let's talk about Jojifuku 女児服

Thank you so much to my Patrons: Cupcaketron, Ian Wolf, IggiePuff, Neon Starlight, Veronica Camp 😊💖
🌈 ​​Want to see exclusive behind the scenes stuff and have friendship bracelets sent to you every month? Then please check out my Patreon! Your support is super appreciated! : / cybrgrl 🌈
⭐ LINKS:
Haruka's Tik Tok: www.tiktok.com...
Kera Magazine Article: kerastyle.jp/ke...
Harajuku Pop Web Article: harajuku-pop.c...
nekurayarou's KZbin Channel: / @nekuramacha
nekurayarou's Instagram: / nekurayarou_
nekurayarou's Tik Tok: / nekurayarou
nekurayarou's Note: note.com/nekur...
⭒☆━━━━━━━━━━━━━━━☆⭒
❤️ SOCIALS:
Shop - candytrap.stor...​​
Discord Server - / discord
Instagram - / cybr.grl​​
Tik Tok - / cybr.grl​​
Twitch - / itmecybrgrl
Twitter - / itmecybrgrl​​
Facebook - / itmecybrgrl​​
Carrd: cybrgrl.carrd....
🧡 TRACK LIST:
💛 END SCREEN SONG:
Mushrooms - Komiku
💚 BANNER AND END SCREEN ART BY:
/ bubblegumgr. .
💙 If you'd like to support this channel, please consider buying me a boba:
ko-fi.com/cybr...
Thank you! 💖
　ᕱ⑅ᕱ ♡ pat ‧₊˚ ✩
（๑•ᴗ• )づ__∧ pat ˳
（つ　 /( •́‧̫•̀ ｡) ♡ pat
しーＪ (nnノ) ⋆

[@verybarebones]

The dynamic of "saying kawaii is appropriation" vs "saying cutecore is whitewashing" is wild tho

[@Rain-pe7ql]

At this point I just use both and everyone hates me lmao

[@mel4346]

@@Rain-pe7ql it’s kawai

[@IamJenJen101]

Shouldn't you put the saying part outside the quotes to read saying "kawaii is appropriation" Or am I missing something?

[@fishfrfr]

i use both as on pinterest and etc kawaii and cutecore mean slightly different images and aesthetic

[@mel4346]

@@fishfrfr no shut the hell up cutecore is just the whitewashed version of kawai

[@Kittenheelxoxo]

As someone who wears a lot of girls clothes because of having a small frame and liking the style, it really sickens me how people can sexualize it. People will simultaneously mistake me for not being an adult and sexualize me. It’s can feel really weird and unsafe at times, but for me it’s just a style. I like the cute designs and they fit me well, they also tend to be less expensive. It would be best if the style was renamed a different way so people could connect over the clothes and not have to be exposed to kink/nsfw stuff.

[@skeletonhands01]

Or they have to treat my style as if I’m Bell Delphine, it’s fucking weird

[@bimbozos]

same here. although i am kinda tall for a femme-presenting person, i can fit into childrens clothing. i’m a runner, so my overall frame is naturally small. i had someone who was my age, 22, hit on me WHILE assuming i was underaged. when i told him my age, he seemed disappointed 😅 in all seriousness, i wanted to puke on his shoes.

[@silent-hills]

Same!! It slays so uncomfortable, especially when adult men hit on you and get DISAPPOINTED when they find out I’m not underage. 😐 absolutely disgusting.

[@rhonaldneitzel2410]

There’s the thing, in the video she explained there are so many style names that you just have to do your research on but in the end just be you whatever you might call it

[@Puuuurrrr]

Wouldn't matter how many times you change the name, terms or even if you develop a whole new language to identify the style and culture, as long as women are involved anything that we don will inevitably be sexualized. Just wear it proudly and correct the misconceptions that people impose onto you. Make them feel weird for the way they think and don't back down.

[@sweetlcs]

It irritates me so much that I can't wear whatever I want, "jojifuku" has always been a style I've wanted to achieve for a long time but once I heard people say how problematic and sexualized it is, it just made me feel outraged because literal GROWN MEN are doing this to an innocent fashion style, I really want to continue dressing like this but Im afraid I'll get hated on and called a "fetishizer" or a "p3do". I just want to enjoy dressing how i want to :'(

[@900ug]

i mean you can wear whatever you want. get rid of the internet and you will not hear about this.

[@tylyn77]

@@900ugfrr 😂

[@puppi1852]

Jojifuku started off a sexualised subculture..... it was wrong from the start

[@maddyocean5948]

the clothes don’t matter i don’t think. it’s whether you’re purposely trying to imitate a child in behaviour and mannerisms. so you should be okay! especially if you just love the fashion as you said. but tbh people aren’t very smart so they might do that.

[@epicgirl65060]

it’s also women. lol women can be creeps too

[@momoblood]

I remember a video (by mina lee) about the japanese school girl, i think the same principle works with this fashion... everything started as a way to express and feel comfort and got weaponized AGAINST them because of dirty old men. I personally don't believe that clothes should have the power to categorize someone as a "fetishist" :( i feel so bad for the people who feel confortable wearing them

[@momoblood]

@@sparklesparklesparkle6318 Nah, i let them be at least now the girls are financially draining the dirty dudes from a safe space. I was just thinking that its unfair for people who are looked in weird ways when they aren't asking for it and just want to be themselves.

[@momoblood]

@@sparklesparklesparkle6318 I'm not from the US but, yeah everything is fucking expensive, the weight of living is crushing us all. If you have the chance look for shops that sale clothes for plus sized people, those will probably fit you best lengthwise, the rest is ok because oversized clothes are trendy even for adult men! I hope a good opportunity comes your way, thanks i'll try to stay away from aluminium dust, have a nice day!

[@oceana311]

it’s one thing to wear mezzo piano and cute clothes that’s fine but way too many women participating in this are calling themselves “elementary girl cosplayers” and taking sexual photos in childrens clothes. that is not okay at all and no one should feel bad for them when they are actively participating in the harm of child girls. cosplaying as a child is not okay children need to be protected especially when they have no control over these situations. that’s not to say u cant wear cute things or mezzo piano as a brand i find many mezzo piano tops cute but i’m not going to try to look and act like a child.

[@momoblood]

@@oceana311 Like i said, i feel bad for the people who wear them and don't wish to be perceived that way. For the kinky pOrn i don't really care what people do for work or entertainment, as long as they are concenting adults thats fine to me BUT if someone cannot separate the circus and the clown well... that's the police job and i hope they rot in hell.

[@momoblood]

@@sparklesparklesparkle6318 Honestly, trailer trash sounds kinda cool, maybe all the pieces in dark colors?! That could be fresh!

[@beckysuperswag]

i’m honest to god so tired of people trying to demonize women and older girls who like looking cute and wearing cute clothes. it’s sick. it affects peoples mental health

[@graffiti-grfeedi]

It's to the point I feel not even a therapist can help them

[@marshall3973]

I'm a sweet lolita so when I first heard jojifuku described as "adults trying to look like children" I was wary. Lolitas are often told that we are trying to look like children when that's super not the point. People should absolutely be able to wear feminine and pastel fashion styles without it being seen as a kink thing. But after seeing this video, nah jojifuku is blatantly sexualizing young girls imo. I think if you want to incorporate these brands into your style that's cool, but the images of "legit" jojifuku that are shown here are blatantly sexualizing people who are trying to look like elementary age girls. It's gross.

[@N33k5]

Not to say anything upsetting but, jojifuku intentions in some circles feel almost like the western early 90's female grunge musicians that used "kinderwh*re" to describe their style of dress. Aka the slooty schoolgirl uniform and the like.

[@marshall3973]

@@N33k5 completely agree

[@annierminx]

@@N33k5 I've never heard of that term before since I'm not a native english speaker, I can't explain how disgusted I'm by such a word...

[@dismurrart6648]

I think this is a super important distinction

[@gfalconi]

@@sparklesparklesparkle6318 lolitas don't dress like. Haunted dolls. We're actually mostly inspired by historical rococo and victorian dress, worn by real people in those times, not dolls !!

[@ktt7027]

It annoys me to no end that I can't dress how I want without people giving me shit. My room is 100% pink, I wear my hair in half-up pigtails, and love a lot of cutesy pastel fashion in general (I don't stick to labels like "lolita" or whatever, I just wear what I like for this reason). People are SO fucking weird.

[@majobun]

same! i have tons of toys and plushies around my room and i love wearing pigtails and ribbons in my hair and i’m so sick and tired of people sexualizing it! can’t they understand i just like cute things..? :(

[@Yuna-vi2iz]

It’s different in this situation bc this style stems from children. They attach fetish to it.

[@npcimknot958]

you do you. wear what u want.. as long as no one is hurt people should wear whatever they want.

[@Yikkoofficial]

Same .

