Gut Health to Longevity: Get Joy's Take on Fresh and Freeze-Dried Dog Food

In this episode of Petworking, host Peter Kenseth talks with Patrick McGee, Director of Sales at Get Joy, about innovations in freeze-dried pet food. Founded by former Facebook executive Tom Arrix, Get Joy brings tech industry thinking to pet nutrition through unique formulations featuring pre-, pro-, and postbiotics for gut health and longevity.
Key discussion points:
Company's tech-driven approach including feeding calculators
Importance of post-COVID retail education
Future growth potential in freeze-dried category
Consumer education challenges around new feeding formats
Growing focus on pet longevity and health span
Integration of wellness technology like Whistle partnership
The conversation examines how companies like Get Joy are modernizing freeze-dried foods through science-backed formulations while making premium nutrition more accessible through digital tools and education. McGee emphasizes significant growth opportunity remains as millions of pet parents haven't yet discovered freeze-dried options.