Harajuku Decora Fashion - デコラファッション

Kawaii and colorful fashion at a Japanese decora meetup in Tokyo's famous Harajuku fashion district.
Decora is a Japanese subculture that revolves around colorful outfits with lots of cute accessories - especially brightly colored plastic hair clips. Decora was extremely popular in Harajuku in the early 2000s, with hundreds of decora gathering on the Jingu Bashi bridge every weekend to hang out with their friends, trade fashion tips, and have fun.
Today's Japanese decora - while not in the numbers they once were - still carry on the tradition of bright colorful clothing and lots of accessories, while adding their own personal touches to the style. Recently, we've also seen an increase in people mixing decora with shironuri, which you can see in a couple of these looks.
This Harajuku decora meetup was a chance for several of Tokyo's decora to get together and have fun while spending the day wandering around Harajuku together. The day ended with ice cream!
We will be posting street snaps of each of the decora outfits from the decora meetup - please check back soon for the link.
The organizer of this Harajuku Decora meetup was:
/ 0326decora
We thank her for inviting us to film the event - and a big thank you to all of the decora who we met!
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[@softervoid]

I like how colorful they are! While everyone else is wearing dark clothes, they are having fun with so many bright and crazy colors!

[@mnf2139]

True!

[@KewlKatCutie]

Dark clothes are also fun :^ )

[@boyan_aagawa]

IKR, it's so quirky, I love them, have been trying clothes from here and tbh, its friking adorable kawaiillama.com/

[@StarGirl_578]

Squad goals

[@kys3488]

I really wish this was the norm for fashion all around the world its soo cute and colorful!! But it looks a bit expensive to make

[@selenalamothe997]

+molly Craig its not expensive if you just DIY a lot of things. i did it and it cost me literally nothing i just took cute stuff around my room and put them together XD and yeah it would be so cool if it was the norm but then it wouldnt be as unique i wish stuff like this wasn't weird to people and accepted

[@ziggystarshiine]

+molly Craig I agree with Selena and also you can get all kinds of cute accessories from dollar store and thrift shopping. Just gotta know what to look for ;)

[@selenalamothe997]

***** yup exactly, just always bring a little money when you go out, you never know what youll find. even 10 bucks can get you tons of hairclips if you find cheap ones that are still cute

[@ziggystarshiine]

I'm just now building my decora stash... got a pack of cute bow clips for 1$ to get it started hehe a lot of my clothes I have already can be combined to make these get-ups, just gotta experiment and see what I can come up with. :3

[@selenalamothe997]

***** yeah same :)

[@user-yb3xv3gc6t]

i like how the other japanese people walking by dont give a dam lol

[@jnnakle101]

That's Japan

[@glitchtastic8889]

As someone who has worn this fashion in public, Americans really don’t either! xD A few little kids stared, but other than that everyone seemed to mind their own business.

[@bugfairy]

i guess theyre used to seeing harajuku fashion on the streets?

[@ilpveanimeiloveanjme9462]

@@glitchtastic8889 LMFAO Americans do stare, that is just false as fuck. They also give dirty looks too.

[@astral-x9n]

I think in America it depends on where you live. If you live in most big cities, people don't tend to care much because there's just SO MANY different kinds of people that there are tons of other weirdos. X3 But where I live, in a small town in the country.... You get pretty weird looks even if you don't go ALL out with your kawaii shit. o.o

[@sasutomato]

Wow so many variations of decora. I like how everyone makes it unique. ^^

[@qliquo]

i like how their so confident standing out in the public. they just dont care if people stare at them or think their weird!

[@RavenSoulifer]

They are all so cute, I want to hug them! But then... I'd be afraid to, cos they might lose some of their trinkets and clips.

[@williemillie327]

I am 10 years late But HUG MEEE THEY WON'T COME OFF>-

[@isakigoboom]

This just inspires me to continue making J-fashion vids. How could anyone not love this? ♥

[@selenalamothe997]

+Isaki Tahashi i am subbed to you and you have an awesome personality and cute voice and i totally think you should make more fashion vids and if you were decora again that would be so cool to see! but do what you want :)

[@isakigoboom]

Selena Lamothe Thank you! I really want to!

[@selenalamothe997]

Isaki Tahashi yeah i wanna make more videos on my other channel but it seems like everyday i try, something gets in the way just jump right in

[@eineperson666]

Isaki Tahashi I actually think it's a little bit too mucj.

[@Nick-dx2pt]

@@eineperson666 okay?

[@ladyzandriaa]

needs more hair clips!

[@BobbiPolk]

I know I'm late but Decora was the reason why I got into Japanese fashion. Although Gyaru was my first J-fashion I was introduced to in 2008, Decora attracted me more. Today I dress in Fairy Kei and Sweet Lolita but the hair clip collection I have I still use for both! I hope Decora comes back since the decora I've seen in this video makes me want to relive it again.