[@Candyy248]

I wear pigtails a lot too and my room is full of plushies , I can somehow relate Unfortunately some ppl sexualize too much :/

[@4neeeee]

so maybe it would be good/better to call jojifuku (as a fashion style) ‘heisei joshi’ or ‘heisei joshi style’ like nekurayarou called it

[@akemi_444]

I think so too

[@4neeeee]

@@maep4575 ah

[@4neeeee]

@@maep4575 none seemed to relate to the fashion though

[@MyFictionalChaos]

@@maep4575 I agree! If only one comment could influence a whole subculture of people. Maybe it can! Just use that as a hashtag & it may start to gain traction ;0

[@wo-lien6069]

right

[@neu_dae]

the cute vs kawaii debate is so dumb.... we (westerners) say "kawaii" when it's specifically Japanese inspired cuteness... kawaii fashion/culture/aesthetic is Japanese cute/aesthetic culture (at least in English speaking countries) - hence saying "kawaii".. I'm sure there are more specific terms in Japanese culture because "kawaii" does just mean cute there. if something is just cute, yeah, call it cute - but if it's Japanese and cute, it's kawaii. we've used the term "kawaii or kawaiicore or kawaii aesthetic for years and years and years with no issue....

[@cosmicandy4620]

I'm Japanese and I'm confused whenever people are worried about cultural appropriation. Japan has historically taken much inspiration from other countries, and enjoys seeing westerners looking into Japanese culture. There are places for tourists to try one and wear kimonos. So it feels contrary to my experience whenever I see cultural appropriation of Japanese culture come up.

[@roccararudd9335]

@@cosmicandy4620 its because people tend to not actually listen to the minorities opinions on what they're debating. In this case it's Japanese culture in particular. They tend to have have a savior complex and cant accept when they're wrong. It's very sad and infuriating :(

[@seraph3m]

@@roccararudd9335 i have to disagree with the generalization of cultural appropriation critiques not affecting the actual demographic. there is a massive gap of experience with racism between japanese people in japan, and japanese people outside of it. a japanese person born and raised in japan is not as likely to have experienced or understand the social effects of cultural appropriation. so while other japanese people may say it’s okay, others may not. and because japanese people are not a monolith, all those opinions can simultaneously exist.

[@glutenfree7057]

@@cosmicandy4620 I’m sorry, but it feels like you’re Japanese American, not Japanese. If you’re even Japanese American. I’m only saying this because I’ve seen way too much people online pretending to be from Japan or Korea, and it pisses me off.

[@pptenshi3900]

@@glutenfree7057 You’re not one to choose someone else’s identity. The only one who should have that power is themselves

[@glassesgnostic6958]

cutecore vs kawaii is so strange. on many occasions, japanese people, companies, etc. have been very encouraging and inviting to everyone globally about celebrating and participating in kawaii culture. there have even been many "kawaii ambassadors" appointed by the japanese government and NHK, and some of them were foreign (i know one was filipino and didn't live in japan). if you read more about "kawaii", it is indeed literally the japanese word for cute, but it is also a movement. people say it started when girls started writing so overly cute that it was incomprehensible. they wore cute things and collected cute things that were considered unbecoming of a woman. "you'll never get married looking like that," so what? the kawaii movement has been a form of rebellion against society and conformity. it is about being unapologetically true to yourself and what you enjoy. it's not cultural appropriation to use the word "kawaii", nor was it ever. of course, it's also an aesthetic. but what's cool about j-fashion and the kawaii movement is that quite a bit of it has very extensive history and meaning, like menhera and lolita. menhera is a subfashion that promotes mental health awareness and encourages healing. lolita fashion is conservative and much like what i said about the kawaii movement generally. they cover their skin: their shoulders (traditionally), their cleavage, their legs (this changes), their midriff, etc. and while people would say that it's not sexy, again, so what? they are not dressing to cater to other people's standards or desires, they are dressing themselves however they want. even today, we are so lucky to be witnessing the kawaii movement in motion. it's so fun and interesting seeing how it evolves. back in the 2010s the internet went nuts over kyary pamyu pamyu styled by dokidoki6%. i was actually able to go to the dokidoki6% store myself a few years back! it was so cool (and expensive af haha). i've been to japan and harajuku a number of times. the point of kawaii is that regardless of what people would think of them, they would still wear what they want and do what they want; without hurting people. cutecore is an irrelevant term. if anything, "cutecore" disregards all the work people have put into the kawaii movement, as well as the history of it. the hard work and crafts of people, artistry, and so much more. there are so many brands that have made wonderful clothes, such as angelic pretty, baby the stars shine bright, listen flavor, swankiss, milklim, liz lisa,... the list goes on. they are relatively small in size and while their products are expensive, they are often worth the price, if not all the time. the care they put into making and designing their works is so admirable. idk about "whitewashing" or cutecore being derogatory, but to me it just seems like the people who use that word probably just don't have a good grasp or understanding of the meaning of "kawaii". they probably have the wrong idea i'm asian. born and raised in asia. i've been to japan a lot and my family goes there all the time. my aunt took her masters there. unfortunately, it's somewhat harder for westerners to pick up on these things (especially if u cant read other languages). honestly, not a lot of people dress in kawaii and harajuku fashion in japan. in tokyo, it really depends on where you are. in other places in japan, it's even more rare to see anyone dressed like that. but i feel like the COVID-19 quarantine and the boom of tiktok has influenced more people to wear alt fashion styles. i see a lot more people wearing lolita, goth, etc. when i go out to the mall and stuff now (not in japan btw). not sure what change that has made for japan, but yeah. it's like how people expect that everyone in japan avidly watches anime when in reality, most people don't, at very least not at the volume or frequency they expected. people these days are so obsessed over calling out things for cultural appropriation even though they aren't from there and in turn the voices of the people they're trying to defend get drowned out. often times those people don't care. kawaii is not something you have to earn nor is it derogatory; it's just a word. a word with a legacy and culture applicable anywhere in the world. just use it lol no need to bring in more terms it just confuses people.

[@novinovi-]

I love and adore Lolita fashion and it’s sad to see me say oh yeah I love Lolita stuff and then someone on Twitter getting upset I said the word and calling me a pedo.(I’m still a minor so it’s kinda ironic seeing people tell my that tho but it’s sad that I kinda have to keep how I dress to myself. If these people on Twitter keep calling banning words we are going to run out of words in the dictionary at this rate.

[@nova_beam]

I think it’s hard because cultural appropriation is more a western society thing, not entirely but mostly. When you live in a place filled with different cultures someone who is a minority may feel lost in the shuffle. You want to hold on the what ties you to your history. So when someone from outside that culture uses something from your culture it’s frustrating. When you talk to a person actually living in that country they’er confused and don’t even understand cultural Appropriation. I didn’t even know people using the term “Kawaii fashion” was getting push back right now. This reminds me of an art museum that was lending out kimonos to guests and people had a fit. Meanwhile there were actually Japanese kimono makers excited to hear their culture was being shared then devastated that anger had put a stop to it. To them it was a beautiful piece of clothing that should be shared with the world. They couldn’t understand why people were so mad.

[@grey896]

@@nova_beam absolutely agree! the people who are exposed to western media are the ones who mention such things. western media has started to blur the line between cultural appropriation and appreciation in some ways, and it starts to just get more and more confusing.

[@pearlcnrd]

People who have never had their culture appropriated, are usually the ones doing this making the most noise and it almost always a specific hue of people and never the actual people said appropriation is happening to, *and* there actually isnt anything wrong being done. Then when actual appropriation of ones culture happens and it is being called out by the people of that culture they are hit with hate that is anti-(insert their identity).

[@leejordan6965]

This was a good read..it really tied my questions together and I'll be looking back on this comment lol.

[@Ariel_is_a_dreamer]

OMG. I love the aesthetic I used to call "Cute Dreamy". I just found out it has a name and it's YUME KAWAII. Humans do share a hive mind, I swear

[@fialka39]

i love yume kawaii!

[@quintetkuu4033]

we also not gonna talk abt how jojifuku attracts a LOT of ed communities and a good chunk of them make up the fashion ???

[@seraph3m]

ahaha…. i mean that would call for an entire dissection of japanese culture (and much of the world)’s association of thinness with attractiveness, and that could be a video all its own

[@catfreestyle]

literally.

[@temp_unknown]

Literally every fashion does this though. Every single jfashion, plus plenty of western fashion. There's nothing new or special here.

