like/comment for more of this stuff so i know to keep creating
@kev_9992 күн бұрын
Haha I've been watching countless episodes of your happy, chill Canadian self from down here in Guatemala. Viva tu pod!
@ThisGuyShips2 күн бұрын
This episode is pure gold for anyone building a business. Cody drops some serious knowledge bombs about modern marketing that most "gurus" aren't talking about. Here are the game-changing takeaways: ⏰ 1:12 - Marketing funnels are dead. People don't buy in a straight line - they orbit your brand like planets, making multiple touches before converting. Build digital gravity instead of funnels. ⏰ 41:34 - Consumer app pricing hack: $7.99/week looks cheaper than $29/month but generates 3x more revenue. People make impulse purchases at this price point. ⏰ 47:01 - Creator partnership gold: Buy 3-video packages (not just one) and offer 30% recurring commission. This creates defensive moats against competitors trying to poach your influencers. Most valuable insight: Building "digital mass" through consistent content everywhere your customer exists > running random campaigns. Who else is rethinking their entire marketing strategy after watching this? Drop a 🌍 if you're ready to build some serious digital gravity. #marketing #startups #growth
@antonperuga18332 күн бұрын
🌍🌍
@bradleyfarleigh2 күн бұрын
This is the first time ever I have had to slow down a podcast so I could keep up with taking notes. Absolute killer episode!
@GregIsenberg2 күн бұрын
❤️
@David-ks6bw2 күн бұрын
I don't understand how someone can give so much value in so little time, I always become so pumped when i listen to Cody. I can't get enough of his ideas/practices....
@frotercannon2740Күн бұрын
Your not a human are you?
@codyschneiderx2 күн бұрын
thanks for hosting me G i can't believe my parole officer let me leave the county such a good time
@GregIsenberg2 күн бұрын
we owe that officer a bottle of whisky thats forsure
@zebboykinКүн бұрын
You absolutely crushed it, man. Finally glad to find someone that gets it.
@asiddiqi1233 сағат бұрын
@@GregIsenberg Let that officer take a startup sip
@chemchampaКүн бұрын
This is such a fantastic episode, Greg! Please don't ever run out of guests like this. So many valuable knowledge nuggets in one video. So much so that it's almost hard to believe Cody's giving all this for free 😄
@ryandarani6 сағат бұрын
This is probably the BEST tactical sit-down on marketing I've ever heard. People are being given the LITERAL playbooks in less than an hour lol.
@karinolson72282 сағат бұрын
Great insights and playbook!! Love not only digital gravity and orbits but also the insight on campaigns and warring. For what it is worth, I really appreciate you doing this IRL. AND … for what it is worth … the distant camera shots remind me that I am watching it and not part of it - something I forget with your other interviews together that have the close up shots.
@sheilakay41382 күн бұрын
OMG!!! My Favorite guest in the world! 🗣️CODY!!!!!🎉❤❤❤
@GregIsenberg2 күн бұрын
yay
@ddfelder22 күн бұрын
@@sheilakay4138 co-sign 💯💯💯
@carolineclaassen9381Күн бұрын
This was honestly the best episode yet.
@GregIsenbergКүн бұрын
appreciate it
@the-rob-hoffmanКүн бұрын
Greg + Cody episodes are the best - always feels like Hanukkah morning.
@dt8384Күн бұрын
wow, never heard of the pod or either of you guys but jheez, thats the most completeand up to date marketing advice/lesson i have ever witnessed
@GregIsenbergКүн бұрын
Welcome to the SIP club
@learning6451Күн бұрын
Such high value pod Also cool to see Erlich Bachman on this pod!
@ImFeelingLuckyComAu2 күн бұрын
Nice to hear the Cody Schneider Greatest Hits Again
@nikolaybonapartov73792 күн бұрын
Yay, when I see Cody I click straight away. Gotta love the guy!
@Mr.reeves-j4g2 күн бұрын
My new favorite creators!
