Harold Burson Reflects on New Coke Launch

The PR legend and longtime Coca-Cola advisor speaks about his role in the company's infamous 1985 decision to switch the formula of its flagship product in its flagship market.

[@eblackadder3]

I liked new Coke a lot, I wish it were still around. I didn't want it to replace original Coke, but I liked having the choice between the two Cokes, I would alternate nearly every week!

[@matthewscottshea]

Never had it, but I've heard and read that in blind taste tests that New Coke beat out both Classic Coke and Pepsi the majority of the time. This leads me to a singular belief, people are incredibly stupid. They like the taste more, but still prefer a suposedly inferior product as demonstrated by their own taste buds.