[@quintetkuu4033]

no bc i hear yall on the whole "jp's body standards" point but that's not what i meant, i mean any time i look up jojifuku, the first few results will almost ALWAYS be from an english edtwt thread. every jfashion comm is bound to have ed posting but generally, western comms are pretty good at filtering it out/make it very clear it is not supported. it just surprised me how rampant and accepted it is in jojifuku specifically

[@appyappap]

I think it’s especially harmful because the standards for this style really expect you to fit into clothing made for toddlers and elementary schoolers. Yes, there’s an issue with beauty standards in general and the odd relationship with thinness, but with Jojifuku it’s on another level. It’s not being skinny enough to fit into adult clothes, because there are plenty alternatives when it comes to that. You can look good and weigh whatever, obviously. It’s being skinny and petite enough to wear children’s clothes. To have a childlike silhouette. There’s this big issue that Jojifuku revolves around, and it’s self-image. I feel a lot of these people don’t feel good or attractive unless they look like children. And there are others that just enjoy looking like a child with no purpose. I think Jojifuku is just a part of the menhera scene in j-fashion at this point. It’s quite taboo, and the obtuseness and ignorance you’d have to perform to enjoy wearing it as a westerner is stupid. The mind gymnastics and gaslighting people go through just to defend it, lol. At the end of the day, I think we all know.

[@Ilsezwarts]

Wow you did your RESEARCH. I really appreciate what you're doing for our community. Your page is such a great resource for information.

[@kuromichan1985]

I lived in Japan in 2005 and taught English at a preschool. The children always wore these cute clothes and I would see them at my local mall. I actually bought a t-shirt from Mezzo Piano (it was about $60) just as a reminder of my time there. Some Japanese people asked me why I wore it lol I guess I was one of the first adults wearing it? I think you should be able to dress how you like and the evil people who make it a sexual should be punished not you. I hope you choose to dress how you like everyone. It’s much harder to do in your late 30s 😅

[@EpoxyMuffin]

Wild that people started on "kawaii" which is such an accepted term in japan and western j-fashion communities and ended up on a different phrase that has p3dophilic roots because of concerns about appropriation. Like, what??? So strange.

[@novinovi-]

It also has to do that someone wrote a book with the same name as a popular kawaii fashion style Lolita. The book was based around a pedofile as the main protagonist. Due to the naming concidence , but now due to that it’s severely hurt Lolita fashion even tho it has nothing to do with the book. Then of course I guess it’s been broadened to any cute aesthetic

[@chickennugget5990]

@@novinovi- The entire point of the book is to display the main character as a monster, not to endorse his actions. It's just an unfortunate naming coincidence, with the book being released before the style came into its own in the ~70s.

[@novinovi-]

@@chickennugget5990 ohh ok, from what I had researched I heard that it seemed to promote it, thanks for letting me know, truly a sad disappointing naming coincidence

[@watercolourferns]

@@novinovi- The book came before the fashion, tho...

[@MyFictionalChaos]

It is always sad to see these types of things in Japan. If we started wearing girls' 2000s clothes again for the nostalgia (which a lot of people do now) it wouldnt be held with the same connotations :c

[@kaitlynmorgan8097]

Y2k fashion is coming back but it's a bit different. The clothes are inspired by what celebrities wore, people like Paris Hilton, shows like gossip girls, and most importantly the black people who kick started many of these trends. It more about looking like a 2000s music video rather than wearing the clothes you wore as a child. I do agree that east asian women get infantilized a lot, but this is a bit of a different case

[@rinibunny4576]

Yeah but these are kindergarten / elementary age clothing vs teen

[@nctsgrass]

Nobody would be able to start a trend of wearing kids clothes in the west. The problematic trends we have ongoing is the opposite problem, tweens dressing/putting makeup on to look like adults, which sadly gets sexualised.

[@AndreaMartinez-ip2vu]

I wear kidcore sometimes and it’s often similar to what you described: wearing child-like clothes inspired by the late 90s and 2000s for the sake of nostalgia and fun 😊

[@bunnywavyxx9524]

sis early 00s clothing was heavy sexualized and obviously for grown-ups. The debate would be that kids are acting too grown which already has arisen, but now no one even cares anymore.

[@Quon]

personally i find it a bit funny that a lot of kids fashion has now been appropriated by adults and kids can't partecipate

[@FaeFlirtations]

I think the problem is trying to restrict styles to age ranges to begin with. People should be able to wear whatever they like at any age. Adults should be allowed to be adults responsibly. Children should be protected from predators.

[@Quon]

@@FaeFlirtations obviously. my point was more like an adult can't go to their office job dressed like that because its inheritely childish. We can manipulate reality as we want it in our heads but society is much bigger than us

[@FaeFlirtations]

@@Quon Sure but what is considered normal, professional , or casual attire for adults isn’t a static timeless thing. Nor do all adults work in strict office settings.

[@plzleavemealone9660]

Well. It's not what kids nowadays wear anymore. It's what adults that are now in their 20s wore when they were kids.

[@Quon]

@@plzleavemealone9660 it's just pure nostalgia for us, still sort of child wear that personally i think shouldn't be related to sexual things but thats just me

[@majobun]

it’s such a shame because i personally loved the aspect of jojifuku - the colorful cute clothes were exactly my style ! i am always jealous of kids clothes because they always have nicer designs that appealed to me, but i never go out of my way to buy anything in fear of seeming weird. i thought this fashion style consisted of people who felt the same as me and wasn’t afraid of embracing their inner child, but i guess not… it’s saddening honestly. i like a lot of “childish” things and the amount of people who automatically assume it’s in a sexual manner makes me sick.

[@errorusernotfound1]

i feel you, as a csas who sees herself as a child (mostl ikely due to trauma) i also get called all sorts of disgusting things, and its extremly triggering. everything relating to the word child(ish) is just a minefield. and i of course agree children need to be protected. but people are so quick to jump the gun on just everyone who they dont immediatly understand and its very hurtful. its just sad

[@unicornsrice1667]

Live your life and wear what you want.

[@npcimknot958]

same. do whatever. if you're not part of that swxual side, don't let it stop u. I had a elementary yellow hat I wore and my Japanese friends were laughing but said it was cute. I bought it cause it's cure and a good hat.. nothing more. I re a lize people start respecting your style if u know what u want. I just like cute asthetic. ..nothing sexual about it and thry got it.

[@npcimknot958]

@@errorusernotfound1 I have trauma as well and I think it's therapeutic. clothes can do that for people. if it makes u happy do what u love. yes, people with no fashion sense will laugh, but jokes on them for not having uniqness

[@mimichan5555]

ik this is a late reply but looking back on this comment the jojifuku community has really sprung in popularity over the years. jojifuku is a lot more accepted by western community and there's a large one on tiktok, and the sexualisers of the fashion are usually 1. from japan and 2. only live on twitter.

[@aliciacortezsanchez4196]

i remember a some form of jojifuku being around 2007 after the airing of Kodomo no Jikan and also Ichigo Mashimaro. But it was more of a cosplay then a fashion statement. girls would wear the same elements of jojifuku like overall shorts, knee high socks, having their hair in pigtails and also the little red backpack that elementary japanese kids would wear. an american idol named Yukapon is a prime example of that kinda of jojifuku fashion at the time

[@TeratophileX]

isnt that anime is about a pedophile teacher and a willing child victim???

[@aliciacortezsanchez4196]

@@TeratophileX unfortunately yes its was popular cause of how controversial it is

[@TeratophileX]

@@aliciacortezsanchez4196 i no longer wish to be sentient

[@helium6809]

I didnt know Ichigo Marshmallow was so popular in some places! In France no one knows about it, but yeah the girls were very fashionable! If I remember correctly it was mostly layering, skirts on shorts, t shirts over long sleeves etc

[@isabellamorris7902]

@@aliciacortezsanchez4196 I remember there being a fair bit of confusion with anime and wiki sites at the time about what to do with KNJ. Some just deleted their pages on it altogether. Wikipedia documents it but mostly through the lens of "yeah this has some pretty gross stuff in it and attracted some controversy"

[@Kirstenkriskat]

I love this style as it is very therapeutic for me as someone with childhood trauma. The bright and cute designs appeal to me and my inner child who has been through a lot throughout her life. It saddens me that it is sexualized by some as I view the style as a way to experience my childhood again without the trauma that came with it. Sometimes I find comfort in looking like a child, but it has never been sexual, I’ve felt uncomfortable with the thought of people being attracted to me when I dress this way.

[@epicgirl65060]

call it something else or its a fetish.

[@Kirstenkriskat]

@@epicgirl65060 what should I call it then? I don’t feel like the term cutecore accurately describes the style since cutecore has influence from other j-fashion styles as well and feels more western compared to what I usually wear.

[@epicgirl65060]

@@Kirstenkriskat yumekawaii or anything else.... this is ddlg

[@merodipurin]

as someone who relates to the style of jojifuku, I think the casual and aesthetic wearing of girls clothes that is not sexualized is a valid fashion! however I think renaming it to separate from the sexual side of jojifuku is probably necessary. if jojifuku means girls clothes, maybe the name could be something along the lines of childish clothes? (kodomoppoi-fuku) This way, children aren’t the focus, the childish clothes are.