@sirakinb2 күн бұрын
Love this format - all about the visuals/ aesthetic
@zenith23362 күн бұрын
Ooo in person episode. Love it
@Mvjesty233 күн бұрын
Greg I absolutely love your channel. Your interviews are always so insightful. This year, I’m applying everything and hopefully will hopefully build a successful company
@ddfelder22 күн бұрын
@@Mvjesty23 BUILD!
@AIEmployeesWithCosmoКүн бұрын
Greg thanks for this great content. You are one of my favorite creators dropping value bombs on a continous basis.
@GregIsenbergКүн бұрын
Appreciate you saying that!
@enriquegr862 күн бұрын
I think this is the best Cody/Greg video for marketing, it has clear and practical steps to market b2b and b2c. I’ve seen all of the videos of both of them and they have great ideas but this is GOLD. Thanks !
@frotercannon2740Күн бұрын
Not human
@enriquegr86Күн бұрын
@ who’s not human?
@frotercannon2740Күн бұрын
@@enriquegr86 Probably you , since you are who I replied to. Not a great start if you are actually human
@RyanStephenAlldridge2 күн бұрын
'Chapman' made me laugh out loud in a Starbucks, so thanks for that. Great tactics today guys! Love the in person format too. So much to process, but it all makes sense. (For the algo: Digital Marketing, AI-generated Ads, B2B Marketing, Customer Segments, Content Strategy, Media Company, Podcast Growth, Digital Gravity, Digital Mass, Marketing Metrics, Startup Ideas.)
@frotercannon2740Күн бұрын
Not human
@RyanStephenAlldridgeКүн бұрын
@@frotercannon2740 I'm so human it hurts
@BeauJohnson13 күн бұрын
🍿🍿I learn so much on every podcast. Thanks Greg & Cody. We live in an era where entrepreneurs must think in new ways about old problems.
@johnnydubrovnicКүн бұрын
I must admit, amazing value in this video.
@eraykim2 күн бұрын
This guy is like Aladdin throwing gold coins to the streets while riding an elephant.
@BuddyRathmell2 күн бұрын
Great content, Greg. It's been helping me with my current company and also lots of food for thought as I plan my next company.
@colestafford82942 күн бұрын
I clicked thinking I was going to hear about Aviato and Pied Piper, and maybe some screaming at Jian-Yang, but instead got pricelss information.
@gmgabrielmoura2 күн бұрын
Great concept and great episode!
@Marc-gregoryКүн бұрын
Cody is the ultimate growth dog
@niconley2 күн бұрын
Cody is the GOAT 🐐
@TheYusufSubasiКүн бұрын
Really appreciated this content. This was absurdly insane to skip it. So here I am :) But QQ I didn't get the function of the Mailreef here. Isn't the Smartlead or other tools Cody mentioned already doing it (including email warmup and such) ?
@Mind.Body.Mosaic2 күн бұрын
Oh, thank God! Something with alcohol content (even if it is a Modelo.) I'm missing the usual Cody energy.
@vincewicker24232 күн бұрын
Solid stuff. You are the insight magnet
@kylekotecha99312 күн бұрын
Killer episode! So much value
@DreamClearStudios2 күн бұрын
Funnels definitely still work. Not in every vert and there’s plenty of situations where it wouldn’t make sense to use a funnel strategy. But to dismiss them is an oversight. And the concept just makes logical sense.
@louisecourville2 күн бұрын
Totally agree 👍 I see people buying offers in my feed all the time. If they weren’t they would not run ads to it!
@franciscomoney2 күн бұрын
Great Conversation! Good that you are enjoying a great beer! Cheers from a Colombian! Something that I get from the conversation is to be part of the TOP OF MIND for your customer. So when the decision comes, then they could buy from you!
@dubc39082 күн бұрын
Cody has inspired me
@GregIsenberg2 күн бұрын
smart guy!
