Hair Dye Basics and Demi-Permanent Dye Application

See how I apply demi-permanent color to my hair in this easy-to-follow, informational tutorial.
In addition to watching, please read my full explanation of how hair dye works, factors that affect results and questions you can use during a consultation with a stylist at moknowshair.com/hairdyebasics/
NOTE: It is always my recommendation that you consult a professional colorist or stylist in your area before making any decisions about chemically altering the color of your hair. Even if you intend to do it yourself, it is good to know if what you are considering is actually feasible. Hair dye is not a "one size fit all" process. No two people will get the exact same result because everyone's hair is different. Using what you see others use or guessing can be a costly, damaging, irreversible mistake. This is not meant to discourage you from ever dying your hair, but to arm you with information you need to make a wise, conscious decision!
Products and Tools - shrsl.com/mdqv
Ion Color Brilliance Demi-Permanent
Ion 10 Volume Developer
Jumbo Tint Brush
Proclaim Pure Petroleum Jelly (optional)
Hair color mixing bowls
Vinyl gloves
Ion Color Defense After-Color Sealer
Trader Joe's Nourish Spa Shampoo and Conditioner
Conair Prostyle Dryer
To see how I completed my look in this tutorial, view my wash-n-go method tutorial.
Total Time:
Total time to apply and process dye was one hour, fifteen minutes. This will vary based on the color system you use.
Keep and Care:
See my tips for color-treated hair to help you maintain your hair after color processing at moknowshair.com/tipsforcolortr...
Original music produced by The Nest:MS, thenestms.com

[@tieashasamuels2627]

7 years later, & this is still my go to video for demi permanent coloring. Thanks Mo

[@cassandrawilson6442]

First off I want to say that you did a beautiful job breaking down EXACTLY what you SHOULD and SHOULD NOT do while attempting this process. You have beautiful hair already and that color only enhances it. I hope mine turns out just as nice. I will be applying Silk Elements Semi-Permanent Burgandy Brown. Wish me luck!-Cassie 😆

[@danielle8877]

how did it turn out? :)

[@daphinekleckley3853]

Wow! I am probably about 5 years late! I really love this video. You got straight to the point. Thank you so much.

[@lifesabeach8133]

There are so many terrible videos out there that don't help a person trying to dye their hair. I've did my research before doing my demi-permanent toning at home but once I got it on my hair I realized I didn't know if I should cover it up or not. It also isn't in the Ion instructions. I literally have the colour on my head right now and covered with a shower cap but quickly found out I should take it off. Also, I didn't have to listen to alot of drivel about someone's personal life. Thank you for this older but very useful video.

[@kingsagenda]

BEST HAIR COLOR TUTORIAL YET! GRAND RESULTS!

[@breathomas8865]

I just started my hair journey and ran across your site. I see that you attended Cosmetology School and am soo appreciative for the content of your videos. When trying new ideas, styles or just learning about hair in its "natural state" you have become my "go to" vlogger. Thank you so much for the time and extensive commentary you narrate on each video. Your videos are always quick, professional and straight to the point. I visited your site and hoped that you were located in California because you were going to become my new BFF! lol However I see that you live elsewhere. Should you ever decide to move here please be sure to let us know and I'll be the first in the chair. Thanks for your knowledge and professionalism. For those who really want to "understand" our hair and how to best care for it, your videos are Priceless! Much success to you Mo!

[@spacewinter]

You're so more informative than any one else's vids. Thank you

[@daphinekleckley3853]

I totally agree.

[@Dimples423]

who’s only watching this because of her voice, the music and the photos?? i like how she said “there are levels to this!”

[@MeowMeow-sy2mi]

I am toning with a demi permanent 6n and 7wg after bleaching. This is so helpful!!

[@dellamarie4650]

Great video!! I went to a salon and went from a level 8 to a level 4. I didn’t understand what had happened or how to fix my hair. Your video helped me dramatically. I am now a level 7 and I love my color. Thanks ❤️

[@crackerjack4u]

Excellent video. Thank you so much. I am a newby to Demi colors, and have my 1st Demi in there ready to use, but I had some questions that I've been trying to find the answers to before I use it because I've ran across so many conflicting answers, and you answered all of them. I learned more in the 10 mins watching your video than I have in days trying to locate answers to the questions I had, so thank you very much. Also your hair looks beautiful.

[@MsEvangelist16]

Thank you for making a hair dye video :) This has to be the best one I've seen, because you actually talk about the realistic side of hair dying.

[@nictwaalfhoven7258]

Loveddddd this tutorial! You really are a professional and so much more helpful/candid that most tutorials out there.

