaMaster 4 жыл бұрын
@@mattheww797 that's how it works, he even mentioned it but indirectly. nothing wrong with that. you never have the capability to do all this job by yourself but you still needto make money
@syrop26
@syrop26 4 жыл бұрын
How do the products relate to the values presented in the commercial, though?
@shashk
@shashk 8 жыл бұрын
This is the most inspiring talk on marketing that I've ever encountered. I looked through hundreds of videos to help me put this across clearly to my company and this was the one that absolutely nailed it. Jobs was so far ahead of his time, the idea of emotional engagement in advertising didn't even come up as a buzzword until a decade later. RIP to this visionary.
@joetownsend343
@joetownsend343 8 жыл бұрын
+Shashi Kapoor In your searching, I hope you took in the stuff by Simon Sinek (start with WHY). Very much in the Steve Jobs style & thought process.
@Ak-hm8vs
@Ak-hm8vs 6 жыл бұрын
Shashi Kapoor hey what is your company?
@hemdal4871
@hemdal4871 6 жыл бұрын
stfu moron
@HBPrince2012
@HBPrince2012 5 жыл бұрын
Don't forget to pay your employees a minimum wage.
@HiddenWen
@HiddenWen 5 жыл бұрын
It's because Jobs is a genius marketer. In fact, I think that was his absolute best quality. He did it because in part, what he says about marketing and human nature is deeply true.
@ozzyfromspace
@ozzyfromspace 4 жыл бұрын
Something new I’m learning is that the greats that push the world forward don’t always do it because there’s a “problem”. Sometimes they just do it because seeing things improve is such a satisfying feeling. And it takes serious courage to do the things you know you need to do. I’m working on this. Massive respect to those that have driven the world in such an amazing direction when they could have just gone home for dinner and pretended everything was good enough as it was. Kudos to Einstein, Martin Luther King, Richard Feynman, Usain Bolt, Gwynne Shotwell, Elon Musk, Steve Jobs, Isaac Newton, Barack Obama, Marie Curie, Mahatma Gandhi, Mother Theresa, Hedi Lamar, JFK, Neil Armstrong, Celine Dion, Serena Williams, whoever came up with Star Trek, and on and on and on. Sometimes all you have to do is try. And I don’t mean to belittle it. Trying takes courage, but your odds of contributing your passion to the world go up immensely if you do. Don’t let life keep you down, friends. - Float.
@godsound1999
@godsound1999 Жыл бұрын
This is my fav comment in this section.
@krishcshah
@krishcshah 4 жыл бұрын
Steve Jobs: Think different. Tim Cook: 1000$ stand. 700$ Wheels. iPhone without charger.
@eUploads
@eUploads 4 жыл бұрын
well Tim is definitely thinking different
@eunjunkim7129
@eunjunkim7129 4 жыл бұрын
700$ wheels
@krishcshah
@krishcshah 4 жыл бұрын
@@eunjunkim7129 done!
@Player1ZW
@Player1ZW 4 жыл бұрын
kkkkkkkk
@krishcshah
@krishcshah 4 жыл бұрын
@Jude M tim apple?😂
@opedromagico
@opedromagico 9 жыл бұрын
As a non-speaker I must thank you a lot for the subtitles! It makes our lifes much easier haha :) great video! Love Apple's Why
@theusorelha
@theusorelha 6 жыл бұрын
Yeah, and I'm not a english fluent speaker, it helps me a lot too
@renebrokop
@renebrokop 6 жыл бұрын
No problem. Enjoy...
@Psychlist1972
@Psychlist1972 6 жыл бұрын
FWIW, several of them are wrong, but they are close
@iBot.
@iBot. 3 жыл бұрын
WHAT???
@ErikAdalbertvanNagel
@ErikAdalbertvanNagel 3 жыл бұрын
I'm not a speaker but the audio is still understandable in my opinion (I heard worse)
@robertprice9052
@robertprice9052 3 жыл бұрын
I remember seeing this ad for the first time and it blew me away. I wasn't an Apple guy before or then. The ad was powerful. Years later I ran a very low-performing school. With federal impact money, I bought IPods for all my K-2 students (1to1) and IPads (8 per class) for 3-5th grades. I bought them because my son got one for Christmas and I was surprised what it could do and how easy it was to use. It started a digital shift in my school. In five years we were doing things no one dreamed of. I am and always will be an Apple guy.