@screenwatcher6224Күн бұрын
Loved this
@Henry-h2b8o2 күн бұрын
Your videos are gold mines Greg. Fr
@mernadafreiner37682 күн бұрын
Going for the gold with this video, thank you both! 🙌🙌
@nicholasstamper33522 күн бұрын
subbed, glad to have found this channel. good stuff.
@kev_9992 күн бұрын
I lived in Oaxaca and didn't even know that's where Modelo is from. A little hair of the dog works wonders.
@hustlin_heev2 күн бұрын
i would love to see this "short creation" workflow with heygen, 11labs, greenscreen cap cut etc. It sounds do-able but idk how!
@SharonDeCaroКүн бұрын
This is great, Cody! Im the co-founder and host of the Marketing Automation and AI meetup (1000+ members) at the Capital factory in Austin, Texas. Are you in Austin?
@MarketersDoCoffee2 күн бұрын
Love the idea of digital gravity today, creating more mass in the universe with content.
@yoyoyowag12 күн бұрын
Keep cooking You’re making a movement
@GregIsenberg2 күн бұрын
❤️
@Sator69Күн бұрын
I loved this guy in that show Silicon Valley
@zenith23362 күн бұрын
Cody would be such a good cohost for this pod
@MarlonVan2 күн бұрын
My startup was built on cold emails, It still works guys!!!!
@omoregievictor658Күн бұрын
If you are doing this as a service, who does the podcast aspect, do you get the founder to do the video then you generate 100 video with it?
@jamesbarrett74982 күн бұрын
Great episode. Would be cool to see an episode with Cody, Jacky chou and you.
@GregIsenberg2 күн бұрын
Into this idea
@shoestringcreatives2 күн бұрын
😂 the vibes. Amazing strategy too
@MONEYWISEDOCTOR2 күн бұрын
Amazing! Nice to see you both without a screen between you. Berlin? Canada?
@GregIsenberg2 күн бұрын
miami!
@MONEYWISEDOCTOR2 күн бұрын
@@GregIsenberg brilliant stuff! Nice cooking Hubspot A2Z All playing the same media game. Love it. Watching and learning
@MyTopVideosTV2 күн бұрын
I knew as soon as I click on home from KZbin app your video would be the first suggested. Like clockwork.
@YoannpavyКүн бұрын
why are you guys so far apart or maybe the sofa is just super long 😂 Love this ep, Cody is on fire as always
@GregIsenbergКүн бұрын
haha it made no sense
@Martynas092 күн бұрын
Best combo 😄
@andy_ellwood2 күн бұрын
Thank you Cody - I’m ready to run through a brick wall 💪🏻
@GregIsenberg2 күн бұрын
lets get it!
@TheSpiritualsPath2 күн бұрын
I could watch this video in a year and still be early
@brandlunch2 күн бұрын
If Cody was a course, I’d drink it.
@UTuber4042 күн бұрын
Finally!!! Thanks Greg
@jessecenere9542Күн бұрын
How do i contact you about a startup
@joejauregui137217 сағат бұрын
@GregIsenberg I loved the original title P.S. EAT YOUR VEGETABLES!!!
@zebboykinКүн бұрын
This guy gets it
@olimellin2 күн бұрын
Great stuff as aalways lads - jobsworth question from Europe.. that Email flywheel, how GDPR compliant is that? Is it something we should actually worry about? Have you had European clients execute on it?
@MartinBenesCreative2 күн бұрын
Of course it’s against privacy and Gdpr. He is just talking nonsense. Cold email…cmooooon! Are we still in 1999? lol.
@ajaybajaj26202 күн бұрын
I must have missed the "full tutorial" part of it. The guy just seems to jump around from one topic to the next.
@nicholasmcintosh70722 күн бұрын
43:44 What tool do you use to manage 10+ TikTok accounts? Don’t they limit the amount of accounts per device?