[@angelickewpie]

tysm for putting more info out in regards to jojifuku! I feel as though there is a lot of misinformation in western jfashion communities due to platforms like tiktok and people trying to make 女児服 be synonymous with kawaii fashion is really annoying. Like you said i feel like the tag 大人なのに女児服着てる is primarily used in context of fetish whereas the actual term jojifuku is used more as a way to describe an adult to wears childrens clothing just as clothing without any other underlying off putting implications

[@tofutofutofu444]

i saw haruka speaking on this and was hoping you would touch on it!! i know you always provide as much context as possible, and amplify the voices and opinions of those living in japan who understand the context a lot more, so thank you for your info as always !!

[@Ameruuuia]

i love this style so much. i loveee rhe bright colors,and everything about it.I hate how nsfw communities cant just let cutw things exist without sexualising them.

[@WOWZERSPERSONAL-tv4gm]

As a young jojifuku! I just want to say.. That I don't like these mean people! They make jojifuku look back :(

[@o-o2272]

The way people talk about this style is so confusing to me like some say “its all se*ual” and others say “its not its just that some do” its like…😕😕😕

[@MyFictionalChaos]

Because in Japan, the line between such things is blurred. Whereas in other countries we may have different words for one who is wearing the clothing and one who is a part of the fetish

[@Kaffeeisresting]

I guess the simplest way to explain it would be - fashion started as a f*tish - some people found the fashion cute and either they weren't aware of the origin OR decided to wear the fashion for the clothes and not for the problematic part of it.

[@o-o2272]

@@Kaffeeisresting thank you :)

[@Kaffeeisresting]

@@o-o2272 you're welcome!

[@epicgirl65060]

it’s japanese DDLG people defend it cuz it’s japanese n they think women can’t be creeps

[@izskura4750]

People are so chronically online that saying cute core is apparently whitewashing and racist-- but so is kawaii since it’s appropriation? Like people are so so miserable-

[@snubnosedmonke]

all this discourse is so terminally online lmaoo

[@astro3713]

fr omg😭

[@epicgirl65060]

how??? it’s ddlg

[@actualgoblin]

​​@@epicgirl65060no it isnt ur just gross + projecting

[@0strawberrymilk062]

I personally think that people should just start calling the fashion a new word. That way if people or minors look up the fashion or get into it it's not seen a sexualized or fetish thing. (:

[@satapon4129]

You do realise that it'll just make another word that means the same thing right? Like calling a rose something other than "rose" won't change what it is, and the people who s3xualise the fashion will still use the new tag

[@capricornbigdickaquarium1102]

So basically, it as a style isn't problematic because it's based on nostalgia but PEOPLE make it problematic by sexualising it, and so it's seen like it was specifically made for sexualising even though it wasn't 👐

[@xXxM0nzt3r_V0m1TxXx]

I strictly dress in pink, hyper feminine clothes that could definitely pass as children’s clothes, and..I just like the style man, what is this-

[@zein8617]

Pink is not necessarily feminine you can wear designs that pop ur real feminine

[@xXxM0nzt3r_V0m1TxXx]

@@zein8617 yes, pink isn’t necessarily feminine. But I only wear dresses and skirts (though over leggings when it’s cold)

[@CaptainLuckyDuck]

I'm just sitting here still trying to figure out why bright and pastel colours and designs are only allowed for children, according to society, in the modern world. Back not even 300 years ago in kindgoms around the world, bright and pastel colours were sought after due to how difficult they were to create- children, even in wealthier families, rarely wore bright or pastel colours. Even with lolita, the J-fashion I wear, I find myself confused as to how the silohette because sexualised as the silohette was originally created for adults- in roccoco royal courts. After the death of Queen Victoria's husband, adults , wanting to be like the Queen, moved to wearing sad and dark colours, as this is what she wore when in the state of mourning she stayed in until her death years later. However, the 50s, 60s, and 70s brought back the bright colours and, ironically, the 70s fashion looked VERY similar to the fashions here, except they are more bright colours over pastels (although, you DID find the pastels in the 80s). Too many things have been made "child-sized" because parents wanted "mini-mes", which led to the situation we're in, I believe. I personally believe we should start sticking kids back in those long, baptismal-type dresses and bonnets that were unisex so all were treated the same and we immediately eliminate the possible sexualisation of them, but that's just me. Anything, really, to stop them getting sexualised (which is the most disgusting thing in the world) and to gain back the fashions that were meant for adults in the first place. A couple of fun facts: 1) Pink was, originally, a boy's colour. It became blue in the early part of the 19th century due only to a clothing campaign by a company. Yes, we completely changed our culture, worldwide, because of, as always, capitalism (the same with diamonds). 2) Men were originally the ones who wore high heels as to make them taller, enabling them to stand out amongst the group.

[@CaptainLuckyDuck]

Just to clarify (as I sometimes wear goth fashions, as well), the "sad and dark colours" statement referred to the literal sadness and darkness of the king's death and the adoption of these colder colours. No, being goth does NOT mean you're a miserable person with no happiness to be found (this is a very sad and misleading belief of those outside the goth community). In this era, however, black was normally worn as a sign of respect and mourning for the dead. Also, I'm sad that I even had to write what I did about the baptismal-type dresses and bonnets. No child, at any point, should be sexualised, but I just don't know what else we can do to keep them safe when they have no way to defend themselves. It's the most messed up situation to be in as a society that we have to think of ways to pull perverted eyes away from children that see them in a sexual way. Again, though, these fashions were not originally created for children, but due to the "mini-me" scenario, were forced upon them by parents, which led to them being sexualised in such a way. This all makes my skin crawl.

[@CaptainLuckyDuck]

@☁️loli*loli*fever*dream☁️ Disgustingly, there are "people" out there who reveille in the defenseless of a child. Many in places of power within tbe Catholic Church are very sad examples of the sheer scope of "people" who you'd trust to be good and upstanding, especially in relation to the sin and the church, that would do something just as this. The sickeningly high amount of cases worldwide of infants being abused is disgusting. Remember, too, up until about the 1920s, infants of any sex were put in these type gowns when they were put to bed. These monsters who abuse see only the body and the advantage they can take of these individuals. A baptismal gown wouldn't stop them, I know, but it's all I can think of to try to help these kids in SOME way.

[@megsley]

plenty of adults wear bright colors - why do you think adults can't? do you ever go outside your house? in my office middle aged women wear jewel tones, pastels, etc.

[@CaptainLuckyDuck]

@@megsley This is exactly my view. It's ludicrous the ridiculous barriers that are being put on fashion by boring people who don't understand the histories of such, and who want to unfairly gatekeep freaking colours- the same people who go into a store and buy the exact same thing as 5 other people they know to wear. Boring and unoriginal. And, what's sad is, they're probably super creative people underneath, but for the sake of "fitting in" with people that will most likely forget them in a couple of years, gave that up and thus became just another carbon copy of everyone else, giving up their uniqueness in the process. Plus, this view that if you dress in bright/pastle colours you're lazy, childish, refuse to be part of the team, and aren't dependable is just stupid. Why does how you dress or how you wear your hair matter when it comes to your work ethic? I swear, it irrates me to no end, especially because I do EGL and my wardrobe looks like a unicorn and a modern art gallery mixed with a rainbow and a bag of Skittles then exploded in it. EMBRACE THE RAINBOW, PEOPLE!

[@ava5375]

@@megsley they mean lolita clothing not plain pink dresses that everyone wears 🤣

[@kylocatky]

To be honest, I think the term is like a casualty of the internet. Because so many social media sites are tag dependent, it often leads to grouping like this, where ABDL accounts (adult baby diaper lovers) are right next to sfw accounts that just like the aesthetic/fashion. This happens very often in the furry community. There's even a subculture called 'diaperfurs' that will show up on Twitter next to completely normal fursuits. Unfortunately, the only real solution would probably be to change the fashion name, to ensure there's a sfw version for people who don't want to be apart of...the nsfw version😳

[@miserabIe.]

so excited for this!! jojifuku has been getting popular in the west and the controversy behind it is so interesting to me lol

[@shrt_cakee]

I am quite disappointed to find how people have been wearing and using this fashion style in this problematic way, but I do believe it can be redeemed into something better! It's a super cute style of harajuku but the name should be changed to something else because not only is it's name right now connected to these problematic ideas but it'll still be a cute fashion and a great way for girls to live out their inner child in an expressive way! I know that their will still be a stigma surrounding it though, even if we were to change the name and meaning of the fashion, but if your not using it in a harmful or preadatory way then I don't see an issue with wanting to dress in cute girl clothing. Harajuku is all about dressing how you want and wearing things that make you happy! This style has good potential, we just need to push away from the problematic side of it. I would love to dress like this but I do not want anything gross to come along with it I just wanna express my inner childness in a cute fashionable way! :D

[@sweetlcs]

You explained it so good, I really hope we can find an alternative name and community where this can be a less problematic fashion style.