@krishnakamal7035
@krishnakamal7035 4 жыл бұрын
I got goosebumps at "we can't ignore them"
@krishnakamal7035
@krishnakamal7035 3 жыл бұрын
@@humanistlaicist2226 that's right, man
@yourbusinesshelpdeskcom
@yourbusinesshelpdeskcom 4 жыл бұрын
I cried like a baby watching this video. A young, vital Steve Jobs delivering _the most important marketing wisdom_ I've ever seen or heard.
@enjinman
@enjinman 2 жыл бұрын
Wtf harden TF UP
@abdullahimran6977
@abdullahimran6977 Жыл бұрын
Us
@tiencralafilm
@tiencralafilm 10 жыл бұрын
we believe that people with passion can change the world for better!!!!!!!!!!
@siddharthsiddhu9781
@siddharthsiddhu9781 4 жыл бұрын
Tien Nguyen extraordinary comment,Kudos buddy
@yourstudio
@yourstudio 4 жыл бұрын
Saw this 20 years ago & it’s still crazy inspiring
@StevieSparkZ
@StevieSparkZ 3 жыл бұрын
That's amazing, were you there live by any chance?
@OneJoshFan
@OneJoshFan 3 жыл бұрын
I think this is one of the greatest commercials ever and there’s another version of that that Steve himself narrated and it’s great. He didn’t want it released so it wasn’t but I like his version better. I like listening to him speak because he is direct to the point, and anybody can understand what he’s talking about. He makes people believe that if you want something badly enough and you are willing to work hard, you can achieve it. Because he did. His commencement address at Stanford university in 2005 I think it was, was one of the most inspiring speeches I’ve ever heard. I go back and watch it once in a while just to refresh. It’s hard to believe that next year will be 10 years since he’s been gone and I still miss him. I used to love his presentations when he had a new product to introduce. His excitement about it just lit up the room. My opinion Steve was one of the crazy ones and he did change the world in a really big way.
@pants1403
@pants1403 3 жыл бұрын
nice
@Pr.nce_youngg
@Pr.nce_youngg 3 жыл бұрын
This man was truley ahead of his time at least 20 years ahead 💯
@atruebluestory
@atruebluestory 6 жыл бұрын
We believe that people with passion can change the world. - Steve Jobs
@happinessforthesoul3839
@happinessforthesoul3839 4 жыл бұрын
I too agree with you😊 Pls watch: kzbin.info/www/bejne/Y5W4iWVmmLSVe5Y
@ozgur8734
@ozgur8734 4 жыл бұрын
he didnt change any shit. he just pressed people to speed up. in what way he changed anything in this fucking world, go tell us
@happinessforthesoul3839
@happinessforthesoul3839 4 жыл бұрын
@@ozgur8734 You see, what you believe It all depends on each ones perception. And by the way i commented on passion and the change.
@ozgur8734
@ozgur8734 4 жыл бұрын
@@happinessforthesoul3839 good quote mate. i believe in that too... i just didnt like the guy. excuse my tone please. no mean to disrespect u
@happinessforthesoul3839
@happinessforthesoul3839 4 жыл бұрын
@@ozgur8734 👍
@realfootwearreviews139
@realfootwearreviews139 4 жыл бұрын
This clip looks so old but it really wasn’t that long ago
@alexmallis9826
@alexmallis9826 4 жыл бұрын
when was it?
@CaioStriker
@CaioStriker 4 жыл бұрын
@@alexmallis9826 o think it's 1997 when he came back to Apple
@GmRb79
@GmRb79 4 жыл бұрын
It is old but the coding is bad... This video, from OASIS, was from 1995 (kzbin.info/www/bejne/oXu5o6B_mc95bMk) and its clear AF. Coding ruined everything. Millenials critique the old due to poor encoding, go figure.