[@rileygaming7645]

This is just a question, but do you ever have problems when you have normal friends who come over and stay the night, and you just want to wear comfy pyjamas and they expect you to be all decora or fairy kei/ Lolita when you go to bed?

[@BobbiPolk]

RileyGaming Yes! They even have a stupid habit of wearing my stuff and I don't know where they bodies have been!

[@rileygaming7645]

Bobbi Polk Mein Gott that's SUPER annoying! I'm all like "Can you not?" and they're all "I'm just trying on your hair clips!" 3 hours, a formerly neat bedroom trashed, and 2 friends later, they're in my underwear drawer. "Can you not?"

[@BobbiPolk]

RileyGaming Oh God! But my friends haven't went to my undies yet! XD I have to soak my hair clips after they eventaully take them off. I even make sure they don't STEAL them either!

[@rileygaming7645]

Bobbi Polk I know the feel!!! Someone I can relate to!!! It's even worse when they only take a shower once a week or have dreadlocks... *shudders* The horror...

[@pudding8237]

みんな自分の好きなことやってて楽しそう！素敵！！

[@zeh_435]

I wish amazing people like them would be in America an bring this fashion everywhere, it would be super cool to have in america!

[@NotANoob27x7]

They are all so adorably cute! I just want to hug them xD

[@mentalmusicsubs385]

Samme QwQ

[@misslunasnow4911]

Ever since I started harajuka fashion everyone in my city kinda obsesses over me.

[@jnnakle101]

Maybe they never saw this before? But it's cool that You make it 💕💪🏻

[@burritosenpai5890]

Your city is nice

[@lolilitach77]

The one with green hair is one of the cutest human beings ive ever Seen. I always come back to this video because of her😍😍😍

[@QKJM19]

Looks like what I did in the 80's

[@emegrande]

Aestheic.

[@komchii9529]

i feel like this is like the most underrated style in japan

[@dramuah4891]

KOMCHII this is one of the most popular, its everywhere in harajuku or akihabra

[@DONTFORGET120498]

Take me to Japan! ;-;

[@lilmissgamer7949]

People are always so normal people say you are all different you are but you all dress the same so why not have fun with fashion express yourself! I’m decora kei and proud

[@user_mii96]

We Love Decora Fashion ! ☆♡There Are Cute ♡☆

[@chrissystewart6268]

I used to dream about going to Tokyo & I have love for Harajuku still

[@LoveMyAnime1218]

I love Harajuku so much! they know how to have fun and be so colorful! im not into decora but I think its so cute. I am more into lolita fashion and I love it so much!

[@biz_markie9189]

Hmm, I love it, but I don't get the bandaid across the nose. Is there like a cute character that does that and they are trying to achieve the same cuteness? Where did that idea come from?

[@jessiemayfield6749]

Where in a kids band-aid is cute but the nose is mocking plastic surgery which is sadly very popular in asia

[@ilpveanimeiloveanjme9462]

@@jessiemayfield6749 How the fuck do you know? The band-aid on the nose is just a cute trend. Some people wear those mask in Japan without having allergies, illness or a cold and sometimes would wear it for fun but nobody cares. Stop getting offended by everything.

[@pleaseignorethisismyoldaccount]

Dude it just looks cute. It's like asking "why are you wearing a necklace? Is it to achieve the same cuteness as a character" no it's just an accessory!

[@jialenbaluran5376]

Hmph trying it and I'm proud! Put on my Dad's red Adidas jacket also a red plain skirt up to my knees and wear different wacky color of leg wammers and put on the Adidas shoes and the clips on and I'm done! FABULOUS!!

[@rileygaming7645]

Jialen Baluran We should meet up sometime.

[@javieraalvarezpena2083]

The original black and white decora is the cutest of all

[@anime4ever689]

you mean dark debura?

[@CandyMomoko]

I really miss decora!! Good thing some people still keep the style alive ^^!!

[@Dragondude2525]

Their cuteness is over 9000!!!! Mega kawaii.

[@PrincessofKeys]

Im so obsessed with Decora and been doing some research and getting some inspiration mainly for my ocs but I do want to try this fashion out. Just need the confidince for it XD Anyways they all look amazing and love how it ranges a lot.

[@春の七草-p5h]

すごい(笑)デコラの大名行列だ! 皆可愛い❤️

[@Rynster06]

HOW CAN KNE GROUP OF PEOPLE LOOK SO CUTE AND ADORABLE!!!!