[@Sonjaaa111]

I dress the way I do because of childhood trauma and because it makes me feel comfortable. Even though I am still a child technically it scares me that when I’m older people will say I’m trying to sexualize stuff when that couldn’t be more wrong. I’m just healing and trying to get back the childhood I lost. My brain randomly reverts to the age of four when everything started going wrong AND I have absolutely zero interest in anything remotely sexual and I never will. Ugh people make me so sick.

[@tinykitten-j6z]

OMG this is exactly how I feel. I'm 15 and love jojifuku not only because its cute but also reminds me of when I also was 4 and how after then my childhood never got to happen. That time was very pleasant and even wearing clothes like that makes me very happy ^^ I need more friends who feel the same way so if your open to talking sometime lmk ill give you an acc ^^

[@makaronipony]

Yeah this is why I just call my style kawaii fashion or kawaii kidcore 💗

[@ambrosebolleurs3974]

i've always loved "kawaii" style and i thought that children's clothing was so much cuter and more appealing than most adult's clothing. when i had to stop wearing those clothes as a kid, i was really upset lol. it's unfortunate that some people are sexualizing this style, because personally i'm not going to try to get into jojifuku / danjifuku if it's going to be associated with the sexualization of children's clothes. i still think that it's a good idea outside of that and i would love it if a style like that became really popular.

[@NataliaNatchannel]

I really think jojifuku is a term too heavily surrounded in fetish, and that it's not safe to be using in the western jfashion community. When younger girls think these clothing items are cute and end up searching for more information online, it can open them to things they shouldn't be seeing, and even dangerous people. Being exposed to certain things like ageplay at a young age can really mess you up, and it really worried me when I saw the term "jojifuku" being used as a fashion on tik tok. I really liked the clarification that you can still use some kids items and be considered harajuku fashion, as opposed to being dressed in girls clothes from head-to-toe. I like the term "heisei joshi", and think it'll be better for the community to start using this word when it comes to the fashion! Thank you so much for making this video and clarifying things!

[@SinimonT4st]

i dress jojifuku to feel like i can be myself while going through my sa trauma TvT however i do not sexualize it

[@Lizzehmeh]

Looking at things "objectively without bias from all points of view" is the definition of critical thinking. Thank you for comjng at this topic with that kind of tact and thoughtfulness 😊

[@karisu123]

THE RAINBOW LADY IS BACK

[@Antis_need_A_life]

fun fact: mezzo piano in music means medium soft (IK THAT'S OFF TOPIC I JUST WANTED TO SAY IT-)

[@axtiexe]

im really happy you have so much detail research in your videos. i am not on tiktok as i did not like the misinfomation spread about certain japanese cultures coming from white people and an example was that saying that 'kawaii'' is a slur. thank you for doing this video. it really saddnes me that dressing cute is sexualised. i love dressing cute and "childish"' as i find comfort in it and also use age regression as a coping mechiasm due to trauma. again for anyone asking, ageplay is NOT age regression and age regression is only sfw.

[@whisperwhisper1285]

weren't most people saying it was a slur dog piling a black cosplayer?

[@cosmicandy4620]

@@whisperwhisper1285 if so, I wouldn't be surprised they were probably using it to cover for thier racism against the cosplayer, I've noticed black cosplayers tend to be harrassed alot due to racism, sadly. Saying a word in a different language is not even remotely close to saying a slur, and the idea of them comparing the two feels 100 times more more insulting then them using the word.

[@cosmicandy4620]

As a japanese person who loves cute and kawaii things, I find the fact they said that not only ridiculous, but honestly insulting. Why would you speak of such things about a culture you aren't even a part of???

[@axtiexe]

@@cosmicandy4620 yeah it makes me so angry when people say that black people cannot cosplay because they are black, it is just straight up racsim. like that logic, anyone who isn't japaense cannot cosplay any anime character. cosplay is for everyone no matter what race. /gen

[@whisperwhisper1285]

@@cosmicandy4620 it was like 50 accounts like newly created saying it

[@Ariel_is_a_dreamer]

The whole kawaii vs cutecore vs jojifuku is soooo chronically online

[@hope7317]

i really appreciate you making this video! as an english speaker i first encountered jojifuku being described as “people wear children’s clothes because they couldn’t afford them when they were younger” and thought this was such a pleasant idea as someone who experienced something similar just in the west. being an adult with my own money, buying more childish things i never got the chance to have as a kid is very nice for me. i was really excited about jojifuku when i first found it because i thought it was groups of people with a similar mindset as me, but now having context for the NSFW style jojifuku images id find trying to look up the style, i no longer think this is the case. it seems the people who made jojifuku and insist in calling it that are trying to use it in a very unpleasant way, while those who use it in the way i’d like don’t necessarily make a big show about it. i think, because of those connotations, jojifuku, the fashion made by those in the sex industry, jojifuku, the normal clothes little girls wear and modeled by girls of the target age demographic, and people who wear children’s clothing should probably all be referred to differently.

[@rainbow_lorelei]

As an alt fashion girl who incorporates 'children's clothing' in the form of backpacks, socks and accessories because it's hard to find kawaii fashhion pieces offline or outside of Asia; This discusts me. There is no reason that a woman (or an other grown person) who wears, wants to wear, or embrace the style of children's clothing should be using a hashtag kinksters and nunces use. It's a pretty common thing in alt fashion to incorporate clothing not 'ment for' you, kidcore is well established. You can wear iteams intended for children without in any way wanting to look like a literal child. I'm sorry, but if you do want to look like a child you either are one and shouldn't be in nsfw spaces or you're an adult with a nsfw intrest in it either for some very specific kinky roleplay that I'm sure you can use some other tag for or you're a nunce, which if you are, congrats this tag is for you. Themes of childhood, nostalga, and kids clothing could become a ligitemate fashion, but it would either need to take a strictly nonsexual approch like Lolita fashion, or a very WE AREN'T TRYING TO LOOK LIKE CHILDREN BECAUSE WE ARE ADULTS AND THIS FASHION IS FOR ADULTS approch, this is doing neither and it really shows.

[@smol3113]

I wear kids clothes almost exclusively, but I've never heard of jojifuku until a few days ago. I think it would be best for those of us who just enjoy the fashion to find a new name for it.

[@TOURGRLXOXO]

Danjifuku lowkey kinda goes hard

[@B3ndyB4by39]

Frr

[@acid_tongue_4315]

My sis is fluent in japanese (she says she isnt good at verbs but she can hold LONG proper conversations, she's even going to college for it Im so proud of her) and dresses with the traditional Western gothic style. I feel like she would love ur channel! :0 I def lov how in depth you went I learned a ton and have decided I wanna get more into these subcultures! Great video!!!

[@akemi_444]

I heard about jojifuku so im curious to watch this

[@axtiexe]

i remember when white ppl on tiktok were saying kawaii is a slur and it made me super mad as they seem to have done no research into what harajuku fashion even is kabskj

[@npcimknot958]

don't listen to those people.. literally people from Harajuku who are designers are trying to promote kawaii culture. lol. don't let white Knights who r real racist dictate what u can say

[@npcimknot958]

these white Knights need to realize it's not white wash if it's outside of Japan lol..

[@wizardlizard55555]

As an age dreamer/regressor (it’s not kink/fetish), I think Jojifuku is a really cute style, but I agree the style side vs the fetish side should have a different name. As someone who just wants to see cute clothes, it is triggering to find the fashion and fetish used interchangeably on platforms. To me, it’s like how ddlg and agere content are distinctly separated on platforms. They can look the same and they share some elements, but the meaning behind it is very different.

[@bxnnies]

Yes! This!☝️

[@XxNekoMoonxX]

yes! some people just want to embrace cute stuff and their inner child, while others….sexualize it and that needs to be separate. it’s upsetting to be lumped into the sexual crowd when your intentions are pure

[@errorusernotfound1]

wats an age dreamer? i never had a term to describe myself, people started calling me an ageplayer, but i didnt feel comfy in dat space. then people said i must be an age regressor, but i feel like i dont fit there either. since i just see myself as a child, and not an adult who regresses. i never heard the term age dreamer.

[@cranburrey]

@@errorusernotfound1An age dreamer is just like age regression but the person does not mentally revert to a younger age, they are fully aware of their surroundings and can go back to acting like their current age. (I really hope this definition helps. I'm not sure whether I'm currect)

[@errorusernotfound1]

@@cranburrey i see thank you 💖

[@kaych.]