@arod3295
@arod3295 4 жыл бұрын
@@GmRb79 I'm majoring in computer science and finding out how coding is literally everywhere...within cars down to chips within our own remotes. Can you explain to me how coding is involved in the quality we see here? Thank you.
@ObnosisJones
@ObnosisJones 4 жыл бұрын
@@GmRb79 This is a transfer from a copy of a copy of a copy of a VHS slow (EP/SLP) speed tape. That's why the audio is so poor as well. It seems to have been reasonably well transferred to a digital file with little additional quality loss. The Oasis footage, shot about two years earlier, looks like it was shot using DV tape, which seamlessly transfers to a computer / internet file, looking superb (although still has a 1.33:1 aspect ratio). The loss of quality of the Steve Jobs footage was all in the analogue copying, not the digital coding.
@dona62851
@dona62851 Жыл бұрын
Humanity has so much to thank this man's genius, focus, and stubbornness for. I was married to a computer geek in the 80s and was at the COMDEX when the Apple II was revealed by Steve Jobs. The air around the Apple booth felt electrified. It was just the beginning.
@shafi892
@shafi892 3 жыл бұрын
i love the way steve directly mentions all these great competitors and brands in our world while talking about apple, i feel like that’s missing from press conferences nowadays. every company so focused on themselves they forget to differentiate from the competitor in a real honest way like steve did here. he lets us know why apple is really something that we should care about without sounding cocky. this shit is beautiful n’ amazing application of marketing
@gregorymagarshak7953
@gregorymagarshak7953 7 жыл бұрын
The way Steve Jobs read it is the best.
@MichaelMichuki
@MichaelMichuki 9 жыл бұрын
Think Different. Steve Jobs always knew how to spark that idea
@zeo631
@zeo631 3 жыл бұрын
This video is honestly so inspirational that it makes me wanna “think different”. If there’s something called a perfect advertisement then this video is exactly what it should be.
@musemedia
@musemedia 4 жыл бұрын
Whats crazy good about this ad is that they understand first and foremost "who are the people we market towards, and who do they want to be?"
@mycasper9000
@mycasper9000 4 жыл бұрын
I love the idea Steve brought on the podium with this simplicity and elegance !
@alvarodanielfernandezgomez3142
@alvarodanielfernandezgomez3142 8 жыл бұрын
I remember they had seen several times this video, it's inspiring, it motivates me, makes us understand that to succeed we must lose the fear and risk. 👍🏽👍🏽👍🏽 I leave a great legacy... Steve Jobs
@ramonaluciaibanezdemongelo7612
@ramonaluciaibanezdemongelo7612 2 жыл бұрын
I agree with the level of high quality of worth that Mr. Jobs performed in this opportunity. I use to play this video to my marketing engineering students at the college and there is always the need to reflect on it once and another. All his work is a prototype of true revolution.
@eilonbengil6010
@eilonbengil6010 3 жыл бұрын
i don't hate steve, i actually learned a lot from him but i want to say that everybody is going crazy just because of his shortpants, but they don't understand how smart this man is, the shortpants are a marketing strategy, to show the people that he is maybe a rich person, but he lives just like them
@meowmeow5052
@meowmeow5052 Жыл бұрын
Shortpants? That seems like an outdated term. However, it didn’t take long until he started wearing pantaloons.. you never would see him out without his pantaloons and clogs
@AnasALMARIE
@AnasALMARIE 4 жыл бұрын
You never fail to give me Goosebumps Steve! How many of us wish that you're alive today.
@noobinoobster5329
@noobinoobster5329 4 жыл бұрын
As Bruce Lee once said "you need emotional content".
@Wipeout6546
@Wipeout6546 4 жыл бұрын
to manipulate people you dumb fuck
@noobinoobster5329
@noobinoobster5329 4 жыл бұрын
@@Wipeout6546 what crawled up your ass
@MrTubeYouTheif
@MrTubeYouTheif 4 жыл бұрын
@@noobinoobster5329 His mom
@mattkim96
@mattkim96 3 жыл бұрын
@@MrTubeYouTheif wow, hilarious
@maiteestanga7367
@maiteestanga7367 Жыл бұрын
He was a visionary, but practical; he was an idealistic dreamer, but he always kept his feet on the ground. He was really good to read the context and know how to act upon it. Majestic 🙌🏼
@englishDarija-
@englishDarija- Жыл бұрын
I feel lucky to see this, Steve Jobs is my inspiration in business. He has a message and makes the whole world listening to it. 🌹
@unegbuchinonso2561
@unegbuchinonso2561 5 жыл бұрын
Great words from Steve... This is 2019 and I still see so much relevance from what he's saying. That's how you know best speeches.
