the media or message is the medium between consciousness. virtual reality, like a band in a garage working out their sound. its coming along in leaps in bounds. he references trash, a better word would be NOISE, trash or can be very meta and become close to the cosmic joke... bastardization or his mcds'ism can spread a message further than the intimate circle it was created within. when you are aware that generalisation is a simplified version of the main message, the listener is more able to find deeper meaning anything can be an addiction. . . a balanced diet of tools can help I DISAGREE WITH THIS MESSAGE AND CLOSE MINDED VIEW POINT OF bastardized media too many buzz words, ironic that the messenger is against it but uses all the tropes. only the in crowd can get. doenst help the foreigner. preach to your converted mob. hope they can spread the message clearer