Thank you for making this video! When I first heard the term jojifuku I was pretty confused, because as you touch on in this video, there is not a lot of info or community around this in the way you would usually encounter while researching a jfashion style online. All the controversy around it recently and the stuff with the insta hashtag made it seem even more muddled and confusing. I really appreciate all the research you put into this video and how clarifying it is about the nature of term and where it comes from

[@plzleavemealone9660]

Honestly, this gives me flashbacks to my childhood. It's sad people are s-xu2lizing this. BUT something to mention, this is not new. This s-x2lization of this fashion style was going on when I was a child. I remember seeing suggestive imagery online or even just in the city in some dvd shops or even convinient store magazines of these clothes. When you know, this was still a style kids wore. The most common were shots from below, of children (or probably adults dressed as such) walking up their apartments stairs dressing like that, inviting the person below them to come with them. As a kid I knew these images were ''weird'' but I didn't really understand it back then. So this whole thing is ''coming back'' not appearing out of nowhere. And if you've been on the otaku side of Japanese twitter or have worked or known people who work in the idol industry, you'd know it never fully went away.

[@Roxas09202]

this video was so objective and analytical, it was really enlightening to watch

[@hamtaromachina]

I accidently stumbled upon an extremely sick image of a child on a website that was of this style. I was scarred from what i saw which lasted a split second before a mod kicked me out. It was on a public streaming site that got banned years ago. The reason i got even exposed was cause the cover was an anime girl. That was 5 years ago. It still pops in my mind on and off and I get nauseous. I can't even imagine what it's like for those who actually get first hand violated. Seeing an image for one sec was horrifying. It's disgusting and that word doesn't do any justice

[@kysx-xxll]

As a Japanese person, people here just doesnt really care nor really think through jojifukus or just any type of sexualization towards minors since it’s been pretty normalized. I mean in japan it is still problematic to sexualize minors however most people don’t care as much as they do in the US, When I used to do a lot of live streaming on the Japanese media when I was 12/13 years old, older men casually sexualized me and kept calling me a “loli” girl and said how I’m so “petite and cute” or some people even said how I look like I’d be pretty “t1ght” and everyone who was watching the live stream just took it as a joke. It got pretty off topic but now that I think about it I think these things in japan just shouldn’t be normalized:( Jojifukus in general isn’t bad it’s just the adults that sexualize it and in japan I feel like when adults wear jojifukus or any type of things like that, the term “loli” or sexualization towards minors are mentioned casually. I know that in japan being “cute” is pretty popular, but people should see the borderline between “cute” and “bringing up baby/child related subject to make things look cute” which can turn into sexualizing minors/ childlike activities

[@kelseymii921]

Exactly! it’s really gross. And when you speak out about this people just take it as “oh silly Japan” it’s fcking weird!! I definitely agree with the last sentence. And If you listen to the way you hear people describe why they like East Asian women they will say mostlikely say something similar to the affect of what you described and it’s SOOO WEIRD how it’s accepted. I’d say media like anime etc also influences this… I’m so sorry you experienced those things when you were younger. You didn’t deserve to be exposed to that.

[@off6848]

I think Japanese culture is just more honest and west can’t handle it. Men tend to be attracted to younger sexually mature women puberty and up because of nature no use in repressing it It’s the pre pubescent sexualizing that is abhorrent

[@kelseymii921]

@@off6848 you are a weirdo for trying to defend/dismiss this. Under a video predicting exactly what you said in the last sentence AND under a comment of someone who was sexualized as a minor. Why did you feel the need to say this…? You would have contributed more to the discussion by simply not saying anything at all. You weirdos always tell on yourself when you say “younger” and the traits y’all use to mean “younger”. Especially since given the topic and examples present in the video (examples being that of women who dress up specifically to look like pre/pubescent girls) and what the OP comment said. Again, Why did you feel the need to comment this? This is not the same as being attracted to a 25 yr old as an older man. (And even then, eyebrows are still raised if it’s a dude well into his elderly years chasing young women) If you are attracted to someone under the age of 18 even though you are well into your adult years something is wrong with you. So yeah, you’re telling on yourself here. Which part of these traits are sexually mature? a 12 yr old is not sexually mature. Christ, the fact that you use “Japanese culture vs the west” etc rhetoric I can bet you don’t even live in Japan yet you speak of this country and these people like they are in some other world not on earth with the rest of us. Typical. Always see weird types like you whenever this criticism is presented relating to Japan.

[@npcimknot958]

@@kelseymii921 I think the pr9blem in Japan especially is that most media tends to focus on young girls and no one else.. so it kinda shapes a mentality that forces older men and women to sexualize young people.. and not even like teens but younger.. like 13.. so I agree.

[@npcimknot958]

@@kelseymii921 but it does make sense why adults are hitting o. highschoolers on the street.. in the west you'd be beaten up lol. also Japan is thrbonly place to have female only cart on thr subway.. Def needs fixing

[@mahoupeach]

this is a really good and informative vid!! ive been wearing kawaii fashion for years and personally i think that jojifuku is an excuse for very bad people to engage in fetish material with the excuse that it is just a jfashion subculture. the thing is that jojifuku different to these other cute styles - there are specific spaces to sexualise the fashion, whilst i find that other kawaii styles use children's media in a nostalgic and wholesome way. sources also constantly inform ppl that it is a way to dress and look like children, too. the subculture itself is built on the fantasy of pedos.

[@AnastasiaPlantlegs]

Can't wait for this video 😩 😭 God jojifuku really makes me feel antsy. Heebie jeebies.

[@asaheart21]

i think that it doesnt matter where you go, corn will always be there. people being weird interactions, you finding some plus age stuff or something like that will always exist in all the styles. anyways i just want this to settle just so i can find inspirations for my outfits.

[@ktt7027]

Well said. There's corn of the fucking veggietales for crying out loud.

[@tiahnarodriguez3809]

As rule 34 states, “If ir exists, there is “corn” on it”.

[@asaheart21]

@☁️loli*loli*fever*dream☁️ couldnt agree more

[@asaheart21]

@☁️loli*loli*fever*dream☁️ internet ruins everything, and that's the goal of some people

[@phantom_roses]

there is nothing wrong in wearing children's clothes if they fit you. Bayne because of a trauma that brings age regression or you just like the piece of clothing or for the nostalgia. But as soon as it becomes sexual it becomes a really big problem

[@SesshyLover777]

First of all, Kawaii Pateen is my life blood. Also, since I've heard of Fairy Kei but not 女児服 I guess that means I'm old now 🥲 but I do understand the hesitation towards the name. Especially with things like those 女子個性散歩 and the 会話 cafes existing along side the loli you know what industry at the same time. It has to be tough for those people who genuinely like the style because it's SO heavily associated with child abuse you can't even call it what it is. I'm also still a huge fan of these brands myself (no way I'll ever fit into them though LOL) so I also have some of these household items and accessories myself so it sucks to see pervs get so heavily associated with it. CUTE IS FOR ALL AGES!!!

[@halgaucher6730]

Completely agree the market is gross and your critiques of it are legit. I’m just confused why everyone treats any adult wearing a “childish” fashion (lolita, recent retro trends) as a default sexual thing. Like, if an asexual adult dresses in a kitschy way like this is it fundamentally not ok, just because of their age? I’m confused as to why we assume all adults are by default sexual, or are doing something for sexual appeal. There are plenty of modest versions of this fashion. I dress in a retro 90’s/cartoonish style because it lets me express a childhood joy that I didn’t experience/miss immensely. If someone thinks this automatically has a sexual angle, maybe they’re the creep.

[@neu_dae]

also jojifuku tags probably got blocked because I assume there was a ton of DDLG overlap going on... so not shocking it got blocked. update edit: I was correct lol if "jojikuku" tags are used for DDLG and nsfw/kink then it should not be used for harijuku fashion. it's not safe.

[@ichigo.42ga3]

@☁️loli*loli*fever*dream☁️ it's still fetishizing minors and parent-child dynamics

[@britaki]

There are cute kids clothes that I would probably wear purely as a fashion piece but, given this information, I would probably keep myself far removed from the word, "Jojifuku."

[@_meldrop_]

I don’t think anything is wrong with the fashion aspect of it, because they’re just clothes! It would be a good idea to rename the style, since jojifuku has already been taken over by people who are either pedophiles or have a problem with it. Renaming the fashion would be a simple and easy way of separating the fashion from the reputation.

[@moniikutts8369]

The whole style is tryna look like elementary kids, why would people want that? Its nasty 💀

[@_meldrop_]

@@moniikutts8369 they’re just clothes. If they’re serving their purpose as clothes, then it doesn’t matter who they’re “made for”. Maybe it’s not about looking like a child, maybe it’s just about wearing clothes that make them comfortable. Just because someone is an adult, it doesn’t automatically give other people permission to sexualize them without their consent. People should be able to wear whatever they want without the fear of being sexualized, regardless of age or gender.

[@moniikutts8369]

@@_meldrop_ if dressing up as a child makes u comfortable, get help

[@_meldrop_]

@@moniikutts8369 I think that’s funny considering you have an anime pfp. Wouldn’t it be weird if people went around saying, “oh every adult with an anime pfp needs to get help because anime is just cartoons made for children” Isn’t that statement wildly inaccurate and also ignorant? That’s literally exactly what you’re doing.