@trumpbrianj2600
@trumpbrianj2600 4 жыл бұрын
"Marketing is about values" Great commencement. Thank you Steve.
@trumpbrianj2600
@trumpbrianj2600 4 жыл бұрын
@Bárður Joensen Ok man
@carmenhughes6219
@carmenhughes6219 2 жыл бұрын
This is a great discussion by Jobs and obviously the "Think Different" ad is one of the most celebrated. I must say though that Steve Jobs had a great sense of humor with excellent timing and delivery. His discussion about company values and what a company really stands for still rings true today.
@vshehhdjsbssjbw5951
@vshehhdjsbssjbw5951 3 жыл бұрын
Who is watching 2020 just to motivate him self.
@ScottAsai
@ScottAsai 7 жыл бұрын
Damn that was good. Without Steve Jobs, Apple just isn't Apple anymore.
@socialt.socialmediaagency7250
@socialt.socialmediaagency7250 5 жыл бұрын
Thank you for adding these subtitles! Revives his whole speech.
@calebc5030
@calebc5030 Жыл бұрын
When I watch this it touches my heart and for a second I forget about the faults of mankind.
@darkspd31
@darkspd31 5 жыл бұрын
1997: Talk about value, 2019: $999 monitor stand it is
@Wipeout6546
@Wipeout6546 4 жыл бұрын
@@itsarshadahmad marketing people shoulb be hanged end of topic
@Wipeout6546
@Wipeout6546 4 жыл бұрын
shitty talk about a fucking phone or mp3 player like it was something that will change world only dumb people fall into that kind of shittery
@Viechlover
@Viechlover 4 жыл бұрын
@@Wipeout6546 successfull marketing/adds only gives the majority of ppl what they want to hear... And you have to see, there are always more ppl seeing the add than there are ppl doing the add. If the ppl stop wanting to hear it, marketing will change.
@moydimoy
@moydimoy 4 жыл бұрын
@@Wipeout6546 it's not about what you use it for, it's about who are using apple, it's like, if Martin Luther King or Gandhi are alive today, they probably use Apple, so use it and belong to these group of successful people. Apple is for special people who will change the world sort of thing. And yes, it's shitty, but hey, we want to sell overpriced useless things!
@marco6482
@marco6482 4 жыл бұрын
@@Wipeout6546 actually it has changed the world
@D1V1N315
@D1V1N315 10 жыл бұрын
I see what you did their Steve.. You wanted to inspire people and make them believe they could be anything and be as big as the company, that was your marketing pitch. Everyone wants to feel like they can do something and create something amazing, so target pretty much everyone and sell them that idea, that gives the product you are talking about (apple) a good positive view in peoples minds. Does anyone else agree?
@andiisfh
@andiisfh 10 жыл бұрын
very agree!! :)
@adamknaggs5597
@adamknaggs5597 9 жыл бұрын
your're right. By the way I utilize youtube to bring traffic to my website since i am a marketer. this video is very useful for me thanks. you can visit my youtube channel and find out more regarding how i utilize youtube to bring visitors to my website. take care!
@ThatGuy-dy5bl
@ThatGuy-dy5bl 6 жыл бұрын
You are a girl still you are intelegent that's rare.
@jimihendrixx11
@jimihendrixx11 6 жыл бұрын
Yes but apple targeted certain types of people, creatives, people who like paying for high quality electronics, the design-oriented, tech people who like a robust machine with the best design. Their early adopters became their sneezers and brand ambassadors.