[@Tashhtalk]

i love your videos. you speak clear and professionally and drop so much knowledge in each video! thank u!

[@thegirlinterruptedd]

Thank you for making this video! I've been wanting to use a demi-permanent color on my hair, but also felt paranoid about damaging it in the process. Your video really helped me to understand how to get the results I'm looking for without causing undue harm to my hair! :)

[@assistmode]

Best video I have seen on any how to on anything! Great job!

[@jenniferjenkins2747]

Gorgeous! Thank you for answering all the questions I had about Demi coloring!❤️

[@nadiaking5222]

I just did my own permanent dye job, and it came out well! Thank you so much

[@jacquimcbride4817]

Beautifully executed video. I don't really watch tutorials, but yours was awesome! And I just stumbled across your video. Excellent!

[@llora1000]

You know exactly what you are doing. I simply love the results.

[@latoyacummings2774]

Mo, I absolutely love your videos and tutorials. I'm definitely considering a color change thanks in part to you. I look forward to more videos from you.

[@calicakes00]

You rock! I have lots of experience with color, and I have learned so very valuable tips from you in this short video. Thank you for sharing, and using verbiage I could comprehend!

[@reneetv2433]

I tried this routine with all the recommended color products and it worked out beautifully!! Color deposit great-bye-bye grays! - Midnight Blue Black

[@allofdestiny]

I love it! Gorgeous hair!! Your videos are sooo informative I never knew anything about a Demi permanent hair dye. Thanks for sharing ! Gonna look into this for my sister's and me

[@maries929]

Thank you for sharing this. I always loved this color on your hair. Thank u for the demonstration on each step. Very helpful.

[@denissegoatcher-avila3113]

You have skills and are a great teacher! Your voice is smooth like honey and therapeutic!

[@KeiBreezyful]

I absolutely love how detailed you are!

[@seyrahwythyrah1960]

Am so glad I have run into your channel ... finally I see someone with hair that looks like mine and loves color too. New Saby :)

[@porkalicious3058]

Thank you for the video. I like your explanation on the different factors on the results of hair colouring.

[@AminahAriana]

Thanks so much. I have been asking you to do this on ig for a while. So when I seen it on YT today I was so excited. I love your ig, YT, and website. Each of them are very informal.

[@tiffiebaebee]

You did dat boo! It is BEAUTIFUL!!!! This tutorial helped me get my demi permenant life! I always use Jazzing hair rinse in cherry cola. Knowing a level 10 developer wont damage my hair but will help give me a more pigmented color is great! I will be trying this!

[@mrsdferg]

Thank you! You are so detailed... I can't wait to try this technique

[@rebeccajones9757]

Thank you for this clear explanation! You answered all my questions about demi permanent dye.

[@simplybiancaalexa]

beautiful results!! so trying this to dye the tips of my curls!!

[@kayysnow9727]

One of the best, most concise tutorials I have ever seen. In love with the color. Thank u!

[@itsannajoi]

update: omg I love this magenta on me! I had it before a few years ago in high school but this brand is PERFECT and definitely not as harsh! Thank you so much, you really have no idea how much I appreciate this video! :,D

[@ForchenCreations]

Thanks for sharing this hair dye lesson. It helped me to understand better why hair dye works the way it does.

[@stephaniet.1199]

Beautiful and pretty simple, the way you demonstrated it. Thank you for you demonstration.

[@EH_888]

Your hair is beautiful! Thanks so much for the tutorial!

[@TressesOfAlexis]

Very informative!!!! Love your videos and blog

[@pdclarke1]

I colored my hair today after watching this video...gurl you definitely know your stuff... These products are the bomb!!! Luv all ur videos by the way! #KeepOnDoingWhatYourDoing

[@savvysista14]

I love your videos. Clear explanation as usual. I would love a similar colour to yours but not as bright!

[@deedechi3551]

Thank you so much for all the tips and information. I recently semi permanent dyed my hair. And I missed so much of your helpful steps. (The colour didn't come out on my hair) Thank you, now I know what to do next time

[@wendy8561]

Beautifully executed love the instructions you gave better than any other I've seen online I wish you would do one on toners please thank you so very much wonderful information 💜💜

[@qruffins6991]

I love the hair color and video...Subscribed! Thanks for sharing your knowledge and know-how. Look forward to viewing your other videos. Blessings

[@TKr9491]

Excellent video, very thorough & informative. You got straight to the point....thank you!

[@PiecesofNika]

Your hair is really pretty!!! You explained everything very well! Thanks for sharing!!! xoxo!

[@laurennegron9773]

Thank you so much for this video! It is very informational, and taught me the differences between the different types of dyes. Thank you! Definitely saved me because I accidentally bought Demi permanent dye and was freaking out. (But it's not as bad as it seems; thanks)

[@rudegyal321]

Best dying video I've seen yet! Thank you!

