Multi-touch Attribution: What am I training for? - Sri Sri Perangur

[@vp5373]

This is absolutely Brilliant !

[@amarjeetKrishnan-d4l]

One such challenge is - device switching i.e. user started from their mobile but jumped to another device to complete the purchase.

[@theviewer52]

Its a good talk. Is there any documentation of how various touch point data for different users is collected in the first place.