@quantumofhate
@quantumofhate 6 жыл бұрын
NO I HATE HIM! HE EXPLOITED CHEAP LABOUR IN CHINA AND OFFSHORED USA WORKERS JOBS AND SO A SMALL DIFFERENCE IN TEH SHADE OF PINK THAT DAMN CELLPHONE IS!!!!!!!!! BIG FUCKING DEAL! HIS COMPANY TREATS CHINESE WORKERS LIKE DIRT AND WHEN THEY GOT SICK FROM THE GLUS THE PUT THE STUPID APPLE LOGO ON THE COMPUTER HE BROKE LAWS BY HIS MANGERS+HR PEOPEL TOLD THE SICK CHINESE WORKER TO GO AWAY AND LOCK THEM OUT!HE'S EVIL MAN,HOW CAN YOU FALL FOR THIS NICE GUY RUTINE?YA KEPT BUYING HIS TUPID PRODUCT!YA MADE HIM RICH!
@ginamhint
@ginamhint 5 ай бұрын
the fact he's talking about "the people who change the world..." and he is one of this kind. GOOD!!
@madhavancbu5833
@madhavancbu5833 3 жыл бұрын
His emphasis on “Core Values” is something that I truly find inspiring. Great Video !!
@yamidmendoza8223
@yamidmendoza8223 8 жыл бұрын
It's really impressive how Jobs can pass on their knowledge , through analogies and comparisons, which make it easier to understand the message of how to work to achieve a firm place among the best , as he did with the apple.
@brandaro_
@brandaro_ Жыл бұрын
As a brand manager, this 7 minute video explained to me in one day what it will take me 7years to learn... Thank you Steven job.. Legend
@narayananm6310
@narayananm6310 Жыл бұрын
Bro can u explain to me bro ?
@mmacwebb7306
@mmacwebb7306 Жыл бұрын
How many times I watch this one. This is marketing strategy 101 I always think whatever I have a struggle of my job what Steve make the way … think different!!
@janbotor2392
@janbotor2392 9 ай бұрын
after all those years, timeless, brilliant!
@anna_kendrick
@anna_kendrick 9 ай бұрын
I got to start over financially at age 43, I'm in 90% stocks now and 10% exchange-traded REITs. Honestly, I'm fine with it. At retirement I plan to switch over to all dividend stocks and just live off the income, not caring a whit about what the day-to-day prices in the market are.
@Jessrobbie
@Jessrobbie 9 ай бұрын
Buying a house that use to cost 150k at 3% interest just before march 2020 in Texas to now costing 250k at 7% interest is not the best financial decision LOTS of people are taking. This will bust horribly
@mianortum
@mianortum 9 ай бұрын
Forex/stock is the best investment anyone could get into. As it could make you rich in a blink of an eye. it's not recommendable to go into trading or investment when you don't know how it's done, Investing with a good guide is the best way to get started in the trade market. would free you from modern financial slavery.
@Ariellasegal.
@Ariellasegal. 9 ай бұрын
​@@mianortum😮really?? I've always wanted to invest in stocks but was always discouraged. I wanna start now, Would it be okay if I asked you to recommend a specific advisor or company that you used their services? Seems you've figured it all out.
@mianortum
@mianortum 9 ай бұрын
​@@Ariellasegal.I usually go with registered representatives. ''BRITTNEY ROSE COHEN" for example has the best performance history (in my opinion) and does offers 1v1 consultation to her copiers which I think is amazing. I don’t know how many traders like that are there.>
@mianortum
@mianortum 9 ай бұрын
You know whatspp right? 👇 Take note of this digits To be one of her student.
@johnr6708
@johnr6708 3 жыл бұрын
He is so great and humble, Simplicity I love this guy so much
@AuroraB604
@AuroraB604 Жыл бұрын
So inspiring, genuine, and way ahead of his time ❤ Rest easy Steve.
@nkechimordi
@nkechimordi 2 жыл бұрын
Always true. Always fresh...no matter how many times you watch it!
@OneJoshFan
@OneJoshFan 8 жыл бұрын
Like the man said -- we see genius. And, like him or not, Steve Jobs was one. He did push the world forward. I think he was a guy who thought of something that he would like to have, and he bet that we would like it too. Boy was he right!! Where would we be without our smart phones and our tablets??