[@moniikutts8369]

@@_meldrop_ lmao it's not even an anime character 💀 and I'm not an adult. And comparing liking anime to straight up wanting to dress like kid don't make sense

[@kisesakusaku]

I learned about this "style" from a mutuals on the bird app space, and as someone who has a fascination with pure, youthful and innocent pallete kind of clothing (pastel kei, decora, etc.) mixing with Akiba (anime/games/idols) culture (AKA Akiba-Kei, i'll bring that up after this) I was surprised... But also NOT surprised that this style exist. Long story short, yea it is NOT for the real youth, and I theory that this style "jojifuku" is a style that is meant for those who need to cope and to "earn" their dream piece or item when they're a adult because clothing and accessories from these specific, youth-specific target demographic ain't cheep. (Wait really??) It is also like a safe barrier to own and wear such pieces to cope, and not leading a future of actual harm because I think to me they wear them because they are very happy with such appeal. But same time, I can see why Tokyo Fashion does NOT tag nor find such people on street snaps. Looking at these posts shown, a lot are closed indoors, indicating that this style is likely not meant for public or outdoor, likely for personal safety. (Maybe this is why the cafe is desired?) Its also to me personally very awkward, even if I do like the design pieces of these brands. I say to use "jojifuku" on certain spaces, just like the other adults-only hobby "styles" such as ABDL (I am so sorry I have to bring the term up!). Its a sensitive topic, but I think at the end of the day it is up to the individual who IS involved in that style. If one is into it... Okay then! Just don't go out and meet other yume kawaiis or pastel keis in a meet up or fashion walk. (Maybe if its with your friends.) But it is also depend on the environment. Prefer not with families around to get confused. Also I like Bisuko and their Menhera-chan brand, and able to meet them in person years ago! Anyway about Akiba-Kei: I don't know if you ever plan to cover it, or I live under a rock and missed it.. LOL. But if it doesn't exist, do you have any intentions to cover it? I learned about it years ago via Tokyo Fashion channel, and I incorporate pastel kei or decora with Akiba Kei, which is helpful from someone who is a shameless and respectful otaku! Thank you for making such amazing and even respectful content! (And these warning tags.)

[@dewdropmushroom]

I hadn't heard of this style before but can totally appreciate it! There was a girls clothes store called Tammy Girl in the UK when I was a pre-teen/early teen and if they were still around I'd totally try and still wear their clothes XD It's unfortunate that most J-fashions on women are sexualised by the outside (ie, Lolita) but this style seems to have grown out of a fetish? So, sort of like the other way around. Regardless, no one should be sexualised or harassed or have assumptions made about their intentions without their consent. I would probably avoid the hashtag if I were to wear the style and go for something more along the lines of yumekawaii or fairy-kei even if that wasn't 100% accurate.

[@PARAxLETHALxSYSTEM]

Mezzo piano and the other brands are so cute, the characters, the designs- they are so fun and kawaii, unfortunately some ppl wear them to cater to gross people... But some just wear it bc the design makes them happy. Yes it's literally children clothes... And i guess if you can fit it and like it, why not? I don't think theres anything inherently wrong with the clothes, but wearing them to intentionally look like a child... I dont think thats ok- if you were to wear head to toe mezzo in the West, im not sure if anyone would ask "is this a fetish thing?" Like they would with lolita per say... But you dont rlly know why anyone is wearing what they are unless they tell you.

[@Gelbraddy]

The thing abt this thats very.. Enlightening? To me is the fact this fashion stems from very particular brands. Brands made For children. So obviously, the sizes run pretty small. I understand the appeal of a nostalgia/"vintage" based style, but it feels inherently exclusive. You can only be were True Jojifuku if you're a certain size- which, socially speaking can be said for other fashions too but factually speaking Anybody can put together a goth lolita coordinate no matter their size. Jojifuku feels like a kink thing to me mostly for this reason- because it HINGES on the models being small. Like its a right of passage to the fashion. Idk. I think its cute but theres a hundred other ways to wear cute 2000s things without potentially fueling pedrophilic content and excluding a majority of body types.

[@nova_beam]

No matter how fun and innocent a fashion trend is there is always someone fetishizing it and someone else waiting to monetize that fetish. It’s sad that grabbing back a little bit of what made you happy as a child is being tarnished by others. Even wearing goth styles like I do has garnered me some weird comment and put in uncomfortable situations. I hate that this style has people who it makes happy when they wear it but it has become difficult for theses people to share it. I feel so many subculture style are treated a sexual by outsides when we’re just trying to be happy.

[@crdikee]

I think that with the verbiage being used, this is an extension of lolicon/shotacon consumption but monetized. Twitter is filled with people defending lolicon/shotacon because there is a perceived distance between it and cp-- but it's not healthy to sexualize children or the look of them *even between* adults. The reality is that there is not a line between the two- there just isn't. If you like the style of dress and want to incorporate it into your wardrobe? Sure, just dont do it because you find the idea of a child sexually attractive or desirable in an adult sense.

[@artbyceylon1163]

This kinda reminds me of scene kids wearing childhood hello kitty clothing items

[@kamilareeder1493]

Its crazy how as a fashion community we just INVENT new names for things every 5 years 😭💀🤷‍♂️ I always thought joji-fu was meant to Literally dress like a child. So think like, letting a 6 year old pick your outfit 😮 ots crazy how the look and terminology has evolved 😮

[@mew.2cutezzz908]

I really hate how age players use this fashion style I use it as a way of regression of my childhood but these disgusting people use it as a way of getting money or just being childish wich is also disgusting using a child like fashion and making nsfw/disgusting posts and wich is used to get pedophiles attention it’s not ok to do this I hate anybody who does this and for the people who just want to use the word get backlash for it the whole community shouldn’t be hated for thing disgusting people do I just hate it.

[@samthomas5962]

I feel like this comes as a natural progression of the infantilization of women in general and in the ways it happens in Japanese culture. It then seems natural that any place a woman exists, although she may have entered under infantilization, she can then be seen as sexual since she is an adult. It can also be a reclamation, “you can infantilization me but I am always still a full woman” and there it can be a tricky social experiment wherein if you as the viewer take the sexy part alone and run, it’s more revealing about you than it is about the woman’s expression.

[@fayemaka3037]

I feel like this is very similar to the coquette fashion trend going on right now. There is a ton of loli and nsfw undertones and it may have derived from a real sketch place but a lot of people have adopted the aesthetic and just want to wear the fashion without the creepiness attached. I see jojifuku as no different to kidcore personally. But the true evil here is people dressing in any fashion subculture and posing nsfw because it ruins the image of the community in general. Even cosplayers have had a bad rep because of nsfw cosplayers becoming so mainstream. I think this is an issue for pretty much all of the japanese fashions at the moment.

[@Darceyab]

I feel like so many people who are into lolita (as in the actual book) style use the word coquette now because all other words they used to use have been criticised so much (rightfully so) coquette to me was always that classy feminine style with the dior perfumes and makeup, ballet , white french style furniture etc

[@PUPPY_C0RPS3]

i am a cutecore/kawaiicore account and cute is completely different from kawaii, they say the same thing but are not the same at all! cutecore shouldnt be hated on just because it has "cute" in it i dont understand how its rasist. please dont have on cutecore account!

[@Starlight_Vessel]

I still wear some of my childhood dresses, I have this super frilly one that is pink and white and it has pink and white hearts and I love it so much! I have other clothes from childhood that I still wear but I didn’t know people called it a type of fashion lol

[@tabbyisepic]

this is a really helpful video. in my opinion, there should be a separate hashtag or term for the nsfw side and the sfw side. i personally don't agree with the nsfw side, especially with the descriptors that these models and the photography studio is using, but i know we can't really stop people from having this f*tish. i think it'd be powerful if as a jfashion community, we could come up with a term that isn't related to the nsfw side so we can make sure it keeps everyone safe and comfortable and make it accessible to everyone.

[@neetgrl]

i agree

[@tiahnarodriguez3809]

@Kig Research Institute Exactly. Even if someone is moderating the SFW side, there are so many posts that get up loaded to the internet a second that it’d be impossible to fully control, so I think it’s best to just accept reality, but still wear whatever clothes you want.

[@tabbyisepic]

@Kig Research Institute yeah, i understand that. cross-tagging is an issue but the hope is that people will not want minors to engage with their nsfw content.

