Happily Ever After Hours | Episode 2 | Jaime Lorenzoni | Growing an Etsy Wedding Business

Welcome to another captivating episode of our podcast, where we're thrilled to introduce our guest, Jaime Lorenzoni, the innovative mind behind Champagne & Grit. Jaime's company specializes in providing exquisitely curated styling items for wedding photographers, adding that extra sparkle to flatlay photography.
In this episode, we delve deep into Jaime's journey from launching her business as a side hustle on Etsy to transforming it into a full-time fairy tale. We begin by exploring her initial foray into the wedding industry and her early challenges and triumphs on Etsy. Jaime shares some of the effective strategies she employed to scale her business and manage an ever-growing demand without compromising on the quality of her products.
A major highlight of our conversation is Jaime's transition from a part-time Etsy seller to a full-time business owner. We discuss the moment she realized she could take the leap, the challenges and rewards of the transition, and how she developed a recognizable and loved brand in the process.
Our discussion also sheds light on the business's financial side, focusing on crucial aspects like cash flow, product pricing, and resource management. Jaime candidly shares how she stood her ground in a competitive market and carved a unique space for Champagne & Grit.
Finally, we dive into Jaime's courageous decision to branch out from Etsy and launch her independent online store. She shares her experiences and lessons from this transition, offering invaluable insights for aspiring entrepreneurs.
Don't miss out on Jaime's inspiring story, packed with practical tips, lessons learned, and a peek into the future plans for Champagne & Grit. Join us for this exciting conversation, and come away inspired to chase your own entrepreneurial dreams.
Follow Jaime on Instagram: / champagneandgrit
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