@janetmiller2160
@janetmiller2160 4 жыл бұрын
2019. I'd be in the office with my desktop.
@marketingdigest6884
@marketingdigest6884 9 жыл бұрын
His marketing advice goes out to all aspiring entrepreneurs. And all of these are also great life hacks that we can live by.
@SilentAdventurer
@SilentAdventurer 8 ай бұрын
This is beyond degrees my friend. This is not knowledge. This is courageous wisdom in action.
@jjoaoppaulo
@jjoaoppaulo 11 ай бұрын
I'm learning brand strategy and brand management and this video is the best video I watch ever, about this thing! Great man, great words! Thank you
@640A
@640A 9 жыл бұрын
There Steve said it ''Marketing is about values'' And people always say oh well ''Apple is a marketing company'' NO Apple is a company with values but whether you like their values or not thats isn't the point...the point is that they have values, they stand for something and they are consistent with their values! Thats why Apple has been hugely successful for the last two decades!
@capellax301
@capellax301 9 жыл бұрын
tim1014 Windows is not a computer :(
@nickanderson1637
@nickanderson1637 9 жыл бұрын
J Carlos pc= windows , mac= some weird ass windows
@supbrotv
@supbrotv 9 жыл бұрын
tim1014 Apple does not make regular Desktop Pcs they make All In One pcs, every company has their own way of making all in one pcs and every one of them are unupgradable whether its from apple, dell or hp every all in one pc in the market are unupgradable. Only retarted idots who cannot tell the difference between a regular desktop pc and an all in one complain about not being able to upgrade their pcs what a bunch of fucking retards.
@supbrotv
@supbrotv 9 жыл бұрын
tim1014 dumbass, what I am saying is its not only apple that makes unupgradable computers, every computer in the same category from other companies are unupgradable too.
@640A
@640A 9 жыл бұрын
Peter Piper Apple is a company and Bill is a person, you can't compare a person with an corporation! You and I don't know what Steve did on philanthropy in his private life so don't judge him!
@katherinebejarano4991
@katherinebejarano4991 8 жыл бұрын
I remember a lot to this great businessman for his great ideas about technology market. The innovated with great ideas that sought to make a better world and that his company would be recognized all over the world.... He always will be remembered by future generations for their great contributions!
@ssbogota
@ssbogota 8 жыл бұрын
katherine bejarano he will never be forgotten!
@houssambiad3082
@houssambiad3082 2 жыл бұрын
The core value is that believing that people with passion can change the world for the better !!
@_banja
@_banja 3 жыл бұрын
"There are people around here who start companies just to make money, but the great companies, well, that's not what they're about." - A Steve Jobs quote I stole from wikipedia
@Dyadav996
@Dyadav996 9 жыл бұрын
One of the best speech i ever heard.. thanks sir for everything
@avatads438
@avatads438 7 жыл бұрын
The last message really touch my innermost feelings.
@techlegacies
@techlegacies 2 ай бұрын
This message is timeless. I’m watching this in 2024 and this commercial first aired in 1997. I still get goosebumps listening to the commercial. Reminds me that I still have so much to do to make a difference.
@yawarqasim3354
@yawarqasim3354 3 жыл бұрын
Steve is really one of the greatest marketer ever. I love his vision and personality
@DYLTHEVYL
@DYLTHEVYL 4 жыл бұрын
The man is truly a genius.
@venkykarthz1676
@venkykarthz1676 4 жыл бұрын
The one's talking about his shorts here , don't think different for sure.
@mustafahabib1719
@mustafahabib1719 4 жыл бұрын
Exactly. You are very right
@adityathombre212
@adityathombre212 4 жыл бұрын
Very Right My man Shorts = Comfort = Coolness = No water cooling system LOL But Yeah U damn right
@reinierpahladsingh5207
@reinierpahladsingh5207 3 жыл бұрын
Thanks Rene for taking the time to provide us with the subtitles !
@ilhamjeb.2613
@ilhamjeb.2613 3 жыл бұрын
so many people here are talking about how inspiring it is that so many people still watch this video to this day-- i'm not disagreeing, but i gotta confess school made me watch it for my marketing project
@manish52kar
@manish52kar 9 жыл бұрын
This man really pushed the world one step forward...and had made a dent in the universe....
