Hajime Takeda - Media Mix Modeling:How to Measure the Effectiveness of Advertising

[@hajimetakeda9378]

0:17 Agenda 1:01 About Me 2:14 Expected takeaway 2:36 What is MMM 4:44 Key Challenges in Media Optimization 6:33 Three Important Challenges 7:39 Steps to do MMM 8:00 Data Preparation 11:39 Modeling 14:30 Shape effect is modeled by Hill Function 15:10 Carry over effect is modeled by Adstock 16:17 Model Proposed by Google Researchers Jin et al 17:16 Demo with LightweightMMM 18:45 LightweightMMM Flowchart 19:13 Demo 25:21 Outcome 26:43 Summary 27:16 Improve Model's accuracy 28:54 Conclusion

[@nicorubino5636]

Thanks Hajime for sharing this video!

[@leonardopoveromo8611]

Thank you for this in-depth explanation of the MMM

[@andreagalloni92]

Thanks for re-uploading!

[@mrchesitostar7652]

Hi Bro this Is amazing appreciate it