[@sadjiraigirl]

Would you do a makeup tutorial of your makeup in this video?! I love it 🥺

[@crimsoncamellia7079]

I hate that these models dress like this and actually take fetish photos like this, I wouldn't be surprised if they don't have much of a choice but it just makes me mad asf that they even look like they're willing and talk like they accept it and condone it and the idea of p3dophilia. And of course it is just a Harajuku clothing style, that's kind of the main understanding and general intention of most wearers, the only time it is related to p3dophila is when it deliberately is made to be. But it seems that label for the style has been tainted in that way and point toward the p3dophila aspect as well as being related to it in even that one twitter account's bio. I'd imagine giving it another name simply to start over and differentiate the intention would help with the mainstream view of it but of course those two labels would be tagged together or mixed up together nonetheless. Atleast there would be a separate label for the solely sfw and not p3dophila pandering content. And with Japan's issue with p3dophilia, the label of simply being "girls clothes" is understandably terribly vague, so yes a label more specific to the fashion subculture is definitely a good idea

[@littlewyzard]

aw man this situation makes me really sad because i love cutesy fashion and this style fits with my current style really well! but i don’t want to search this tag for more inspo and inevitably support something that perpetuates harm to kids :(

[@honeyswann]

I like jojifuku fashion but I can never find anything my size :/ I’m size l-xxl depending but it sucks this style seems to be reserved for more smaller women

[@honeyswann]

Although i only really like it since it reminds me of being a child not because … ughh yea. It’s sad people like it for gross things

[@cherryfundips]

I understand your pain 😖 I am 5’7 (5’8 on a good day) and have a larger chest. You can’t find anything in our size!! I love it so much because it also reminds me of my childhood!! Didn’t have a great one so I’m tryna get in touch with my inner child but it’s so sad that I can’t fit in any of the cute mezzo piano and some sanrio clothes T-T

[@catfreestyle]

@@cherryfundips aw hun I’m on the taller side too dw you’re still adorable and it might not be the brands you want but there are still plenty of places to get clothes that fit us !! trust me, most people wouldn’t fit the extra small clothes they sell... seriously own your height you’re still super cute and keep looking !

[@kyupiangel90]

Why old nasty adults have to ruin everything cute for us younger people who just wanna look cute or find confort in our childish tastes? It makes me wanna cry

[@mino9822]

the weird part isnt even the pastels or cute clothes, but wanting to look like a child. I just looked 女児服　on twitter and it was… definitely disturbing.

[@teethghouls2423]

i like jojifuku i think its cute id like to wear thr clothes when i age regress its such a cute fashion

[@katet8639]

It's the people that ruined it by making it loli related and fetish. I agree with the other comments saying that they should just tag it as something else, bcs the nfsw side will always be related to it when it's not the case. Same thing how ignorant people used to label Lolita fashion with Lolita the fetish and book.

[@UnicornPlayzRoblox]

Jojifuku is not a nsfw style it’s just bc ppl post it but it’s disgusting and jojifuku should be back to normal

[@lovegalore-3732]

as someone who loves decora, i love the angel blue design they are pop and colorful ( just like me lol :), but after seeing this video i might consider wearing those item ( i dont have but i was looking for winter stuff, like knit cardigan ...) but saldl i dont want to be sexualised...

[@beholder127]

This fashion reminds me of kidcore, when i was in my teens i would subscribe to this kind of thing where you where clothes more associated with children like bright colors and patterns along with an aesthetic that reflects that, as i got older i slowly stopped this as i reflected on what it was to be an adult participating in spaces that involve children especially the age groups reflected in kidcore, a lot of people do use kidcore as a form of coping for mental illness and age regression caused by trauma and usually people that i did see interacting with kidcore as a fashion, aesthetic, and/or coping mechanism were not using it as fetish and would often speak out about ddlg so i would consider it separate from those communities, jojifuku fetishising this style makes me lean toward it being bad and not great even if it does form into a full community/harajuku fashion having the basis of the style being built by people making lewd content does not a good children's fashion community make

[@sweettasmr2905]

(Tw opinion) jojifuku is a beautiful fashion in my opinion but those grown ass adult ruined it with those "legal lolis" or any of these corn thing..we shouldn’t really call it jojifuku… kawaiicore,cutecore is a better name or a more safe name for cutecore

[@4neeeee]

cutecore still has ppl on tiktok calling themselves ‘irllolis’, though i do acknowledge that some are trolls

[@npcimknot958]

I mean let's be honest av and people take everything and rule 33 it. teachers, office, babies, pokemon... just ignore it

[@npcimknot958]

@Water Bottle well those saying cute core are cringe and those that say kawaii are people that actually know the fashion

[@tiahnarodriguez3809]

@Water Bottle Exactly, and this si what so many of the commenters aren’t understanding. Changing the name doesn’t change the fact that people are still going to sexualize this fashion. In all honesty, I don’t think there really is a solution other than people wearing want they want, ignoring what other people say about it, and taking the punches as they come.

[@SugaryRoyaltea]

Hi cybr grl I'm really excited to watch your new video! :)

[@Sukiieeee]

So, I saw some people discussing in the comments what this style is called so I wanted to explain why cutecore is problematic and other discussions around the term. My English is pretty bad but I hope you can still understand what I mean, Well, first of all, kawaii is a culture and not a subculture or style, while jojifuku is a Japanese subculture that aims to generate nostalgia and good memories from childhood. And cutecore is a xenophobic term because, like the term e-girl, it was created to mock and stereotype alternative people who use jojifuku, in addition to being a term that mocks kawaii culture and take credit away from Asians, and no, jojifuku is not problematic and kawaii is not appropriation, and jojifuku is not a style for little girls who want to please pedos, it's just a cute Japanese subculture

[@ang3wl._.caki3ss]

So as a teenager, am is it okay for me to dress kawaiicore/jojifuku ?

[@FNAFfanEverSinceItCameOut]

It's not racist

[@GoingGhost.]

Its not fair how a small group can use something in such a wrong way and it ruins it for others! this is fashion and people are just disgusting to use it as pedo fuel like that! let people wear what they want without people sexualizing them! I do not wear this fashion but i do have friends who do and I enjoy seeing how excited they are to find something or to wear the items of clothing. its not fair for others to sexualize it when they dont even wear it! to take the joy away from people who love and adore the fashion is so unfair!!! why does everyone have to make everything about sex all the time.

[@kawaiikniife505]

sigh, as someone with a small frame and likes the graphics of kids shirt and cute skirts and accessories and bags, someone in the instagram comments told me to 'go fuck myself' because if i dressed similar to jojifuku without even knowing of the style , then i have had at least known i'm sexualixing myself to look like a ,,, child??? and im like :3 WHAT?? am i actually not allowed to dress like this anymore because then i'm a peodod or...

[@exploringim6191]

If jojifuku just means girls clothes, then why is it getting called a fashion style. Like, what's the majority of people wearing girls clothes? Little girls. In the big stores where I live, we have girls clothing sections. That's where most little girls go to pick out their clothes. To me, this is a big red flag. To have pedos and loli-cons putting themselves into the girls clothes section with other kids. I think it's really creepy. But imo that should mean taking back jojifuku from them, not abandoning the term entirely. Like, people should fill the jojifuku tags with girls wearing girls clothes, and anybody adult sexualising the style should get taken down. That would be a way to keep actual girls more safe. If people want to dress like children, it'd probably be smarter to use the term joji-kei or something similar. There's a difference between "I'm dressing really girly" and "I'm wearing clothes from the girls section when I'm a grown women". That difference should probably be given it's own word and sectioning in language and community. On top of that, there are already lots of different styles of girl clothing. So even if you are dressing in girls clothes, you should be using a style tag if you're showing off a coordinate or style choices. If you're showing finding an amazing brand of girls clothing that amazingly enough, fits you as a grown woman, then fojifuku could still fit the tag. A girl is looking for clothes that might fit them and for style ideas would still find women wearing girls sized clothes useful. I do think it's important that there is a style tag also attached to adult posts, like kawaii, kidcore, fairykei or yumekawaii. That makes the intentions clear. And if the kids clothes are worn in a sexualised way, the content should be reported, shut down, or the tag should be removed. Create another term for it maybe. That way if girls do want to find it, they know what they're going into and can back out of it quickly. Tags should also be added for any mental health issues or ed. Usually these tags can be blocked from searches, or it can be made so you can't see the content. That seems like a possible solution for this issue.

[@peachblossom13]

It already irked me when I saw "Japanese Kindergarten child" Halloween costumes at Donki and people wearing them. It's so odd to me

[@miso.is.rotting]

So, reader of this comment you have probably seen the video...Well, when it comes to jojifuku it's definitely become one big oopsie of a subject because when I say "I wear jojifuku style" I think of it as 1. What the meaning is, Girl Clothes. 2. Literally just a japanese fashion subculture. Not a kink or fetish, when in comes to jojifuku I am literally a minor myself to be specific I'm younger than 13 so I defo see it as a fashion I enjoy and not a kink so theres a way to look at it in a less cursed way. Again in a way I just wear what I want as myself and use jojifuku as a category term to find clothing items and other things in that sort of style of colors and fashion. What I say is use it as what it is, "Girls Clothes" NOT a term or hash tag for loli and pedophilia content