@danjustice1751
@danjustice1751 3 жыл бұрын
Love him or hate him, he was one of the brightest business minds of our time
@vulpinemachine
@vulpinemachine Жыл бұрын
You could say that he thought different.
@richapps127
@richapps127 2 жыл бұрын
love his speech - it's totally the core of marketing campaign.
@siobhandaly2564
@siobhandaly2564 Жыл бұрын
This stopped me up - have watched it 10 times - incredibly succint and on point. Genius.
@GokuBlack-yg5kc
@GokuBlack-yg5kc 4 жыл бұрын
Steve Jobs was one of those visionaries who had almost nothing, and made it to have everything. We miss you Steve!!!!
@nonsudunk
@nonsudunk 4 жыл бұрын
A true genius
@whiterider1414
@whiterider1414 4 жыл бұрын
Well look at Donald Trump; he went from being bankrupt from his Atlantic casinos to bankrupting brown people coming over the border!
@GokuBlack-yg5kc
@GokuBlack-yg5kc 4 жыл бұрын
@@whiterider1414 He was given $413 million when his big daddy died
@florentin4061
@florentin4061 2 жыл бұрын
We need more people like him but the world is changing
@KangJangkrik
@KangJangkrik 4 жыл бұрын
"Keep moving forward" - Steve Jobs
@mehdadjafari9250
@mehdadjafari9250 4 жыл бұрын
I hear rocky
@TheG60528XiJinPing
@TheG60528XiJinPing 3 жыл бұрын
-Steve Hunt
@hoffinator88
@hoffinator88 Жыл бұрын
Gives me goosebumps watching this… legendary man.
@kokoroyamada2993
@kokoroyamada2993 Жыл бұрын
Steve Jobs is the most honest and genuine CEO. He is living in our heart forever.
@dr.utsavkumar4996
@dr.utsavkumar4996 4 жыл бұрын
i use an ipod nano 3rd gen in 2019. im addicted to it. was the best innovation ever! steve was lit 🔥 boy definitly fawked
@John-li2ud
@John-li2ud 10 жыл бұрын
Ladies and Gentlemen; we just saw 7 minutes of genius and information that will be relevant for years to come! Thank you Steve.
@gitanjalipritchard7270
@gitanjalipritchard7270 3 жыл бұрын
I love listening to Steve Jobs... so inspiring
@akashmalhotra3285
@akashmalhotra3285 Жыл бұрын
The guy created his own universe, a company bigger than many countries. A revolution that changed the tech market forever.
@irfaan64
@irfaan64 7 жыл бұрын
I think Apple 2016 needs to watch this. Take some real inspiration from Steve !
@kaysha
@kaysha 9 жыл бұрын
Inspiring
@leonpiccinin
@leonpiccinin 3 жыл бұрын
This ad just now made me realise there's one major component in my modern life that i've struggled with been frustrated by and literally have thrown into brick walls and that I can change.... I need to invest in the best get myself a Mac and not be frustrated by the computer I'm using any longer and usually end up doing what I can on my iPhone to avoid using my generic "VHS" like system ( copied to shit with no clear top brand) 5th March 2021 marketing I remeber seeing in high school still effective I'm 41.
@GWARDLE
@GWARDLE 3 жыл бұрын
A single tear rolled down my cheek
@SteliosStylianou
@SteliosStylianou 10 жыл бұрын
Thank you so much for posting this video I love it!
@iskamag
@iskamag 4 жыл бұрын
steve jobs: even a great brand needs investment and caring tim cook: no
@kunal4557
@kunal4557 4 жыл бұрын
the man with a vision who changed the way we use our electronic products is simply sublime and was revolutionary in its own way
@InLoveWithMarketing
@InLoveWithMarketing 2 жыл бұрын
My all-time favourite and highly simplified presentation without any jorgans...
@EvanEvansE3
@EvanEvansE3 4 жыл бұрын
Who cried out of sheer awe for Steve Jobs? 🥺
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