[@Oleander12]

You are so thorough, this video was super duper helpful!

[@MaryDorce]

Thanks for the information. I have been considering using hair dye my tresses to red for years. I now know what to look out for before changing my hair color.

[@desleykakoulidisgallaway3382]

that looks beautiful on you and you are beautiful, thanks for helping us x

[@Candylicious74]

I want the same color! OMG it's soo perfect!

[@kimberlyhicks9850]

I'm a new subbie and I love all of your videos so far. Very informative! That red is so rich in color. Keep the videos coming plz!

[@shawaunkeepit100]

love how you explain your vids..love it!

[@PinkButterfly2020]

I learned a lot watching this....the color looks great!,....I am going to try this product....Thanks!!

[@jaeshasway]

Great video! Extremely informative as usual Mo!

[@themafrosisters6263]

Is there any way you could do a tutorial on using semi/demi-permanent dye on type 4 hair? If not, do you have any tips? Thanks for a great video!

[@ohheyyitssami]

Your hair is so gorgeous!

[@OGSuki.]

What a great and informative video. Loved it 💖 Thank you!!

[@katrinacrowder3151]

That color is so beautiful on you , I really enjoyed this is was very informational. Thank You

[@ayoyinka12]

exactly what a proper hair tutorial should look like, thank you.

[@sesamestreet90]

Finally the video Iv been waiting for!!!!! Love this color

[@loshon38]

Mo! I enjoyed watching this tutorial & it was very descriptive! That colour is hott!

[@B3B32F1N33]

What a beautiful color!

[@Thadieceperkins00]

Very impressive and well articulated. Thank you...just what I needed.☺️

[@katielady873]

9 years old and it's still a great video

[@MoKnowsHair]

Thank you!

[@teewhizrod6220]

Thank you....great information! Happy Holidays!

[@iloverette]

Yes! thank you so much!! Love the color!!

[@aleialaw]

Ion is great stuff. Long lasting and very gentle. I have been using it for a long time.

[@shebarawlings3944]

Thank you for sharing this valuable information

[@meandmy2only877]

OMG!!! That color is BEAUTIFUL on you...

[@donnarams]

Great job. Love the color

[@Momnsyd]

I just soooo luuuuvvvv this channel! Thanks Mo!!

[@BiankyGirl]

Thank you so much! This was extreamly helpful

[@shawtysexci1977]

I just subscribed to your channel...very informative.....I'm trying to find ways I can dye my natural hair without damaging it and I guess I will have to start using a developer to boost my color...thanks for the tips!!

[@deboraojedadelozier7424]

Great job, you are very talented.

[@chrissymerchant1322]

Your hair is gorgeous!!

[@millco004]

This taught me everything appreciate it 😍

[@deJen19]

I love all your videos. It's nice to watch someone who really knows what they're doing.

[@canahata]

this is such a well made and informative video, thanks so much for posting

[@HelloRobinsons]

Love this color!!!

[@itsannajoi]

finally got this color and developer! can't wait to go magenta again and it looks AMAZING on you! this is definitely your color Mo! :)

[@calixDOLL]

Thankyou very much for the detailed and informative video.

[@cozsies]

I love how thorough and informative your videos are. Thank you for this great video!

[@KellyJelly9976]

love the advice and results

[@brybaby141]

Your hair looks great!!

[@willbruner9574]

Very nice and informative,beautiful hair!

[@giasprings3906]

Great hair color for the fall!

[@alysiaburns5094]

Beautiful color! Great directions! Thank you!!!

[@feliciaallen6228]

I used to be in the cosmetology field and this a great video

[@oramae645]

Mo you are just SO AWESOME! If you ever decide to write a book, put me on the pre-order list lol!!!!

[@shaundreafaulk8722]

Great information and the color is gorgeous

[@chanelled5]

Wow you are very new informative. I am a new subscriber and im glad i found your page. Keep up the great work and i look forward to seeing any of your new videos

[@loveystar78cloud46]

This was an excellent hair tutorial.

[@nesha7642]

Love that color on you! 😍

[@foodlover40]

great tutorial & information

[@One1Critic]

Awesome!! Thank you so much for you thorough and accurate information. I also use Ion Brilliance. This video is fantastically done. Thank you!

[@kembasaylor]

Are you a licensed beautician. You are so knowledgeable when it comes to hair and hair care. Your hair is beautiful.

[@Lithrilla]

Wish I'd seen this before my stylist killed my hair with bleach... I love your hair, and that colour compliments your skin tone so well!