[@__kyomu__]

すごい可愛いと思うけど一つ疑問が... こんなにつけてたら絶対1個は落として帰ってくると思うw

[@ふりかけご飯-s7m]

崖の上の宗介 カラフルなのが、そこらじゅうに落ちてるのか…。

[@まよねーず-g2v]

私は家でキラキラしたの落として家族に怒られました笑

[@hey_boss88]

decora was the very first japanese fashion i ever gotten into that was back in the beginning of 07

[@fellen00]

Same here (but I started in 2010)! But now I dress in Fairy kei, but seeing all decoras gives me such a throwback! 💕

[@jonarispace]

OMG! So cute! Decora style never dies :D

[@biased671]

When they wave it's so precious aaaa!

[@MZHOLLYWOOD]

Iku! I enjoyed meeting him and he made my hair so awesome!

[@rubee_thedutchiewickertff9258]

I loooove it!!! Im starting to dress decora harujuku too

[@saga2828]

very unique and interesting :) but still, i like the black-white outfit the most. and the girl's hair (looks so healthy)

[@Millyfairytears]

I'm so happy that decora still alive~ i love this style!~ i used it too in the 2000s

[@stephenfernald2490]

So so awesome. Love the fashions and the total flair they are worn with!

[@まねきねこ-v4p]

かわゆぃ❤️🧡💛💚💙💜

[@salem5506]

I've been slowly collecting more and more accessories so I can become completely decora!!! I've gotten quite a lot, but it's still not exactly what I'm aiming for. gotta DIY a lot of stuff

[@emegrande]

SOOOOO KAWAII AND PRETTYYYYY

[@peggypersonal2851]

0:52 is so adorable,, my goals

[@heyehyemoboy]

*fangirls* AH! I love all the different styles, colours and accessories!

[@blix_xo]

too much for my taste, if anything Id try a lighter side of it. but I've no problem walking around with a plushie back pack and colorful pinned hair ^^ just...not this much. bet they are tons of fun to hang with! !! :D

[@abbyneff8745]

I wish stuff like this was much more common in america! and I like the outfit the person with short green hair was wearing!

[@370Kylin]

Those clips are adorable, but I still couldn't figure out how to clip all of them on their hair and keep the hair so neat and tidy.

[@selenalamothe997]

+張邪 ik and i wonder how do they keep them from slipping off i put a few on my wig and they slipped so easily!

[@ziakingwill-cloete3617]

aaa! idk how many times I have watched this but it's a lot lol. I'm the only decora girl in my town :(

[@ruby4751]

Same lol. Stay strong!

[@069sodapop]

i really love it's filmed what camera and what lense did you use? :)

[@clowniclysm]

That green hair!!!! 3

[@bad-dog-bad-dog]

this is so adorable theyre all so happy and friendly wow

[@brianakelly3583]

I loveddd the red hair coloured one, orange, black and white one #Kawaiiiiiii

[@lem0nk3t]

I like the black decora

[@o7Mizu]

Awesome video and beautiful people :) Can someone name me the song pls?

[@liliansinistra]

I miss wearing this fashion so so much D:

[@kaseystewart3620]

Im working on my Decora style :3 Its hard to find other Decora cuz i live in USA in a small state

[@SparklingRubberDuck]

I feel you. I live in Sweden and I love Decora so much! I have seen like two other Decoras here...Try going to a convention, or join a Facebook group for Decoras (or at least one for people with different Japanese Street Styles)!

[@yourbaka-senpai3264]

Yo just wear lotza anime buttons on yo hoodie! And wear about as many keychains and charms your can fit on yo hoodie's zipper!

[@NariKims]

Sooooo cute and awesome! :D

[@imtv]

aesthetically I think it can be called neo-baroque...mot's of information going on! awesome!

[@yyxshy]

oh to live out my dream decora lifestyle

[@47Blade-RP]

what's the music PLEASE WHAT'S THE MUSIC ?

[@silvermagic449]

Ahhh they're soooo adorble!!! Makes me want to dress in decora style ;u;

[@zerofann]

i dk they all look so awesome!!! each decora is likke so unique and the mask woa so cool

[@mariahrichardson1745]

I love this fashion 💞💞 So kawaii

[@beanscolly8905]

i GUESS there is a new trend with colorful band aids worn on the face! Very Unique

[@beanscolly8905]

***** Oh I've known about decora for a long time :D, but the BAND AIDS that they wore on their face is something I've never seen before. I don't know if that is a new trend with the band aids, itself, or maybe I'm just missing something... :>

[@Kiriuu]

Can’t wait til I can dress like this

[@Jade-ck2db]

i like that girl who is all pastell! and they are all so kawaii!!😘😘😘

[@ainarifahzaidi]

When i see them i felt like i wanna eat candies lol.Their too colourful & cute❤❤

[@lynisontheza]

I love how they wear little band-aids over there noses! OMG! I WANT TO WEAR THESE KIND OF CLOTHES EVERYWERE

[@flojj]

I love Decora ^^ Great video!!