@4thstringers9082 күн бұрын
When cody does that half laugh cough I know I'm bout to hear some fire shit 🔥 ✍️✍️✍️📝📝
@jewelBamКүн бұрын
So much value in one video. Thanks so much man. This reminds me of how Adinspiration helps creators brainstorm unique ad visuals. I think you'd love exploring its ideas for your next project!"*
@s.wensley51152 күн бұрын
I'd expect a funnel probably works better for a CPG product (AG1) versus something more complex and hard to buy like B2B software.
@jowallet28902 күн бұрын
If I was a market that put business's on it's rails. I would put markets on those rails. And use digital gravity to sway people to want to pull out their wallets to jump on the newest fad. Vs. pulling out a wallet for a brand. Market to market is the axiom.
@jowallet28902 күн бұрын
And this is what the necklace dude did. It's not that he doesn't have competition, he marketed a market to take over the market.
@alsteant2 күн бұрын
So that's what sipping time means... Sipping beer.
@GregIsenberg2 күн бұрын
👀
@4hartrich2 күн бұрын
Good shit !
@bhavenjain07Күн бұрын
❤❤
@thatsmymac2 күн бұрын
Basically demand gen vs lead gen
@rockstar6632 күн бұрын
Sipping Modelo 😂 so refreshing to hear someone in this space not feel the need to appear an over optimized sober whoop bro
@pravanjanpatnaik71402 күн бұрын
How can I create informative content (like a comprehensive directory or guide) about Industry 4.0 technologies, specifically focusing on "digital twins" manufacturing businesses? I want to help manufacturing companies understand and transition to these new technologies. ( i already have paying clients, but all came from referral) What would be the best approach to structure this content to serve as an effective lead magnet?
@waveboi932 күн бұрын
Ghatt Damm that theme tune is hot garage, great podcast tho
@GregIsenberg2 күн бұрын
sip theme song is polarizing
@waveboi932 күн бұрын
LOL I meant Hot garbage im sorry 😭, but love the pod
@henrylauer54022 күн бұрын
I was totally thinking about using all these tips for direct to consumer until I hit that 38 minute Mark lol
@Luis-mv7vw2 күн бұрын
I noticed Cody is a little bit slow today but he keeps delivering as always 😂 amazing episode
@alikassarКүн бұрын
Dude I did the same but my printer just broke, can I borrow your printer ?
@mattzothnerКүн бұрын
So much alpha in this that I have to relisten 3x
@realHampson2 күн бұрын
mailman delivered
@jrdnmix_2 күн бұрын
SIP IRL is crazy
@GregIsenberg2 күн бұрын
ayeee
@SharkSwayze2 күн бұрын
Saved this to eat in small bites later!
@kolmst2 күн бұрын
Never thought of the word campaign in terms of war and marketing….
@HSTLUPКүн бұрын
This is GAME
@GregIsenbergКүн бұрын
🫡
@richiereveley2 күн бұрын
🙌🙌
@denisb102 күн бұрын
this video is bonkers. makes people like gary vee look like a soundbite.
@ryanrhodescooking2 күн бұрын
100%
@ddfelder22 күн бұрын
Cody was really sippin' on some Octane... that's the only way he was able to sit there spittin' this hot fire! 🔥🥤 Coming in hot for 2025 eh Greg?? 🥤🥤🥤🔥🔥🔥
@GregIsenberg2 күн бұрын
you know it!
@mrcth65932 күн бұрын
1000%
@N4LNba7772 күн бұрын
You are barely even speaking at 2x, Jesus. Why are you so slow?
@GregIsenberg2 күн бұрын
I’m not for everyone
@MartinBenesCreative2 күн бұрын
Cold email? Really? I think we are all sick receiving cold emails. This video is packed with both great and nonsense tactics. Cold emailing is against GDPR so it’s quite risky and can harm your reputation unless your audience are monkeys. Let’s be more professional guys. Same for the AI videos, if you want really to connect with your audience, do your own real videos. The Ai avatars still look fake. It’s still not the right time to use them but for sure soon they will be great. A lot of bla bla but nothing really professional. It’s just shiny object content video. But what is worth is the attitude of this guy. Most of people just will give you credit because of your attitude. It’s part of the business.