[@strawberikoneko]

I wanna dress like that but my parents don't want me to and I live in England and nobody dresses like that here :(

[@Pumpkin0_0]

If I was part of their group, I'm afraid I wouldn't able to get myself as colorful as them, not counting the adorable girl in black. Imagine the work it takes to have a Decora style. xD

[@margaritamerced3573]

if i try this i would look really bad, but they.. OMG!! so damn cute!!

[@Annah_le_Fay]

So adorable! I esp love the light blue mask

[@zakiafawcett3449]

I'll just go die of cuteness now

[@Whitewingspegasus]

that girl with the shoulder-lengh dark hair deserves an award because omg

[@nyceol6356]

the girl wearing all black at kzbin.info/www/bejne/j2K1dGaBiLGZY80m52s is soooooo pretty and cute ≧▽≦

[@aomi493]

Totally agree,and tbh I really don't like that much hair clips,and she wasn't wearing so many but she made it look unique and cute in a way too!

[@ScienceProject99]

Precure stuff i spotted 1:00 Mipple 1:22 cure march and the rest of smile precure!!

[@___a680]

I think the main thing in my head when i see this: THOSE GIRLS LOOK LIKE STICKERS

[@midori6913]

Cozyfox plays Roblox IKR AND THEYRE SO CUTEEE

[@zombiechixx7645]

So extra I love it

[@forbiddenrifff7949]

I love harajuku fashion because I want to Clare's at the mall and buy me three hair clip sets!!!

[@CasualPearls]

is..how do I say this OK for people in America/Canada to wear harajuka style? I don't ask that offensively Im asking because I am from Canada and I really like and would like to experiment with this style but I don't want to be... racially inappropriate if that's the right wording please awnser

[@kangarooshotgun]

when I was over there everybody was actually really excited that I was interested in the clothes and fashion, and I'm a 6 foot tall english guy ;D I think as long as you express yourself how you wanna look that's all that matters

[@CasualPearls]

kangarooshotgun oh OK thanksI'm really interested in this style and definitely am going to try it out thank you for replying

[@artistictutorial8189]

Paige Renaud I'm a girl from England👋, I really love the harajuka style💕, I'd love to try it out but I'm too self conscious to do it. my parents would most Likely accept it but I'm to afraid, so I continue to collect stuff and just wear it when I'm home alone. but if you have the guts for it 100% do it, become it's awesome and it would be great to see more people wearing this style💕👌

[@CasualPearls]

Artistic Tutorial to be honest I'm a little nervous to try it too but I love it soo much I think I will probably just go for it 😁

[@pleaseignorethisismyoldaccount]

Of course you're Canadian. A Canadian would say sorry when someone bumps into them on purpose. It's literally a fashion and a huge defining factor of alt fashion in general is that it accepts everyone

[@babygirl-tv3nv]

Woow ❤😍

[@juachoao6759]

son tan bonitas decora fashion lo maximo

[@sevenzeroseven2987]

0:56 person with short green hair, chains and long blue robe...anyone know who that is?? I'd really like to know~ thank you!

[@Crisishime]

I wanna do this at least for a day trying on different looks of decora

[@candygraffitishop]

Love love LOVE decora fashion! :D

[@Lani012]

I'm a fan, for sure! :)

[@amymacneil4755]

There all so kawaii

[@seraph511]

So elaborately dressed!!

[@tigbae2532]

Lovely colors :D I really need more cute clothes :c

[@lavendxrdreams780]

thanks, this is very inspirational for me

[@rawritsgrace1814]

I want to dress like this!!!!!!

[@CasualPearls]

Momo Kawaii me too 😁

[@peachypeach2335]

I'm not alone......Yay :D

[@adrianpiccolotto2941]

omg their all perfect-

[@sevenzeroseven2987]

Hey uhm does anyone know who the person in the short green hair at 0:56 is?? I really would like to know~! Thank you!

[@cuteanimeotakugirl14]

their all so cute I wanna dress like this! and have crazy awesome colored hair. ;-;

[@auroraaustralis3622]

God i would love to dress like this sm

[@ancientgirl6999]

They are so cuuuute ♥

[@gooobersnott]

Your like Anime but in REAL LIFE that r much better and kawaii

[@EmileeLa]

I love decora it's so pretty and intricate but I'm afraid to wear it because of what others might think....

[@premingergang1099]

Don't be afraid to be yourself, be confident! I wear Lolita to school on non-uniform days and people think I'm weird for doing it, the trick is not caring ^w^